A strategic initiative in business is an endeavor intended to achieve three interrelated outcomes:
- A boundary-spanning vision or “strategic intent”
- Realization of important benefits to “strategic” stakeholders and
- Transformation & alignment of the organization
A strategic initiative is not the same thing as a strategic goal, strategic objective, or a strategic vision.
Strategic initiatives are the means through which a vision is translated into practice  Strategic initiatives are collections of finite-duration discretionary projects and programs, outside of the organization's day-to-day operational activities, that are designed to help the organization achieve its targeted performance.
A number of firms have established senior management positions as Vice President, Strategic Initiatives; Director of Strategic Initiatives; and Manager of Strategic Initiatives.
- Benefits Realisation Management
- Githens, Gregory D. "Vision into Results….Introducing Leading Strategic Initiatives". http://leadingstrategicinitiatives.wordpress.com/2010/07/14/hello-world/. Retrieved 7 June 2011.
- Brache, Alan (2006). Implementation. New York: McGraw-Hill. pp. 195. ISBN 0-07-146155-8.
- Kaplan, Robert. The Execution Premium: Linking Strategy to Operations for Competitive Advantage. 103: Harvard Business School Press. ISBN 978-1-4221-2116-0. https://archive.org/details/executionpremium00kapl.
- Githens, Gregory. "Vice President, Director, Manager of Strategic Initiatives: Position Description Best". http://leadingstrategicinitiatives.wordpress.com/2011/06/01/vice-president-director-manager-of-strategic-initiatives-position-description-best-practices/.
https://en.wikipedia.org/wiki/Strategic initiative was the original source. Read more.