Finance:Microbrand
From HandWiki
A microbrand is a small-scale brand recognized only in a certain geographic location, or by consumers in a specific micromarket or niche market.[1] The majority of microbrands are owned by a microbusiness, though this trend is changing due to the expansion of the Internet and advancement of micromarketing tools. The process of identifying and micro-segmenting customers into more refined targets is becoming an efficient and rewarding operation for larger companies and corporations.[2][3]
Microbrands are most frequently associated with products such as watches,[4] instruments, undergarments, automobiles, and jewelry.
See also
- Microbrand watches
- Microbrewery
- Microdistillery
References
- ↑ Tagrin, Tomer. "Microbrands: Amazon's Conspirators In Overthrowing Retail". https://www.forbes.com/sites/forbestechcouncil/2018/06/22/microbrands-amazons-conspirators-in-overthrowing-retail/#6780777e3680.
- ↑ "The growth of microbrands threatens consumer-goods giants". The Economist. 2018-11-08. ISSN 0013-0613. https://www.economist.com/business/2018/11/08/the-growth-of-microbrands-threatens-consumer-goods-giants.
- ↑ Mims, Christopher (2018-10-04). "Why You're Buying Products From Companies You've Never Heard Of" (in en-US). Wall Street Journal. ISSN 0099-9660. https://www.wsj.com/articles/why-youre-buying-products-from-companies-youve-never-heard-of-1538661608.
- ↑ Stacey, James. "Understanding The Rise Of The Microbrands". https://www.hodinkee.com/articles/understanding-the-rise-of-the-microbrands.
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