Choosing Between Shopify and Your Own Website: Where to Invest in 2024?

December 6, 2023 - Reading time: 3 minutes

Deciding on the right online store platform can be a bit tricky in the ever-changing world of eCommerce. This article breaks down the choice between Shopify and building your own custom website. We'll explore the pros and cons of each, whether you're starting fresh or thinking about a switch, to help you make a smart decision for your business.

Shopify vs Custom Website: Let's Break It Down

Before we dive into the nitty-gritty, let's understand what Shopify and custom websites are. Shopify is a cloud-based platform designed for easy online store creation, while custom websites are specifically tailored to individual businesses, offering more control but requiring coding skills for setup and maintenance.

Now, let's compare them in detail.

Ease of Use:

Shopify is super user-friendly, and perfect for eCommerce. It has an easy interface and quick customization options with templates and add-ons.

Custom websites need more tech know-how involving web development, coding, security troubleshooting, and SEO for setup and management.

Domain and Hosting:

Shopify saves you from the hassle of buying a domain or finding hosting. You can choose a.myshopify.com domain or use a custom one. Custom websites need self-hosting with platforms like Bluehost or GoDaddy, requiring more thought about website goals and usability.

Content Management:

Shopify is a content management system (CMS) with easy content editing and pre-built, eCommerce-friendly templates. Custom websites use CMS platforms like WordPress with eCommerce capabilities but might not be as intuitive as Shopify.

Building Time and Effort:

Setting up a store with Shopify is quick and user-friendly. You can have an online store in just one day with guided instructions. Building a website from scratch can take more time, depending on factors like size, complexity, and your tech skills.

Pricing:

Shopify has plans with additional costs for apps, themes, and domains.  Custom websites have costs for hosting, domains, SSL certificates, templates, development, extensions, and payment processors, ranging from hundreds to thousands of dollars.

Design and Customization:

Shopify offers over 100 customizable templates and a drag-and-drop builder for easy customization. Custom websites give you full control over design and functionality for a unique look.

Maintenance and Updates:

Shopify has over 8,000 third-party apps for various needs. Custom websites can integrate with different platforms but might require more effort for selection, investigation, and maintenance.

Support:

Shopify offers 24/7 customer support and a knowledgeable community. Custom websites depend on the developer or agency, which can vary in quality.

Shopify - Pros and Cons:

Pros: User-friendly, easy setup, many features, various payment options, good support.

Cons: Limited customization, some fees, may need reformatting when changing templates.

Custom Website - Pros and Cons:

Pros: More customization, freedom from platform limitations, extensive integration possibilities.

Cons: Requires coding knowledge or a budget for a development team, time-intensive, manual setup and maintenance, limited support.

Conclusion

This breakdown of Shopify vs. a custom website is here to help you make the best choice for your business. The decision depends on your specific needs. Whether you go with Shopify or think about a platform change, the skilled developers at VT Labs ensure a secure and precise construction tailored to your requirements. We use cutting-edge tools for a smooth journey in digital transformation.

Category: