View source for Company:Banco Bradesco

{{Short description|Brazilian banking institution}}
{{Infobox company
| name = Banco Bradesco S.A.
| logo = Banco_Bradesco_logo.svg
| logo_size = 250px
| logo_caption = Bradesco's logo from 2018-present
| type = [[Finance:S.A. (corporation)|Sociedade Anônima]]
| traded_as = {{B3 (stock exchange)|cvm=906|BBDC3|BBDC4}} <br> {{nyse|BBD}} <br> {{BMAD|BRBBDCACNPR8|XBBDC}}<br>Ibovespa Component
| ISIN = {{ISIN|sl=n|pl=y|US0594603039}}
| foundation = {{start date and age|1943|03|10}} in Marília, São Paulo, {{wipe|Brazil}}
| founder = Amador Aguiar
| hq_location_city = Osasco, São Paulo
| hq_location_country = {{wipe|Brazil}}
| area_served = Worldwide
| num_locations = 5,314 [[Finance:Branch (banking)|branches]]
| key_people = Luiz Carlos Trabuco Cappi <small>([[Social:Chairman|Chairman]])</small>,<br />Alexandre da Silva Glüher <small>(Vice Chairman)</small>,<br />Marcelo de Araújo Noronha <small>([[Social:Chief executive officer|CEO]])</small>
| industry = [[Finance:Financial services|Financial services]]
| services = {{Unbulleted list|[[Finance:Banking|Banking]]|Financing|[[Finance:Insurance|Insurance]]}}
| products = [[Social:Bank|Bank]]ing<br/>[[Finance:Investment banking|Investment banking]]<br/>[[Finance:Private equity|Private equity]]<br>[[Social:Asset management|Asset management]]<br>[[Finance:Private banking|Private banking]]<br/>[[Finance:Insurance|Insurance]]<br>Retail Banking|
| revenue = {{increase}} {{wipe|United States dollar}} 74.0 billion <small>(2017)</small>
| net_income = {{increase}} {{wipe|United States dollar}}5.5 billion <small>(2018)</small>
| assets = {{increase}} US$ 361.0 billion <small>(2018)</small>
| rating = Ba3 (Moody's) <br> BB+ (S&P)
| num_employees = 108,794
| subsid = Bradespar<br>Bradesco Seguros
| homepage = [http://banco.bradesco banco.bradesco]
| footnotes = <ref name="Bradesco Presentation - April/2017">{{cite web|url=https://www.bradescori.com.br/site/conteudo/download/Download.aspx?file=%7e%2fuploads%2f636286423384904007-apresentacao-base-ing-24-04.pdf|title=Bradesco Presentation - April/2017|access-date=2017-05-03|date=2017-04-30|publisher=Banco Bradesco S/A}}{{Dead link|date=May 2021 |bot=InternetArchiveBot |fix-attempted=yes }}</ref><ref name="Bradesco RI: Ratings">{{cite web|url=https://www.bradescori.com.br/site/conteudo/interna/default.aspx?secaoId=698&idiomaId=2|title=Bradesco RI: Ratings|access-date=2017-05-03|publisher=Banco Bradesco S.A.|archive-date=2011-08-25|archive-url=https://web.archive.org/web/20110825043613/http://www.bradescori.com.br/site/conteudo/interna/default.aspx?secaoId=698&idiomaId=2|url-status=dead}}</ref><ref name="Banco Bradesco on the Forbes Global 2000 list">{{cite web |url= https://www.forbes.com/companies/banco-bradesco/ |title=Banco Bradesco on the Forbes Global 2000 list|access-date=2013-05-25|date=2013-05-01|work={{wipe|Forbes}}}}</ref><ref name="Executive Officers">{{cite web |url=https://www.bradescori.com.br/wp-content/uploads/sites/541/2023/12/34_Composition-of-the-Board-of-Executive-Officers.pdf|title=Executive Officers|access-date=2023-12-25|date=2023-12-20}}</ref><ref name="Board of Directors">{{cite web |url=https://www.bradescori.com.br/wp-content/uploads/sites/541/2023/12/29_Composition-of-the-Board-of-Directors.pdf|title=Board of Directors|access-date=2023-12-25|date=2022-12-21}}</ref>
}}
'''Banco Bradesco S.A.''' is a Brazilian [[Finance:Financial services|financial services]] company headquartered in Osasco, in the state of São Paulo, Brazil. It is the third largest banking institution in Brazil, as well as the third largest in Latin America, and the [[Social:List of largest banks|seventy-ninth largest bank in the world]]. It is also one of fifty most valuable banks in the world. The bank is listed at the [[Company:B3 (stock exchange)|B3]] in São Paulo, where it is part of the Índice Bovespa, in the [[Company:New York Stock Exchange|New York Stock Exchange]] and in the Madrid Stock Exchange.

Its primary financial services revolve around commercial banking, offering Internet Banking, [[Finance:Insurance|insurance]], [[Finance:Pension|pension]] plans, annuities, [[Finance:Credit card|credit card]] services (including football club affinity cards for fans) for [[Social:Customer|customer]]s, and savings bonds. The bank also provides personal and commercial [[Finance:Loan|loan]]s, as well as [[Finance:Lease|leasing]] services. Bradesco is a pioneer in using the ATM biometric reading system in Brazil, which enables customers to be identified using the vascular pattern of their hands, serving as a complementary password, available at its 31,474 own ATMs and 5,549 ATMs of [[Banco24Horas]], a Brazilian third-party ATM network.

Bradesco has 5,314 [[Finance:Branch (banking)|branches]], 4,834 service branches and 38,430 [[Finance:Banking agent|banking correspondents]].<ref name="Bradesco Presentation - April/2017" /> Bradesco customers can also use 34,859<ref name="Automatic Teller Machines">{{cite web |title = Bradesco Automatic Teller Machines|url=http://www.bradescori.com.br/site/conteudo/interna/default.aspx?secaoId=791&idiomaId=2|access-date=2012-12-23|date=2012-09-30|publisher=Banco Bradesco S.A.}}</ref> automatic teller machines and 12,975 ATMs of the Banco24Horas. Internationally,  Bradesco have one branch in {{wipe|New York City}}, two branches in Grand Cayman, and banking or financial subsidiaries or affiliates in [[Place:London|London]], Luxembourg, [[Place:Hong Kong|Hong Kong]], [[Place:Buenos Aires|Buenos Aires]], Grand Cayman, [[Place:Tokyo|Tokyo]] and Mexico.<ref name="Bradesco Presentation - April/2017" />

Banco Bradesco is constantly expanding and has recently acquired Banco do Estado do Maranhão, Banco Mercantil de São Paulo, Banco Ibi S.A., and the Brazilian operations of [[Company:Banco Bilbao Vizcaya Argentaria|Banco Bilbao Vizcaya Argentaria]] (BBVA), J.P. Morgan Fleming Asset Management, [[Company:American Express|American Express]] and HSBC Brasil.<ref name="HSBC Brazil" /> Banco Bradesco grew its value by more than 50 percent compared with 2017.<ref>{{Cite web|url=http://brandz.com/article/latam-2018--brandz--top-50-most-valuable-latin-american-brands-2018-reports-2871?downloadable=yes|title=brandZ {{!}} LatAm Report|website=brandz.com|access-date=2019-02-13}}</ref>

Currently the bank is on the top 3 of the most valuable Brazilian brands.<ref>{{Cite web |date=2022-05-03 |title=Banks and beer top Brazil's 10 most valuable brands |url=https://brazilian.report/liveblog/2022/05/03/banks-and-beer-top-brazils-10-most-valuable-brands/ |access-date=2022-06-29 |website=The Brazilian Report |language=en-US}}</ref>

==Slogan==
'''Entre nós, você vem primeiro''' means "Between us, you come first" in Portuguese.<ref name="Bradesco New Slogan">{{cite web |last=Matos |first=Lorena |date=2022-05-27 |title=Bradesco (BBDC4) reposiciona marca para se aproximar do cliente |url=https://www.moneytimes.com.br/bradesco-bbdc4-reposiciona-marca-para-se-aproximar-do-cliente/ |access-date=2023-12-23 |website=Money Times |publisher=Money Times |language=pt}}</ref>

==History==

*March 10, 1943: '''Banco''' '''Bra'''sileiro de '''Desco'''ntos S.A. founded by Amador Aguiar<ref name="Nossa História">{{cite web|title=Nossa História|url=http://www.bradesco.com.br/html/classic/sobre/nossa-historia.shtm|access-date=2013-07-02|date=2013-03-10|publisher=Banco Bradesco S.A.|language=pt|archive-date=2013-09-17|archive-url=https://web.archive.org/web/20130917211725/http://www.bradesco.com.br/html/classic/sobre/nossa-historia.shtm|url-status=dead}}</ref> in Marília, in the state of São Paulo. The bank targets small landowners, retailers, and government employees.
*1946: Banco Bradesco moves headquarters to São Paulo.
*1951: Banco Bradesco grows to become the largest private bank in Brazil.
*1953: Banco Bradesco moves headquarters to Cidade de Deus, Osasco, São Paulo.
*1956: Amador Aguiar creates Fundação Bradesco, the biggest education program in Brazil.
*1962: Banco Bradesco is the first Latin American company to buy a computer.
*1968: Banco Bradesco launches the first [[Finance:Credit card|credit card]] in Brazil.
*1970s: Banco Bradesco acquires 17 banks throughout the country.
*1978: Banco Bradesco branch no. 1000 is inaugurated in Chuí at the southern tip of Brazil.
*1991: Amador Aguiar died at 86 in São Paulo.
*1996: Banco Bradesco the first Latin American Internet Banking system.
*1997: Banco Bradesco Banco BCN
*2000: Banco Bradesco Argentina commences operations in [[Place:Buenos Aires|Buenos Aires]]. Bradesco Securities commences operations in New York.
*2010: Banco Bradesco buys Ibi Mexican (Ibi Services S. de R. L. México) subsidiary, also controlled by C&A.<ref name="ibi mexico">{{cite web|title=Bradesco acquire o Controle Societário do Ibi México e firma parceria com a C&A México|url=http://www.bradescori.com.br/site/conteudo/noticias/pressRelease-detalhe.aspx?secaoId=603&pressid=1030|access-date=2010-06-18|date=2010-06-02|publisher=Banco Bradesco S.A.|language=pt|archive-date=2012-02-29|archive-url=https://web.archive.org/web/20120229033616/http://www.bradescori.com.br/site/conteudo/noticias/pressRelease-detalhe.aspx?secaoId=603&pressid=1030|url-status=dead}}</ref>
*2011: Banco Bradesco is ranked fourth among the world's 500 greenest companies and first among Brazilian companies, according to a list disclosed by Newsweek, prepared in partnership with the consulting firms Trucost and Sustainalyctis.<ref name="World's Greenest Companies">{{cite web |title = World's Greenest Companies|url=http://www.thedailybeast.com/newsweek/2011/10/16/green-rankings-2011-world-s-greenest-companies-photos.banco-bradesco.html|access-date=2011-11-26|date=2011-10-16|publisher=Newsweek}}</ref>
*2015: Banco Bradesco buys [[Company:HSBC|HSBC]] Brazilian unit for $5.2 billion.<ref name="HSBC Brazil">{{cite web |title =HSBC says to sell Brazil unit to Bradesco for $5.2 billion|url=https://www.reuters.com/article/us-hsbc-bank-brasil-m-a-banco-bradesco-idUSKCN0Q806N20150803|access-date=2015-08-03|date=2015-08-03|publisher={{wipe|Reuters}}}}</ref>
*2019: Banco Bradesco buys american BAC Florida Bank from Nicaraguan Grupo Pellas for $500 million.<ref>{{Cite web|title=Brazil's Bradesco to buy Florida bank to focus on wealthy individuals|url=https://www.reuters.com/article/us-bac-florida-m-a-bradesco-idUSKCN1SC11L|access-date=2023-02-17|date=2019-05-06|publisher={{wipe|Reuters}}}}</ref> Lázaro de Mello Brandão, President for 36 years, died aged 93.<ref>{{Cite web|title=Ex-presidente do Bradesco, Lázaro Brandão morre aos 93 anos|url=https://g1.globo.com/economia/noticia/2019/10/16/morre-lazaro-brandao-ex-presidente-do-bradesco.ghtml|website=G1|date=16 October 2019 }}</ref>
*2020: Banco Bradesco reaches agreement to acquire JPMorgan Chase & Co.'s Brazilian private banking clients. JPMorgan will continue to provide Brazilian clients with products and services abroad.<ref>{{Cite news|date=2020-09-01|title=JPMorgan to exit private banking business in Brazil, Bradesco says|language=en|work=Reuters|url=https://www.reuters.com/article/us-jp-morgan-brazil-bradesco-idUSKBN25S567|access-date=2020-09-22}}</ref>
*2021: Banco Bradesco buys minority stake in american fintech BCP Global.<ref>{{Cite web|title=Miami Fintech Joins With Bradesco to Offer Digital Investments|url=https://www.bloomberg.com/news/articles/2021-12-08/miami-fintech-joins-with-bradesco-to-offer-digital-investments|access-date=2023-02-18|date=2021-12-08|publisher=Bloomberg}}</ref> 
*2022: Banco Bradesco reaches agreement to acquire BNP Paribas Brazilian wealth management operations. BNP Paribas will continue to provide Brazilian clients with products and services abroad.<ref>{{Cite news|date=2022-06-22|title=France's BNP Paribas transfers wealth management ops in Brazil to Bradescolanguage=en|work=Reuters|url=https://www.reuters.com/article/bnp-divestiture-brazil-idUKL1N2Y903M|access-date=2020-09-22}}</ref> BAC Florida Bank renamed Bradesco Bank. <ref>{{Cite web|title=Bradesco Wants to Speed Up Its US Expansion With Fintech Deals|url=https://www.bloomberg.com/news/articles/2022-12-19/bradesco-hunts-for-more-us-fintech-partners-to-speed-expansion|access-date=2023-02-18|date=2022-12-19|publisher=Bloomberg}}</ref>
*2023: Bradesco celebrates 80th Anniversary

==See also==
* [[Company:ATMIA|ATM Industry Association (ATMIA)]]

==References==
{{Reflist}}

==External links==
{{Commons|Bradesco}}
*{{in lang|pt}} [https://banco.bradesco Bradesco web site]
*{{in lang|pt}} [https://fundacao.bradesco Fundação Bradesco web site]
*{{in lang|pt}} [http://www.museubradesco.org.br/pages/capitulos/amador-aguiar.html Amador Aguiar Biography]
*{{in lang|en}} [https://www.bradescori.com.br/en/corporate-governance/corporate-governance-structure-functional-chart/ Bradesco Corporate Governance Structure]
*{{in lang|en}} [https://fundacao.bradesco/en-US Fundação Bradesco web site (English)]
*{{in lang|en}} [https://www.bradescori.com.br/en/ Bradesco Investors Relations (English)]
*{{in lang|en}} [https://www.bradescori.com.br/en/corporate-governance/boards/board-of-directors/ Bradesco Board of Directors (English)]
*{{in lang|en}} [https://bradescobank.com/index.html Bradesco Bank (formerly BAC Florida Bank)]



[[Category:Companies listed on the New York Stock Exchange]]

{{Sourceattribution|Banco Bradesco}}