View source for Company:Coupang

{{Short description|South Korean e-commerce company}}
<!-- |the food delivery service in Ukraine|Rocket Delivery (Ukraine) -->
{{Infobox company
| name = Coupang, Inc.
| native_name = {{lang|ko|쿠팡}}
| logo = Coupang logo.svg
| logo_size = 175px
| type = [[Finance:Public company|Public company]]
| traded_as = {{ubl|{{NYSE|CPNG}} (Class A)|Russell 1000 component}}
| ISIN = {{ISIN|sl=n|pl=y|US22266T1097}}
| industry = [[Social:E-commerce|E-commerce]]<br />[[Digital distribution]]
| founded = {{start date and age|df=yes|2010|07|01}} as Coupang Co., Ltd.
| founder = Bom Kim
| hq_location = Seattle, {{wipe|Washington (state)}}, {{wipe|United States}}.
| area_served = {{ubl|Japan|South Korea|Taiwan}}
| key_people = Bom Kim ([[Social:Chief executive officer|CEO]])
| services = Rocket Delivery (e-commerce)<br />Rocket Fresh (grocery delivery)<br />Coupang Eats (restaurant delivery)<br />Coupang Play (streaming service)<br />Coupang Pay (digital payments)
| revenue = {{increase}} {{US$|20.6 billion|link=yes}}
| revenue_year = 2022
| operating_income = {{increase}} {{US$|-112 million}}
| income_year = 2022
| net_income = {{increase}} {{US$|-92 million}}
| net_income_year = 2022
| assets = {{increase}} {{US$|9.51 billion}}
| assets_year = 2022
| equity = {{increase}} {{US$|2.41 billion}}
| equity_year = 2022
| owners = {{ubl|SoftBank (26.7%)|Bom Kim (10.1%)}}
| num_employees = {{circa|63,000}} (December 2022)
| subsid = Coupang Co., Ltd.
| website = {{URL|coupang.com}}
| footnotes = <ref>{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1834584/000183458423000023/cpng-20221231.htm |title=Coupang, Inc. 2022 Annual Report (Form 10-K) |date=1 March 2023 |publisher=U.S. Securities and Exchange Commission}}</ref><ref>{{cite web |url=https://www.sec.gov/Archives/edgar/data/1834584/000119312523039071/d442988dsc13ga.htm |title=Statement of acquisition of beneficial ownership by individuals (SoftBank) |date=14 February 2023 |publisher=U.S. Securities and Exchange Commission}}</ref><ref>{{cite web |url=https://www.sec.gov/Archives/edgar/data/1834584/000119312523036896/d407456dsc13ga.htm |title=Statement of acquisition of beneficial ownership by individuals (Bon Kim) |date=14 February 2023 |publisher=U.S. Securities and Exchange Commission}}</ref>
}}
[[File:Coupang 2.jpg|thumb|right|Coupang delivery truck in Seoul, 2017.]]

'''Coupang, Inc.''' ({{lang-ko|쿠팡}}) is [[Social:E-commerce|e-commerce company]] based in [[Place:Seoul|Seoul]], {{wipe|South Korea}} and Seattle, {{wipe|Washington (state)}} and incorporated in Delaware, {{wipe|United States}}.<ref name="Archived copy">{{Cite web |url=https://www.sec.gov/Archives/edgar/data/1834584/000162828021001984/coupang-sx1.htm |title=Document |access-date=14 February 2021 |archive-date=14 February 2021 |archive-url=https://web.archive.org/web/20210214094029/https://www.sec.gov/Archives/edgar/data/1834584/000162828021001984/coupang-sx1.htm |url-status=live }}</ref><ref name="hq move">{{cite web |last=Gordon |first=Nicholas |date=5 June 2023 |title=How the 'Amazon of Asia,' founded by a Harvard Business School dropout, landed on the Fortune 500 for the first time |url=https://fortune.com/2023/06/05/coupang-fortune-500-list-stock-amazon-harvard-bom-kim/ |work=Fortune |archive-url=https://web.archive.org/web/20230611231535/https://fortune.com/2023/06/05/coupang-fortune-500-list-stock-amazon-harvard-bom-kim/ |archive-date=11 June 2023 |url-status=live}}</ref> Founded in 2010 by Bom Kim, the company expanded to become the largest [[Finance:Online marketplace|online marketplace]] in South Korea. Its expansion led the company to video streaming distribution after the launch of Coupang Play service. Coupang is often referred to as the "[[Company:Amazon|Amazon]] of South Korea", due to its position and corporate size in the South Korean online market.<ref>{{Cite web |url=https://www.forbes.com/sites/ginaheeb/2021/03/11/coupang-the-amazon-of-south-korea-just-became-the-largest-foreign-ipo-on-wall-street-since-alibaba-heres-what-you-need-to-know/?sh=13ffd9022b0a |title=Coupang—The Amazon Of South Korea—Just Became The Largest Foreign IPO On Wall Street Since Alibaba. Here's What You Need To Know |website={{wipe|Forbes}} |date=11 March 2021 |access-date=28 April 2021}}</ref>

==Overview==
The first marketplace and largest online retailer in South Korea,<ref>{{Cite web|last=Palmer|first=Annie|date=16 June 2020|title=Coupang, a SoftBank-backed start-up, is crushing Amazon to become South Korea's biggest online retailer|url=https://www.cnbc.com/2020/06/16/coupang-crushed-amazon-to-become-south-koreas-biggest-online-retailer.html|access-date=8 October 2020|website=CNBC|language=en|archive-date=8 October 2020|archive-url=https://web.archive.org/web/20201008221907/https://www.cnbc.com/2020/06/16/coupang-crushed-amazon-to-become-south-koreas-biggest-online-retailer.html|url-status=live}}</ref> Coupang's annual revenue as of 2021 is US$18.4 billion.<ref>{{cite news|url=https://en.yna.co.kr/view/AEN20220303001700320 | title=Coupang closes 2021 with record sales, operating loss |work=Yonhap News Agency |first=Joo-won |last=Chung  |date=3 March 2022 |access-date=25 October 2022}}</ref><ref>{{cite news|url=https://asia.nikkei.com/Business/Retail/Coupang-posts-record-loss-as-expanding-rapid-delivery-network |title=Coupang posts record loss as expanding rapid delivery network |work=Nikkei Asia |first=Kotaro |last=Hosokawa |date=4 March 2022 |access-date=25 October 2022}}</ref> The company's Rocket Delivery network provides same-day or next-day delivery of more than five million unique items.<ref>{{Cite web|url=http://www.koreaherald.com/view.php?ud=20190415000610|title=Coupang posts 65% on-year growth in revenue|last=Cho|first=Hyee-Su|date=15 April 2019|website=The Korea Herald|url-status=live|access-date=8 September 2019|archive-url=https://web.archive.org/web/20190415072144/http://www.koreaherald.com/view.php?ud=20190415000610 |archive-date=15 April 2019 }}</ref> Coupang claims that 99.6 percent of its orders are delivered within 24 hours.<ref>{{Cite web|url=https://www.cnbc.com/2018/04/02/the-5-billion-south-korean-start-up-thats-an-amazon-killer.html|title=The $5 billion South Korean start-up that's an Amazon killer|last=Dreyfuss|first=Joel|date=2 April 2018|website=CNBC|language=en|access-date=9 September 2019|archive-date=26 July 2019|archive-url=https://web.archive.org/web/20190726233232/https://www.cnbc.com/2018/04/02/the-5-billion-south-korean-start-up-thats-an-amazon-killer.html|url-status=live}}</ref> 70% of Korean citizens live within 10 minutes of a Coupang logistic center.<ref>{{Cite web|last=Palmer|first=Annie|date=2020-06-16|title=Coupang, a SoftBank-backed start-up, is crushing Amazon to become South Korea's biggest online retailer|url=https://www.cnbc.com/2020/06/16/coupang-crushed-amazon-to-become-south-koreas-biggest-online-retailer.html|access-date=2021-04-25|website=CNBC|language=en}}</ref>

Coupang was headquartered in [[Place:Seoul|Seoul]], South Korea, in the Songpa-gu District until 2022 when it relocated to Seattle in the US.<ref name="hq move" /> Coupang also has offices in [[Place:Beijing|Beijing]], [[Place:Shanghai|Shanghai]], {{wipe|Los Angeles}} and Mountain View.<ref>{{Cite web|url=http://social.techcrunch.com/2019/03/14/korean-e-commerce-unicorn-coupang-hires-walmarts-former-global-chief-compliance-officer/|title=Korean e-commerce unicorn Coupang hires Walmart's former global chief compliance officer|website=TechCrunch|language=en-US|access-date=8 September 2019}}{{Dead link|date=December 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> It is incorporated in Delaware, {{wipe|United States}}.<ref name="Archived copy"/>

Coupang was founded by Bom Kim in 2010. A student of Harvard University, Kim started to study for his MBA at Harvard Business School but dropped out six months into the program.<ref>{{Cite web|last=Gilchrist|first=Karen|date=4 December 2019|title=How a Harvard dropout founded South Korea's most valuable start-up|url=https://www.cnbc.com/2019/12/04/coupang-harvard-dropout-bom-kim-built-koreas-most-valuable-start-up.html|access-date=8 October 2020|website=CNBC|language=en|archive-date=1 October 2020|archive-url=https://web.archive.org/web/20201001140057/https://www.cnbc.com/2019/12/04/coupang-harvard-dropout-bom-kim-built-koreas-most-valuable-start-up.html|url-status=live}}</ref>

Kim registered Coupang as a limited liability company in the US, allowing to access US funding. In November 2018, Coupang received a US$2 billion investment from SoftBank.<ref>{{Cite news|url=https://www.ft.com/content/815486c2-fde4-11e8-aebf-99e208d3e521|title=Etailers battle to win 'Amazon of South Korea' crown|last=Song|first=Jung-a|date=1 January 2019|work=Financial Times|access-date=8 September 2019|archive-date=17 September 2019|archive-url=https://web.archive.org/web/20190917195703/https://www.ft.com/content/815486c2-fde4-11e8-aebf-99e208d3e521|url-status=live}}</ref> Other major investors in Coupang include [[Company:BlackRock|BlackRock]] and Fidelity.<ref>{{Cite web|url=http://www.businesskorea.co.kr/news/articleView.html?idxno=22289|title=Investors Continue to Back Coupang Despite Operating Losses|date=15 May 2018|website=Business Korea|access-date=9 September 2019|archive-date=3 December 2019|archive-url=https://web.archive.org/web/20191203042917/http://www.businesskorea.co.kr/news/articleView.html?idxno=22289|url-status=live}}</ref>

The company has grown during the COVID-19 pandemic with increased demand for online shopping.<ref name="Coupang IPO CNN"/> In July 2020, Coupang acquired the assets of Singaporean streaming service HOOQ to form the nucleus of its streaming service named Coupang Play.<ref>{{Cite web |date=9 July 2020 |title=SoftBank-Backed Coupang Buys Hooq Assets to Take on Netflix |url=https://www.bloomberg.com/news/articles/2020-07-09/softbank-backed-coupang-to-buy-hooq-assets-in-asian-video-entry |access-date=14 July 2020 |website=Bloomberg |url-status=live |archive-url=https://web.archive.org/web/20200710162725/https://www.bloomberg.com/news/articles/2020-07-09/softbank-backed-coupang-to-buy-hooq-assets-in-asian-video-entry |archive-date=10 July 2020 }}</ref>

Coupang had its IPO on the [[Company:New York Stock Exchange|New York Stock Exchange]] on 11 March 2021.<ref name="Coupang IPO CNN">{{cite news |last1=Toh |first1=Michelle |title=Coupang, the Amazon of South Korea, raises $4.6 billion in US IPO |url=https://edition.cnn.com/2021/03/11/investing/coupang-ipo-us-stock-korea-intl-hnk/index.html |access-date=17 March 2021 |work=CNN}}</ref>

On 4 June 2021, Coupang announced that it had started operations in Japan.<ref>{{cite news|url=https://asia.nikkei.com/Business/Technology/South-Korea-s-Coupang-launches-trial-operation-in-Japan|title=South Korea's Coupang launches trial operation in Japan|first=Kotaro|last=Hosokawa|website=Nikkei Asia|date=4 June 2021|access-date=2 December 2021}}</ref> On 8 July 2021, the company launched in Taiwan.<ref>{{Cite web|title=After entering Japan, Coupang continues its international expansion with Taiwan|url=https://social.techcrunch.com/2021/07/08/after-entering-japan-coupang-continues-its-international-expansion-with-taiwan/|access-date=2021-07-11|website=TechCrunch|language=en-US}}{{Dead link|date=December 2023 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

On 18 December 2023, Coupang announced it would be acquiring online retailer Farfetch in a deal that would give Farfetch access to $500 million worth of capital. The deal comes as Farfetch faced potential administration, with previous talks with Swiss luxury group Richemont being terminated.<ref>{{Cite web |last=Faithfull |first=Mark |title=Farfetch $500m Lifeline As Coupang Swoops To Buy Online Retailer |url=https://www.forbes.com/sites/markfaithfull/2023/12/18/farfetch-500m-lifeline-as-coupang-swoops-to-buy-online-retailer/ |access-date=2023-12-18 |website=Forbes |language=en}}</ref>

== Financials ==
Coupang has grown rapidly. The company announced in 2020 that its annual revenue in 2019 increased by 64.2 percent over the previous year, and totaled 7.15 trillion won ($5.9 billion).<ref name=":0">{{Cite web|title=Coupang narrows operating loss by 36% in 2019 on 64% jump in sales|url=https://pulsenews.co.kr/view.php?year=2020&no=391987|access-date=2021-04-22|website=Pulse News}}</ref> Its operating loss in 2019 dropped from 1.13 trillion won to 720.5 billion won, declining 36 percent.<ref name=":0" /> The gains were attributed to expanded fast delivery service across the nation, including the overnight Rocket Delivery; sales of home appliances and fresh food; and a steady increase in customers.<ref name=":0" /> The company had created 2,500 jobs in 2014 and 30,000 in 2019; labor costs increased correspondingly from 100 billion won in 2014 to 1.4 trillion won in 2019.<ref name=":0" /> In 2020, the [[Medicine:COVID-19|COVID]] pandemic  accelerated the company's sales.

According to SoftBank, Coupang's estimated value is $9 billion,{{citation needed|date=November 2021}} and it has earned $3.4 billion venture funding to date.{{citation needed|date=November 2021}} SoftBank funded the company with $2 billion in 2018{{citation needed|date=November 2021}} and $1 billion in 2015.{{citation needed|date=November 2021}}

Following Coupang's IPO in March 2021, SoftBank owns one-third of the company, Greenoaks Capital has a 16.6% stake, Maverick Holdings 6.4%, and Rose Park Advisors 5.1%.<ref name="Barrons March 2021"/> BlackRock holds a 2.1% stake and CEO Bom Suk Kim owns approximately 10.2%.<ref name="Barrons March 2021">{{Cite web|last=Savitz|first=Eric J.|title=Korea's Coupang Opens for Trading at $63.50. It's Now Worth $114 Billion.|url=https://www.barrons.com/articles/coupang-ipo-prices-at-35-the-korean-e-commerce-giant-is-worth-more-than-60-billion-51615427715|access-date=2021-04-22|website=Barron's}}</ref>

Its sales increased 74% in the first quarter of 2021 with $4.26 billion recorded, compared to the first quarter of 2020. Its year-over-year net loss increased 180% to $295 million during that same period.<ref>{{Cite web|date=2021-05-14|title=여전히 불안한 쿠팡|url=https://www.mk.co.kr/news/business/view/2021/05/468049/|access-date=2021-05-16|website=Maeil Economy|language=ko}}</ref>
{| class="wikitable" style="text-align:right;"
|+
! rowspan="2" |Years<ref name="Annual Report">{{Cite web |title=CPNG {{!}} Coupang Inc. Annual Income Statement |url=https://www.wsj.com/market-data/quotes/CPNG/financials/annual/income-statement |access-date=2021-04-22 |website=WSJ}}</ref>
! colspan="3" |In US$ Millions
|-
!Revenue 
!Gross income
!Net income
|-
|2018
|4,054
|189
|−{{color|red|1,098}}
|-
|2019
|6,273
|1,033
|−{{color|red|699}}
|-
|2020
|11,967
|1,986
|−{{color|red|463}}
|-
|2021
|18,406
|3,109
|−{{color|red|1,543}}
|-
|2022
|20,583
|4,710
|−{{color|red|92}}
|}

== Services ==

=== Rocket Delivery ===
Coupang is well known for its fast and efficient delivery system. Rocket Delivery is a signature service whereby items ordered before midnight will be delivered overnight by Coupang's own delivery personnel.<ref name=":4">{{Cite web|title=How to use Coupang|url=https://forinus.com/how-to-use-coupang/|access-date=2021-04-24|website=Forinus|language=ko-KR|archive-date=24 April 2021|archive-url=https://web.archive.org/web/20210424100412/https://forinus.com/how-to-use-coupang/|url-status=dead}}</ref> In July 2020, Coupang's Rocket Delivery staff was renamed from Coupangman to ''Coupangfriend (쿠팡친구)'', since the number of female delivery workers has increased, and to imply friendly service.<ref>{{Cite web|last=Park|first=Ah-ram|date=2020-07-28|title=쿠팡, 배송직원 명칭 '쿠팡맨→쿠팡친구'로 변경|url=https://www.asiatoday.co.kr/view.php?key=20200728001842235|url-status=live|access-date=2021-05-04|website=Asia Today|language=ko|archive-url=https://web.archive.org/web/20210504122127/https://www.asiatoday.co.kr/view.php?key=20200728001842235 |archive-date=4 May 2021 }}</ref>

Rocket Delivery service is free for the Coupang Rocket membership subscribers, for whom delivery is free for all Rocket Delivery tagged products.<ref name=":2">{{Cite web|date=2021-04-02|title=Coupang is opening Rocket Delivery Benefit for Free for All.|url=https://pickool.net/coupang-is-opening-rocket-delivery-benefit-for-free-for-all/|access-date=2021-04-24|language=en-US|archive-date=24 April 2021|archive-url=https://web.archive.org/web/20210424100411/https://pickool.net/coupang-is-opening-rocket-delivery-benefit-for-free-for-all/|url-status=dead}}</ref> Rocket Delivery is offered to non-subscribers if they purchase more than KRW4,990. It is estimated that 32% of Coupang users are subscribed.<ref name=":2" /> 99.3% of Coupang Rocket Delivery orders are delivered within one day.<ref>{{Cite web|last=Smith|first=Craig|date=2019-09-08|title=Interesting Coupang Statistics and Facts {{!}} By the Numbers|url=https://expandedramblings.com/index.php/coupang-statistics-facts/|access-date=2021-04-24|website=DMR|language=en-US}}</ref>

Rocket Delivery service is possible via 200 warehouses that are approximately 20 million sq. ft across the country.<ref>{{Cite web|last=Palmer|first=Annie|date=2020-06-16|title=Coupang, a SoftBank-backed start-up, is crushing Amazon to become South Korea's biggest online retailer|url=https://www.cnbc.com/2020/06/16/coupang-crushed-amazon-to-become-south-koreas-biggest-online-retailer.html|access-date=2021-04-24|website=CNBC|language=en}}</ref> Coupang's logistic centers store approximately 5.3 million types of products and they are stored by an efficient storage system called Random Stow Algorithm.<ref name=":3">{{Cite web|date=2019-06-28|title=Coupang leads delivery service in South Korea|url=https://retailinasia.com/in-trends/news/manufacturing__logistics/coupang-leads-delivery-service-in-south-korea/|access-date=2021-04-24|website=Retail in Asia|language=en-US}}</ref> About 1.7 million Rocket Delivery products are sent out from the logistic centers on a daily basis.<ref name=":3" />

=== Rocket Wow ===
[[File:Coupang Rocket.png|thumb|283x283px|Coupang Rocket Wow Logo]]
Rocket Wow, a paid subscription service, similar to Amazon Prime, costs users KRW 2,900 per month. On the 30th of Dec 2021, Coupang adjusted the membership fee to KRW 4,990 per month. The increased subscription service has applied to new subscribers.<ref>{{Cite web|last=서울경제|date=2021-12-29|title=와우 멤버십 구독료 4,990원…3년 만에 인상한 쿠팡|url=https://www.sedaily.com/NewsView/22VHD0F8TF/GC1304|access-date=2022-01-17|website=서울경제|language=ko}}</ref>

The features of Rocket Wow are:<ref>{{Cite web|title=쿠팡-로켓와우-월회비와-혜택사용후기|url=https://lifelog-story.tistory.com/entry/%EC%BF%A0%ED%8C%A1-%EB%A1%9C%EC%BC%93%EC%99%80%EC%9A%B0-%EC%9B%94%ED%9A%8C%EB%B9%84%EC%99%80-%ED%98%9C%ED%83%9D%EC%82%AC%EC%9A%A9%ED%9B%84%EA%B8%B0|url-status=live|archive-url=https://web.archive.org/web/20210425092653/https://lifelog-story.tistory.com/entry/%EC%BF%A0%ED%8C%A1-%EB%A1%9C%EC%BC%93%EC%99%80%EC%9A%B0-%EC%9B%94%ED%9A%8C%EB%B9%84%EC%99%80-%ED%98%9C%ED%83%9D%EC%82%AC%EC%9A%A9%ED%9B%84%EA%B8%B0 |archive-date=25 April 2021 }}</ref>

* Free delivery for entire Rocket Delivery tagged products
* Free return within 30 days
* Discounts on Rocket Wow tagged products
* One-day delivery 
* Receiving Rocket Fresh products in the morning
* Use of Coupang Play 
[[File:Coupang re-usable grocery delivery bag - 2021.jpg|thumb|196x196px|Coupang Rocket Fresh Eco Bag]]

=== Rocket Fresh ===
Rocket Fresh is a fresh-food delivery service. Similar to Rocket Delivery, Rocket Fresh delivers fresh foods overnight. Users can receive the food by 7am if they order before midnight.<ref>{{Cite web|last=Yeo|first=Jun-suk|date=2019-03-27|title=Coupang's new growth engine: early-morning deliveries|url=http://www.koreaherald.com/view.php?ud=20190327000681|access-date=2021-04-25|website=The Korea Herald|language=en}}</ref> The service covers up to 8,500 kinds of foods.<ref>{{Cite web|date=2020-05-01|title=Coupang launches same-day delivery service for fresh food|url=https://www.koreatimes.co.kr/www/tech/2021/04/694_288830.html|access-date=2021-04-25|website=Korea Times|last=Nam|first=Hyun-woo}}</ref>

When Rocket Wow subscribers are ordering Rocket Fresh, they can choose the delivery option of Rocket Fresh Eco, which is an option to deliver the foods inside a reusable fresh eco-bag instead of a paper box. The bag preserves the foods in a fresh condition, and is re-collected in the customer's next delivery.<ref>{{Cite web|title=새벽배송에 보랭백 선보인 쿠팡, 반납하려면 무조건 재주문?|date=6 May 2020 |url=http://www.bizhankook.com/bk/article/19910|url-status=live|archive-url=https://web.archive.org/web/20200507225221/http://www.bizhankook.com:80/bk/article/19910 |archive-date=7 May 2020 }}</ref>

=== Rocket Direct Purchasing of foreign goods ===
Users can purchase foreign goods through Coupang. Rocket Direct Purchasing allows foreign goods to be delivered within 3 days.<ref name=":4" />

=== Coupang Eats ===
Coupang Eats is a food-delivery service like Uber Eats. Coupang users can order food from restaurants, with delivery by Coupang<ref>{{Cite web|title=Korea's leading e-retailer Coupang launches food delivery service|url=https://pulsenews.co.kr/view.php?year=2019&no=387034|access-date=2021-04-25|website=Pulse News|language=ko}}</ref>  which can be tracked in real time. According to the "Delivery Service Trend Report 2021" released by market research company Open Survey, delivery-service app usage was topped by Baemin (88.6%), Yogiyo (68.2%), and Coupang Eats (34.7%). Compared to the previous year, Baemin rose 8.9 percent, Yogiyo fell 0.1 percent and Coupang Eats rose 28.6 percent.<ref name=":6">{{Cite web|last=Choi|first=Tae-bum|date=2021-05-04|title=배달앱 만족도 1위는 '배민' 아닌 '쿠팡이츠'…비결은 빠른배달|url=https://news.mt.co.kr/mtview.php?no=2021050416434041529|access-date=2021-05-16|website=Money Today|language=ko}}</ref> Coupang Eats' growth year-on-year was also noticeable in the recognition survey of each app. Baemin increased 2.4 percentage points from 93.4 percent last year to 95.8 percent this year, Yogiyo remained 90 percent, and Coupang Eats jumped 49.1 percentage points from 23.3 percent to 72.4 percent. Baedaltong fell from 62.7 percent to 55.5 percent.<ref name=":6" /> Coupang Eats topped the list with 74 percent for satisfaction with delivery apps.<ref name=":6" />

=== Coupang Flex ===
Coupang Flex is an outsourcing service that provides temporary employment to anyone over 18 years old.<ref name=":5">{{Cite web|title=Coupang launches new service 'Coupang Flex'|url=http://www.theinvestor.co.kr/view.php?ud=20180823000666|access-date=2021-04-25|website=The Investor|language=en}}</ref> People can choose the date they wish to work and their main work is delivery. Those who have cars can pick up the packages from Coupang's logistic centers and deliver by themselves. Those who does not have cars assist the Coupangman. Coupang flex users are paid KRW 800 per package during the day and KRW1200 per package during the night.<ref>{{Cite web|title=쿠팡플렉스 후기|date=6 January 2021 |url=https://oliviabbase.tistory.com/682|url-status=live|archive-url=https://web.archive.org/web/20210425151016/https://oliviabbase.tistory.com/682 |archive-date=25 April 2021 }}</ref> On average, they tend to deliver 50 to 60 packages per day.<ref name=":5" />

=== Coupang Play ===
Coupang Play is a South Korean subscription-based video streaming service launched by Coupang in December 2020.<ref>{{cite web |url=http://yna.kr/AEN20201224005500320 |title=E-commerce giant Coupang launches video streaming service |date=24 December 2020 |access-date=21 April 2021 |work=Yonhap News Agency}}</ref> It is based on the former Hooq's assets. After the SNL Korea 2 content, which lampooned Korean president candidates and congressperson, got viral, it has gained popularity with a reasonable subscription fee compared to other OTT services such as [[Company:Netflix|Netflix]], Wavve and [[Software:TVING|TVING]].<ref>{{Cite web|date=2022-01-13|title=신혜선 '어쩔티비' 한마디에 300만명 몰렸다…'가성비 OTT' 돌풍|url=https://www.hankyung.com/it/article/202201135848g|access-date=2022-01-17|website=Korea Economy Daily|language=ko}}</ref>

==== Sports programming ====
'''Football'''
* South Korea national football team
* K League<ref name=":1">{{Cite web |last=Nambiar |first=Rahul |date=2023-02-28 |title=Formula 1 unveils multi-year partnership with Coupang Play |url=https://sportsmintmedia.com/formula-1-unveils-multi-year-partnership-with-coupang-play/ |access-date=2023-04-25 |website=SportsMint Media |language=en-US}}</ref>
* Bundesliga from 2024/25 season<ref>{{Cite web |date=2023-11-27 |title=Bundesliga International announces long-term strategic cooperation with Coupang Play {{!}} DFL Deutsche Fußball Liga |url=https://www.dfl.de/en/news/bundesliga-international-announces-long-term-strategic-cooperation-with-coupang-play-in-korea/ |access-date=2023-12-20 |website=EN - DFL Deutsche Fußball Liga GmbH |language=en-US}}</ref>
* DFB-Pokal
* La Liga from 2023/24 season<ref>{{Cite web |last=Sim |first=Josh |date=2022-10-20 |title=La Liga to be streamed exclusively by Coupang Play in South Korea |url=https://www.sportspromedia.com/news/la-liga-tv-rights-coupang-play-streaming-south-korea/ |access-date=2023-04-25 |website=SportsPro |language=en-GB}}</ref>
* Ligue 1<ref name=":1" />
* Belgian Pro League<ref name=":1" />(KAA Gent matches only)
* Danish Superliga<ref name=":1" />(FC Midtjylland matches only)
* Major League Soccer (shared with Apple TV+'s MLS Season Pass)<ref name=":1" />
* Super League Greece<ref name=":1" />(Olympiakos FC matches only)
* AFC (2025-2028)<ref>{{Cite web |title=AFC confirms media rights deal for the 2025-2028 cycle with Korea Republic's Coupang Play |url=https://www.the-afc.com/en/more/afc_news/news/afc_confirms_media_rights_deal_for_the_2025-2028_cycle_with_korea_republic%E2%80%99s_coupang_play.html |access-date=2024-01-13 |website=the-AFC |language=en}}</ref>
** National teams
*** 2026 FIFA World Cup qualification (from third round){{efn|all 10 South Korea matches, plus selected matches}}
*** AFC Asian Cup (2023,<ref>{{cite news |title=[보도자료] 쿠팡플레이, 2023 카타르 아시안컵 전 경기 디지털 생중계! |trans-title=[Press Release] Coupang Play, digital live broadcast of all 2023 Qatar Asian Cup matches! |url=https://news.coupang.com/archives/33241/ |access-date=5 January 2024 |publisher=Coupang}}</ref> 2027){{efn|Finals tournament only}}
*** 2026 AFC Women's Asian Cup
*** AFC Junior/Youth Championships
**** Men's/boys
***** AFC U-23 Championship
***** AFC U-19 Championship
***** AFC U-16 Championship
**** Women's/girls
***** AFC U-19 Women's Championship
***** AFC U-16 Women's Championship
*** AFC Futsal Championships
**** AFC Men's Futsal Championship
**** AFC U-20 Men's Futsal Championship
**** AFC Women's Futsal Championship
** Clubs
*** AFC Champions League
*** AFC Cup
*** AFC Futsal Club Championship
'''Other sports'''
* National Football League (shared with NFL Game Pass International on DAZN)<ref>{{Cite web |last=Team |first=Newsroom |date=2021-09-08 |title=[보도자료] 쿠팡플레이, 3년간 NFL 경기 디지털 독점 생중계 |trans-title=[Press Release] Coupang Play, Digital Exclusive Live Broadcast of NFL Games for 3 Years |url=https://news.coupang.com/archives/10268 |access-date=2022-09-29 |website=쿠팡 뉴스룸 |language=ko-KR}}</ref>
* National Hockey League<ref name=":1" />
* Formula One<ref name=":1" />
* One Championship<ref>{{Cite web |date=2022-05-10 |title=How To Watch ONE 157: Petchmorakot Vs. Vienot Live On 20 May |url=https://www.onefc.com/news/how-to-watch-one-157-petchmorakot-vs-vienot-live-on-20-may/ |access-date=2023-04-25 |website=ONE Championship – The Home Of Martial Arts |language=en-US |quote=The main card broadcasts live on Coupang Play and IB Sports}}</ref>
* FIVB Volleyball Women's Nations League
* Coupang Play Series

==== Original programming ====
'''Scripted'''
*''One Ordinary Day'' (2021)<ref>{{cite news|url= https://koreajoongangdaily.joins.com/2021/09/16/entertainment/television/Coupang-Play-One-Ordinary-Day-November/20210916152100279.html|title=Coupang Play to air first original series 'One Ordinary Day' from November|first=Jae-lim|last=Lee|website=Korea JoongAng Daily|date=September 16, 2021|access-date=September 18, 2021}}</ref>
*''Anna'' (2022)<ref>{{cite news|url=https://www.pinkvilla.com/entertainment/king-eternal-monarch-star-jung-eun-chae-join-bae-suzy-coupang-play-s-upcoming-drama-894567|title='The King: Eternal Monarch' star Jung Eun Chae to join Bae Suzy in Coupang Play's upcoming drama|first=Anoushka|last=Mathew|website=Pinkvilla|date=September 15, 2021|access-date=September 18, 2021|archive-date=31 October 2021|archive-url=https://web.archive.org/web/20211031212910/https://www.pinkvilla.com/entertainment/king-eternal-monarch-star-jung-eun-chae-join-bae-suzy-coupang-play-s-upcoming-drama-894567|url-status=dead}}</ref><ref>{{cite news|url= https://jaktimnews.pikiran-rakyat.com/infotainment/pr-892871365/drama-korea-terbaru-bae-suzy-anna-tayang-2022-dengan-kim-jun-han-sebagai-suaminya?page=2&_gl=1*gevu6w*_ga*WnlUT3UyaTYxMVhJYVE5MkFCNnhIcHlBalh2UW9FdDdmUlk5NEdKU25lTnFsUnRteU1WQjBuaTRDbVZpZ2M1cg..|title=Drama Korea Terbaru Bae Suzy 'Anna', Tayang 2022 dengan Kim Jun Han Sebagai Suaminya|first=Melati|last=Seppiani|website=Jaktim News|publisher=Pikiran Rakyat|date=October 25, 2021|access-date=November 15, 2021|language=id}}</ref>
* ''Unicorn''<ref>{{cite news|url=https://www.intipseleb.com/korea/38191-sinopsis-sitkom-unicorn-perusahaan-start-up-dipimpin-shin-ha-kyun|title=Sinopsis Sitkom Unicorn, Perusahaan Start-up Dipimpin Shin Ha Kyun|trans-title=Synopsis of Sitcom Unicorn, Start-up Company Led by Shin Ha Kyun|author=Cahaya|website=Intip Seleb|date=1 August 2022|access-date=12 April 2023|language=id}}</ref>
* ''Returning Student: Straight-A But F in Love''
* ''Hit the Spot''
* ''Decoy''

'''Unscripted'''
*''Saturday Night Live Korea'' (2021; moved from tvN)<ref>{{cite news|url= https://koreajoongangdaily.joins.com/2021/08/20/entertainment/television/SNL-Korea-Saturday-Night-Live-Korea-Coupang-Play/20210820184200390.html|title=Lineup announced for Coupang Play's new 'SNL Korea'|first=Haley|last=Yang|website=Korea JoongAng Daily|date=August 20, 2021|access-date=September 18, 2021}}</ref>

===Coupang Pay===
Coupang Pay is a digital payments service that enables customers to make easy payments. In mid 2020, the company spun off Coupang Pay as a separate [[Social:Fintech|fintech]] subsidiary.<ref>{{cite news|url=http://www.koreaherald.com/view.php?ud=20200401000484 |title=Coupang spins off fintech business |work=Korea Herald |date=1 April 2020 |access-date=25 October 2022}}</ref> By the end of 2020, Coupang Pay was the second most widely used pay system in Korea, with settlement turnover of KRW 25 trillion.<ref>{{cite news|url=https://pulsenews.co.kr/view.php?year=2021&no=358016 |title=Naver, Coupang, Kakao with command over digital pay loom large over fintech |work=Pulse News |first1=Sae-ha |last1=Lee |first2=Eun-joo |last2=Lee |date=14 April 2021 |accessdate=25 October 2022}}</ref>

== Controversy ==

=== Worker Healthcare ===
Coupang has been involved in complaints by activists and families of workers who allegedly died from overwork. In April 2021 Kwon Young-gook, a lawyer and the co-chairman at the Committee for Coupang Workers' Human Rights and Health, said "Seven Coupang employees and two subcontractors have died of cardiovascular disorders, such as heart attack, for the past year. ... Out of the nine deaths, five are connected to overnight work as they passed away during or after night duty."<ref>{{cite web|url=http://www.china.org.cn/world/Off_the_Wire/2021-04/23/content_77433508.htm|title=Feature: S.Korea's Coupang under criticism for deaths of overworked couriers, warehouse workers|access-date=2021-05-11}}</ref><ref>{{cite web|url=https://www.macaubusiness.com/s-koreas-coupang-under-criticism-for-deaths-of-overworked-couriers-warehouse-workers/|title=S.Korea's Coupang under criticism for deaths of overworked couriers, warehouse workers|date=23 April 2021 |access-date=2021-05-11}}</ref> According to statistics published in the ''[[Finance:Korea Economic Daily|Korea Economic Daily]]'', Coupang had recorded no work-accident deaths since its launch in 2011, as of the end of 2020.<ref name="KED"/>

Coupang is not the only logistics and delivery business facing such complaints in 2021. According to the BBC, CJ Logistics and Hanjin Transportation are some of the multiple businesses that have been involved in the controversy, and workers at Lotte Global Logistics in Seoul went on strike.<ref>{{cite news|url=https://www.bbc.com/news/world-asia-54775719|title='I thought maybe I would die': S Korea's delivery drivers demand change|work=BBC News |date=3 November 2020 |access-date=2021-05-11}}</ref> In April 2021, the company introduced Coupang Care, a system that allows employees to take paid breaks and receive health care coaching.<ref name="KED">{{cite news |last1=Dong-hwi |first1=Park |title=화장실도 못 화장실도 못 가게 한다고?…누가 쿠팡에 돌을 던지나 |url=https://www.hankyung.com/economy/article/202108178465i |access-date=10 November 2021 |work=[[Finance:Korea Economic Daily|Korea Economic Daily]] |date=19 August 2021 |language=Korean}}</ref>

===Item Winner system===
There is a debate over Coupang's Item Winner system, which selects the cheapest product among the same products as the sole seller. There is criticism that sellers offering items for as low as one won can monopolize the market. According to Coupang's terms and conditions, this right is delegated to Coupang as soon as the product's image and trademark are posted. In the process, problems can arise because sellers can use other sellers' images, via Coupang's copyright-transfer agreements. In May 2021, the situation was reported to be under review by the Fair Trade Commission.<ref>{{cite news|url=https://www.etnews.com/20210504000140|title=Coupang Itemwinner "Winner, consumer deception?" ... Fair Trade Commission reviews.}}</ref>

== Notes ==
{{Notelist}}

== References ==
{{Reflist}}

==External links==
* {{Official|https://www.aboutcoupang.com}}
{{Finance links
| name = Coupang, Inc.
| google = CPNG:NYSE
| yahoo = CPNG
| bloomberg = CPNG:US
| reuters = CPNG.N
| sec_cik = 1834584
}}

{{Major Internet companies}}

[[Category:Companies listed on the New York Stock Exchange]]

{{Sourceattribution|Coupang}}