View source for Company:GlobalWebIndex

{{Infobox company
| name             = GlobalWebIndex
| logo             = GlobalWebIndex Logo Square.jpg
| logo_size        = 180px
| type             = Private
| traded_as        = 
| industry         = Market Research, [[Finance:Advertising|Advertising]], [[Engineering:Technology|Technology]], 
| foundation       = 2009
| founder          = Thomas C. Smith
| location_city    =  [[Place:London|London]]
| locations        =
| area_served      = Worldwide
| key_people       =  Thomas C. Smith<br><small>(Founder & CEO)</small><br>Sebastian Hedencrona<br><small>(Director, Global Revenue)</small><br>Alastair Little<br><small>(Director, Product & Marketing)</small>
| services         = Research & Consulting
| revenue          = 
| operating_income = 
| net_income       = 
| assets           = 
| equity           = 
| owner            =Trendstream Limited 
| num_employees    =
| divisions        = 
| subsid           = 
| location_country = 
| homepage         = {{URL|https://www.globalwebindex.net}}
}}

GlobalWebIndex is a market research SaaS company founded by Tom Smith in 2009 that provides audience insight to publishers, media agencies and marketers around the world.<ref>''[http://blogs.ft.com/beyond-brics/2012/10/04/twitter-biggest-in-china-report/#axzz2DRGWMrJI Financial Times Blog]'', 4 October 2012 {{Webarchive|url=https://web.archive.org/web/20121113043645/http://blogs.ft.com/beyond-brics/2012/10/04/twitter-biggest-in-china-report/#axzz2DRGWMrJI#axzz2DRGWMrJI |date=13 November 2012 }}</ref> GlobalWebIndex profiles consumers across 46 countries with a panel of 18m connected consumers, making it available through a subscription-based platform.<ref>''[https://www.telegraph.co.uk/technology/social-media/10787276/Teens-drift-away-from-traditional-social-networks.html The Telegraph]'', Teens drift away from 'traditional' social networks</ref>

== History ==
In October 2012, GlobalWebIndex surprised social media analysts and commentators by claiming that Twitter and Facebook had big followings in China and Vietnam (later lift the ban on Facebook) – countries where those social networks are blocked by their respective governments. The story was picked up by various news outlets including Huffington Post, [[Company:Bloomberg L.P.|Bloomberg]] and the ''[[Social:Financial Times|Financial Times]]'', where the rise of VPN has been attributed as the primary enabler for Chinese internet users circumventing website blocks.<ref>''[http://www.huffingtonpost.co.uk/2012/09/26/china-twitter-active-users_n_1915685.html Huffington Post]'', China Is Twitter's Most Active Country (Despite It Being Banned There)</ref>  Almost a decade after the company was founded, and with customers including Google, Spotify, WPP and Omnicom Group, it closed its first round of series A funding in 2018<ref>{{Cite web|url=http://social.techcrunch.com/2018/07/25/market-research-firm-globalwebindex-takes-first-vc-with-40m-series-a/|title=Market research firm GlobalWebIndex takes first VC with $40M Series A|website=TechCrunch|language=en-US|access-date=2020-01-22}}</ref>. 

==Data Sources==
GlobalWebIndex combines the survey data from 18 million [[Engineering:Panelist|panelist]]s with advanced [[Analytics|analytics]] and [[Data science|data science]] to provide marketers with an [[Insight|insight]]. The tool collects data in [[Demography|demographics]], [[Finance:Behavioral targeting|online behavior]], device access, [[Social:Media consumption|media consumption]], [[Social:Social media analytics|social media]], and [[Social:Touchpoint|marketing touch points]] – after which it presents data through [[Chart|chart]]s and [[Graph of a function|graphs]].

===Core study===
The ongoing GlobalWebIndex research study, which interviews over 550,000 internet users across the world each year across 4 waves of research each year.<ref>''[https://globalwebindex.net/pages/tour GlobalWebIndex]'', GlobalWebIndex Tour</ref> Each respondent is questioned in detail, resulting in 40,000 data points for consumer profiling.<ref>''[http://insight.globalwebindex.net/research-and-methodology GlobalWebIndex]'', GlobalWebIndex Research & Methodology.</ref>

===Custom research===
GlobalWebIndex's custom research<ref>{{Cite web|url=https://www.globalwebindex.com/custom-data|title=Custom Market Research, Customized Surveys & Customer Research - GlobalWebIndex|last=GlobalWebIndex|website=www.globalwebindex.com|language=en|access-date=2020-01-22}}</ref> is used by marketers and advertisers to run customised surveys and projects using their panel of global consumers, giving them access to data tailored to their target audience. The range of services offered through its custom arm include website and campaign analytics, brand tracking, concept testing and ad effectiveness studies.

===Brand data===
In 2017, brand data was added to its range of services. It provides insight into over 4,000 tracked brands<ref>{{Cite web|url=https://www.globalwebindex.com/pricing|title=Pricing Plans - Free & Premium Data Analytics & Tools - GlobalWebIndex|last=GlobalWebIndex|website=www.globalwebindex.com|language=en|access-date=2020-01-22}}</ref> and can be used against the 40,000 data points of the core data set.

=== '''Work data''' ===
In 2019, its first ever B2B data set<ref>{{Cite web|url=https://www.globalwebindex.com/b2b|title=2020 B2B Customer Data - Research On Workplace Behaviors & Attitudes|last=GlobalWebIndex|website=www.globalwebindex.com|language=en|access-date=2020-01-22}}</ref> was launched, which analyses the behaviours and attitudes of working professionals. Using the dedicated panel of 17,000 respondents, its first report using the research was produced in collaboration with Slack Technologies Inc<ref>{{Cite web|url=https://www.businesswire.com/news/home/20190814005789/en/GlobalWebIndex-Launches-B2B-Workforce-Dataset-Partners-Slack|title=GlobalWebIndex Launches B2B Workforce Dataset, Partners with Slack on First Report Examining Global State of Work|date=2019-08-15|website=www.businesswire.com|language=en|access-date=2020-01-22}}</ref>.

==References==
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[[Category:Social media companies]]

{{Sourceattribution|GlobalWebIndex|1}}