View source for Company:Guangzhou Peugeot Automobile Company

The '''Guangzhou Peugeot Automobile Company''' (GPAC) is a former automobile manufacturer located in Guangzhou, {{wipe|China}}. It was a [[Finance:Joint venture|joint venture]] between the Guangzhou municipal government and the [[Company:Peugeot|Peugeot]] brand of the {{wipe|France}} automobile manufacturer PSA Peugeot Citroën.<ref name=psa78>{{citation | url = https://books.google.com/books?id=IFWY9J9QwLsC&lpg=PA78&dq=Guangzhou%20Automobile%20Group&pg=PA78#v=onepage&q&f=false | title = China CEO: a case guide for business leaders in China | page = 78 | first1 = Juan Antonio | last1 = Fernandez | last2 = Liu | first2 = Shengjun | publisher = John Wiley and Sons | year = 2007 | location = Singapore | isbn = 978-0-470-82224-1}}</ref>
The company was founded on 26 September 1985 and was defunct by March 1997 when Peugeot sold their stake in the joint venture.<ref name="PSA3">{{citation | title = PSA Peugeot Citroën in China (Press Kit) | url = http://www.peugeot-presse.de/download/zahlendatenfakten/PM_PSA_in_China_en_2004_06.pdf | page = 4 |date=June 2004 | publisher = PSA Peugeot Citroën }}</ref> 

[[Company:Citroën|Citroën]], a sister brand in PSA Peugeot Citroën, already had a successful joint venture which began production in 1992, (Dongfeng-Citroën). In 2002, the Peugeot brand was reintroduced to China through Dongfeng.<ref>''World of Cars 2006·2007'', p. 230</ref>

After the company had gone defunct, [[Company:Honda|Honda]] joined with the Guangzhou government to establish its own joint venture company, Guangqi Honda Automobile.

==History==
[[File:Peugeot 504 truck (2).jpg|thumb|right|A locally developed crew cab version of the Peugeot 504 pickup]]
One of the first foreign-Chinese joint auto-making ventures,<ref name=psa91>[https://books.google.com/books?id=IFWY9J9QwLsC&lpg=PA91&dq=Guangzhou%20Automobile%20Group&pg=PA91#v=onepage&q&f=false Fernandez and Liu, p. 91]</ref> over its eleven-year lifespan the company only recorded production of about 100,000 cars.<ref name=psa86>[https://books.google.com/books?id=IFWY9J9QwLsC&lpg=PA86&dq=Guangzhou%20Automobile%20Group&pg=PA86#v=onepage&q&f=false Fernandez and Liu, p. 86]</ref>

Manufacturing two models originally sold via fleet sales, its products were mostly used as taxis or by government employees.<ref name=psa79>[https://books.google.com/books?id=IFWY9J9QwLsC&lpg=PA79&dq=Guangzhou%20Automobile%20Group&pg=PA79#v=onepage&q&f=false Fernandez and Liu, p. 79]</ref> Fleet sales commenced in 1989, with a model line comprising the [[Engineering:Peugeot 505|Peugeot 505]] (1980 design) and [[Engineering:Peugeot 504|504]] (1968 design).<ref name=psa79/>

===Conflict===
Component localization targets, set to encourage creation of a local [[Supply chain|supply chain]], exacerbated tensions. They were met late if at all, and while the French initially profited from parts sales, Chinese consumers saw increased component localization from inexperienced suppliers lead to inferior products.<ref name=psa83>[https://books.google.com/books?id=IFWY9J9QwLsC&lpg=PA80&dq=Guangzhou%20Automobile%20Group&pg=PA83#v=onepage&q&f=false Fernandez and Liu, p. 83]</ref> In spite of Chinese resistance, Peugeot repatriated profits,<ref name=psa81>[https://books.google.com/books?id=IFWY9J9QwLsC&lpg=PA81&dq=Guangzhou%20Automobile%20Group&pg=PA81#v=onepage&q&f=false Fernandez and Liu, p. 81]</ref> and cultural conflicts continued throughout.<ref name=psa85/> By 1993, a soured Peugeot saw its now-inferior models out-completed by better offerings<ref name=psa85>[https://books.google.com/books?id=IFWY9J9QwLsC&lpg=PA85&dq=Guangzhou%20Automobile%20Group&pg=PA85#v=onepage&q&f=false Fernandez and Liu, p. 85]</ref> with sales dropping to 2,544 while competing Shanghai VW built no less than 146,000 cars—fifty percent of the overall market.<ref name=psa86/> By 1996, the Guangzhou government decided it no longer wanted a French foreign partner.<ref name=psa91/> Peugeot removed itself in 1997,<ref name=peu137>{{citation | url = https://books.google.com/books?id=Oej72nssLcUC&lpg=PA137&dq=%22Guangzhou%20Automobile%22&pg=PA137#v=onepage&q&f=false | title = Changing lanes in China: foreign direct investment, local government, and auto sector development | page = 137 | first = Eric | last = Thun | publisher = Cambridge University Press | date = March 2008 | isbn = 9780521724098 }}</ref> and Guangzhou Automotive chose to begin a new joint venture with Honda.<ref name=WOC>{{cite book | title = World of Cars 2006·2007 | publisher = Media Connection Sp. z o.o. | location = Warsaw, Poland | page = 234 | year = 2006 }}</ref>

==Ownership==
PSA Peugeot Citroën held 22% ownership, with a total foreign ownership of 26% to 30%.<ref name=psa78/><ref name=peu137/>

==Model gallery==
<gallery>
Image:Peugeot 504 truck (2).jpg|1989-1997<br>[[Engineering:Peugeot 504|广州标致GP7200卡车]]<br>Guangzhou-Peugeot GP 7200 Truck
Image:Peugeot 505 02 China 2016-04-11.jpg|1990-1997<br>[[Engineering:Peugeot 505|广州标致GP7202/7203]]<br>Guangzhou-Peugeot GP 7202/7203
</gallery>

==References==
{{reflist}}

{{Automotive industry in the People's Republic of China}}


{{Sourceattribution|Guangzhou Peugeot Automobile Company|1}}