View source for Company:Hisense

{{Short description|Chinese multinational electronics company}}
{{EngvarB|date=July 2016}} 
{{Infobox company
| name = Hisense Co., Ltd. (Hisense Group)
| native_name = 海信有限公司
| romanized_name = Hǎixìn Yǒuxiàn Gōngsī
| logo = Hisense.svg
| logo_caption = Logo since 2012
| type = [[Finance:Public company|Public company]]
| traded_as = {{Unbulleted list|{{SSE|600060}}|{{HKEX|921}}|{{SZSE|000921}}}}
| predecessor = Qingdao No. 2 Radio Factory
| successor   = 
| founder     = 
| defunct     = 
| fate        = 
| area_served = Worldwide
| key_people  = 
| industry    = 
{{Plainlist|
* [[Engineering:Electronics|Electronics]]
* [[Engineering:Home appliance|Home appliance]]s
}} 
| genre       = 
| products    = 
{{Plainlist|
* [[Engineering:Mobile phone|Mobile phone]]s
* [[Engineering:Smartphone|Smartphone]]s
* [[Engineering:Television|Television]]s
* Air conditioners
* [[Physics:Refrigerator|Refrigerator]]s
* [[Engineering:Washing machine|Washing machine]]s
* [[Engineering:Oven|Oven]]s
}} 
| production  = 
| services    = 
| revenue     = US$18.3 billion (2019)<ref name="asia.nikkei.com">{{Cite web | url=https://asia.nikkei.com/Companies/Hisense-Electric-Co.-Ltd |title = Hisense Electric Co. LTD}}</ref>
| operating_income = US$288.59 million (2018)<ref name="asia.nikkei.com"/>
| net_income = US$1.14 billion (2019)<ref name="asia.nikkei.com"/>
| aum = 
| assets = 
| equity = 
| owner = Qingdao Hisense Electric Holdings Co., Ltd. (29.9%)<ref name="asia.nikkei.com"/>
| num_employees = 
| parent = 
| divisions = 
| subsid = 54 companies and offices
| footnotes = 
| intl = 
| foundation = {{start date and age|1994|09}}
| location_city = Qingdao, Shandong
| location_country = China
| location = 
| locations = 
| homepage = {{official URL}}
}}
{{Chinese
 | c        = 海信
 | p        = Hǎixìn
 | j        = haih4 san1
 | t        = 海信
 | s        = 海信
 | mi       = {{IPA|ha:i xih-:n}}
 | ci       = {{IPA|xa:i-h sa-h:n}}
 | y        = hai sahn
 | teo      = Hāixhín
 | poj      = Hayī-xihn
 | tl       = Haixan
 | myr      = Háixīn
 | tp       = Xháishīn
}}

'''Hisense Group''' is a Chinese multinational [[Engineering:Major appliance|major appliance]] and electronics manufacturer headquartered in Qingdao, Shandong Province, China. Televisions are the main products of Hisense, and it is the largest TV manufacturer in China by market share since 2004.<ref>{{Cite web|title= Zhongyikang: Hisense TV ranked first in market share for 17 consecutive years |url=https://www.sohu.com/a/445655162_123753|access-date=2021-06-15|date=2021-01-20|work=China News|publisher=Sohu|language=zh-cn}}</ref> Hisense is also an [[Finance:Original equipment manufacturer|OEM]], so some of its products are sold to other companies and carry brand names not related to Hisense.<ref name="oem" group="Bell" />

Two major subsidiaries of Hisense Group are listed companies, Hisense Visual Technology ({{SSE|600060}})<ref>{{cite web |last1=Editorial |first1=Reuters |title=600060.SS - Hisense Visual Technology Co Ltd Profile Reuters |url=https://www.reuters.com/companies/600060.SS |website=www.reuters.com |access-date=10 August 2020 |language=en}}</ref> and Hisense H.A. ({{HKEX|921}}, {{SZSE|000921}}).<ref name="SZSE">[http://www.szse.cn/certificate/individual/index.html?code=000921 HISENSE HOME APPLIANCES GROUP CO.,LTD.]</ref><ref name="HKEX">{{Cite web|url=https://www.hkex.com.hk/Market-Data/Securities-Prices/Equities/Equities-Quote?sc_lang=en|title=Equities Quote|website=www.hkex.com.hk|accessdate=11 March 2023}}</ref> Both had a [[Social:State ownership|state ownership]] of over 30% via Hisense holding company<ref>{{Cite web|url=https://nationalinterest.org/blog/buzz/love-your-new-tcl-or-hisense-4k-smart-tv-chinese-government-made-tv-116331|title=Love Your New TCL or Hisense 4K Smart TV? The Chinese Government Made That TV.|first=Salvatore|last=Babones|date=23 January 2020|website=The National Interest}}</ref><ref>{{Cite web|url=https://www.businessinsider.com.au/hisense-ces-booth-2013-1|title=A State-Owned Chinese Company You've Never Heard Of Has Replaced Microsoft At CES|first=Steve|last=Kovach|date=9 January 2013|website=Business Insider Australia}}</ref> before the end of 2020.<ref>{{Cite web|title=Hisense's restructure finalized with strategic investment; two A-share companies bid farewell to the status of state-owned holdings / 海信混改敲定战投 两家A股公司告别国资控股身份|url=https://company.cnstock.com/company/scp_gsxw/202012/4635905.htm|access-date=2021-06-15|date=2020-12-25|work=China Stock|publisher=Shanghai Securities Journal|language=zh-cn}}</ref>

Hisense Group has over 80,000 employees worldwide, as well as 14 industrial parks, some of which are located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa and Mexico. There are also 18 [[Research and development|R&D]] centers located in Qingdao, Shenzhen, the United States, Germany, Slovenia, Israel, and other countries.<ref name="Hisense Hist6">[http://www.hisense.com/en/about/hsht/cpht/200811/t20081111_3828.html Timeline] {{Webarchive|url=https://web.archive.org/web/20090227033020/http://hisense.com/en/about/hsht/cpht/200811/t20081111_3828.html |date=27 February 2009 }} Hisense Official Site</ref>

==History==
Qingdao No.2 Radio Factory, the predecessor of Hisense Group, was established in September 1969;<ref>{{Cite web|url=https://www.techradar.com/news/should-i-buy-a-hisense-television|title=Should I buy a Hisense TV? A look at the budget smart TV brand|first=Henry St Leger 01|last=December 2020|website=TechRadar|date=16 September 2021 }}</ref> this is the year its existence was first officially recognized.<ref group=Bell name=213hist/> The small factory's first product was a radio sold under the brand name Red Lantern, but the company later gained the know-how to make TVs through a trial-production of black and white televisions ordered by the Shandong National Defense Office.<ref name="Book Three">{{cite book|author=Ling Liu|title=China's industrial policies and the global business revolution: the case of the domestic appliance industry|url=https://books.google.com/books?id=2jYTy1NmASgC&pg=PA130|access-date=30 November 2011|year=2005|publisher=Routledge|isbn=978-0-415-35560-5|pages=127–146}}</ref> This involved the technical training of three employees at another Chinese factory, Tianjin 712, and resulted in the production of 82 televisions by 1971<ref name="Book Three"/> and the development of transistor TVs by 1975.<ref group=Bell name=213hist/> Their first TV model, CJD18, was produced in 1978.<ref>[http://hxdq.hisense.com/tzzgx/cwsj/201707/P020170707575790895553.pdf Annual report 2017] {{Webarchive|url=https://web.archive.org/web/20180711224403/http://hxdq.hisense.com/tzzgx/cwsj/201707/P020170707575790895553.pdf |date=11 July 2018 }} p. 9, Simplified Chinese</ref>

Television production in China was limited until 1979, when a meeting of the Ministry of Electronics in Beijing concluded with calls for greater development of the civil-use electronics industry.<ref name="Book Three"/> Qingdao No.2 Radio Factory was then quickly merged with other local electronics makers and manufactured televisions under the name Qingdao General Television Factory<ref group=Bell name=213hist/> in Shandong province.<ref group=Bell name=213hist/>

Color televisions were manufactured through the purchase of a production line from Matsushita,<ref group=Bell name=213hist/> the first of many such [[Engineering:Technology transfer|technology transfer]]s from foreign firms Hisense has made in order to remain competitive. The companies it has bought from include [[Company:Hitachi|Hitachi]], [[Company:Lucent|Lucent]], Matsushita, [[Company:NEC|NEC]], [[Company:Sanyo|Sanyo]], [[Company:Toshiba|Toshiba]], and [[Company:Qualcomm|Qualcomm]].<ref group=Bell name=ttech/>

The Hisense Group emerged in 1994<ref name="Book Three"/> from a tumult started in 1992 by then-president Zhou Houjian<ref>{{Cite news|url=https://www.weekinchina.com/2009/10/zhou-houjian/ |website= www.weekinchina.com |title=Week in China Zhou Houjian|access-date=30 October 2009}}</ref> or perhaps even by Li Dezhen, director of the Electronic Instrument Bureau of Qingdao.<ref group=Bell name=213hist/> The Hisense Electrical Appliance Share Holding Company (now, Hisense Electrical Co Ltd) was [[Finance:Initial public offering|publicly listed]] on the Shanghai Stock Exchange in April 1997.<ref group=Bell name=213hist/> Increased competition and [[Finance:Price war|price war]]s in the Chinese electronics market in the 1990s were a boon to Hisense,<ref name="Book Three"/> which gained ten failing enterprises by 1998.<ref group=Bell name=213hist/>

Eager to expand beyond consumer electronics, Hisense Group aimed to become a regional leader in household appliances, computers and communications as well.  Numerous products are  faulty.  <ref name="Book Three"/> This strategy prompted great outlays of capital on R&D and on the creation of industrial parks,<ref name="Book Three"/> etc.

In 2013, Hisense invented a type of transparent 3D television.<ref>{{cite web|url=https://www.bbc.co.uk/news/technology-20965404|title=CES: Looking beyond 4k to the TVs of the future|author=Leo Kellon|date=10 January 2013|work=dot.rory|publisher=BBC|access-date=11 July 2018}}</ref>

In July 2015, Hisense bought a Mexico facility from [[Company:Sharp Corporation|Sharp]] for $23.7 million alongside rights to use the Sharp brand on televisions sold in North and South America.<ref name=sharpbrand>{{cite web | url=https://www.reuters.com/article/sharp-results-idUSL3N10B2VX20150731 | title=Japan's Sharp to exit Americas TV market after deep Q1 loss | publisher=Thomson Reuters | work=reuters.com | date=31 July 2015 | access-date=10 April 2016}}</ref>

In November 2017, Hisense announced it would gain a 95% controlling stake in [[Company:Toshiba|Toshiba]] Visual Solutions for US$113 million.<ref name=toshiba_tv>{{cite news | url=https://www.washingtonpost.com/90e449c0-c914-11e7-b506-8a10ed11ecf5_story.html | title=Toshiba sells TV, visual solutions unit to Hisense of China | newspaper=Washington Post | date=14 Nov 2017 | access-date=14 Nov 2017 }}{{Dead link|date=June 2021 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> In 2018, Hisense became the majority shareholder in Slovenian appliance manufacturer Gorenje with 95.4% of shares.<ref name="hisense2018">{{cite news |title=China's Hisense ups stake in Slovenia's Gorenje to over 95 percent |url=https://www.reuters.com/article/us-gorenje-m-a-hxdq/chinas-hisense-ups-stake-in-slovenias-gorenje-to-over-95-percent-idUSKBN1JO1CT |access-date=19 April 2019 |work=reuters.com |date=28 June 2018}}</ref>

In 2020, it introduced the world's first true 8K 10 bit HDR screen TV that is based on an AI-powered HDR algorithm and an image quality engine claiming 6.5T supercomputing power.<ref>{{Cite web|url=https://www.gizchina.com/2020/03/18/hisense-released-the-worlds-first-8k-hdr-dual-screen-tv-hisense-85u9e/|title=Hisense 85U9E Is The World's First 8K HDR Dual-screen TV|date=2020-03-18|website=Gizchina.com|language=en-US|access-date=2020-04-10}}</ref>

In May 2022, Hisense announced the launch of the company’s first 4K Fire TV. The TV has a 50-inch 60Hz display with a bezel-less design. It uses Hisense’s ULED technology and comes with support for Dolby vision HDR with Fire TV built in.<ref>{{cite web|website=The Verge|title=Hisense launches its first-ever Fire TV for $529|url= https://www.theverge.com/2022/5/18/23122566/hisense-goes-against-google-makes-4k-fire-tv-amazon|date=18 May 2022|access-date=26 May 2022}}</ref>

==Products and services==
[[File:Hisense smartphone.jpg|thumb|A Hisense smartphone at Mobile World Congress 2015]]
[[File:Klimatyzator hiSense na fasadzie budynku w Tomaszowie Mazowieckim w centralnej Polsce.jpg|thumb|A Hisense air conditioner in Tomaszów Mazowiecki (Poland)]]
Hisense manufactures white goods, televisions, [[Engineering:Set-top box|set-top box]]es, digital TV broadcasting equipment, laptops, mobile phones, wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries.

Hisense retails products under several brand names, including Hisense, [[Company:Toshiba|Toshiba]], [[Company:Gorenje|Gorenje]], [[Company:Sharp Corporation|Sharp]],<ref name="sharpbrand" /> Kelon, Hitachi, Asko and Ronshen.<ref name="brands" />
==Brands==
Hisense sells under multiple brand names.

*Fridgemaster: a British fridge brand gained in 2012.<ref>{{Cite web|url=https://www.chinadaily.com.cn/kindle/2016-03/06/content_23758762.htm|title=Chinese brands make a mark in Europe - China - Chinadaily.com.cn|website=www.chinadaily.com.cn|accessdate=11 March 2023}}</ref>
*Gorenje: Acquired 100% of shares in 2019 of the Slovenian [[Company:Gorenje|Gorenje]].
* Combine: Affixed to no frills air conditioners and refrigerators, Combine-branded products may be purchased by Chinese farmers.<ref name=brands/>
*Hisense-Hitachi: A brand of commercial air-conditioners designed and manufactured by a joint venture of Hisense and [[Company:Hitachi|Hitachi]].
*Hisense Kelon: A high-end brand under Hisense<ref name="brands" /> can be found on refrigerators and air-conditioners.<ref>[http://www.hisense.com/en/about/ivrt/kelo/ Investor Relations: Kelon; Hisense Kelon Electrical Holdings Company Ltd] Hisense Official Site</ref>
*Ronshen: High quality, middle-end air conditioners and refrigerators retail under this brand name.<ref name=brands>[https://www.bloomberg.com/news/articles/2004-11-07/online-extra-kelon-we-are-a-multibrand-company Kelon: "We Are a Multibrand Company"] Bloomberg, NOVEMBER 8, 2004</ref>
*Savor: A home appliance brand, from the eponymous Modern English word.<ref name="Hisense Profile Brand">[http://www.hisense.com/en/about/hspr/bran/ Hisense Profile: Brand] Hisense Official Site</ref>
*Toshiba: On 15 November 2017, Hisense reached a $114 million deal to acquire a 95% stake of [[Company:Toshiba|Toshiba]] Visual Solutions.<ref>{{cite web |title=Hisense Purchases Toshiba Television Business |url=https://hisense.co.za/hisense-news/hisense-purchases-toshiba-television-business |website=Hisense South Africa |date=14 November 2017 |access-date=22 August 2019}}</ref>

===Sharp===
In 2015, Hisense received a five-year license to use the [[Company:Sharp Corporation|Sharp]] brand on televisions in the Americas. Hisense also bought a Sharp factory in Mexico.<ref name=sharpbrand/><ref>{{Cite news|url=https://arstechnica.com/tech-policy/2017/08/sharp-sues-hisense-over-a-foreign-gag-order/|title=Sharp sues Hisense over a foreign "gag order"|work=Ars Technica|access-date=2017-11-15|language=en-us}}</ref>

In June 2017, Hisense was sued by Sharp under its new owner [[Company:Foxconn|Foxconn]], seeking to have the license agreement halted. Sharp accused Hisense of damaging its [[Social:Brand equity|brand equity]] by utilizing its trademarks on products it deemed to be "shoddily manufactured", including those that it believed to have violated U.S. safety standards for [[Physics:Electromagnetic radiation|electromagnetic radiation]], and deceptive advertising of their quality. Hisense denied it engaged in these practices, and stated that it planned to defend itself in court and "will continue to manufacture and sell quality televisions under the Sharp licensed brands."<ref name="bbc-sharphisense">{{cite news|title=Sharp sues Hisense over 'shoddily' made TV sets|work=BBC News|date=12 June 2017|url=https://www.bbc.com/news/technology-40246908|access-date=12 June 2017}}</ref><ref name="engadget-sharphisense">{{cite news|title=Sharp says its US TVs are 'shoddily manufactured'|url=https://www.engadget.com/2017/06/12/sharp-sues-hisense-us-tvs/|access-date=12 June 2017|work=Engadget}}</ref>

In February 2018, Sharp dropped the lawsuit.<ref>{{citation| url = https://reuters.com/article/uk-sharp-hisense/japans-sharp-drops-suit-against-chinas-hisense-over-north-america-tv-sales-nikkei-idUKKCN1G62YG | title = Japan's Sharp drops suit against China's Hisense over North America TV sales: Nikkei| date = 22 Feb 2018| work = www.reuters.com }}</ref>

==Operations==

===Subsidiaries===
[[File:HisenseRD.jpg|thumb|right|alt=text|Hisense R&D center in Qingdao, China]]

Hisense owns over 40 subsidiaries,<ref name="Hisense USA1">[http://www.hisense-usa.com/aboutus.asp About Us] {{Webarchive|url=https://web.archive.org/web/20090501192516/http://hisense-usa.com/aboutus.asp |date=1 May 2009 }} Hisense USA official site</ref> both inside and outside China. A list is available [https://web.archive.org/web/20110713143131/http://www.kelon.com/investor/company/200901/P020090116650154228380.pdf here].

Hisense and [[Company:Hitachi|Hitachi]] established Hisense-Hitachi Air-conditioning System Co Ltd in 2003. It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. They sell Hisense-Hitachi products in Japan. It operates a commercial air-con production facility in the Hisense Information Industrial Park.

Hisense Air Conditioning Co Ltd is a subsidiary set up in the Hisense Pingdu Home Appliance Industrial Park in Pingdu, China, in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from [[Company:Sanyo|Sanyo]].<ref name="Book Three"/>

Hisense Australia Pty Ltd is headquartered in Qingdao, China. Hisense's Australian subsidiary helps distribute Hisense products.<ref>[http://www.hisense.com.au/about/history History/Profile: Brief History of Hisense Australia] {{Webarchive|url=https://web.archive.org/web/20110902010031/http://www.hisense.com.au/about/history |date=2 September 2011 }} Hisense Australia Official Site</ref>

Hisense (Beijing) Electric Co Ltd took over a modern refrigerator factory near Beijing with the help of the local government after [[Company:Whirlpool Corporation|Whirlpool]] withdrew from the project in 1998.<ref name="Book Three"/> Hisense (Beijing) Electric Co Ltd is now responsible for R&D, production and marketing of refrigerators.

Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd is a [[Finance:Joint venture|joint venture]] between Hisense Kelon and [[Company:Whirlpool Corporation|Whirlpool]] formed in 2008 for the development and production of washing machines and refrigerators,<ref name="Reuters2">[https://www.reuters.com/article/rbssAppliancesToolsHousewares/idUSN0752072220090407 Whirlpool closing Shanghai washing machine plant] reuters.com, Tue 7 April 2009 12:34pm EDT</ref> Hisense provides this joint venture with refrigerator know-how and Whirlpool, its washing machine manufacturing expertise.<ref name="Reuters3">[https://www.reuters.com/article/companyNews/idUSWNAS005320080428 Whirlpool, Hisense in China appliance venture] reuters.com, Mon 28 April 2008 9:30am EDT</ref> The company operates a plant in Huzhou, Zhejiang province, which manufactures washing machines and large capacity refrigerators.<ref name="Hisense Hist 8">[http://www.hisense.com/en/about/hsht/prht/200811/t20081111_3835.html Timeline] Hisense Official Site</ref>

They created Hisense Export & Import Co Ltd in 1991, this subsidiary is tasked with establishing [[Finance:Original equipment manufacturer|OEM]] contracts with foreign companies.<ref group=Bell name="Book Four"/>

Hisense Hungary Kft is a failed<ref name="E trade co pro"/> subsidiary established in 2004<ref group=Bell name="Book Four"/> as a [[Finance:Joint venture|joint venture]] with Flextronics. It was in Sárvár, Vas County, Hungary.<ref group=Bell name="Book Four"/> Hisense Hungary Kft assembled TVs.<ref group=Bell name=hung/>

Initially, few of the products it manufactured sold under the Hisense brand name, and they focused on OEM products instead.<ref group=Bell name="Book Four"/> As of 2009, the television plant has been shut down because of falling orders, and Hisense Hungary Kft operates with a staff of 13.<ref name="E trade co pro">[https://web.archive.org/web/20120920002946/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5491388 Hisense Company Ltd's E-Trade Profile] businessweek.com</ref>

In 2001, Hisense (Shandong) Information Technology Co Ltd created a subsidiary in Jinan, Shandong province, and this subsidiary handles infrastructure-use IT. It develops and markets security technology and intelligent traffic control products and their software.

Hisense Kelon Electrical Holdings Ltd is listed on two stock exchanges. Hisense Kelon is a large Hisense subsidiary.

Hisense Intelligent Commercial Equipment Co Ltd was founded in 1989, this subsidiary manufactures, designs, markets and services POS terminal, [[Engineering:Cash register|electronic cash registers]] and other specialized peripheral equipment for retailing, tax monitoring and finance.<ref name="HICE">[http://www.hisense.com/en/pds/telco/ine/ Hisense Intelligent Commercial Equipment Co. Ltd. (HICE)] Hisense Official Site</ref> It is also responsible for R&D<ref name="HICE"/> and manufactures at the Hisense Yellow Island Information Product Manufacturing Park.<ref name="Ali Baba"/>

Hisense Mobile Communications Technology Co Ltd was created in 2005. Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000.<ref name="Hisense Mobile Profile">[http://mobile.hisense.com/enmobile/about/copr/ Company Profile] {{Webarchive|url=https://web.archive.org/web/20110711170901/http://mobile.hisense.com/enmobile/about/copr/ |date=11 July 2011 }} Hisense Mobile Communications Technology Official Site</ref> Holding 233 patents, 64 inventions and 116 software copyrights,<ref name="Hisense News">[http://mobile.hisense.com/enmobile/news/200812/t20081204_6989.html Hisense Mobile Technologies at 4th Rank in Qingdao's Software Revenue] {{Webarchive|url=https://web.archive.org/web/20110711171117/http://mobile.hisense.com/enmobile/news/200812/t20081204_6989.html |date=11 July 2011 }} News, Hisense Mobile Communications Technology Official Site, 08-12-03</ref> its products include mobile handsets, Linux OS smart phones, wireless modules, PC cards and industry customized [[Computer terminal|terminal]]s.<ref name="Hisense Mobile Profile"/>

The government of Qingdao erased Hisense Optics Co Ltd's debts and gave its assets to the Hisense Group in 1995. <ref name="Book Three"/> This subsidiary operates a remote control factory, a degaussing coil factory and an accessory parts factory. Products manufactured include remote controls,<ref name="ETProfile">[https://web.archive.org/web/20120920002726/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=49155204 E Trade company profile for Hisense Optics] businessweek.com</ref> degaussing coils and injection molded parts. It may also produce or produced optical instruments, cameras and telephones.<ref name="Book Three"/> It operates an injection molding workshop in Nancun town, Qingdao.

Hisense Optoelectronics Technology Co Ltd was created as a joint venture between Hisense, Ligent Photonics Inc, et al. in 2003, this subsidiary develops fiber optic products. Its R&D facilities are in Chicago and Qingdao, and it has a production base in the latter location.<ref name="Light Reading">[http://www.lightreading.com/document.asp?doc_id=57999 Hisense Intros 120km SFP Transceiver] lightreading.com, 19 Aug. 2004</ref> It is also responsible for marketing Ligent Photonics Inc products in Asia.<ref name="Ligent About"/>

Hisense South Africa Development Enterprise Pty Ltd is the company's first overseas subsidiary. This failed joint venture with South African bank NED<ref group=Bell name="Book Four"/> had a factory in South Africa that manufactured televisions and home-theater equipment.<ref group=Bell name="Book Four"/> It may still be responsible for R&D<ref group=Bell name=SARD/> and distribution to local retail outlets.<ref group=Bell name="Book Four"/>

Hisense USA Co is a Georgia-based subsidiary responsible for some activities in the US. Hisense USA may distribute products to retailers or establish an R&D center.<ref name="Hisense USA2">[http://www.hisense-usa.com/company_usa.asp Hisense USA Corporation] {{Webarchive|url=https://web.archive.org/web/20090629061826/http://www.hisense-usa.com/company_usa.asp |date=29 June 2009 }} Hisense USA official site</ref> Founded in 2000<ref group=Bell name="Book Four"/> or 2001,<ref name="Hisense USA2"/> it was initially headquartered in Los Angeles.<ref group=Bell name="Book Four"/> It may initially have included an R&D facility.<ref group=Bell name=ttech/> As of 2009, it has locations in Gwinnett, Suwanee, and unincorporated Gwinnett County, Georgia.<ref name="news-two">[http://www.hisense.com/en/news/atct_1_1/200906/t20090630_15975.html Asian electronics maker grows in Gwinnett] Hisense Corporate News, 2009-06-30</ref>

Hisense and Ligent Photonics Inc. established a [[Finance:Joint venture|joint venture]] in 2002. This subsidiary designs, develops and fabricates optical components for the telecommunications and data communications industries.<ref name="Ligent About"/> Products are designed at its St Charles, Illinois headquarters and manufactured in China.<ref name="Light Reading"/> This joint venture sells in North America, Europe and the Middle East through a network of sales representatives and in Asia through Hisense Optoelectronics.<ref name="Ligent About">[http://www.ligentphotonics.com/about_company_1.htm About Us] {{Webarchive|url=https://web.archive.org/web/20090801122657/http://www.ligentphotonics.com/about_company_1.htm |date=1 August 2009 }} Ligent Photonics Official Site</ref>

Qingdao Hisense Communications Co Ltd is a subsidiary manufactures mobile phones and operates an R&D facility.<ref name="Book"/> Established in 2001, it has a technical cooperation effort with [[Company:Qualcomm|Qualcomm]] and operates a mobile phone production base in a Hisense IT Industrial Park 90 minutes from Qingdao.<ref name="Book">[https://books.google.com/books?id=WZzHMl39IGIC&dq=Hisense+Communications+Co&pg=PA108 Mobile Phones and Accessories] Global Sources, September 2004, page 108, ''Google Book Search''</ref> One of its products, the Hisense C108, is the first mobile phone to use [[Company:Qualcomm|Qualcomm's]] [[Biology:Bionics|biomimetic]] screen technology, [[Engineering:Interferometric modulator display|Mirasol]],<ref name="Sci Bloggers">[http://www.scientificblogging.com/newswire/hisense_reveals_design_of_first_mobile_phone_to_incorporate_mirasol_displays Ultra Low-power Handset to Begin Shipping in China in 2008] {{webarchive|url=http://arquivo.pt/wayback/20160515225015/http%3A//www.science20.com/newswire/hisense_reveals_design_of_first_mobile_phone_to_incorporate_mirasol_displays |date=15 May 2016 }} PRNewswire, BARCELONA, Spain, 11 February</ref> which allows it to be easily read in direct sunlight.

Qingdao Hisense Network Technology Co Ltd was established in 2004. This subsidiary grew out of an internal Hisense department, the Information Technology Center, and provides IT consultancy services.<ref name="FDB">[http://www.fdbnetwork.com/HisenseElectronicsTechnologic Hisense Electronics Technological Service Co., Ltd] fdbnetwork.com</ref>

Qingdao Hisense Property Management Co Ltd provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing, through this subsidiary.<ref name="Prop Man">[http://www.hisense.com/en/pds/sves/mana/ Management] Hisense Official Site</ref>

Qingdao Hisense Real Estate Co Ltd was created in 1995. This subsidiary has over 40 completed developments in Shandong province, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks.<ref name="Real Estate">[http://www.hisense.com/en/pds/rees/ Real Estate] Hisense Official Site</ref>

Qingdao Hisense TransTech Co Ltd was founded in October 1998, this subsidiary manufactures and markets electronics<ref name="E Trade2">[https://archive.today/20130118211309/http://investing.businessweek.com/businessweek/research/stocks/private/snapshot.asp?privcapId=36248791 E-Trade Company Overview] Businessweek.com</ref> for urban traffic, public transport and logistics.<ref name="Hisense TransTech About">[http://hisensoft.com.cn/en/about_02.jsp Hisense TransTech]{{Dead link|date=January 2020 |bot=InternetArchiveBot |fix-attempted=yes }} Hisense TransTech Official Site</ref> Its products include traffic light control systems, traffic signal controllers, comprehensive public security and traffic information platforms, digital traffic violation video processing systems, public transport dispatch systems, the Hisense intelligent vehicular terminal, the Hisense mobile audio-visual intelligent vehicular terminal and electronic [[Engineering:Stop sign|stop sign]]s.<ref name="Hisense TransTech About"/> Its products are marketed under the HiCon, HiECS, HiATMP, and HiDVS brand names.<ref name="E Trade2"/>

As of 2005, Hisense Italy, Hisense's Italian office, may manage own-brand (as opposed to OEM) sales .<ref group=Bell name=hung/>

Wuhu Ecan Motors Co Ltd is a [[Finance:Joint venture|joint venture]] between Guangdong Kelon (Rongsheng) Co Ltd, Xiwenjin Co Ltd and Luminous Industrial Ltd. This company produces electric motors for the information industry and for office automation.<ref name="Wuhu"/> It is in the Wuhu National High-tech and Industry Development Zone.<ref name="Wuhu">[http://motor.jdjob88.com/Company_Detail.php?CompanyDetail=j513434942 芜湖盈嘉电机有限公司 (Wuhu Ecan Motors Co Ltd) 公司简介 (Company Profile)] jdjob88.com</ref>

===Production bases===
Hisense owns at least 14 manufacturing parks worldwide<ref name="Ali Baba">[http://hisensepos.en.alibaba.com/aboutus.html About Us] {{Webarchive|url=https://web.archive.org/web/20110707110334/http://hisensepos.en.alibaba.com/aboutus.html |date=7 July 2011 }} Hisense Intelligent Commercial Equipment Co., Ltd.'s Alibaba.com site</ref> and operates several production bases.

Hisense Guangdong Multimedia Industrial Base was put into operation on 28 September 2007. This industrial base produces flat panel TVs<ref name="Hisense Hist5"/> and is in the Shunde District of the city of Foshan, Guangdong.<ref name="Shunde">[http://www.shunde.gov.cn/data/main.php?id=719-10245 Hisense Guangdong Multimedia Industry Base Put into Production Officially] {{Webarchive|url=https://web.archive.org/web/20071122213258/http://www.shunde.gov.cn/data/main.php?id=719-10245 |date=22 November 2007 }} Official Site of the Shunde People's Government of Foshan, 2007-09-30</ref>

Hisense Industrial Park in South Africa is a Hisense South African production base will manufacture televisions and [[Engineering:Major appliance|white good]]s.<ref name="Forbes">[https://www.forbes.com/feeds/afx/2007/01/21/afx3347243.html China's Hisense to build industrial park in South Africa – Xinhua]{{dead link|date=January 2022|bot=medic}}{{cbignore|bot=medic}} forbes.com, 01.21.07, 10:25 PM ET</ref>

Hisense Information Industrial Park was created in 2001<ref name="Hisense Hist4">[http://www.hisense.com/en/about/hsht/cpht/200810/t20081021_1939.html Timeline] Hisense Official Site</ref> and in Qingdao, Shandong,<ref name="CEC">[http://www.cecchina.com/en/plus/list.php?tid=35 Household Appliances] {{Webarchive|url=https://web.archive.org/web/20100408011647/http://www.cecchina.com/en/plus/list.php?tid=35 |date=8 April 2010 }} CEC China Official Site</ref> this industrial park is on 80 hectares of land.<ref name="HICE"/> Hisense-Hitachi operates a commercial air-conditioning manufacturing facility in the park and from 2007 a LCD TV module production line also calls the park home.<ref name="Hisense Hist5">[http://www.hisense.com/en/about/hsht/cpht/200810/t20081015_1944.html Timeline] Hisense Official Site</ref>

Hisense Pingdu Home Appliance Industrial Park was in Pingdu, Shandong, it is home to Hisense Air Conditioning Co Ltd.

Hisense Yellow Island Information Product Manufacturing Park was encompassing over {{convert|200|acre|km2}}, Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense<ref name="Ali Baba"/> as of 2009.

Huzhou production base is a Hisense inverter-type/variable-frequency air-conditioner production base is in Huzhou, Zhejiang, and was set up on 8 May 2005.<ref name="Hisense Hist7"/> A joint venture between Hisense Air Conditioner Co Ltd and Zhejiang Xianke Air Conditioner Co, it is operated by subsidiary Hisense (Zhejiang) Air Conditioner Co Ltd and comprises a 60,000 square meter factory and over 200 [[Physics:Chinese units of measurement|mu]] of land.<ref>[http://www.appliancedesign.com/Articles/Breaking_News/5b79a3405ca38010VgnVCM100000f932a8c0____ Hisense Establishes Variable Frequency Air Conditioner Base (5/9)] appliancedesign.com, 9 May 2005</ref>

Hisense Whirlpool (Huzhou) Household Appliances Industrial Park is a production base that manufactures washing machines and refrigerators for a joint venture with [[Company:Whirlpool Corporation|Whirlpool]] is at this Huzhou park.<ref name="CEC1"/> It comprises an 80,000 square meter factory on 20 hectares of land.<ref name="CEC1">[http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080701/373.html Hisense Huzhou Projects] {{Webarchive|url=https://web.archive.org/web/20110708130415/http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080701/373.html |date=8 July 2011 }} CEC Official Site</ref>

Nanjing Refrigerator Industrial Park is in the Nanjing Xingang Economic and Technological Development Zone of Nanjing, Jiangsu. A refrigerator production base is in this industrial park.<ref name="Hisense Hist7">[http://www.hisense.com/en/about/hsht/cpht/200810/t20081015_1942.html Timeline] Hisense Official Site</ref> The site's factory is 52,000 square meters in size.<ref name="CEC2">[http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080701/381.html Hisense Nanjing Projects] {{Webarchive|url=https://web.archive.org/web/20110708130457/http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080701/381.html |date=8 July 2011 }} CEC Official Site</ref>

Sichuan production base is a Hisense Kelon refrigerator production base with a 36,000 square meter factory is in Chengdu, Sichuan.<ref name="CEC3">[http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080726/442.html Hisense Kelon Refrigerator Project] {{Webarchive|url=https://web.archive.org/web/20110708130553/http://www.cecchina.com/en/html/fuwulingyu/gongjiadianxingye/xiangmu/haixinjituan/20080726/442.html |date=8 July 2011 }} CEC Official Site</ref>

==Sponsorships==
[[File:Hisense Arena 2011.jpg|thumb|right|400px|Hisense Arena, Melbourne, Australia]]

In July 2008, Hisense agreed with Melbourne & Olympic Parks, allowing them six-year naming rights to Hisense Arena, a Melbourne<ref name="M&OP">[http://www.mopt.com.au/desktopdefault.aspx/tabid-19/234_read-53/ Hisense Arena] {{Webarchive|url=https://web.archive.org/web/20090915164853/http://www.mopt.com.au/desktopdefault.aspx/tabid-19/234_read-53/ | date=15 September 2009}} Melbourne & Olympic Parks website</ref> venue for spectator sports such as basketball, netball, dance sports, [[Earth:Cycling|cycling]], gymnastics and tennis.<ref name="AUstadiums1">[http://www.austadiums.com/stadiums/stadiums.php?id=130 Hisense Arena] austadiums.com</ref> It is the first stadium in the world to be named after a Chinese company.<ref name="Hisense Hist6"/> By 2018, the arena had been renamed ''Melbourne Arena''.<ref name="MelbourneArena">{{cite web|url=https://www.smh.com.au/sport/tennis/hisense-arena-renamed-melbourne-arena-20180821-p4zyq3.html|title=Hisense Arena renamed Melbourne Arena|date=21 August 2018|work=The Sydney Morning Herald|publisher=Fairfax Media}}</ref>

In China, Hisense has begun a relationship with the Beihang University (Beijing University of Aeronautics and Astronautics) to set up an engineering postgraduate program approved by the Ministry of Education and a collaboration with Peking University to set up an MBA remote education program.<ref>Sirkin, Harold L.; James W. Hemerling; and Arindam K. Bhattacharya (2008-06-011). [http://www.bcg.com/globality ''GLOBALITY: Competing with Everyone from Everywhere for Everything.'']  New York: Business Plus, 304. {{ISBN|978-0-446-17829-7}} {{webarchive |url=https://web.archive.org/web/20080923010617/http://www.bcg.com/globality |date=23 September 2008 }}</ref>

Hisense was the main sponsor of the UEFA Euro 2016.<ref>{{cite press release|title=Hisense signs as UEFA EURO 2016 global sponsor|url=http://www.uefa.com/news/newsid=2323656.html|publisher=UEFA|access-date=28 June 2016|date=14 January 2016}}</ref>, subsequently expanded their deal with the Union of European Football Associations (UEFA) to include all National Team Football competitions ahead of the UEFA Euro 2020,<ref>{{cite web |title= |url=https://www.pressreader.com/bahrain/gulf-today/20190622/282119228070892 |via=PressReader |access-date=27 September 2020}}</ref> and the current deal is set to expire in 2026.<ref>{{Cite web |last=UEFA.com |date=2023-09-01 |title=Hisense becomes UEFA Men's National Team Football partner until 2026 {{!}} Inside UEFA |url=https://www.uefa.com/returntoplay/news/0285-18dfb0ab03cf-561f041e30b2-1000--hisense-becomes-uefa-men-s-national-team-football-partner-/ |access-date=2023-09-14 |website=UEFA.com |language=en}}</ref>

Hisense has become an official sponsor of the FIFA World Cup, starting in the 2018 tournament in {{wipe|Russia}} and continuing to the next tournament in Qatar. Hisense also engages in various global marketing and advertising activities for both the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup.<ref>{{cite press release|title=Hisense becomes Official Sponsor of 2018 FIFA World Cup™|url=https://www.fifa.com/worldcup/news/hisense-becomes-official-sponsor-of-2018-fifa-world-cuptm-2878703|access-date=6 April 2017|publisher=FIFA|date=6 April 2017}}</ref>

On 27 July 2017, Hisense and Aston Villa F.C. announced a strategic partnership.<ref>{{cite web | url=https://www.avfc.co.uk/News/2017/07/27/aston-villa-announce-hisense-as-new-technology-partner | title=Aston Villa announce Hisense as new official technology partner | date=27 July 2017 | publisher=AVFC | access-date=18 October 2019 }}</ref>

In March 2020, Hisense announced they had entered a three-year agreement to be a major sponsor of the National Rugby League (NRL), in a deal that spans the NRL Telstra Premiership, State of Origin series, and NRL TV. Hisense has also been given the naming rights to Thursday Night Football as part of the agreement.<ref>{{Cite web|date=2020-03-01|title=Hisense Australia seals major three-year NRL sponsorship deal|url=https://www.techguide.com.au/news/televisions-news/hisense-australia-seals-major-three-year-nrl-sponsorship-deal/|access-date=2021-03-15|website=Tech Guide|language=en-AU}}</ref>

==Notes==
{{reflist|2|group=Bell|refs=

<ref name=oem>{{Cite book|url=https://books.google.com/books?id=8Iz4huRKjRIC&q=Hisense+Group+Finance+Co+Ltd&pg=PA215|title=International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets|first=Sandra|last=Bell|date=29 March 2008|publisher=Springer Science & Business Media|isbn=9783790820300|via=Google Books}}</ref>

<ref name="Book Four">{{citation | last1 = Bell | first1 = Sandra D. | title = International brand management of Chinese companies: case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets (Google eBook) |publisher = Springer | year = 2008 | pages = 211–232/369 | url = https://books.google.com/books?id=8Iz4huRKjRIC&q=Hisense+Group+Finance+Co+Ltd&pg=PA211 | isbn = 9783790820300 }}</ref>

<ref name=213hist>{{Cite book|url=https://books.google.com/books?id=8Iz4huRKjRIC&q=Hisense+Group+Finance+Co+Ltd&pg=PA213|title=International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets|first=Sandra|last=Bell|date=29 March 2008|publisher=Springer Science & Business Media|isbn=9783790820300|via=Google Books}}</ref>

<ref name=hung>{{Cite book|url=https://books.google.com/books?id=8Iz4huRKjRIC&q=Hisense+Group+Finance+Co+Ltd&pg=PA231|title=International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets|first=Sandra|last=Bell|date=29 March 2008|publisher=Springer Science & Business Media|isbn=9783790820300|via=Google Books}}</ref>

<ref name=SARD>{{Cite book|url=https://books.google.com/books?id=8Iz4huRKjRIC&q=Hisense+Group+Finance+Co+Ltd&pg=PA281|title=International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets|first=Sandra|last=Bell|date=29 March 2008|publisher=Springer Science & Business Media|isbn=9783790820300|via=Google Books}}</ref>

<ref name=ttech>{{Cite book|url=https://books.google.com/books?id=8Iz4huRKjRIC&q=Hisense+Group+Finance+Co+Ltd&pg=PA223|title=International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets|first=Sandra|last=Bell|date=29 March 2008|publisher=Springer Science & Business Media|isbn=9783790820300|via=Google Books}}</ref>}}

== References ==
{{Reflist}}

==External links==
*[https://global.hisense.com/ Hisense] {{in lang|en}} 
*[https://www.hisense-europe.com/ Hisense Europe] {{in lang|en}}

{{Electronics industry in China}}
{{Major mobile device companies}}

[[Category:Computer hardware companies]]
[[Category:Display technology companies]]
[[Category:Mobile phone manufacturers]]
[[Category:Point of sale companies]]
[[Category:Video equipment manufacturers]]
[[Category:Electric motor manufacturers]]
[[Category:Companies (Finance)]]
[[Category:Companies]]

{{Sourceattribution|Hisense}}