View source for Company:IQiyi

{{lowercase}}
{{Infobox website
| name = iQIYI, Inc.
| logo = iQiyi logo.svg
| collapsible = yes
| collapsetext = Screenshot
| num_users = 100.5 million (June 30, 2019)<ref name="IQ Q2 2019" />
| traded_as = {{NASDAQ|IQ}} ([[Finance:American depositary receipt|ADS]])
| founder = Gong Yu
| key_people = Robin Li<br />({{small|Chairman}})<br />Gong Yu<br />({{small|CEO}})
| location = [[Place:Beijing|Beijing]], China
| website_type = [[Engineering:Video on demand|Video on demand]]
| parent = [[Company:Baidu|Baidu]]
| homepage = {{URL|http://www.iqiyi.com}}
| screenshot = 爱奇艺 logo.png
| screenshot_size = 235px
| caption = Screenshot of iQiyi home page
| alexa = {{Decrease}} 189 {{small|{{nowrap|(Global, {{as of|2019|12|27|alt=December 2019}})}}}}}}
'''iQiyi''' ({{zh|c=爱奇艺}}), formerly '''Qiyi''' ({{zh|c=奇艺|links=no}}),<ref name="sina2011">{{cite web|url=http://tech.sina.com.cn/i/2011-11-28/17256394603.shtml|title=奇艺启动新域名背后：解决视听许可证遗留问题|publisher=Sina.com|date= 28 November 2011|accessdate=4 August 2017|language=Chinese}}</ref> is an [[Online video platform|online video platform]] based in [[Place:Beijing|Beijing]], {{wipe|China}} launched on April 22, 2010.

==Overview==
iQiyi is currently one of the largest online video sites in the world, with nearly 6 billion hours spent on its service each month, and over 500 million [[Software:Monthly active users|monthly active users]].<ref>{{cite news|last1=Russell|first1=Jon|title=Baidu's iQiyi video service raises $1.53 billion|url=https://techcrunch.com/2017/02/21/baidus-iqiyi-video-service-raises-1-53-billion/|work=TechCrunch|language=en}}</ref><ref>{{cite news|last1=Ng|first1=Yi Shu|title=Netflix takes its first steps into China, the world's hungriest streaming market|url=http://mashable.com/2017/04/26/netflix-china-iqiyi/#G8YL20JxXZqb|work=Mashable|language=en}}</ref><ref>{{cite web |url= http://www.thewrap.com/paramount-signs-licensing-deal-with-chinas-largest-online-video-platform-iqiyi/|title= Paramount Signs Licensing Deal With China's Largest Online Video Platform iQIYI|author= Jeff Sneider|date= July 8, 2015|accessdate= July 14, 2015|work= The Wrap|quote=Paramount Pictures has signed a licensing agreement with iQIYI, the largest online video platform in China, that will give the company rights to offer 800 films from the studio’s library to subscribers of its SVOD service, Paramount announced Wednesday.}}</ref><ref>{{cite web|url=http://www.hollywoodreporter.com/news/lionsgate-pacts-chinese-online-giant-831031|title=Lionsgate Pacts With Chinese Online Giant IQIYI|author=Kevin Cassidy|work=The Hollywood Reporter|quote=Lionsgate has signed a long-term output deal for a number of high-profile Lionsgate and third-party feature films with China's largest comprehensive online video platform iQIYI.}}</ref> On March 29, 2018, the company issued its [[Finance:Initial public offering|IPO]] (initial public offering) in the {{wipe|United States}} and raised $2.25 billion.<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2018-03-29/baidu-s-iqiyi-drops-in-trading-debut-after-raising-2-3-billion|title=Baidu's iQiyi Drops in Debut After IPO Raising $2.3 Billion|date=2018-03-29|work=Bloomberg.com|access-date=2018-04-03|language=en}}</ref> iQiyi is used by the Chinese Taiwan Affairs Office to further United Front (China) efforts.<ref>{{cite web |last1=Wang Yi-hung and William Hetherington |first1=Liu Li-jen |title=Bilibili found to be renting server space in Taiwan |url=http://www.taipeitimes.com/News/front/archives/2019/09/05/2003721740 |website=www.taipeitimes.com |publisher=Taipei Times |accessdate=4 September 2019}}</ref>

== History ==
Qiyi was founded on April 22, 2010, by [[Company:Baidu|Baidu]], which is China's largest online search engine, and was also helped by Providence Equity Partners,<ref>{{Cite web|title = Baidu {{!}} Press Releases|url = http://ir.baidu.com/phoenix.zhtml?c=188488&p=irol-newsArticle&ID=1816090|website = ir.baidu.com|accessdate = 2015-12-29}}</ref> and changed its name to iQiyi in November 2011.<ref name="sina2011"/> On November 2, 2012, Baidu bought Providence's stake and took 100% ownership of the site.<ref>{{Cite web|title = iQIYI and Venice Film Festival Begin a Brand New Cooperation from 2014|url = http://www.prnewswire.com/news-releases/iqiyi-and-venice-film-festival-begin-a-brand-new-cooperation-from-2014-273411591.html|website = www.prnewswire.com|accessdate = 2015-12-29}}</ref> On May 7, 2013, Baidu purchased the online video business of [[Software:PPS.tv|PPStream Inc.]] for $370 million, which became a subsidiary of iQiyi. On July 17, 2014, the site launched its film production division, iQiyi Motion Pictures, to expand existing cooperative projects with overseas peers, including purchasing releases and co-producing movies. On September 4, iQiyi cooperated with Venice Film Festival, streaming of the festival's movies online. In August 2014, iQiyi generated over 6.95 billion hours of viewing on its website.<ref>{{Cite web|title = 8月PC视频：爱奇艺PPS八连冠，每人日均观看超50分钟_网易数码|url = http://digi.163.com/14/0926/17/A73AHNMG001618JV.html|website = digi.163.com|accessdate = 2015-12-29|archive-url = https://web.archive.org/web/20160304040136/http://digi.163.com/14/0926/17/A73AHNMG001618JV.html|archive-date = 2016-03-04|url-status = dead}}</ref> In October, iQiyi participated in the Busan Film Festival, signing exclusive rights to nearly 100 South Korean titles.<ref>{{cite news| url=http://www.hollywoodreporter.com/news/busan-chinas-iqiyi-signs-rights-739457 | work=The Hollywood Reporter | title=Busan: China's iQiyi Signs Exclusive Rights to 90 South Korean Films}}</ref> On November 19, 2014, [[Company:Xiaomi|Xiaomi]] and Shunwei Capital invested $300 Million in iQiyi for about 10 percent to 15 percent of the site, while Baidu invested an additional $100 million and held about 80 percent.<ref>{{cite news| url=https://www.bloomberg.com/news/2014-11-19/xiaomi-shunwei-to-invest-300-million-in-iqiyi-for-video.html | work=Bloomberg | title=Xiaomi Stake Said to Value IQiyi at Up to $3 Billion | date=November 19, 2014}}</ref>

On December 8, 2014,  iQiyi's chief content officer Ma Dong said the portal planned to more than double original production in 2015, with at least 30 titles and 500 episodes on the slate compared to 13 in 2014.<ref>{{cite news| url=https://variety.com/2014/digital/news/atf-chinas-iqiyi-to-double-production-slate-in-2015-1201374591/ | work=Variety | first=Janine | last=Stein | title=ATF: China's iQIYI to Double Production Slate in 2015 | date=December 9, 2014}}</ref> In 2015, iQiyi purchased the streaming rights to eight top entertainment shows in mainland China, and several entertainment shows in Taiwan and South Korea, including ''Running Man''.<ref>{{Cite web|title = 年度重磅综艺《造梦者》 1月9日独家登陆爱奇艺-新华网|url = http://news.xinhuanet.com/ent/2015-01/04/c_127357331.htm|website = news.xinhuanet.com|access-date = December 29, 2015}}</ref> In March 2016, it announced it would launch in Taiwan.<ref>{{cite web |url= https://variety.com/2016/digital/asia/chinas-iqiyi-launches-streaming-taiwan-1201741705/|title= China's iQIYI Expands Streaming to Taiwan|first= Patrick|last= Frater|date= March 30, 2016|access-date= March 30, 2016|work= Variety}}</ref> In June 2016 it reported it had 20 million subscribers.<ref>{{cite web |url= http://technode.com/2016/12/12/chinas-online-video-market-in-the-middle-of-transition-to-paid-subscribers-self-produced-content/|title= China's Online Video Market in the Middle of Transition to Paid Subscribers, Self-Produced Content|first= Tracey|last= Xiang|date= December 12, 2016|access-date= January 2, 2017|work= TechNode}}</ref>

On April 25, 2017, [[Company:Netflix|Netflix]] (which does not operate directly in China) announced that it had reached a licensing deal with iQiyi, under which some Netflix original productions will be available on iQiyi day-and-date with their premiere worldwide.<ref name="thr-iquyideal">{{cite web|title=Netflix Signs Licensing Deal With China's iQiyi|url=http://www.hollywoodreporter.com/news/netflix-signs-licensing-deal-chinas-iqiyi-997071|website=The Hollywood Reporter|access-date=26 April 2017}}</ref>

In November 2018, iQiyi announced it was raising new cash as it felt the squeeze from surging content costs. The video business said it will issue $500 million in convertible senior notes. Proceeds from the offering will go towards content and technology investments as well as capped call transactions to reduce potential dilution to shareholders upon conversion of the notes.<ref>{{Cite news|url=https://techcrunch.com/2018/11/28/iqiyi-500-million-convertible-notes/|title=China's iQiyi to offer $500M convertible note as content costs balloon|work=TechCrunch|access-date=2018-11-29|language=en-US}}</ref>

== Reception ==
According to iResearch, a widely quoted third-party industry research firm, as of October 2014, iQiyi and PPS had a total of 202.18 million mobile viewers who watched content for 600.62 million hours on these platforms, with mobile videos reaching had a total of 308.17 million mobile viewers who watched content for a total of 1176.44 million hours on these platforms. Total video views reached 500 million.<ref name="艾瑞网-洞察互联网的力量">{{Cite web|title = 艾瑞网-洞察互联网的力量|url = http://www.iresearch.cn/|website = www.iresearch.cn|accessdate = 2015-12-29}}</ref> Each viewer watched content for an average of 229.05 minutes in October<ref name="艾瑞网-洞察互联网的力量"/> In mid-2015 the site had 5 million subscribers, in late 2015/early 2016 it had over 10 million and by June 2016, it had 20 million.<ref>{{cite web |url= https://variety.com/2016/digital/asia/iqiyi-reaches-20-million-subscribers-1201795179/|title= China Video Platform iQIYI Reaches 20 Million Subscribers|first= Patrick|last= Frater|date= June 14, 2016|accessdate= June 16, 2016|work= Variety}}</ref>

iQiyi bought exclusive Chinese rights to the hit South Korean show ''My Love from the Star'', which to date has been viewed 2.7 billion times.

In 2014, iQiyi co-produced and distributed the drama ''Mysterious Summer'' with major Japanese broadcaster Fuji TV. It was the first drama co-production between China and Japan and has been viewed more than 60 million times as of October 2014.<ref>{{Cite web|title = Fuji TV to commence internet-based distribution for "Mysterious Summer" {{!}} OnScreenAsia.com|url = http://www.onscreenasia.com/article/fuji-tv-to-commence-internet-based-distribution-for-mysterious-summer/15426|website = www.onscreenasia.com|accessdate = 2015-12-29|archive-url = https://web.archive.org/web/20150509174542/http://onscreenasia.com/article/fuji-tv-to-commence-internet-based-distribution-for-mysterious-summer/15426|archive-date = 2015-05-09|url-status = dead}}</ref><ref>{{Cite web|title = International Business Themes Dominate Tokyo Market Seminars|url = https://www.yahoo.com/music/s/international-business-themes-dominate-tokyo-market-seminars-040046712.html|website = www.yahoo.com|accessdate = 2015-12-29}}</ref>

== Recording artist ==
'''Groups'''
* Nine Percent
* UNINE

== Controversies ==

==See also==
*List of original programs distributed by iQiyi

==References==
{{reflist|30em}}

{{Baiduproducts}}
{{Video digital distribution platforms}}
{{Chinese Internet video website}}


[[Category:Video on demand services]]

{{Sourceattribution|IQiyi|1}}