View source for Company:Peanut App

{{Short description|App for women to meet and find support}}
{{Infobox company
| logo = 
| logo_alt = 
| type = Public relations
| founder = Michelle Kennedy
| hq_location = USA
| key_people = Michelle Kennedy, CEO
| products = Internet friendship app, website
| num_employees = 31
| website = https://www.peanut-app.io
}}

'''Peanut,''' a product of Peanut App Ltd.<ref>{{Cite web |title=Peanut App Ltd - Company Profile and News - Bloomberg.com |url=https://www.bloomberg.com/profile/company/1557113D:LN |access-date=2022-01-07 |website=www.bloomberg.com}}</ref><ref>{{Cite web |last=Martin |first=Sonia |date=2022-01-06 |title=Peanut App - Best Social Media Network App For Moms |url=https://socialsingam.com/peanut-app-best-social-media-network-for-moms/ |access-date=2022-01-12 |website=Social Singam |language=en-US}}</ref> is an online community for women who are planning to become [[Medicine:Pregnancy|pregnant]], women who are pregnant, women who have had children, and women who are experiencing [[Medicine:Menopause|menopause]]. Profiles of potential friends are displayed to users who can swipe up to show intent to connect.<ref name="Romper">{{Cite web|title=How To Use The Peanut App For Making Mom Friends|url=https://www.romper.com/p/how-to-use-the-peanut-app-for-making-mom-friends-with-just-a-swipe-38338|access-date=2022-01-07|website=Romper|language=en}}</ref> Users can also connect via discussion threads, groups, and live audio conversations. The app allows users to select their stage of life<ref>{{Cite web|title=Building community with Peanut : App Store Story|url=https://apps.apple.com/gb/story/id1591082676|access-date=2022-01-12|website=AppStore|language=en-GB}}</ref> (trying to conceive, pregnancy, motherhood, or menopause), to meet women at a similar life stage, and to discover relevant content.<ref>{{Cite magazine|last=Lizzie|first=Widdicombe|date=2021-09-25|title=At Last, an App for Menopause|url=https://www.newyorker.com/culture/culture-desk/at-last-an-app-for-menopause|access-date=2022-01-12|magazine=The New Yorker|language=en-US}}</ref>

Peanut was founded by Michelle Kennedy shortly after she left [[Company:Bumble|Bumble]],<ref>{{Cite web|last=Connley|first=Courtney|date=2020-03-11|title=This executive raised $9.8 million for a 'mom-friend' app— here's her strategy for getting money, even when male investors say 'no'|url=https://www.cnbc.com/2020/03/11/former-bumble-exec-shares-key-to-building-9point8-million-app-for-moms.html|access-date=2022-01-12|website=CNBC|language=en}}</ref> a female-first dating app.<ref>{{Cite magazine|last=BÉRÉNICE|first=MAGISTRETTI|date=2020-07-14|title=Meet the App Rethinking Social Networking|url=https://www.vanityfair.com/london/2020/07/interview-michelle-kennedy|access-date=2022-01-12|magazine=Vanity Fair|language=en-US}}</ref> She has described Peanut as, "the app she wishes she had when she first became a mother".<ref>{{Cite news|last=Kercher|first=Sophia|date=2017-05-10|title=An App for Mothers Who Missed Out on Tinder|language=en-US|work=The New York Times|url=https://www.nytimes.com/2017/05/10/style/tinder-for-moms-peanut-app.html|access-date=2022-01-12|issn=0362-4331}}</ref><ref>{{Cite magazine |title=How Whitney Wolfe Herd Turned a Vision of a Better Internet Into a Billion-Dollar Brand |url=https://time.com/5947727/whitney-wolfe-herd-bumble/ |magazine=Time |language=en |access-date=2022-01-12}}</ref><ref>{{Cite web |last=Schomer |first=Stephanie |title=This Former Dating App CEO Wants to Make Motherhood Less Lonely. |url=https://www.entrepreneur.com/article/313194 |access-date=2022-01-12 |website=Entrepreneur |language=en}}</ref>

== History ==

Peanut was initially launched in 2017 for mothers and pregnant women.<ref>{{Cite web|last=Shead|first=Sam|title=The ex-deputy CEO of Badoo and the cofounder of Deliveroo have launched an app called Peanut to connect lonely mums|url=https://www.businessinsider.com/peanut-deliveroo-cofounder-badoo-mums-app-2017-2|access-date=2022-01-26|website=Business Insider|language=en-US}}</ref> The app focuses on helping users find others with shared interests, such as spoken languages, occupations, and hobbies.<ref>{{Cite web|last=Murtaugh|first=Taysha|date=2017-02-10|title=Need More Mom Friends? There's an App for That|url=https://www.womansday.com/relationships/family-friends/interviews/a57888/peanut-app-connects-moms/|access-date=2022-01-26|website=Woman's Day|language=en-US}}</ref> It also displays a woman's life stage, such as the age of her children, or the stage of pregnancy.

In 2018, it launched a community discussion feature, intended to give women an "alternative to ... other social platforms".<ref>{{Cite web|title="Tinder for moms" app Peanut launches community feature|url=https://social.techcrunch.com/2018/02/27/peanut-the-matchmaking-app-for-moms-launches-a-community-feature-called-peanut-pages/|access-date=2022-01-26|website=TechCrunch|language=en-US}}</ref> In 2019, it started to serve women who are trying to conceive.<ref>{{Cite web|title=Peanut App Launches TTC Platform to Help Women Find a Safe Community|url=https://www.thebump.com/news/peanut-app-launches-ttc|access-date=2022-01-26|website=The Bump|language=en}}</ref>

In April 2021, it integrated live audio, in response to the COVID-19 pandemic, and the restrictions around in-person socializing.<ref>{{Cite web|title=TechCrunch is part of the Yahoo family of brands|url=https://consent.yahoo.com/v2/collectConsent?sessionId=3_cc-session_fb5eecb1-b900-4b0c-9fe2-251f77eda6fd|access-date=2022-01-26|website=consent.yahoo.com}}</ref>

in September 2021, it started to include women who are navigating perimenopause, [[Medicine:Menopause|menopause]], and postmenopause.<ref>{{Cite web|last=Thompson|first=Rachel|date=2021-09-01|title=Meet the online community for women going through menopause|url=https://mashable.com/article/peanut-menopause-online-community|access-date=2022-01-26|website=Mashable|language=en}}</ref> Although it had initially catered for younger women navigating new families, a large number of users had undergone surgically or chemically induced menopause due to medical conditions.<ref>{{Cite web|title=Social network Peanut expands to include more women with launch of Peanut Menopause|url=https://social.techcrunch.com/2021/09/07/social-network-peanut-expands-to-include-more-women-with-launch-of-peanut-menopause/|access-date=2022-01-12|website=TechCrunch|language=en-US}}</ref>

In July 2021, Peanut launched an investment micro fund, Peanut StartHER,<ref>{{Cite web|last=Morgan|first=Blake|title=How One Woman Created A Safe Space To Discuss The Good And The Messy Stages Of Motherhood|url=https://www.forbes.com/sites/blakemorgan/2021/09/13/how-one-woman-created-a-safe-space-to-discuss-the-good-and-the-messy-stages-of-motherhood/|access-date=2022-01-26|website=Forbes|language=en}}</ref> focused on investing in women-owned businesses, as well as other historically excluded founders.<ref>{{Cite web|last=Jacqueline|first=Esther|date=2021-07-02|title=Peanut Launches $300,000 Micro Fund, StartHer, Focused on Investing in Women-Owned Pre-Seed Stage Startups|url=https://urbanwomanmag.com/peanut-micro-fund-starther-investing-women-owned-startups/|access-date=2022-01-26|website=Urban Woman Magazine|language=en-GB}}</ref>

== Operation ==
The Peanut app is a social network exclusively for women, focusing on topics of [[Medicine:Pregnancy|pregnancy]], motherhood, fertility, and menopause, available on [[Software:IOS|iOS]] and [[Software:Android (operating system)|Android]] devices. Users must prove their identity, in keeping with the primary function of in-app safety, and then they can create a profile to interact with other users.<ref>{{Cite web|last=Peanut|first=Team|date=2022-01-17|title=How Does the Peanut App Work? & Other FAQs|url=https://www.peanut-app.io/blog/how-does-peanut-app-work|access-date=2022-01-26|website=Peanut|language=en}}</ref>

For pregnant users, the “Bump Buddies” feature helps connect them with other Peanut users who have a similar due date, which aims to help expecting mothers combat loneliness during the [[Medicine:COVID-19|COVID-19]] pandemic.<ref>{{Cite web|date=2020-11-28|title=The Peanut Bump Buddies App Lets You Find Friends With Similar Due Dates|url=https://celebrityparentsmag.com/magazine/the-peanut-bump-buddies-app-lets-you-find-friends-with-similar-due-dates/|access-date=2022-01-26|website=Celebrity Parents Magazine|language=en}}</ref>

Peanut users also have the option to join “Groups” ‒ sub-sections of users focused on specific topics, including (but not limited to) location, life stage, pregnancy due date, and interests or hobbies.<ref name="Romper" />

The live voice chat feature (“Pods”), enables Peanut users to socialize without the pressure of photos or video chat. It offers features such as a muted audience of listeners who need to virtually raise their hand to speak, emoji reactions, and hosts who can moderate the conversations and invite people to speak.<ref>{{Cite web|last=Webster|first=Sophie|date=2021-04-27|title=Peanut App For Women Launches Live Audio Rooms, Creating Safe Space For Women|url=https://www.techtimes.com/articles/259603/20210427/peanut-social-networking-app-women-gets-live-audio-rooms-featuring.htm|access-date=2022-01-26|website=Tech Times|language=en}}</ref>

== References ==

{{reflist}}

== External links ==

* [https://www.peanut-app.io Official Website]
* Business data for Peanut App Ltd: [https://www.bloomberg.com/profile/company/1557113D:LN Bloomberg]



[[Category:Virtual communities]]
[[Category:Companies (Social)]]
[[Category:Companies]]

{{Sourceattribution|Peanut App}}