View source for Company:Renault Samsung Motors

{{Short description|South Korean car manufacturer}}
{{Infobox company
| name = Renault Samsung Motors Co., Ltd.
| native_name = 르노삼성자동차 주식회사
| native_name_lang = ko
| former_name = Samsung Motors, Inc.
| logo = Logo of RKM.svg
| logo_size = 
| type = [[Social:Subsidiary|Subsidiary]]
| predecessor = <!--  -->
| foundation = {{start date and age|1995}}<ref name=BASIC/>
| location = Busan, South Korea
| industry = Automotive
| products = [[Engineering:Car|Car]]s
| production = 110,650 (2020)<ref name=FACTSACCCO>{{cite web |url=https://www.renaultgroup.com/wp-content/uploads/2021/03/facts-figures-2020.pdf |title=Facts and figures 2020 |access-date=22 January 2022 |publisher=Renault |page=12}}</ref><ref group="note">Vehicles badged as Renault Samsung and Renault.</ref>
| revenue = {{decrease}} {{SK won|3,400.76 billion|link=yes}} (2020)<ref name="KH">{{cite web |url=https://m.catch.co.kr/Comp/CompSummaryFS/147481 |title=르노삼성자동차 요약재무제표 |trans-title=Renault Samsung Motors' summary of financial statements |work=Catch |language=ko |access-date=22 January 2022}}</ref>
| operating_income = {{decrease}} {{SK won|-79.67 billion}} (2020)<ref name="KH"/>
| net_income = {{decrease}} {{SK won|-72.55 billion}} (2020)<ref name="KH"/>
| assets = {{decrease}} {{SK won|1,871.72 billion}} (2020)<ref name="KH"/>
| equity = {{decrease}} {{SK won|1,224.79 billion}} (2020)<ref name="KH"/>
| owners = {{unbulleted list |[[Company:Renault|Renault]] (80.1%) |Samsung Card (19.9%)}}
| parent = [[Company:Renault|Renault]]
| key_people = Dominique Signora ([[Social:Chief executive officer|CEO]])<ref>{{cite web |url=http://m.koreatimes.co.kr/phone/news/view.jsp?req_newsidx=238600 |title=Renault Samsung appoints new CEO |last=Jhoo |first=Dong-chan |work=The Korea Times |date=1 November 2017 |access-date=15 March 2018 |archive-date=16 March 2018 |archive-url=https://web.archive.org/web/20180316084742/http://m.koreatimes.co.kr/phone/news/view.jsp?req_newsidx=238600 |url-status=live }}</ref>
| num_employees = 4,387 (December 2013)<ref name=RRD>{{cite web|url=http://www.renault.com/en/lists/archivesdocuments/registration-document-2013.pdf |title=2013 Registration Document |publisher=Renault |access-date=8 April 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140408171047/http://www.renault.com/en/lists/archivesdocuments/registration-document-2013.pdf |archive-date= 8 April 2014 |pages=14, 23 }}</ref>
| homepage = [https://www.renaultkoream.com renaultkoream.com]
}}

'''Renault Korea Motors''' ({{lang-ko|르노코리아자동차}}), legally registered as '''Renault Samsung Motors Co., Ltd.''', is a South Korean car manufacturer headquartered in Busan where its single assembly site is also located, with additional facilities at [[Place:Seoul|Seoul]] (administration), Giheung (research and development) and Daegu (vehicle testing). It was first established as '''Samsung Motors''' in 1994 by the chaebol [[Company:Samsung|Samsung]], with technical assistance from [[Company:Nissan|Nissan]]. 

The company started selling cars in 1998, just before South Korea was hit by the [[Finance:1997 Asian financial crisis|East Asian financial crisis]]. In 2000, it became a subsidiary of the French car manufacturer [[Company:Renault|Renault]] adopting the name Renault Samsung Motors (RSM), although Samsung maintained a minority ownership. It adopted its present [[Social:Trade name|trade name]] in March 2022, and it is set to change its legal name by August.

Renault Korea Motors markets a range of cars, including [[Engineering:Electric car|electric models]] and [[Engineering:Crossover (automobile)|crossovers]].

==History==

===Beginnings: Samsung Group era (1994–2000)===
[[File:RENAULT SAMSUNG MOTORS.JPG|right|thumb|239px|Renault Samsung Motors Busan Plant]]
In the early 1990s, Samsung's Chairman Lee Kun-hee recognised the automotive industry as the culmination of several others. For the Samsung Group, this would allow to leverage resources and technologies from the entire group including Samsung Electrics and Samsung Electronics.<ref>{{cite journal |year=2007 |last1=Lee |first1=Woonghee |last2=Lee |first2=Nam S. |title=Understanding Samsung's Diversification Strategy: The Case of Samsung Motors Inc. |volume=40 |issue=4–5 |journal=Long Range Planning |page=496 |location=Oxford |publisher=[[Company:Elsevier|Elsevier]] |doi=10.1016/j.lrp.2007.06.011 |issn=0024-6301 |url=http://wwwme.nchu.edu.tw/~CIM/courses/Computer%20Integrated%20Manufacturing/x2008%20paper%20reading%202/11%20Understanding%20Samsungs%20Diversification%20Strategy%20The%20Case%20of%20Samsung%20Motors%20Inc.pdf |archive-url=https://web.archive.org/web/20130228074731/http://wwwme.nchu.edu.tw/~CIM/courses/Computer%20Integrated%20Manufacturing/x2008%20paper%20reading%202/11%20Understanding%20Samsungs%20Diversification%20Strategy%20The%20Case%20of%20Samsung%20Motors%20Inc.pdf |archive-date=28 February 2013 |url-status=dead }}</ref> He initially tried to take control of [[Company:Kia Motors|Kia]], but competition from other bidders and legal restrictions led to him dropping the idea. Kia was eventually purchased by [[Company:Hyundai Motor Group|Hyundai]].<ref name=PBEA>{{cite book |last=Wad |first=Peter |editor-last=Gómez |editor-first=Edmund Terence |title=Political Business in East Asia |year=2002 |publisher=[[Company:Routledge|Routledge]] |chapter=The political business of development in South Korea |isbn=0-415-27149-5 |page=[https://archive.org/details/politicalbusines0000unse/page/194 194] |chapter-url=https://archive.org/details/politicalbusines0000unse/page/194 }}</ref>

Lee decided to create a new carmaker, Samsung Motors (also known as SMI)<ref name=BASIC>{{cite book |last1=Thomsom |first1=Neil |last2=Baden-Fuller |first2=Charles |title=Basic Strategy in Context: European text and cases |year=2010 |publisher={{wipe|John Wiley & Sons}} |isbn=978-1-4051-6108-4 |page=155 |url=https://books.google.com/books?id=JUEqfd91zCMC&q=SMI+Samsung+1994&pg=PA145 |access-date=16 October 2020 |archive-date=7 November 2021 |archive-url=https://web.archive.org/web/20211107230210/https://books.google.com/books?id=JUEqfd91zCMC&q=SMI+Samsung+1994&pg=PA145 |url-status=live }}</ref> and a truck manufacturer, Samsung Commercial Vehicles Co., Ltd. ({{korean|hangul=삼성상용차 주식회사 |rr=Samseong Sangyongcha Jusikoesa}}), the latter through [[Company:Samsung Heavy Industries|Samsung Heavy Industries]] with Nissan Diesel's support.<ref>{{cite news |url=https://www.nytimes.com/1992/06/13/business/company-news-samsung-planning-commercial-vehicles-venture.html |title=Company News: Samsung Planning commercial vehicle venture |work={{wipe|The New York Times}} |date=13 June 1992 |access-date=19 March 2013 |archive-date=16 January 2018 |archive-url=https://web.archive.org/web/20180116100026/https://www.nytimes.com/1992/06/13/business/company-news-samsung-planning-commercial-vehicles-venture.html |url-status=live }}</ref><ref name=JAI>{{cite web|url=http://article.joins.com/news/article/article.asp?total_id=783368&ctg=11 |script-title=ko:삼성상용차 24일 파산 신청 |trans-title=Samsung Commercial Vehicles for bankruptcy in 24 days |work=article.joins.com |language=ko |publisher=JoongAng Ilbo |date=23 February 2002 |access-date=24 August 2013 |archive-url=https://web.archive.org/web/20130824194341/http://article.joins.com/news/article/article.asp?total_id=783368&ctg=11 |archive-date=24 August 2013 |url-status=dead }}</ref> SMI was established in 1994 (incorporated in 1995)<ref name=BASIC/> and Daegu-based Samsung Commercial Vehicles in 1996.<ref name=JAI/><ref>{{cite web|url=http://www.samsung.com/hk_en/aboutsamsung/corporateprofile/history02.html |title=History |publisher=Samsung |access-date=19 March 2013 |archive-url=https://web.archive.org/web/20120702055100/http://www.samsung.com/hk_en/aboutsamsung/corporateprofile/history02.html |archive-date= 2 July 2012 |url-status=dead }}</ref><ref name=CI>{{cite web |url=http://english.chosun.com/site/data/html_dir/2000/11/24/2000112461075.html |title=Samsung Commercial Vehicle Applies for Bankruptcy |work=The Chosun Ilbo |date=24 November 2000 |access-date=19 March 2013 |archive-date=13 August 2013 |archive-url=https://web.archive.org/web/20130813125305/http://english.chosun.com/site/data/html_dir/2000/11/24/2000112461075.html |url-status=live }}</ref> Shortly after SMI started its operations, the Asian financial crisis hit.<ref name=BASIC/><ref name="BW1">{{cite web |url=http://www.businessweek.com/stories/2002-10-06/renault-samsung-a-french-recipe-to-savor |title=Renault Samsung: A French Recipe to Savor |work=Bloomberg BusinessWeek |date=6 October 2002 |access-date=4 November 2012 |archive-date=28 July 2012 |archive-url=https://web.archive.org/web/20120728100613/http://www.businessweek.com/stories/2002-10-06/renault-samsung-a-french-recipe-to-savor |url-status=live }}</ref> Samsung divested itself of SMI as well as other non-core subsidiaries.<ref name="SM">{{cite book |last=Michell |first=Anthony |title=Samsung Electronics and the Struggle For Leadership of the Electronics Industry |year=2010 |publisher=John Wiley & Sons |chapter=Samsung Electronics and the Samsung Group |isbn=978-0-470-82266-1 |pages=57–58 }}</ref> SMI was put up for sale, with [[Company:Daewoo Motors|Daewoo Motors]] being one of the first interested companies,<ref name=PBEA/><ref name=WA>{{cite web |url=http://wardsauto.com/news-amp-analysis/short-troubled-life-samsung-motors |title=The short, troubled life of Samsung Motors? |work=wardsauto.com |publisher=Ward's |date=1 January 1999 |access-date=9 March 2013 |archive-url=https://web.archive.org/web/20130310085302/http://wardsauto.com/news-amp-analysis/short-troubled-life-samsung-motors |archive-date=10 March 2013 |url-status=dead }}</ref> but, as the crisis deepened, Daewoo Motors itself was bought by [[Company:General Motors|GM]].<ref>{{cite book |last=Tiberghien |first=Yves |title=Entrepreneurial States: Reforming Corporate Governance in France, Japan, and Korea |url=https://archive.org/details/entrepreneurials00tibe |url-access=limited |year=2007 |publisher=Cornell University Press |chapter=The Transformation of the Automobile Industry |isbn=978-0-8014-4593-4 |page=[https://archive.org/details/entrepreneurials00tibe/page/n110 199] }}</ref> Hyundai Motors was also considered as a possible buyer, but corporate politics and strife between the Samsung Group and the Hyundai Group made this impossible. Negotiations with Renault started in December 1998, and in September 2000 the French automaker bought a 70% stake for {{US$|560 million|link=yes}}.<ref name="BW1"/><ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/725235.stm |title=BUSINESS &#124; Renault takes over Samsung |work=BBC News |date=25 April 2000 |access-date=12 October 2012 |archive-date=9 May 2004 |archive-url=https://web.archive.org/web/20040509095838/http://news.bbc.co.uk/1/hi/business/725235.stm |url-status=live }}</ref> Samsung Commercial Vehicles was kept by Samsung, but finally it filed for bankruptcy at the end of 2000.<ref name=CI/><ref name="SM"/>

[[Image:nissancefiro1995.jpg|thumb|240px|right|A [[Engineering:Nissan Cefiro|Nissan Cefiro]] S Touring, which formed the base for an older version of the SM5]]
[[Image:Samsung SQ5 2.0 1999.jpg|thumb|240px|1999 Samsung SQ5, later called SM5]]
Coupled with his interest on cars, Lee's project of building SMI as a global automotive company started out with technical assistance from [[Company:Nissan|Nissan]],<ref name=WA/> a company which at the time of SMI's early stages was in dire financial straits. SMI's affiliation with Nissan could have been one of the reasons for Renault buying a major share of the company, as Renault had become a major shareholder of Nissan by then. One of the very early planners for SMI has stated that technical affiliations for SMI were initially considered with [[Company:Volkswagen|Volkswagen]], [[Company:BMW|BMW]] or [[Company:Honda|Honda]].<ref name="DON">{{cite web |url=http://www.donga.com/docs/magazine/new_donga/9908/nd99080020.html |script-title=ko:삼성차 몰락의 드라마 |trans-title=Samsung Motors' dramatic downfall |access-date=19 March 2013 |work=Dong-a Ilbo Magazine |language=ko |archive-date=10 October 2013 |archive-url=https://web.archive.org/web/20131010090452/http://www.donga.com/docs/magazine/new_donga/9908/nd99080020.html |url-status=live }}</ref> From 1998, Renault Samsung Motors sold cars in Chile with the introduction of the SQ5 (the current SM5).<ref>{{cite web|url=http://www.terra.cl/deportes/index.cfm?accion=futbolnacional&id_reg=996520 |title=Renault Samsung Motors cumple 10 años en Chile |language=es |trans-title=Renault Samsung Motors celebrates 10 years in Chile |work=terra.cl |publisher=Terra |date=8 July 2008 |access-date=9 March 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130929070112/http://www.terra.cl/deportes/index.cfm?accion=futbolnacional&id_reg=996520 |archive-date=29 September 2013 }}</ref>

===Later developments: Renault era (2000–present)===

====Product and market expansion (2000–2010)====
After the 2000 acquisition, Renault renamed Samsung Motors as Renault Samsung Motors (RSM).<ref name=RSMBACK>{{cite web |url=http://www.renault.com/en/groupe/marques-du-groupe/pages/historique-renault-samsung-motors.aspx |title=Renault Samsung Motors background |access-date=17 March 2014 |publisher=Renault |archive-url=https://web.archive.org/web/20131029085619/http://www.renault.com/en/groupe/marques-du-groupe/pages/historique-renault-samsung-motors.aspx |archive-date=29 October 2013 |url-status=live}}</ref> That year, the company's sales began to improve. Journalists attribute this to the success of the first car manufactured at Busan in taxi fleets (the [[Engineering:Renault Samsung SM5|SM5]]), which led to increased confidence of the model within the rest of their customer base.<ref name="BW1"/><ref name=TIDAL>{{cite web |url=http://car.biz.chosun.com/site/data/html_dir/2013/11/06/2013110603039.html |script-title=ko:갯벌위에 지어진 르노삼성, 위기를 돌파할 두 번째 열쇠는? |trans-title=Renault Samsung: built over tidal. The second key is to break through the crisis ? |author=Ahn, Seok Hyeon |date=6 November 2013 |access-date=7 November 2013 |work=The Chosun Ilbo |language=ko |url-status=dead |archive-url=https://web.archive.org/web/20140318023111/http://car.biz.chosun.com/site/data/html_dir/2013/11/06/2013110603039.html?CTcar |archive-date=18 March 2014 }}</ref> During the following years, the company introduced a new vehicle range, including the [[Engineering:Renault Samsung SM3|SM3]] in 2002, the [[Engineering:Renault Samsung SM7|SM7]] in 2004 and the crossover [[Engineering:Renault Samsung QM5|QM5]] in 2007. Over time, RSM changed its products from a Nissan-based architecture to a Renault-based one.<ref name=RSMBACK/> As part of the Renault group, Renault Samsung became an export-oriented manufacturer.<ref name=TIDAL/>

In 2005, Renault increased its stake by acquiring an additional 10% share from the company's creditors.<ref>{{cite web |url=http://hoy.com.do/renault-compra-10-samsung-por-45-millones-euros/ |title=Renault compra 10% Samsung por 45 millones euros |trans-title=Renault purchases 10% of Samsung for €45 million |work=hoy.com.do |language=es |publisher=Hoy |date=29 December 2005 |access-date=31 October 2013 |archive-date=2 November 2013 |archive-url=https://web.archive.org/web/20131102192813/http://hoy.com.do/renault-compra-10-samsung-por-45-millones-euros/ |url-status=live }}</ref><ref>{{cite web |url=http://www.greencarcongress.com/2005/12/renault_increas.html |title=Renault Increases Stake in Samsung Motors to 80% |publisher=Greencarcongress.com |date=29 December 2005 |access-date=31 October 2013 |archive-date=2 November 2013 |archive-url=https://web.archive.org/web/20131102053916/http://www.greencarcongress.com/2005/12/renault_increas.html |url-status=live }}</ref> On 26 June 2009, Renault and Samsung agreed to renew the right of the former to use the "Samsung" trade mark on its products until 2020.<ref>{{cite web |url=http://www.just-auto.com/news/renault-samsung-renew-trademark-deal_id100013.aspx |title=Renault, Samsung, renew trademark deal |date=26 June 2009 |access-date=17 March 2014 |publisher=Just-auto.com |archive-date=18 March 2014 |archive-url=https://web.archive.org/web/20140318021050/http://www.just-auto.com/news/renault-samsung-renew-trademark-deal_id100013.aspx |url-status=live }}</ref><ref>{{cite web |url=http://es.reuters.com/article/idUKSEO31090820090625 |title=PRESS DIGEST – South Korean newspapers – June 26 |date=26 June 2009 |access-date=17 March 2014 |work=Reuters |url-status=dead |archive-url=https://web.archive.org/web/20140317214920/http://es.reuters.com/article/idUKSEO31090820090625 |archive-date=17 March 2014}}</ref>

====Decline in sales, electric vehicles and recovery attempts (2010–2022)====
The pressure from both Hyundai and Kia, dominant automakers in the South Korean market, increased during the 2010s, pushing RSM sales down by 27% in 2011. In the first half of 2012, they fell 41%.<ref name=Industry>{{cite web |url=http://www.industryweek.com/workforce/job-cuts-renault-samsung-motors-could-hit-80-staff |title=Job Cuts at Renault Samsung Motors Could Hit 80% of Staff |publisher=Industryweek.com |date=10 August 2012 |access-date=9 September 2012 |archive-date=12 August 2012 |archive-url=https://web.archive.org/web/20120812215557/http://www.industryweek.com/workforce/job-cuts-renault-samsung-motors-could-hit-80-staff |url-status=live }}</ref> In August 2012, a personnel reduction of about 80% of employees was presented by management.<ref>{{cite web |url=http://www.leblogauto.com/2012/08/renault-samsung-un-plan-de-depart-pour-80-des-salaries.html |title=Renault Samsung : un plan de départ pour 80% des salariés |date=11 August 2012 |access-date=26 October 2013 |archive-date=29 October 2013 |archive-url=https://web.archive.org/web/20131029185401/http://www.leblogauto.com/2012/08/renault-samsung-un-plan-de-depart-pour-80-des-salaries.html |url-status=live }}</ref> Finally, Renault reduced its Busan personnel by 15% (about 800 employees). With the aim of reviving the company, it invested (together with Nissan) {{US$|160 million}} to make [[Engineering:Nissan Rogue|Nissan Rogue]]s for export to improve production output<ref>{{cite web |url=http://www.koreaherald.com/view.php?ud=20140926000741 |title=Renault Samsung Motors starts Nissan Rogue shipments to U.S. |author=Lee, Ji-yoon |work=The Korea Herald |date=26 September 2014 |access-date=27 September 2014 |archive-date=26 September 2014 |archive-url=https://web.archive.org/web/20140926173720/http://www.koreaherald.com/view.php?ud=20140926000741 |url-status=live }}</ref> and also presented revised versions of the SM3 and SM5.<ref name=Industry/><ref>{{cite web |url=http://www.marketwatch.com/story/renault-samsung-about-800-employees-opt-to-retire-2012-09-09 |title=Renault Samsung: About 800 employees opt to retire |work=marketswatch.com |publisher=MarketWatch |date=9 September 2012 |access-date=9 September 2012 |archive-date=2 March 2013 |archive-url=https://web.archive.org/web/20130302175638/http://www.marketwatch.com/story/renault-samsung-about-800-employees-opt-to-retire-2012-09-09 |url-status=live }}</ref> During 2013, the company started to market a new compact crossover, the QM3, based on the [[Engineering:Renault Captur|Captur]].<ref>{{cite web |url=http://english.hankyung.com/news/apps/news.view?nkey=201302181158151&setct=print&popup=1 |title=Renault Samsung's New Crossover Captur Named "GM3" |work=[[Finance:Korea Economic Daily|Korea Economic Daily]] |date=18 February 2013 |access-date=21 March 2013 |archive-date=2 November 2013 |archive-url=https://web.archive.org/web/20131102112106/http://english.hankyung.com/news/apps/news.view?nkey=201302181158151&setct=print&popup=1 |url-status=live }}</ref><ref>{{cite web |url=http://www.koreaherald.com/view.php?ud=20131114000816 |title=Renault Samsung Motors to begin early QM3 sales |work=The Korea Herald |date=14 November 2013 |access-date=20 November 2013 |archive-date=19 November 2013 |archive-url=https://web.archive.org/web/20131119143759/http://www.koreaherald.com/view.php?ud=20131114000816 |url-status=live }}</ref> By late 2015, its cumulative sales since 2000 in the South Korean market reached 1.5 million units.<ref>{{cite web |url=http://english.yonhapnews.co.kr/news/2015/11/16/0200000000AEN20151116002400320.html |title=Renault Samsung's cumulative sales in S. Korea top 1.5 mln units |work=english.yonhapnews.co.kr |publisher=Yonhap News |access-date=16 November 2015 |date=16 November 2015 |archive-date=17 November 2015 |archive-url=https://web.archive.org/web/20151117150651/http://english.yonhapnews.co.kr/news/2015/11/16/0200000000AEN20151116002400320.html |url-status=live }}</ref> In 2016, Renault Samsung introduced the SM6, a new mid-size model which is a [[Engineering:Renault Talisman|Talisman]] with some minor changes for the South Korean market,<ref name=SM6/> and the crossover QM6.<ref>{{cite web |url=http://koreatimes.co.kr/www/news/tech/2016/06/129_206143.html |title=Green cars receive attention in Busan International Motor Show |author=Jhoo, Dong-chan |work=The Korea Times |date=2 June 2016 |access-date=10 May 2018 |archive-date=11 May 2018 |archive-url=https://web.archive.org/web/20180511080941/http://koreatimes.co.kr/www/news/tech/2016/06/129_206143.html |url-status=live }}</ref> In 2018, the company introduced the [[Engineering:Renault Clio|Clio]]<ref name=BADGCH/> and the [[Engineering:Renault Master|Master]].<ref name=YMAS>{{cite news|title=Renault Samsung aims to win 10 pct of light commercial car market by 2020|url=http://english.yonhapnews.co.kr/news/2018/10/16/0200000000AEN20181016006700320.html|agency=Yonhap News Agency|access-date=19 October 2018|date=16 October 2018|archive-date=16 October 2018|archive-url=https://web.archive.org/web/20181016123200/http://english.yonhapnews.co.kr/news/2018/10/16/0200000000AEN20181016006700320.html|url-status=live}}</ref> By 2019, production and sales were again declining,<ref name=CUT1>{{cite web |title=Renault Samsung may have to cut workforce |url=http://mengnews.joins.com/view.aspx?aid=3067228 |last=Kim |first=Jee-hee |work=joins.com |publisher=JoongAng Ilbo |access-date=8 September 2019 |date=27 August 2019 |archive-date=30 August 2019 |archive-url=https://web.archive.org/web/20190830184206/http://mengnews.joins.com/view.aspx?aId=3067228 |url-status=live }}</ref> and the company announced an extension of its contract with Nissan for continuing the assembly of Nissan Rogues until March 2020, although in a reduced capacity to secure production volume.<ref name=CUT1/><ref name=CUT2>{{cite web |title=Renault Samsung to Produce Nissan Rogue until Next March |url=http://www.businesskorea.co.kr/news/articleView.html?idxno=35429 |last=Jung |first=Min-hee |work=businesskorea.co.kr |publisher=Business Korea |access-date=8 September 2019 |date=28 August 2019 |archive-date=7 November 2021 |archive-url=https://web.archive.org/web/20211107230210/http://www.businesskorea.co.kr/news/articleView.html?idxno=35429 |url-status=live }}</ref> RSM also announced plans to gain more production orders from parent Renault. Tensions with labour increased, as the company started an early retirement plan aimed at reducing the workforce.<ref name=CUT1/> During 2019, Renault Samsung discontinued most of its saloon models to focus on crossover SUVs. In June 2019, the company ended production of the SM5. At the end of the year, the [[Earth:Internal combustion engine|internal combustion engine]]d-SM3 and the SM7 were also put out of production, with sales ending by January 2020.<ref>{{cite web |url=http://m.etnews.com/20200109000253?obj=Tzo4OiJzdGRDbGFzcyI6Mjp7czo3OiJyZWZlcmVyIjtOO3M6NzoiZm9yd2FyZCI7czoxMzoid2ViIHRvIG1vYmlsZSI7fQ%3D%3D |title=르노삼성 'SM 3·5·7' 단종…'XM3·캡처·QM6' SUV 라인업으로 빈자리 채운다 |trans-title=Renault Samsung's SM3, SM5 and SM7 discontinued… XM3, Captur, QM6 SUVs lineup to fill the gap |work=ETnews.com |language=ko |date=9 January 2020 |access-date=16 January 2020 |archive-date=7 February 2020 |archive-url=https://web.archive.org/web/20200207014434/https://m.etnews.com/20200109000253?obj=Tzo4OiJzdGRDbGFzcyI6Mjp7czo3OiJyZWZlcmVyIjtOO3M6NzoiZm9yd2FyZCI7czoxMzoid2ViIHRvIG1vYmlsZSI7fQ%253D%253D |url-status=live }}</ref> In March 2020, the company put on sale the [[Engineering:Renault Arkana|XM3]] crossover.<ref name=XM>{{cite web |url=http://m.koreaherald.com/view.php?ud=20200309000642#cb |title=Renault Samsung launches XM3, 8,542 units presold |author=Jo, He-rim |work=The Korea Herald |date=9 March 2020 |access-date=18 March 2020 |archive-date=18 March 2020 |archive-url=https://web.archive.org/web/20200318053910/http://m.koreaherald.com/view.php?ud=20200309000642#cb |url-status=live }}</ref>

In 2012, RSM introduced an [[Engineering:Electric vehicle|electric version]] of its SM3 car known as the SM3 Z.E., imported from Turkey. In October 2013 the car started to be assembled at the Busan plant<ref>{{cite web |url=http://english.hankyung.com/news/apps/news.view?c1=04&nkey=201310151249071 |title=Renault Samsung Starts Mass-production of Electric Vehicle SM3 Z.E. |work=Korea Economic Daily |date=7 October 2013 |access-date=6 November 2013 |archive-date=17 March 2014 |archive-url=https://web.archive.org/web/20140317230644/http://english.hankyung.com/news/apps/news.view?c1=04&nkey=201310151249071 |url-status=live }}</ref> and in the same year it became the leading electric vehicle by sales in South Korea with a 58% market share.<ref>{{cite web |url=http://english.yonhapnews.co.kr/business/2014/03/14/0502000000AEN20140314004900320.html |title=Renault Samsung aims to raise EV market share to 60 pct in 2014 |work=english.yonhapnews.co.kr |publisher=Yonhap News |access-date=17 March 2014 |date=14 March 2014 |archive-date=18 March 2014 |archive-url=https://web.archive.org/web/20140318001155/http://english.yonhapnews.co.kr/business/2014/03/14/0502000000AEN20140314004900320.html |url-status=live }}</ref> In 2016, RSM also announced its intention to market the [[Engineering:Renault Twizy|Twizy]]<ref>{{cite web |url=http://english.yonhapnews.co.kr/business/2016/05/18/9/0501000000AEN20160518009300320F.html |title=Renault Samsung to introduce Twizy ultra-small electric car in Korea |work=english.yonhapnews.co.kr |publisher=Yonhap News |access-date=2 June 2016 |date=18 May 2016 |archive-date=19 May 2016 |archive-url=https://web.archive.org/web/20160519102652/http://english.yonhapnews.co.kr/business/2016/05/18/9/0501000000AEN20160518009300320F.html |url-status=live }}</ref> which was launched in 2017.<ref name=BADGCH/> In 2020, the company started to sell the imported [[Engineering:Renault Zoe|Zoe]].<ref>{{cite web |url=https://insideevs.com/news/439808/renault-zoe-south-korea/ |title=Renault introduces ZOE in South Korea |work=InsideEVs |last=Kane |first=Mark |date=19 August 2020 |access-date=22 January 2022}}</ref> In May 2016, the company announced a project to develop and produce a 1-tonne electric light commercial vehicle with a 250-kilometre range on a single charge in partnership with local companies.<ref>{{cite web |url=http://www.businesskorea.co.kr/english/news/industry/14714-electric-commercial-vehicle-renault-samsung-develop-world%E2%80%99s-first-electric-light |title=Renault Samsung to develop world's first electric light commercial vehicle |work=businesskorea.co.kr |last=Jung |first=Min-hee |publisher=Business Korea |date=18 May 2016 |access-date=2 June 2016 |archive-date=21 May 2016 |archive-url=https://web.archive.org/web/20160521115245/http://www.businesskorea.co.kr/english/news/industry/14714-electric-commercial-vehicle-renault-samsung-develop-world%E2%80%99s-first-electric-light |url-status=live }}</ref>

{{As of|2013}}, Chile was the only country outside South Korea that RSM has sold its cars under the Renault Samsung Motors marque and not as rebadged Renaults.<ref name="RefA">{{cite web |url=http://www.renault.com/en/Listsy/ArchivesDocuments/Renault%20-%20Atlas%20-%20en%20-%20march13.pdf |title=Renault Atlas March 2013 |access-date=5 March 2013 |publisher=Renault }} </ref> In 2015, Renault Samsung badging was replaced entirely by Renault in Chile,<ref>{{cite web |url=http://www.renaultsamsung.cl/empresa/ |title=Archived copy |access-date=8 January 2015 |url-status=dead |archive-url=https://web.archive.org/web/20090814175805/http://www.renaultsamsung.cl/empresa |archive-date=14 August 2009 }}</ref> with the vehicles themselves now being known under their global Renault names (e.g. the Renault Samsung SM5 is the [[Engineering:Renault Latitude|Renault Latitude]]).

In August 2020, RSM said it did not intend to renew the agreement to use the "Samsung" trade mark set to end that month, although it would keep using the Samsung name for a further two years as part of a "grace" clause.<ref>{{cite web |url=https://pulsenews.co.kr/view.php?year=2020&no=801646 |title=Renault Samsung to retain "Samsung" in corporate name for 2 more years |work=Pulse |date=5 August 2020 |access-date=22 January 2022}}</ref> In March 2022, the company dropped the Samsung name, adopting the [[Social:Trade name|trade name]] Renault Korea Motors and starting the process of changing the legal name by August.<ref>{{cite web |url=https://koreajoongangdaily.joins.com/2022/03/16/business/industry/korea-Renault-samsung/20220316154656571.html |title=Renault Korea Motors loses 'Samsung' from its name |work=Korea JoongAng Daily |date=16 March 2022 |first=Sarah |last=Chea  |access-date=16 March 2022}}</ref><ref>{{cite web |url=https://m-en.yna.co.kr/view/AEN20220316003300320 |title=Renault Korea Motors loses 'Samsung' from its name |publisher=Yonhap News Agency |date=16 March 2022 |access-date=16 March 2022}}</ref>

====Geely involvement (2022–present)====
In January 2022, RSM's parent Renault and [[Company:Geely|Geely]] signed an agreement by which the South Korean manufacturer would produce vehicles based on the latter [[Engineering:Compact Modular Architecture platform|Compact Modular Architecture platform]],<ref>{{cite web |url=http://www.businesskorea.co.kr/news/articleView.html?idxno=86712 |title=Renault Samsung to produce green cars developed by Renault Group and Geely |accessdate=15 January 2022 |work=businesskorea.co.kr}}</ref><ref>{{cite web |url=https://www.topspeed.com/cars/car-news/renault-will-use-geely-s-cma-platform-for-some-of-its-future-cars-ar194421.html| title = Renault will use Geely's CMA platform for (some of) its future cars| accessdate=15 January 2022 |work=topspeed.com}}</ref> initially intended for the domestic market. Production is set to start by 2024.<ref>{{cite web |url=https://www.usinenouvelle.com/article/renault-conclut-son-alliance-avec-geely-pour-redresser-ses-ventes-en-coree-du-sud.N1776432 |title=Renault conclut son alliance avec Geely pour redresser ses ventes en Corée du Sud |trans-title=Renault signs alliance with Geely to boost sales in South Korea |work=L'Usine Nouvelle |language=French |date=21 January 2022 |access-date=22 January 2022}}</ref> In May 2022, Renault said a Geely subsidiary was set to acquire a 34.02% of Renault Korea Motors through capital increase as part of their partnership, although the company would continue to be majority owned by Renault and a consolidated subsidiary of it.<ref>{{cite press release |url=https://en.media.renaultgroup.com/news/geely-automobile-holdings-to-acquire-34-02-of-the-shares-of-renault-korea-motors-cf0b-989c5.html |title=Geely Automobile Holdings to acquire 34.02% of the shares of Renault Korea Motors |publisher=Renault |date=10 May 2022 |access-date=10 May 2022}}</ref><ref>{{cite web |url=https://www.just-auto.com/dashboard/deals/geely-to-acquire-34-of-renault-korea-motors/ |title=Geely to acquire 34% of Renault Korea Motors |last=Leggett |first=David |publisher=Just-auto.com |date=10 May 2022 |access-date=10 May 2022}}</ref>

==Facilities==

===Manufacturing===
The car manufacturing plant is located at Busan in the Sinho Regional Industrial Site and began production in 1998.<ref>{{cite web |url=http://www.renault.com/en/groupe/developpement-durable/fiches-sites/pages/busan.aspx |title=Busan – RSM |publisher=Renault |access-date=19 August 2013 |archive-date=10 November 2013 |archive-url=https://web.archive.org/web/20131110223720/http://www.renault.com/en/groupe/developpement-durable/fiches-sites/pages/busan.aspx |url-status=live }}</ref> It covers 1,650,000&nbsp;m<sup>2</sup><ref name=EB>{{cite web |url=http://www.renault.com/fr/groupe/developpement-durable/fiches-sites/documents_without_moderation/busan%20-%20d%C3%A9claration%20environnementale%202008.pdf |title=Environmental Statement of Busan Plant |publisher=Renault |access-date=19 August 2013 }}</ref> and has the capacity to manufacture 300,000 cars per year. It can produce various models simultaneously in a single production line.<ref name=JA>{{cite web |url=http://www.just-auto.com/analysis/renaults-really-useful-factory_id105905.aspx |title=Renault's really useful factory |author=Bursa, Mark |publisher=Just-auto.com |date=20 September 2010 |access-date=2 August 2013 |archive-date=10 October 2013 |archive-url=https://web.archive.org/web/20131010051909/http://www.just-auto.com/analysis/renaults-really-useful-factory_id105905.aspx |url-status=live }}</ref> The plant is divided into seven production shops (stamping, body, painting, bumper, assembly, [[Chemistry:Aluminium|al]]-casting and engine).<ref name=EB/>

===Research and development===
The Renault Samsung Technical Centre ({{korean|hangul=르노삼성 중앙연구소 |rr=Reuno Samseong Jungang Yeonguso}}) located at Giheung near [[Place:Seoul|Seoul]], is one of the largest [[Research and development|research and development]] facilities of Renault after Guyancourt's Technocentre.<ref name=JA/> It was established in 1997 as the Samsung Motors Technical Centre,<ref name=CHILB>{{cite web |url=http://economyplus.chosun.com/special/special_view.php?boardName=C13&t_num=4299 |script-title=ko:르노삼성자동차 중앙연구소 |trans-title=Renault Samsung Motors R & D Centre |access-date=18 August 2013 |work=The Chosun Ilbo |language=ko |archive-date=17 June 2016 |archive-url=https://web.archive.org/web/20160617141114/http://economyplus.chosun.com/special/special_view.php?boardName=C13&t_num=4299 |url-status=live }}</ref> being expanded in 2000 and adopting its current name.<ref name=CHILB/><ref>{{cite web |url=http://www.fnnews.com/view?ra=Sent0601m_View&corp=fnnews&arcid=0921107436&cDateYear=2007&cDateMonth=09&cDateDay=27 |script-title=ko:'명차 공작소' 르노삼성 기흥 중앙연구소에 가다 |trans-title="Best car workplace" goes to Renault Samsung's Giheung R&D facility |author=Jo, Young-sin |date=27 September 2007 |access-date=3 August 2013 |work=fnnews.com |publisher=The Financial News |language=ko |archive-date=16 October 2013 |archive-url=https://web.archive.org/web/20131016052257/http://www.fnnews.com/view?ra=Sent0601m_View&corp=fnnews&arcid=0921107436&cDateYear=2007&cDateMonth=09&cDateDay=27 |url-status=live }}</ref> At first it was only involved in car engineering, but at the end of 2002 the RSM Design Centre ({{korean|hangul=르노삼성자 디자인센터 |rr=Reuno Samseongja Dijain Senteo}}) was created within the facility to locally design various cars manufactured by the company.<ref name=CHILB/><ref>{{cite web |url=http://wardsauto.com/news-amp-analysis/renault-samsung-new-design-studio-s-first-project-small-car |title=Renault Samsung New Design Studio's First Project: Small Car |author=Diem, William |work=wardsauto.com |publisher=Ward's |date=20 November 2002 |access-date=2 August 2013 |archive-url=https://web.archive.org/web/20131018053211/http://wardsauto.com/news-amp-analysis/renault-samsung-new-design-studio-s-first-project-small-car |archive-date=18 October 2013 |url-status=dead }}</ref> In early 2013 the design branch was renamed Renault Design Asia ({{korean|hangul=르노 디자인 아시아 |rr=Reuno Dijain Asia}}) and was put in charge of supervising Renault's Asian design operations.<ref>{{cite web |url=http://koreatimes.co.kr/www/news/biz/2013/04/602_134169.html |title=RSM to lead design projects in Asia |author=Kim, Tae-jong |work=The Korea Times |date=18 April 2013 |access-date=2 August 2013 |archive-date=11 November 2013 |archive-url=https://web.archive.org/web/20131111175729/http://koreatimes.co.kr/www/news/biz/2013/04/602_134169.html |url-status=live }}</ref>

In November 2018, the company opened a vehicle testing centre in Daegu for vehicles aimed at the Asia-Pacific market, in partnership with the city government and Korea Intelligent Automobile Parts Promotion. The facility can test electric, [[Engineering:Self-driving car|autonomous]] and connected vehicles.<ref>{{cite web |url=https://en.yna.co.kr/view/AEN20181123005600320 |title=Renault opens vehicle test center in S. Korea |work=english.yonhapnews.co.kr |publisher=Yonhap News |access-date=21 December 2018 |date=23 November 2018 |archive-date=22 December 2018 |archive-url=https://web.archive.org/web/20181222082215/https://en.yna.co.kr/view/AEN20181123005600320 |url-status=live }}</ref>

===Administration===
From 1995 until 2013, the company's head offices were at the HSBC Building in Jung-gu, Seoul.<ref name=OF/> In January 2013, it moved them to a purposely-built facility, the RSM Tower ({{korean|hangul=RSM 타워 |rr=RSM Tawo}}) in Gasan-dong,<ref name=OF>{{cite web |url=http://m.isplus.joins.com/news/article/article.aspx?total_id=10492999 |script-title=ko:르노삼성 새 사옥 이전…재도약 계기 마련할까 |trans-title=Renault Samsung relocates to new offices. Will it have a chance to resurge? |language=ko |work=Daily Sports |date=23 January 2013 |access-date=1 January 2019 |archive-url=https://web.archive.org/web/20181231224152/http://m.isplus.joins.com/news/article/article.aspx?total_id=10492999 |archive-date=31 December 2018}}</ref><ref name=OR>{{cite web |url=https://www.sedaily.com/News/NewsView/NewsPrint?Nid=1OOW46MRS3 |script-title=ko:르노삼성 '강남시대' |trans-title=Renault Samsung 'Gangnam era' |language=ko |work=Seoul Economy |date=17 December 2017 |access-date=1 January 2019 |archive-date=1 January 2019 |archive-url=https://web.archive.org/web/20190101051553/https://www.sedaily.com/News/NewsView/NewsPrint?Nid=1OOW46MRS3 |url-status=live }}</ref> Seoul. In December 2017, RSM moved most management functions to Yeoksam-dong, Seoul, although kept some offices and car maintenance activities at the RSM Tower.<ref name=OR/>

There are additional administrative offices in Busan.<ref name=JA/>

==Branding==
[[File:Samsung Logo.svg|thumb|left|The logo of Samsung, which served as the basis for the corporate logo of Renault Samsung Motors until 2022.]]

===Logos===
Renault Samsung Motors initially had two logos: the corporate logo and the marque logo.<ref name=L1>{{cite web |url=http://www.renaultsamsungm.com/company/enterprise/ci.jsp |title=CI |publisher=Renault Samsung Motors |language=ko |access-date=11 November 2013 |url-status=live |archive-url= https://web.archive.org/web/20131111180547/http://www.renaultsamsungm.com/company/enterprise/ci.jsp |archive-date=11 November 2013}}</ref><ref name=L2>{{cite web |url=http://blog.naver.com/PostView.nhn?blogId=beauty0623&logNo=80010741309 |script-title=ko:자동차회사 |language=ko |trans-title=Car companies |work=blog.naver.com |publisher=[[Software:Naver|Naver]] |date=4 March 2005 |access-date=24 March 2013 |archive-date=11 November 2013 |archive-url=https://web.archive.org/web/20131111180450/http://blog.naver.com/PostView.nhn?blogId=beauty0623&logNo=80010741309 |url-status=live }}</ref> The first was for corporate communications and  an adaptation of the Samsung Group's logo.<ref name=L1/><ref name=L2/><ref>{{cite book |last=Kim |first=Kwang-Suk |title=The Political Economy of Networked Mobility: The Historical Development of the Korean Information Infrastructure, 1995–2005 |year=2008 |chapter=The State—Business Symbiosis in Korea's IT Project: A Final Flowering of the Development State |isbn=978-0-549-73977-7 |page=153 }}</ref> The second is the "storm's eye" logo which was used as marque's badge and in advertising.<ref>{{cite web |url=http://auto.hankyung.com/board/view.php?id=hyundai&ch=auto&no=1225&page=1&sn=&ss=&sc=&old_no=1226&old_id=hyundai&skin=&keyword=&catery=&tag=&pagenum=&sel_order=&desc=desc&cmt_page=1&cmt_order=&cmt_desc=asc |script-title=ko:자동차로고에 담긴 의미 |trans-title=The meaning of cars' logos |work=[[Finance:Korea Economic Daily|Korea Economic Daily]] |language=ko |date=31 March 2008 |access-date=21 March 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131111180605/http://auto.hankyung.com/board/view.php?id=hyundai&ch=auto&no=1225&page=1&sn=&ss=&sc=&old_no=1226&old_id=hyundai&skin=&keyword=&catery=&tag=&pagenum=&sel_order=&desc=desc&cmt_page=1&cmt_order=&cmt_desc=asc |archive-date=11 November 2013 }}</ref> The imported models introduced from 2017 onwards in South Korea kept Renault's diamond badge instead of being rebadged with the Renault Samsung logo.<ref name=BADGCH>{{cite web |url=http://koreatimes.co.kr/www/news/tech/2018/05/129_248702.html |title=Renault Samsung to remove 'Samsung' from its brand name |last=Jhoo |first=Dong-chan |work=The Korea Times |date=10 May 2018 |access-date=10 May 2018 |archive-date=11 May 2018 |archive-url=https://web.archive.org/web/20180511081221/http://koreatimes.co.kr/www/news/tech/2018/05/129_248702.html |url-status=live }}</ref> 

In March 2022, the company introduced a flatter, two-dimensional version of the storm's eye as both marque and corporate logo.<ref>{{cite web |url=https://www.mk.co.kr/economy/view/2022/241087/ |script-title=ko:르노삼성, 결국 ‘삼성’ 뗀다…‘르노코리아자동차’로 사명 변경 |trans-title=Renault Samsung has removed Samsung and changed the company name to Renault Korea Motors |last=Kim |first=Kyung-min |language=ko |work=MT |date=16 March 2022 |access-date=10 May 2022}}</ref> The logo has lines similar to the 2021 Renault diamond logo.<ref>{{cite web |url=https://www.carscoops.com/2022/03/renault-drops-samsung-from-its-name-in-korea/ |title=Renault Drops Samsung Moniker From Its Name In Korea |publisher=Carscoops |date=March 17, 2022 |accessdate=2022-05-07}}</ref>

===Slogan===
The [[Finance:Advertising slogan|advertising slogan]] of Renault Samsung Motors is ''Discover the Difference'' ({{korean|hangul=디스커버 더 디퍼런스 |rr=Diseukeobeo Deo Dipeoreonseu}})<ref>{{cite web |url=http://www.just-auto.com/news/renault-plays-to-samsungs-strength_id105856.aspx |title=Renault plays to Samsung's strength |author=Lewis, Tony |publisher=Just-auto.com |date=15 September 2010 |access-date=20 August 2013 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304095401/http://www.just-auto.com/news/renault-plays-to-samsungs-strength_id105856.aspx |url-status=live }}</ref><ref name=HISL>{{cite web |url=http://news.hankooki.com/lpage/economy/200911/h2009112410381451370.htm |archive-url=https://archive.today/20130821023924/http://news.hankooki.com/lpage/economy/200911/h2009112410381451370.htm |url-status=dead |archive-date=21 August 2013 |script-title=ko:르노삼성, 새 브랜드 슬로건 발표 |trans-title=Renault Samsung announced a new brand slogan |author=Kwon, Yeok-chang |work=[[Finance:Hankook Ilbo|Hankook Ilbo]] |date=24 November 2009 |access-date=20 August 2013 |language=ko }}</ref> and was introduced in 2009. According to the company, it refers to the distinct quality of its products.<ref name=HISL/>

===Vehicle nomenclature===
The company includes in its vehicles' designations numbers related to their sizes.  Those numbers are 3, meaning compact or small vehicle, 5 and 6,<ref name=SM6>{{cite web |url=http://plus.hankyung.com/apps/newsinside.view?aid=201601189394A&category=AA006 |title=르노삼성 SM6 등장, SM5의 운명은? |trans-title=Renault Samsung SM6 appeared, what the fate of the SM5 is? |author=Choi, Jin-seok |work=Korea Economic Daily |language=ko |date=18 January 2016 |access-date=3 February 2016 |archive-url=https://web.archive.org/web/20160210123231/http://plus.hankyung.com/apps/newsinside.view?aid=201601189394A&category=AA006 |archive-date=10 February 2016 |url-status=live}}</ref> mid-size vehicle, and 7, large vehicle.<ref name=KHB>{{cite web |url=http://heraldk.com/mobile/news.php?mode=view&acid=17817 |script-title=ko:엉덩이 숫자는 무슨 의미? |trans-title=What back numbers means? |author=Yun, Jeong-Sik |work=heraldk.com |publisher=Korea Herald Business |language=ko |date=19 November 2009 |access-date=18 August 2013 |archive-url=https://web.archive.org/web/20130819014721/http://heraldk.com/mobile/news.php?mode=view&acid=17817 |archive-date=19 August 2013 |url-status=dead }}</ref><ref name=TIA>{{cite web |url=http://www.theiauto.com/viewpage.html?bid=column02&no=2212&operation=view&PHPSESSID=396d45ae6bbdaad6126560e0a339853d |title=[Brand story] 한국GM & 르노삼성 & 쌍용 |trans-title=Brand story. GM Korea, Renault Samsung and SsangYong |author=Kim, Hye-won |publisher=Theiauto.com |language=ko |date=10 August 2012 |access-date=23 March 2014 |archive-url=https://web.archive.org/web/20140323033122/http://www.theiauto.com/viewpage.html?bid=column02&no=2212&operation=view&PHPSESSID=396d45ae6bbdaad6126560e0a339853d |archive-date=23 March 2014 |url-status=dead }}</ref> The designations also include the letters S and M, which stands for ''Samsung Motors''<ref name=KHB/> and ''Samsung Motor Sedan''.<ref name=TIA/><ref>{{cite journal|last1=Choi |first1=Hye-lan |title=자동차 이름, 앗! 그런 뜻이 |trans-title=Car name. Ah! Means that. |journal=Patent 21 |volume=64 |issue=12 |year=2005 |page=48 |publisher=Korea Institute of Patent Information |url=http://www.kipi.or.kr/normalDownload.do?encryptCode=jh89mhfe7e78a8acothr8hgNV78OGV7wgv7o23b85vn |access-date=27 August 2013 |archive-url=https://web.archive.org/web/20130829023956/http://www.kipi.or.kr/normalDownload.do?encryptCode=jh89mhfe7e78a8acothr8hgNV78OGV7wgv7o23b85vn |archive-date=29 August 2013 |url-status=dead }}</ref> However, the sport utility vehicles replace the SM combination by QM (''Quest Motoring'').<ref name=TIA/><ref>{{cite web |url=http://megaauto.com/newcar/carinfo_body.php3?carinfoid=45228&family_id=icomes&menu_id=472&val=&Nstep=2&beforeyear=on&carid=3857 |title=르노삼성 QM5 디젤 4WD LE A/T |trans-title=Renault Samsung QM5 diesel 4WD LE A / T |publisher=Megaauto.com |language=ko |access-date=18 August 2013 |url-status=dead |archive-url=https://archive.today/20130818210222/http://megaauto.com/newcar/carinfo_body.php3?carinfoid=45228&family_id=icomes&menu_id=472&val=&Nstep=2&beforeyear=on&carid=3857 |archive-date=18 August 2013 }}</ref> The imported models introduced from 2017 onwards in South Korea kept their original names instead of adopting RSM's nomenclature.<ref name=BADGCH/> In March 2020, the company introduced the XM nomenclature for a locally produced crossover SUV.<ref name=XM/>

===Typography===
In 2016, Sandoll Communications, Inc. built a Hangul version of Renault's ''Renault Life'' font family for the company. It consists of three fonts in three weights (light, regular, bold) and one width in Roman only. The font was designed by Park Ju-seong and Wi Ye-jin, under the direction of Lee Do-kyung.<ref>{{cite web |url=http://www.sandoll.co.kr/?viba_portfolio=르노삼성자동차 |script-title=ko:르노삼성자동차 전용서체 |trans-title=Renault Samsung Motors font |publisher=Sandoll Communications |language=ko |access-date=29 July 2016 |archive-date=16 August 2016 |archive-url=https://web.archive.org/web/20160816005045/http://www.sandoll.co.kr/?viba_portfolio=%EB%A5%B4%EB%85%B8%EC%82%BC%EC%84%B1%EC%9E%90%EB%8F%99%EC%B0%A8 |url-status=live }}</ref>

==Solar energy project==
In March 2013, Renault Samsung Motors completed the installation of [[Physics:Solar panel|solar panel]]s in the parking lots, rooftops and surrounding land of its Busan facility to create a 20-MW solar plant, one of the largest in the world. The project was carried out through a joint venture, Busan Shinho Solar Power SPC ({{korean|hangul=부산신호태양광 특수목적법인 |rr=Busan Sinho Taeyang-gwang Teugsumogjeogbeob-in}}), formed by RSM, Korea East-West Power and KC Cottrell, which also manages the plant. It provides energy to the RSM operations and nearby houses.<ref>{{cite web |url=http://wardsauto.com/plants-amp-production/renault-samsung-plugs-large-scale-solar-power |title=Renault Samsung Plugs in to Large-Scale Solar Power |author=Courtenay, Vince |work=wardsauto.com |publisher=Ward's |date=12 July 2012 |access-date=22 March 2013 |archive-url=https://web.archive.org/web/20131018052428/http://wardsauto.com/plants-amp-production/renault-samsung-plugs-large-scale-solar-power |archive-date=2013-10-18 |url-status=dead }}</ref><ref>{{cite web |url=http://www.fnnews.com/view?ra=Sent1201m_View&corp=fnnews&arcid=201303150100139650007664&cDateYear=2013&cDateMonth=03&cDateDay=17 |title=르노삼성차 부산공장 태양광발전소 가동 |trans-title=The Solar Power Plant of Renault Samsung Motors' Busan factory is operational |work=fnnews.com |publisher=The Financial News |date=18 March 2013 |access-date=22 March 2013 |archive-date=20 March 2013 |archive-url=https://web.archive.org/web/20130320051738/http://www.fnnews.com/view?ra=Sent1201m_View&corp=fnnews&arcid=201303150100139650007664&cDateYear=2013&cDateMonth=03&cDateDay=17 |url-status=live }}</ref>

==Shareholders==
Renault Samsung Motors is majority owned by [[Company:Renault|Renault]] with an 80.1% share. Samsung Card has a 19.9% share of the company.<ref>{{cite web |url=http://biz.chosun.com/site/data/html_dir/2012/09/27/2012092702491.html |title=르노 부회장, "르노삼성 매각 없다" |trans-title=Renault Vice President: "Renault Samsung is not for sale" |last=Lee |first=Jae-won |work=The Chosun Ilbo |date=27 September 2012 |access-date=16 March 2016 |archive-date=21 March 2016 |archive-url=https://web.archive.org/web/20160321190715/http://biz.chosun.com/site/data/html_dir/2012/09/27/2012092702491.html |url-status=live }}</ref>

==Model lineup==
{{As of|2022|07}} the model lineup consists of the following vehicles:<ref name=SAMLINE>{{cite web |url=https://www.renaultkoream.com/ |title=르노코리아자동차 |publisher=Renault Korea |access-date=1 July 2022 |url-status=live }}</ref><ref>{{cite web |url=https://www.renault.co.kr/ |script-title=ko:르노 브랜드 홈페이지 |publisher=Renault |language=ko |access-date=1 July 2022 |url-status=live }}</ref>

=== Renault Korea (formerly Renault Samsung) ===
* [[Engineering:Renault Talisman|SM6]] (large four-door car based on the Renault Talisman)<ref name=SM6/>
* [[Engineering:Renault Koleos|QM6]] (the second crossover for the company, based on the second-generation Renault Koleos)
* [[Engineering:Renault Arkana|XM3]] (a crossover based on the Renault Arkana)
<gallery widths="200" heights="130">
File:00 samsung sm6 fl 1.jpg|Renault Samsung SM6
File:00 samsung qm6 03.jpg|Renault Samsung QM6
File:00 SAMSUNG XM3 1.jpg|Renault Samsung XM3
</gallery>

=== Renault (imports) ===
* [[Engineering:Renault Master|Master]] (imported light commercial vehicle)<ref name=YMAS/>

==Notes==
{{Reflist|group="note"}}

==References==
{{reflist|colwidth=30em}}

==External links==
* [https://www.renaultkoream.com/ Renault Korea Motors] {{in lang|ko}}

{{Renault}}

[[Category:Luxury motor vehicle manufacturers]]
[[Category:Battery electric vehicle manufacturers]]

{{Sourceattribution|Renault Samsung Motors|1}}