View source for Company:Salesforce.com

{{Infobox company
| name = salesforce.com, inc.
| logo = [[File:Salesforce logo.svg|150px]]
| type = [[Finance:Public company|Public]]
| traded_as = {{NYSE|CRM}}<br />S&P 500 Component
| industry = {{flatlist|
* [[Cloud computing]]
* [[Software]]
}}
| foundation = {{Start date and age|1999}}
| location = The Landmark<br>{{wipe|San Francisco, California}}, U.S.
| key_people = Marc Benioff<br /><small>(Chairman & co-CEO)</small><br />Keith Block<br /><small>(co-CEO)</small><br />Parker Harris<br /><small>(Exec. VP of Technology)</small>
| products = Sales Cloud <br /> Service Cloud <br /> Platform <br /> Marketing Cloud <br/> Commerce Cloud <br/> Community Cloud
| services = [[Cloud computing]]<br>[[Social:Social enterprise|Social enterprise]]
| revenue = {{Increase}} {{USD|8.39 billion}} (2017)<ref name="xbrlus_1">{{cite web |url=https://www.google.com/finance?q=NYSE%3ACRM&fstype=ii&ei=pZfxVtmRNoSR0ASnha2YBQ|title=salesforce.com, inc. 2017 Annual Report Form (10-K) |website=EDGAR |publisher=United States Securities and Exchange Commission |date=February 28, 2017 |access-date=April 27, 2017}}</ref>
| operating_income = {{Decrease}} {{USD|61.74 million}} (2017)<ref name="xbrlus_1"/>
| net_income = {{nowrap|{{Increase}} {{USD|179.6 million}} (2017)<ref name="xbrlus_1"/>}}
| assets = {{Increase}} {{USD|17.58 billion}} (2017)<ref name="xbrlus_1"/>
| equity = {{Increase}} {{USD|7.50 billion}} (2017)<ref name="xbrlus_1"/>
| founder = Marc Benioff<br />Parker Harris<ref>{{cite web|url=https://www.sec.gov/Archives/edgar/data/1108524/000119312517139646/d333785ddef14a.htm|title=salesforce.com, inc. 2017 Proxy Statement|publisher=U.S. Securities and Exchange Commission|accessdate=June 5, 2017}}</ref>
| num_employees = 30,145 (2017)<ref name="xbrlus_1"/>
| subsid = [[Software:Quip|Quip]]<br>[[Company:Demandware|Demandware]]<br>[[Company:Heroku|Heroku]]
| homepage = {{URL|http://salesforce.com}}
}}

'''Salesforce.com, Inc.''' (styled in its logo as '''sales''ƒ''orce'''; abbreviated usually as '''SF''' or '''SFDC''') is an American [[Cloud computing|cloud computing]] company headquartered in {{wipe|San Francisco}}, {{wipe|California}}. Though its revenue comes from a [[Social:Customer relationship management|customer relationship management]] (CRM) product, Salesforce also sells commercial applications of social networking through acquisition and internal development. 

Salesforce was ranked first in ''Fortune'''s 100 Best Companies to Work For in 2018.<ref>{{cite web|url=http://fortune.com/best-companies/|title=100 Best Companies to Work For|last=|first=|date=|year=2018|website=Fortune.com|accessdate=7 May 2018}}</ref>

==History==
The company was founded in 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in [[Software as a service|software as a service]] (SaaS).<ref name="Babcock 2009-12-29">{{cite web 
|url=http://www.informationweek.com/cloud/salesforcecoms-wizard-was-parker-harris-and-team/d/d-id/1085826 
|title=Salesforce.com's Wizard Was Parker Harris & Team
|first=Charles |last=Babcock
|work=InformationWeek |date=December 29, 2009 
|accessdate=November 1, 2015}}</ref> Harris, Moellenhoff, and Dominguez, three software developers previously at consulting firm Left Coast Software, were introduced to Benioff through a friend and former Oracle colleague Bobby Yazdani.<ref name="Benioff 2009">{{cite book 
|last=Benioff |first=Mark 
|title=Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry
|isbn=0470521163 |publisher=Jossey-Bass|year=2009 |page=7}}</ref> Harris and team wrote the initial sales automation software, which launched to its first customers during Sept-Nov 1999.<ref>{{cite web
|url=http://www.buttonclickadmin.com/parker-harris-co-founding-salesforce-com
|title=Parker Harris on Co-Founding Salesforce.com 
|first=Mike |last=Gerholdt
|work=ButtonClick Admin
|publisher=Salesforce.com
|date=October 17, 2013 
|accessdate=November 1, 2015}}</ref>

In June 2004, the company's [[Finance:Initial public offering|initial public offering]] was listed on the [[Company:New York Stock Exchange|New York Stock Exchange]] under the stock symbol CRM and raised US$110&nbsp;million.<ref name="Compton 2004-06-23">{{cite web 
|url=http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Salesforce.com-IPO-Raises-$110-Million-44252.aspx 
|title=Salesforce.com IPO Raises $110&nbsp;million
|first=Jason |last=Compton
|work=Destination CRM.com 
|date=June 23, 2004 
|accessdate=November 1, 2015}}</ref> Early investors include Larry Ellison, Magdalena Yesil, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill of Geneva Venture Partners, as well as Nancy Pelosi.

In October 2014, Salesforce announced the development of its Customer Success Platform to tie together Salesforce's services, including sales, service, marketing, analytics, community, and mobile apps.<ref>{{cite web
|title = Marc Benioff Announces Salesforce Customer Success Platform, Analytics Cloud
|url = https://www.salesforce.com/blog/2014/10/marc-benioff-analytics-cloud.html
|website = Salesforce Blog |first= Laura |last=Fagan
|date=October 14, 2014
|accessdate = November 1, 2015}}</ref>In October 2017, Salesforce launched a [[Company:Facebook|Facebook]] Analytics tool for B2B marketers.<ref>{{Cite web|url=https://www.mediapost.com/publications/article/308530/salesforce-launches-facebook-analytics-tool-for-b2.html|title=Salesforce Launches Facebook Analytics Tool For B2B Marketers|website=Mediapost.com|language=en|access-date=2017-10-18}}</ref><ref>{{Cite news|url=http://www.moneyhealthfinance.com/salesforce-com-launches-lead-analytics-for-facebook/|title=Salesforce.com Launches Lead Analytics for Facebook – Money Health Finance|date=2017-10-11|work=Money Health Finance|access-date=2017-10-18|language=en-US}}</ref> In September 2018, Salesforce partnered with [[Company:Apple Inc.|Apple]] intended on improving apps for businesses.<ref>{{Cite news|url=https://www.wsj.com/articles/salesforce-partners-with-apple-for-business-apps-1537801889|title=Salesforce Partners With Apple for Business Apps|last=Chin|first=Kimberly|date=2018-09-24|work=Wall Street Journal|access-date=2018-09-25|language=en-US|issn=0099-9660}}</ref>

==Services==
Salesforce.com's [[Social:Customer relationship management|customer relationship management]] (CRM) service is broken down into several broad categories: Commerce Cloud, Sales Cloud,<ref>{{cite web|last=Lager |first=Marshall |url=http://www.destinationcrm.com/Articles/CRM-News/Daily-News/Salesforce.com-Expands-the-Cloud-to-Sales-52602.aspx |title=Salesforce.com Expands the Cloud to Sales – CRM Magazine |website=Destinationcrm.com |date=February 10, 2009 |accessdate=February 1, 2012}}</ref> Service Cloud,<ref>{{cite web|url=http://www.techcrunchit.com/2009/01/14/salesforcecom-launches-the-service-cloud-a-customer-service-saas-application/ |title=Salesforce.com Launches The Service Cloud, A Customer Service SaaS Application &#124; TechCrunch |website=Techcrunchit.com |date=January 14, 2009 |accessdate=February 1, 2012}}</ref> Data Cloud<ref>{{cite web|first=Ben |last=Kepes |url=http://gigaom.com/cloud/salesforce-integrates-jigsaw-refining-contact-data/ |title=Salesforce Integrates Jigsaw — Refining Contact Data — Cloud Computing News |website=Gigaom.com |date=September 1, 2010 |accessdate=February 1, 2012}}</ref> (including Jigsaw), [[Company:Salesforce Marketing Cloud|Marketing Cloud]], Community Cloud<ref>{{cite web|last=Diana |first=Alison |url=http://www.informationweek.com/news/storage/disaster_recovery/showArticle.jhtml?articleID=225700975 |title=Salesforce.com Launches Chatter Collaboration Tool – Storage – Disaster recovery/business continuity |work=InformationWeek |date=June 22, 2010 |accessdate=February 1, 2012}}</ref> (including Chatter), Analytics Cloud,<ref>{{cite web|last1=Dignan|first1=Larry|title=Salesforce launches Wave analytics cloud, boosts enterprise reach|url=http://www.zdnet.com/article/salesforce-launches-wave-analytics-cloud-boosts-enterprise-reach/|publisher=ZDNet|accessdate=February 10, 2015}}</ref> App Cloud, and IoT with over 100,000 customers.<ref>{{cite web|url=http://www.capterra.com/customer-relationship-management-software/#infographic |title=Top Customer Relationship Management Software &#124; 2014 Reviews of the Best Systems |website=Capterra.com |date=February 25, 2013 |accessdate=March 24, 2014}}</ref>

=== Salesforce ===
'''Salesforce''' is the primary enterprise offering within the Salesforce platform.  It provides companies with an interface for case management and [[Social:Task management|task management]], and a system for automatically routing and escalating important events. The Salesforce customer portal provides customers the ability to track their own cases, includes a social networking [[Plug-in (computing)|plug-in]] that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email alert, Google search, and access to customers' entitlement and contracts.<ref>{{cite web|url=https://techcrunch.com/2009/09/08/everything-you-need-to-know-about-salesforces-service-cloud-2/|title=Everything You Need To Know About Salesforce's Service Cloud 2|last=Rao|first=Leena|date=September 8, 2009|publisher=TechCrunch|accessdate=September 29, 2013}}</ref>

=== Lightning Platform ===
'''Formerly Known as Force.com'''<ref>{{Cite web|url=https://developer.salesforce.com/platform|title=Salesforce Lightning Platform {{!}} The Leading Enterprise PaaS {{!}} Salesforce Developers|website=developer.salesforce.com|access-date=2018-01-29}}</ref> is a [[Platform as a service|platform as a service]] (PaaS) that allows developers to create add-on applications that integrate into the main Salesforce.com application.<ref>{{cite news|url=https://www.nytimes.com/idg/IDG_002570DE00740E180025742400363509.html|title=What Cloud Computing Really Means|date=April 7, 2008|newspaper={{wipe|The New York Times}}|first1=Eric|last1=Knorr|first2=Galen|last2=Gruman|agency=IDG|accessdate=January 23, 2015}}</ref>{{Not in citation|date=November 2017}} These third party applications are hosted on Salesforce.com's infrastructure.<ref>{{cite web|url=http://www.eweek.com/c/a/Enterprise-Apps/Salesforcecom-Unveils-Forcecom-Cloud-Computing-Architecture/|title=Salesforce.com Unveils Force.com Cloud Computing Architecture|website=Eweek.com}}</ref>

Force.com applications are built using declarative tools, backed by Lightning{{Explain|date=November 2017}} and Apex (a proprietary [[Java (programming language)|Java]]-like programming language for Force.com)<ref>{{Cite news|url=https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_intro_what_is_apex.htm|title=What is Apex? {{!}} Apex Developer Guide {{!}} Salesforce Developers|access-date=2017-11-07}}</ref> and Lightning and Visualforce (a framework<ref>{{Cite news|url=https://developer.salesforce.com/docs/atlas.en-us.pages.meta/pages/pages_intro_what_is_it.htm|title=What is Visualforce? {{!}} Visualforce Developer Guide {{!}} Salesforce Developers|access-date=2017-11-07}}</ref> that includes an XML<ref>{{cite web|url=http://www.salesforce.com/docs/developer/pages/Content/pages_quick_start_compile_requirements.htm|title=Compiling Visualforce Successfully|website=Salesforce.com}}</ref> syntax typically used to generate [[HTML]]). The Force.com platform typically receives three complete releases a year.<ref>{{Cite web|url=https://developer.salesforce.com/page/App_Distribution#Official_Salesforce_Documentation|title=App Distribution - developer.force.com|website=developer.salesforce.com|language=en|access-date=2017-11-07}}</ref> As the platform is provided as a service to its developers, every single development instance also receives all these updates.

In the Spring 2015 release a new framework for building user interfaces – Lightning Components – was introduced in beta.<ref>{{cite web|url = http://docs.releasenotes.salesforce.com/en-us/spring15/release-notes/rn_lightning.htm|title = Salesforce Spring15 Release Notes|accessdate = January 26, 2015|website = |publisher =Salesforce.com }}</ref> Lightning components are built using the open-source Aura Framework<ref>{{cite web|url = https://developer.salesforce.com/docs/atlas.en-us.lightning.meta/lightning/intro_open_source.htm|title = Lightning Developer Guide: Open Source Aura Framework|accessdate = January 26, 2015|website = |publisher =Salesforce.com }}</ref> but with support for Apex as the server-side language instead of Aura's Javascript dependency. This has been described as an alternative to, not necessarily a replacement for, Visualforce pages.<ref>{{cite web|url = https://developer.salesforce.com/page/Lightning_FAQ#Visualforce_and_Lightning|title = Lightning FAQ: Visualforce and Lightning|accessdate = January 26, 2015|website = |publisher =Salesforce.com }}</ref>

According to a September 2009 [[Company:Gartner|Gartner Group]] report,<ref>{{cite web|url=http://www.gartner.com/DisplayDocument?id=1180217|title=Who's Who in Application Platforms for Cloud Computing: The Cloud Specialists|date=September 16, 2009|publisher=Gartner}}</ref> Force.com had over 1,000 customer accounts. As of 2013, the Force.com platform has 1.4 million registered developers.<ref>{{cite av media|url=https://www.youtube.com/watch?v=KELBWQIVcfk|title=Developer Keynote: Build Next Generation Apps|date=November 21, 2013|publisher=[[Company:YouTube|YouTube]]}}</ref>

=== Community Cloud ===
'''Community Cloud''' provides Salesforce customers the ability to create online web properties for external collaboration, customer service, channel sales, and other custom portals in their instance of Salesforce. Tightly integrated to Sales Cloud, Service Cloud, and App Cloud, Community Cloud can be quickly customized to provide a wide variety of web properties.

=== Work.com ===
'''Work.com''', previously Rypple, is a social performance management platform that helps managers and employees improve work performance through continuous coaching, real-time feedback, and recognition.<ref>{{cite web|last=Berkow|first=James|title=HR industry feels Rypple effect|url=http://www2.canada.com/edmontonjournal/story.html?id=e47cbc72-7f06-437e-bea2-d470e9c4fb30|work=Edmonton Journal|accessdate=October 14, 2010}}</ref> It is marketed as a solution for [[Finance:Sales management|sales performance]], customer service, [[Finance:Marketing|marketing]], and as a service that can be employed by human resource departments.

Work.com, then known as "Rypple", was founded by Daniel Debow and David Stein, who wanted to create a simple way of asking for feedback anonymously at work.<ref>{{cite web|last=Abbott|first=Kate|title=How I Got Here: Salesforce Rypple's Daniel Debow|url=http://www.businessweek.com/articles/2012-06-27/how-i-got-here-salesforce-rypples-daniel-debow|work=Bloomberg BusinessWeek|accessdate=June 27, 2012}}</ref>  The company was formed in May 2008 and their client list included Mozilla, [[Company:Facebook|Facebook]], [[Company:LinkedIn|LinkedIn]] and the Gilt Groupe. Rypple "'reverses the onus on the demand for more feedback' by getting employees to build and manage their own coaching networks".<ref>{{cite news|title=The Rypple effect|url=http://www.economist.com/node/12863565|work=The Economist|accessdate=December 30, 2008}}</ref>

In September 2011, Rypple announced that they had hired Bohdan Zabawskyj as its Chief Technology Officer.<ref>{{cite web|title=Introducing Rypple's New CTO… Bohdan Zabawskyj|url=http://work.com/blog/2011/09/introducing-bohdan-zabawskyj-rypples-new-vp-engineering/|website=Work.com|accessdate=January 9, 2014|deadurl=yes|archiveurl=https://web.archive.org/web/20140110090251/http://work.com/blog/2011/09/introducing-bohdan-zabawskyj-rypples-new-vp-engineering/|archivedate=January 10, 2014|df=mdy-all}}</ref>

In 2011, Rypple developed a more formalized management methodology called [[Social:OKR|OKR]] ("Objectives and Key Results") for [[Software:Spotify|Spotify]].<ref>{{cite news|last=Clark|first=Don|title=Spotify Rallies Workers With Help From Rypple|url=https://blogs.wsj.com/digits/2011/12/13/spotify-rallies-workers-with-help-from-rypple/|work=The Wall Street Journal|accessdate=December 13, 2011}}</ref> Rypple also partnered with Facebook to create "Loops", short for "feedback loops", which gathers feedback from co-workers, "thank you's", progress against goals, and coaching from supervisors into one channel for a "rich, robust, continuous performance review".<ref>{{cite news|last=Goetz|first=Thomas|title=How Facebook Uses Feedback Loops: Meet Rypple|url=https://www.wired.com/business/2011/06/facebook-uses-feedback-loops/|work=Wired|accessdate=June 20, 2011|date=June 20, 2011}}</ref>

In December 2011, Salesforce.com announced that they would acquire Rypple. The transaction was completed in 2012 and Rypple was rebranded as Work.com in September 2012.<ref>{{cite web|last=Rao|first=Leena|title=Salesforce Debuts Rypple-Powered Work.com To Help Companies Manage Talent, Partners With Facebook|url=https://techcrunch.com/2012/09/19/salesforce-debuts-rypple-powered-work-com-to-help-companies-manage-talent/|publisher=Techcrunch|accessdate=February 15, 2013}}</ref>

=== Data.com ===
'''Data.com''', previously known as Jigsaw, is a cloud-based automated system for acquiring and managing [[Social:Customer relationship management|CRM]] records within a user's Salesforce.com account.<ref>{{cite web|url=http://outbound-call-center.tmcnet.com/topics/hosted-call-center/articles/69309-enterprise-customers-flocking-jigsaw-data-fusion.htm |title=Enterprise Customers Flocking to Jigsaw Data Fusion |website=Outbound-call-center.tmcnet.com |date=November 19, 2009 |accessdate=June 27, 2011}}</ref>

Data.com is also an online business directory of companies and business professionals that is built, maintained and accessed by a worldwide community of over a million subscribers.<ref>[http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/09/05/BUG1EKU7LD1.DTL Jigsaw Data not a company that follows standards], San Francisco Chronicle</ref> A large database allows members to exchange and share the business information of more than 29 million contacts from over 4 million companies. This information consists of what is commonly found on a [[Biology:Business card|business card]].

Data.com utilizes a user-generated database that's continually updated by its members. Data.com's contacts act as a virtual business card, offering name, title, postal and email addresses and direct-dial phone numbers for individual contacts.

Data.com competitors include services such as Dun & Bradstreet/Avention and [[Company:ZoomInfo|ZoomInfo]].

In April 2018, Salesforce announced it is going to retire Data.com Connect on May 4th, 2019 retirement.<ref>{{cite web|url=https://community.data.com/t5/Blogs/Important-Changes-Coming-to-Data-com-Connect/ba-p/328106|title=Important Changes Coming to Data.com Connect|date=17 April 2018|website=Community.data.com|accessdate=9 October 2018}}</ref>

=== Desk.com ===
'''Desk.com''' is a [[Software as a service|saas]] [[Finance:Help desk|help desk]] and [[Customer support|customer support]] product accessible through the cloud. Desk.com is owned by Salesforce.com and was previously known as Assistly. Desk.com is headquartered in {{wipe|San Francisco, California}}.

After being acquired by Salesforce.com for $50 million in 2011<ref name="Techcrunch">{{cite web |url=https://techcrunch.com/2011/09/21/salesforce-buys-social-customer-service-saas-startup-assistly-for-50m-in-cash/ |title=Salesforce Buys Customer Service SaaS Assistly For $50M To Reach Small Businesses |publisher=Techcrunch |accessdate=2011-09-21}}</ref> Assistly was re-branded as Desk.com in 2012<ref name="Desk.com">{{cite web |url=http://www.desk.com/blog/assistly-deskcom/ |title=Assistly Is Now Desk.com |website=Desk.com |accessdate=2012-12-30}}</ref> as a [[Customer support|customer support]] [[Software|software]].<ref name="Venturebeat">{{cite web |url=https://venturebeat.com/2012/01/30/desk-com-salesforce-social-customer-support-assistly/ |title=Salesforce launches Desk.com, slick social customer support software based on Assistly |website=Venturebeat.com|accessdate=2012-01-30}}</ref>

Desk.com is a Saas customer service application. The product differentiates itself from Salesforce's other service platform in that Desk.com specifically targets small businesses with its features and functions.<ref name="PC World">{{cite web |url=http://www.pcworld.com/article/2943232/salesforce-sweetens-the-deal-for-growing-smbs-with-new-deskcom-edition.html |title=Salesforce sweetens the deal for growing SMBs with new Desk.com edition |publisher=PC World |accessdate=2015-01-07}}</ref> Desk.com integrates with a variety of products and third-party applications including Salesforce CRM, Salesforce IQ,<ref name="Salesforce">{{cite web |url=http://www.salesforce.com/salesforceiq/overview/ |title=Customer Relationship Software for Small Businesses |website=Salesforce.com |accessdate=2015-02-01}}</ref> Atlassian JIRA, Mailchimp<ref name="Mailchimp">{{cite web |url=https://www.desk.com/apps/mailchimp |title=Mailchimp for Desk.com |website=Desk.com |accessdate=2015-02-01}}</ref> and other apps. Desk.com also supports up to 50 languages.<ref name="Computerworld">{{cite web |url=http://www.computerworld.com/article/2889457/salesforces-deskcom-steps-up-global-focus.html |title=Desk.com steps up global focus |website=Computerworld.com |accessdate=2015-02-26}}</ref>

Salesforce announced the retirement of desk.com, replacing it with Service Cloud Lightning.  After March 13, 2018 no new desk.com licenses were sold, and the retirement date was announced as March 13, 2020.<ref>{{cite web|url=https://support.desk.com/customer/en/portal/articles/2927444-desk-to-service-cloud-product-update-faqs|title=Desk to Service Cloud Product Update FAQ...|website=Support.desk.com|accessdate=9 October 2018}}</ref>

=== Do.com ===
'''Do.com''' was a cloud-based [[Social:Task management|task management]] system for small groups and businesses, introduced in 2011 and discontinued in 2014.<ref>[https://venturebeat.com/2011/11/08/salesforce-com-debuts-do-com-its-take-on-the-social-productivity-app/ Salesforce debuts Do.com, a smart social productivity app for small teams], VentureBeat News</ref><ref>{{cite web|url=https://thenextweb.com/insider/2013/10/25/salesforce-shut-social-productivity-app-com-january-31-2014/|title=Salesforce to Shut Down Social Productivity App Do.com on January 31|first=Emil |last=Protalinski|date=October 25, 2013|work=The Next Web}}</ref><ref>[http://www.citeworld.com/article/2114662/sales-marketing-tech/salesforce-to-shut-down-do-com-task-management-service.html?null Salesforce to shut down Do.com task management service], CiteWorld</ref> Salesforce did not offer any reason for shutting down the service, however, it provided an Export tool to save data entered within the Do.com interface. The Do.com domain was sold to a startup in 2014.<ref>[http://domainnamewire.com/2014/07/07/salesforce-com-sells-do-com-domain-name-to-startup/ Salesforce.com sells Do.com domain name to startup], DomainNameWire</ref>

===AppExchange===
Launched in 2005, the Salesforce '''AppExchange''' is an online [[Software:App store|application marketplace]] for third-party applications that run on the Force.com platform. Applications are available for free, as well as via yearly or monthly subscription models. Applications available range from integrations with [[Software:SharePoint|SharePoint]] to mobile approval management.<ref>{{cite web|url=http://www.salesforce.com/appexchange/ |title=AppExchange – Home |website=Salesforce.com |date=March 1, 2011 |accessdate=July 17, 2013}}</ref> As of June 2016, it features 2,948 applications which have driven 3+ million installs.<ref>{{cite web|url=https://appexchange.salesforce.com/ |title=AppExchange – Home |website=Appexchange.salesforce.com|accessdate=February 6, 2015}}</ref> The "AppExchange" is also a place customers can search for cloud consulting partners to help them implement the technology in their own organisation. Cloud consulting partners for Salesforce include large companies like [[Company:IBM|IBM]]'s "Bluewolf" and [[Company:Accenture|Accenture]] as well as smaller ones like [[Company:Cloudreach|Cloudreach]].<ref>{{cite web|url=https://appexchange.salesforce.com/consulting/top |title=AppExchange- Consulting Top Partners |website=Salesforce.com |accessdate=July 5, 2017}}</ref>

===Configuration===
Salesforce users can configure their CRM application. In the system, there are tabs such as "Contacts," "Reports," and "Accounts." Each tab contains associated information. Configuration can be done on each tab by adding user-defined custom fields.<ref>{{cite web |url=http://www.oreillynet.com/pub/a/network/2006/11/13/an-introduction-to-saleforcecoms-appexchange.html |work=O'Reilly Network |title=An Introduction to Salesforce.com's AppExchange |date=November 13, 2006 |last=Stubblebine |first=Tony}}</ref>

Configuration can also be done at the "platform" level by adding configured applications to a Salesforce instance, that is adding sets of customized / novel tabs for specific vertical- or function-level (Finance, Human Resources, etc.) features.

===Web services===
In addition to the web interface, Salesforce offers a [[SOAP]]/[[REST]] Web service [[API]] that enables integration with other systems.

==Technologies==
Salesforce works on [[Model–view–controller]] architecture.

===Apex===
Apex is a proprietary programming language provided by the Force.com platform to developers similar to [[Java (programming language)|Java]] and [[C Sharp (programming language)|C#]]. It is a strongly typed, object-oriented, case-insensitive programming language, following a dot-notation and curly-brackets syntax. Apex can be used to execute programmed functions during most processes on the Force.com platform including custom buttons and links, event handlers on record insertion, update, or deletion, via scheduling, or via the custom controllers of Visualforce pages.

Due to the multitenant nature of the platform, the language has strictly imposed governor limitations<ref>{{cite web|url=https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_gov_limits.htm |title=Salesforce Developers |website=Salesforce.com |accessdate=July 5, 2017}}</ref> to guard against any code monopolizing shared resources. Salesforce provides a series of [[Asynchrony (computer programming)|asynchronous processing]] methods for Apex to allow developers to produce longer running and more complex Apex code.<ref>{{cite web|url=http://www.salesforce.com/us/developer/docs/async_processing/salesforce_async_processing.pdf |title=Asynchronous Processing in Force.com |website=Salesforce.com |accessdate=July 5, 2017}}</ref>

=== Lightning ===
In 2014, Salesforce made public the frontend of its platform, called Lightning.<ref>{{cite web|url=https://developer.salesforce.com/lightning|title=Lightning Platform|last=<!--no byline-->|first=|date=<!--copyright 2000-2017-->|website=Salesforce Developers|archive-url=|archive-date=|dead-url=|accessdate=July 25, 2018}}{{self-published source|date=July 2018}}</ref>  This component-based framework is what the Salesforce mobile app is built on.  Salesforce built on this framework in 2015 by releasing the Lightning Design System,<ref>{{cite web|url=https://www.lightningdesignsystem.com/|title=Lightning Design System|last=<!--no byline-->|first=|date=June 29, 2018<!--last modified, in page footer-->|website=Salesforce.com|archive-url=|archive-date=|dead-url=|accessdate=July 25, 2018}}{{self-published source|date=July 2018}}</ref> an HTML style framework with default CSS styling built in. This framework allows customers to build their own components to either use in their internal instances or sell on the AppExchange.

The Salesforce Lightning App Builder is a tool for [[Rapid application development|rapid application development]] of responsive web interfaces. This interface allows for different screens to be put together based on Lightning components.  This can be used as layouts for records or specific applications.

Lightning Experience is the new redesigned interface in Salesforce for processes enhancement.  It was released in 2016. Since than all the apps available on AppExchange need to be Lightning and those built on Classic  have to migrate to Lightning as Classic is not to be updated any more by Salesforce. The platform offers an option for developers to employ migration techniques to enable the new user interface and switch to Lightning.
Migration to Salesforce Lightning Experience: A Developer’s Guide <ref>{{cite web|publisher=CoreValue Inc|url=https://corevalue.net/migration-lightning-experience-developers-guide/|title=Migration to Salesforce Lightning Experience: A Developer’s Guide|last=<!--no byline-->|first=|date=April 3, 2018 }}</ref>

==Operations==
[[File:SalesforceCustomerCompanyTour4.JPG|thumb|A discussion panel at Salesforce's ''Customer Company Tour'' event that focused on customer relationship management]]
Salesforce is headquartered in San Francisco, with regional headquarters in Morges, Switzerland (covering Europe, [[Place:Middle East|Middle East]], and Africa, [[Place:Singapore|Singapore]]), India (covering Asia Pacific minus Japan), and [[Place:Tokyo|Tokyo]] (covering Japan). Other major offices are in Toronto, {{wipe|Chicago}}, {{wipe|New York City}}, [[Place:London|London]], [[Place:Sydney|Sydney]], [[Place:Dublin|Dublin]], Hyderabad, San Mateo, California, Indianapolis,<ref>{{cite web|url=http://salesforcetowerindy.com/|title=Salesforce Tower|website=salesforcetowerindy.com|accessdate=9 October 2018}}</ref> and Hillsboro, Oregon.<ref>{{cite news|last=Hoge|first=Patrick|title=Salesforce.com set to move into the West's tallest office building|url=http://www.bizjournals.com/portland/morning_call/2014/04/salesforce-com-set-to-move-into-the-wests-tallest.html?page=all|accessdate=April 12, 2014|newspaper=Portland Business Journal|date=April 11, 2014}}</ref> Salesforce.com has its services translated into 16<ref name="Read Write Web">{{cite web |last=Finley |first=Klint |url=http://www.readwriteweb.com/enterprise/2010/12/beyond-babel.php |title=Beyond Babel: Language Support in Enterprise 2.0 Products |website=Readwriteweb.com |date=December 8, 2010 |accessdate=February 1, 2012 |deadurl=yes |archiveurl=https://www.webcitation.org/610yADEeP?url=http://www.readwriteweb.com/enterprise/2010/12/beyond-babel.php |archivedate=August 17, 2011 |df=mdy-all }}</ref> different languages and as of July 31, 2011, had 104,000<ref>{{cite web|url=http://www.salesforce.com/company/ |title=CRM, the cloud, and the social enterprise |website=Salesforce.com |accessdate=February 1, 2012}}</ref> customers and over 2.1 million subscribers.<ref>{{cite web|title=History of Salesforce|url=http://salesforceprogrammers.com/article467-History_of_Salesforce_.html|work=Salesforce Programmers|publisher=Digital Marketing Solutions, LLC|accessdate=July 4, 2011}}</ref> Salesforce will be moving its Midwest Regional headquarters to Indianapolis in 2017.

Standard & Poor's included Salesforce, at the same time as Fastenal, into the S&P 500 index in September 2008, following the federal takeover of Fannie Mae and Freddie Mac and their removal from the index.<ref>{{cite news |url=https://www.bloomberg.com/apps/news?pid=20601103&sid=abSHUiBFprac&refer=us |title=Salesforce.com, Fastenal to Replace Fannie, Freddie in S&P 500 |work=Bloomberg |date=September 9, 2008 |last=Martin |first=Eric}}</ref>

===Venture capital fund===
The company announced in September 2014 that it had set up a venture capital arm to fund start-ups creating apps primarily for mobile phones.<ref>{{cite web|last1=De La Merced|first1=Michael J.|title=Salesforce.com to Set Up a Venture Capital Fund|url=https://dealbook.nytimes.com/2014/09/08/embargoed-salesforce-com-to-set-up-a-venture-capital-fund/?_php=true&_type=blogs&_r=0|work=The New York Times|accessdate=September 10, 2014}}</ref>

===IT infrastructure===
Salesforce migrated to [[Company:Dell|Dell]] servers with [[Engineering:AMD|AMD]] processors running Linux from Sun Fire E25K servers with SPARC processors running Solaris in 2008.<ref>{{cite web|url=https://www.theregister.co.uk/2008/07/14/salesforce_sun_server_dell/|title=Salesforce.com pulls plug on Sun's flagship Unix servers|work=The Register}}</ref> The company uses the Momentum platform from Message Systems to allow its customers to send large amounts of email.<ref>{{cite web|url=http://fortune.com/2014/10/06/message-systems-email-provider/|title=The biggest email provider you've never heard of |work=Fortune}}</ref>

In 2012, Salesforce announced plans to build a [[Data center|data center]] in the UK to handle European citizens' personal data.<ref>{{cite web|url=http://gigaom.com/2013/05/02/salesforce-finally-solidifies-european-data-center-plans/|title=Salesforce finally solidifies European data center plans|first=David|last=Meyer|website=Gigaom.com}}</ref>

In 2013, Salesforce and Oracle announced a nine-year partnership in which Salesforce will use [[Software:Oracle Linux|Oracle Linux]], [[Software:Oracle Exadata|Oracle Exadata]], [[Software:Oracle Database|Oracle Database]], and the [[Software:Java (software platform)|Java platform]] to power Salesforce's applications and SaaS platform.<ref>{{cite press release|url=http://www.oracle.com/us/corporate/press/1964798|title=Salesforce.com and Oracle Announce New Strategic Partnership|publisher=Oracle}}</ref>

In 2016, Salesforce announced that it will use [[Company:Amazon Web Services|Amazon Web Services]] hosting for countries with restrictive data residency requirements and where no Salesforce data centers are operating. In July 2017, the first such Salesforce instance went live in Canada, with Salesforce announcing that this enabled signing a number of Canadian customers.<ref>{{Cite web|url=https://www.salesforce.com/company/news-press/press-releases/2017/07/170712-2.jsp|title=Salesforce Now Live on Amazon Web Services Cloud Infrastructure in Canada |website=Salesforce.com|access-date=2017-08-28}}</ref>

== Leadership ==
* Marc Benioff, Chairman & CEO, co-founder of the company (1999–)<ref>{{Cite news|url=https://techcrunch.com/2017/09/01/tech-giants-urge-trump-to-continue-daca-program/|title=Amazon, Facebook, Google and other tech giants urge Drumpf to continue DACA program|last=Russell|first=Jon|work=TechCrunch|access-date=2017-09-14|language=en}}</ref>
* Parker Harris, Co-Founder, oversees product strategy (1999–)<ref>{{Cite news|url=http://www.businessinsider.com/9-silicon-valley-leaders-that-didnt-study-engineering-2015-7|title=Not every Silicon Valley leader is an engineer, including these 9 super successful liberal arts majors|work=Business Insider|access-date=2017-09-14|language=en}}</ref>
* Keith Block, Vice Chairman, President and Co-CEO, board of directors member (2013–)<ref>{{Cite news|url=https://techcrunch.com/2016/02/02/salesforce-adds-coo-to-keith-blocks-list-of-executive-titles/|title=Salesforce Adds COO To Keith Block’s List Of Executive Titles|last=Miller|first=Ron|work=TechCrunch|access-date=2017-09-14|language=en}}</ref>
* Alex Dayon, President, Chief Product Officer (2008–)<ref>{{Cite news|url=http://www.nasdaq.com/article/salesforce-crm-bets-big-on-japan-opens-2nd-data-center-cm774645|title=Salesforce (CRM) Bets Big on Japan, Opens 2nd Data Center|date=2017-04-17|work=NASDAQ.com|access-date=2017-09-14|language=en-us}}</ref>
* Suzanne DiBianca, Executive Vice President, Corporate Relations and Chief Philanthropy Officer (2000–)<ref>{{Cite news|url=https://www.greenbiz.com/article/salesforce-blesses-san-franciscos-clean-energy-program|title=Salesforce blesses San Francisco's clean energy program|last=Clancy|first=Heather|date=2017-08-07|work=GreenBiz|access-date=2017-09-14|language=en}}</ref>Chief Communications Officer (2017–)<ref>{{Cite news|url=https://www.geekwire.com/2017/tech-moves-zillow-cfo-joins-apptio-board-starbucks-svp-joins-salesforce-communications-chief/|title=Tech Moves: Zillow CFO joins Apptio board, Starbucks SVP joins Salesforce as communications chief, and more|date=2017-06-01|work=GeekWire|access-date=2017-09-14|language=en-US}}</ref>
* Mark Hawkins, President and Chief Financial Officer (2014–)<ref>{{Cite news|url=http://fortune.com/2017/02/28/salesforces-revenue-rises-as-losses-widen/|title=Salesforce's Revenue Rises as Losses Widen|access-date=2017-09-14|language=en-US}}</ref>
* Elizabeth Pinkham, Executive Vice President, Global Real Estate (2000–)<ref>{{Cite news|url=https://www.cnbc.com/2016/09/30/the-brains-behind-the-scenes-of-salesforces-global-expansion.html|title=This woman is behind Salesforce's global expansion|last=Levy|first=Ari|date=2016-09-30|work=CNBC|access-date=2017-09-14}}</ref>
* Tony Prophet, Chief Equality Officer  (2016–)<ref>{{Cite news|url=https://www.independent.co.uk/news/business/analysis-and-features/a-view-from-the-top-salesforce-tony-prophet-silicon-valley-tech-chief-equality-officer-diversity-a7775831.html|title=How Salesforce’s other CEO is championing equality in Silicon Valley|date=2017-06-06|work=The Independent|access-date=2017-09-14|language=en-GB}}</ref>
* Cindy Robbins, President and Chief People Officer (2006–)<ref>{{Cite news|url=http://www.workforce.com/2017/01/10/minibios-homoring-hrs-female-influencers/|title=MiniBios: Honoring HR's Female Influencers – Workforce Magazine|date=2017-01-10|work=Workforce Magazine|access-date=2017-09-14|language=en-US}}</ref>
* Amy Weaver, President, Legal and General Counsel (2013–)<ref>{{Cite web|url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=46478296&privcapId=122917|title=Amy E. Weaver: Executive Profile & Biography – Bloomberg|website=Bloomberg.com|access-date=2017-09-14}}</ref>

==Criticisms==
In November 2007, a successful [[Phishing|phishing]] attack on a Salesforce employee compromised contact information on a number of Salesforce customers, which was then used to send highly targeted phishing emails.<ref>{{cite web |url=http://www.zdnet.co.uk/news/security-threats/2007/11/07/salesforce-tight-lipped-after-phishing-attack-39290616/ |title=Salesforce tight-lipped after phishing attack |date=November 7, 2007 |publisher=ZDNet |last=Espiner |first=Tom}}</ref><ref>{{cite web |url=http://www.internetnews.com/ent-news/article.php/3709836 |title=Salesforce.com Scrambles To Halt Phishing Attacks |date=November 7, 2007 |last=Patrizio |first=Andy |website=InternetNews.com }}</ref><ref>{{cite web |url=http://www.computerworlduk.com/news/security/6058/salesforcecom-customer-list-stolen/ |title=Salesforce.com customer list stolen |date=November 7, 2007 |last=McMillan |first=Robert |work=IDG News Service }}</ref> Salesforce has stated that "a phisher tricked someone into disclosing a password, but this intrusion did not stem from a security flaw in [the salesforce.com] application or database."<ref>{{cite web|url=https://trust.salesforce.com/en/letter/|title=Trust - Salesforce|website=Trust.salesforce.com|accessdate=9 October 2018}}</ref> The phishing breach was cited as an example of why the CRM industry needs greater security for users against such threats as spam.<ref>{{cite web |url=http://blogs.zdnet.com/Berlind/?p=880 |title=Phishing-based breach of Salesforce customer data is more evidence of industry's need to act on spam. Now. |date=November 6, 2007 |last=Berlind |first=David |work=Berlind's Testbed (blog)}}</ref>

While the crowd-sourced method of building business contacts<ref>{{cite news| url=http://bits.blogs.nytimes.com/2009/09/24/jigsaw-shows-how-crowdsourcing-can-be-a-business-model/ | work={{wipe|The New York Times}}| title=Jigsaw's Business Model Is Built on Crowdsourcing | first=Steve | last=Lohr | date=September 24, 2009}}</ref> has proven popular with recruiters, marketers, and sales professionals, it has also raised questions of privacy as most of the site's database is entered without permission from the person being listed. Data.com does, however, make it easy to remove business information on request as noted in December 2009 by TechCrunch.<ref>{{cite web|first=Michael|last=Arrington |url=https://techcrunch.com/2009/12/20/the-world-has-changed-is-jigsaw-still-evil/ |title=The World Has Changed. Is Jigsaw Still Evil? |website=Techcrunch.com |date=December 20, 2009 |accessdate=June 27, 2011}}</ref> However, recipients of these messages regard it as spam and at least one complaint about receiving more spam after attempting to remove one's address has been noted.<ref>{{cite web|url=http://www.siteadvisor.com/sites/jigsaw.com/msgpage |title=jigsaw.com &#124; Web Safety Ratings from McAfee SiteAdvisor |website=Siteadvisor.com |accessdate=June 27, 2011}}</ref>

In 2017 at Def Con, Salesforce's Director of Offensive Security and a security engineer were fired on the conference room floor in front of several other attendees by an executive at the company after giving a talk. Word rapidly spread that two speakers had been released at the event.<ref name=Ars2017DefCon>{{cite web|url=https://arstechnica.com/gadgets/2017/08/salesforce-fires-two-security-team-members-for-presenting-at-defcon/|title=Salesforce “red team” members present tool at Defcon, get fired|website=Arstechnica.com|accessdate=9 October 2018}}</ref> The presentation was initially signed off on by the company; however, Salesforce's management team had an unexplained and sudden change of heart an hour before the event.<ref>{{cite web|first=Zack|last=Whittaker |url=http://www.zdnet.com/article/salesforce-fires-red-team-staffers-who-gave-defcon-talk/ |title=Salesforce fires red team staffers who gave Defcon talk |website=Zdnet.com |date= August 9, 2017 |accessdate= August 9, 2017}}</ref> Salesforce's Director of Offensive Security had turned off his phone prior to the presentation due to security concerns and was unable to receive any communication from Salesforce prior to the presentation.<ref name=Ars2017DefCon /> Reaction after the firings was swift, with the [[Organization:Electronic Frontier Foundation|Electronic Frontier Foundation]] providing representation to the fired employees<ref name=Ars2017DefCon /> and members of the security community opining "Salesforce undermined their credibility in the security community to a significant degree" and that "how they are perceived by the security community isn’t top of their list of things they care about."<ref>{{cite web|url=http://securitycurve.com/musings-on-meatpistol-firings/|title=Musings on MEATPISTOL firings|date=10 August 2017|website=Securitycurve.com|accessdate=9 October 2018}}</ref> The presented MEATPISTOL tool was anticipated to be released as open source at the time of the presentation, but Salesforce continues to hold back on releasing any of the code to developers or the public.<ref>{{cite web|url=https://www.theregister.co.uk/2017/08/10/salesforce_fires_its_senior_security_engineers_after_defcon_talk/|title=Salesforce sacks two top security engineers for their DEF CON talk|website=Theregister.co.uk|accessdate=9 October 2018}}</ref> The terminated employees have continued to call on the company to open-source the software.<ref>{{cite web|url=http://news.sky.com/story/security-researchers-fired-after-giving-talk-to-hackers-10981960|title=Security researchers fired after giving talk to hackers|website=News.sky.com|accessdate=9 October 2018}}</ref>

The not-for-profit organization RAICES rejected a $250,000 USD philanthropic donation from Salesforce because the company has contracts with Customs and Border Patrol. The executive director of Raices, Jonathan Ryan, tweeted that “When it comes to supporting oppressive, inhumane, and illegal policies, we want to be clear: the only right action is to stop” in reference to the rejected donation.<ref>{{cite web|url=https://twitter.com/RAICESTEXAS/status/1019975176140701696|title=Raices Twitter}}</ref> Salesforce CEO Marc Benioff responded in an [[Social:Press release|official statement]] that the company's employees "dont work with CBP regarding separation of families. CBP is a customer & follows our [[Terms of service|TOS]]. We dont have an agreement with ICE. I’m Proud of the Men & Women who protect & serve our country every day & I’m Proud of our Ohana."<ref>{{cite web|title=Marc Benioff Twitter|url=https://twitter.com/Benioff/status/1016101605307920385?ref_src=twsrc%5Etfw}}</ref>

==Acquisitions==
The following is a list of acquisitions by Salesforce: 
{{columns-list|colwidth=30em|
* Sendia (April 2006) – now Salesforce Classic<ref>{{cite web|last1=Wood|first1=Jason|title=With Kieden Acquisition, Salesforce.com Is On A Roll|url=https://seekingalpha.com/article/15884-with-kieden-acquisition-salesforce-com-is-on-a-roll|website=Seeking Alpha|accessdate=30 December 2017}}</ref>
* Kieden (August 2006) – now Salesforce for Google AdWords
* Kenlet (January 2007) – original product CrispyNews used at Salesforce IdeaExchange and Dell IdeaStorm – now relaunched as Salesforce Ideas
* Koral (March 2007) – now Salesforce Content
* Instranet (August 2008) for $31.5 million – now re-branded to Salesforce Knowledge
* GroupSwim (December 2009) – now part of Salesforce Chatter<ref>{{cite news|last1=Kepes|first1=Ben|title=Breaking: Salesforce.com Buys GroupSwim|url=https://www.cloudave.com/1072/breaking-salesforce-com-buys-groupswim/|accessdate=September 2, 2015|agency=Cloud Ave|date=December 11, 2009}}</ref>
* Informavores (December 2009)<ref>{{cite web|last=Whiting |first=Rick |url=http://www.crn.com/news/applications-os/222600988/salesforce-adds-business-process-development-to-force-com.htm |title=Salesforce Adds Business Process Development To Force.com |website=Crn.com |date=February 3, 2010 |accessdate=February 1, 2012}}</ref> – now re-branded to Visual Workflow
* Jigsaw Data Corp. (April 2010),<ref>{{cite web |url=http://www.zdnet.com/blog/btl/salesforcecom-acquires-jigsaw-for-142-million/33362 |title=Salesforce.com acquires Jigsaw for $142 million |publisher=ZDNet |date=April 21, 2010 |accessdate=February 1, 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20120106104245/http://www.zdnet.com/blog/btl/salesforcecom-acquires-jigsaw-for-142-million/33362 |archivedate=January 6, 2012 |df= }}</ref> – now known as Data.com
* Sitemasher (June 2010) – now known as Site.com
* Navajo Security (August 2011)<ref name="navajo">{{cite news|title=Salesforce.com Brings Navajo Into Camp to Boost Cloud Security |url=https://www.forbes.com/sites/greatspeculations/2011/08/30/salesforce-com-brings-navajo-into-camp-to-boost-cloud-security/ | work=Forbes | date=August 30, 2011}}</ref>
* Activa Live Chat (September 2010) – now known as Salesforce Live Agent<ref>{{cite web|url=https://techcrunch.com/2010/09/24/salesforce-buys-enterprise-chat-startup-activa-live/ |title=Salesforce Buys Enterprise Chat Startup Activa Live |publisher=TechCrunch |date=September 24, 2010 |accessdate=February 1, 2012}}</ref>
* [[Company:Heroku|Heroku]] (December 2010) - for $212 million<ref name="foobar">{{cite web|title=Salesforce.com Buys Heroku For $212&nbsp;million In Cash|url=https://techcrunch.com/2010/12/08/breaking-salesforce-buys-heroku-for-212-million-in-cash/|publisher=TechCrunch|date=December 8, 2010}}</ref>
* Etacts (December 2010)<ref name="etacts">{{cite web|title=Salesforce Buys Email Contact Manager Etacts|url=https://techcrunch.com/2010/12/21/salesforce-buys-email-contact-manager-etacts/|publisher=TechCrunch|date=December 21, 2010}}</ref>
* [[Company:Dimdim|Dimdim]] (January 2011)<ref>{{cite web|url=http://www.zdnet.com/blog/btl/salesforce-buys-dimdim-for-31-million-eyes-webex-gotomeeting-turf/43352 |title=Salesforce buys Dimdim for $31 million, bolsters Chatter collaboration |publisher=ZDNet |accessdate=February 1, 2012}}</ref>
* Manymoon (February 2011) – now known as Do.com<ref name="manymoon">{{cite web |title=Salesforce.com Buys Manymoon| url=http://kara.allthingsd.com/20110201/salesforce-buys-manymoon | publisher=All Things Digital| accessdate=January 20, 2011}}</ref>
* Radian6 (March 2011) for $340M<ref>{{cite news|first=Eric|last=Savitz |url=https://www.forbes.com/sites/ericsavitz/2011/03/30/salesforce-buys-social-media-tracker-radian6-for-340m/ |title=Salesforce Buys Social Media Tracker Radian6 For $340M |work=Forbes |date=March 30, 2011 |accessdate=February 1, 2012}}</ref>
* Model Metrics (November 2011)<ref>{{cite web|url=https://techcrunch.com/2011/11/14/salesforce-acquires-social-and-mobile-cloud-computing-consultancy-model-metrics/ |title=Salesforce Acquires Social And Mobile Cloud Computing Consultancy Model Metrics |publisher=TechCrunch |date=November 14, 2011 |accessdate=February 1, 2012}}</ref>
* Rypple (December 2011)<ref>{{cite web|title=Salesforce Acquires Rypple For Social Employee Performance Management|url=http://informationweek.com/thebrainyard/news/social_networking_private_platforms/232300731/salesforce-acquires-rypple-for-social-employee-performance-management|work=InformationWeek|accessdate=December 19, 2011|deadurl=yes|archiveurl=https://web.archive.org/web/20120108232022/http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/232300731/salesforce-acquires-rypple-for-social-employee-performance-management|archivedate=January 8, 2012|df=}}</ref>  – now known as Work.com
* Stypi (May 2012)<ref>{{cite web|title=Salesforce Acquires Stypi |url=https://www.pcworld.com/article/254824/salesforcecom_acquires_collaboration_tool_company_stypi.html}}</ref>
* Buddy Media (May 2012) for US$689 million<ref>{{cite web|url=https://techcrunch.com/2012/06/04/salesforce-lines-up-against-oracle-on-social-push-buys-buddy-media-for-689m/ |title=Salesforce Lines Up Against Oracle On Social Push; Buys Buddy Media For $689M |publisher=TechCrunch |date=June 4, 2012 |accessdate=June 27, 2013}}</ref><ref>{{cite web|title=Salesforce to Acquire Buddy Media |url=http://www.webpronews.com/salesforce-to-acquire-buddy-media-2012-05 |website=Webpronews.com}}</ref>
* ChoicePass (June 2012)<ref>{{cite web|title=Salesforce.com Buys Corporate 'perks' Software Vendor ChoicePass |url=https://www.pcworld.com/article/257887/salesforcecom_buys_corporate_perks_software_vendor_choicepass.html|work=PC World}}</ref>
* Thinkfuse (June 2012)<ref>{{cite web|title=Salesforce Acquires TechStars And TechCrunch Disrupt Alum Thinkfuse|url=https://techcrunch.com/2012/06/25/salesforce-acquires-techstars-and-techcrunch-disrupt-alum-thinkfuse/|publisher=TechCrunch|date=June 25, 2012}}</ref>
* BlueTail (July 2012) – now part of Data.com<ref>{{cite web|url=https://finance.yahoo.com/news/salesforce-com-acquired-bluetail-july-120744356.html |title=Salesforce.com acquired BlueTail in July, AllThingsD reports |publisher=Yahoo! Finance |date=September 11, 2012 |accessdate=June 27, 2013}}</ref>
* GoInstant (July 2012) for US$70 million<ref>{{cite web|url=https://techcrunch.com/2012/07/09/salesforce-com-reported-to-buy-goinstant-for-70-million/ |title=Salesforce.com Reported To Buy GoInstant For $70 Million |publisher=TechCrunch |date=July 9, 2012 |accessdate=June 27, 2013}}</ref>
* Prior Knowledge (December 2012)<ref>{{cite web|first=Rebecca|last=Grant |url=https://venturebeat.com/2012/11/23/salesforce-to-predict-the-future-with-the-power-of-prior-knowledge/ |title=Salesforce to predict the future with the power of Prior Knowledge|publisher=VentureBeat |date=November 23, 2012 |accessdate=November 22, 2013}}</ref>
* EntropySoft (February 2013) for an undisclosed sum – now known as Salesforce Files Connect
* clipboard.com (May 2013) for US$12 million<ref>{{cite web|url=https://techcrunch.com/2013/05/09/clipboard-acquired-by-salesforce-will-be-shuttered-on-june-30th |title=Web Clipping Service Clipboard Acquired By Salesforce For $12M, Will Be Shuttered On June 30th |publisher=TechCrunch |date=May 9, 2013 |accessdate=June 27, 2013}}</ref>
* ExactTarget (announced June 4, 2013) – now Marketing Cloud for US$2.5 billion<ref>{{cite web |url=http://www.insideindianabusiness.com/newsitem.asp?ID=59728 |title=ExactTarget to be Acquired in $2.5 Billion Deal – Newsroom – Inside INdiana Business with Gerry Dick |website=InsideINdianaBusiness.com |accessdate=July 17, 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20130710033813/http://www.insideindianabusiness.com/newsitem.asp?ID=59728 |archivedate=July 10, 2013 |df=mdy-all }}</ref>
* EdgeSpring (June 7, 2013) – now part of the Analytics Cloud<ref>{{cite web|url=https://techcrunch.com/2013/06/07/after-picking-up-exacttarget-salesforce-buys-enterprise-business-intelligence-and-analytics-startup-edgespring |title=After Picking Up ExactTarget, Salesforce Buys Enterprise Business Intelligence And Analytics Startup EdgeSpring |publisher=TechCrunch |date=June 7, 2013 |accessdate=July 17, 2013}}</ref>
* RelateIQ (July 10, 2014) for US$390 million – now known as SalesforceIQ<ref>{{cite web|url=https://techcrunch.com/2014/07/11/salesforce-buys-big-data-startup-relateiq-for-up-to-390m/ |title=Salesforce Buys Big Data Startup RelateIQ For Up To $390M| publisher=TechCrunch |date=July 10, 2014}}</ref>
* Toopher (April 1, 2015)<ref>{{cite web|url=https://techcrunch.com/2015/04/01/toopher-salesforce/ |title=Mobile Authentication Startup Toopher Acquired By Salesforce | publisher=TechCrunch |date=April 1, 2015}}</ref>
* [[Software:Tempo (app)|Tempo (app)]] (May 29, 2015) – now part of SalesforceIQ<ref>{{cite web|url=https://techcrunch.com/2015/05/29/salesforce-acquires-tempo/ |title=Salesforce Acquires Smart Calendar Startup Tempo, App Will Shut Down On June 30 |publisher=TechCrunch |date=May 29, 2015}}</ref>
* ÄKTA (September 2015) – for an undisclosed sum.<ref>{{cite web|url=https://venturebeat.com/2015/09/02/salesforce-signs-definitive-agreement-to-acquire-digital-experience-consultancy-akta/ |title=Salesforce acquires application development consulting firm AKTA |publisher=VentureBeat |date=September 2, 2015}}</ref>
* [[MinHash]] (December 2015)<ref>{{cite web|title=Salesforce Has Acquired MinHash, Creators Of The AILA Virtual Marketing Assistant|url=https://techcrunch.com/2015/12/14/salesforce-has-acquired-an-ai-startup-called-minhash-to-build-out-its-marketing-analytics/|publisher=TechCrunch|date=December 14, 2015}}</ref>
* SteelBrick (December 2015) for US$360 million<ref>{{cite web|title=Salesforce Acquires SteelBrick|url=https://blog.steelbrick.com/blog/salesforce-signs-definitive-agreement-to-acquire-steelbrick|publisher=Steelbrick|deadurl=yes|archiveurl=https://web.archive.org/web/20160420170845/https://blog.steelbrick.com/blog/salesforce-signs-definitive-agreement-to-acquire-steelbrick|archivedate=2016-04-20|df=}}</ref>
* PredictionIO (February 2016)<ref>{{cite web|title=Salesforce Acquires PredictionIO To Build Up Its Machine Learning Muscle|url=https://techcrunch.com/2016/02/19/salesforce-acquires-predictionio-to-build-up-its-machine-learning-muscle/|publisher=TechCrunch|date=February 19, 2016}}</ref>
* Implisit (May 2016)<ref>{{cite web|url=http://www.businessinsider.com/salesforce-buys-implisit-insights-2016-5|title=Salesforce just bought a startup for 'tens of millions' of dollars, adding to its buying spree|work=Business Insider|accessdate=July 24, 2016}}</ref>
* [[Company:Demandware|Demandware]] (July 2016)<ref>{{cite web|url=http://investors.demandware.com/phoenix.zhtml?c=247632&p=irol-newsArticle&ID=2173848/ |title=Salesforce Signs Definitive Agreement to Acquire Demandware |publisher=Demandware |date=June 1, 2016}}</ref>
* Coolan (July 2016)<ref>{{cite web|url=https://venturebeat.com/2016/07/21/coolan-salesforce/|title=Salesforce acquires data center analytics startup Coolan|website=VentureBeat|access-date=December 12, 2016}}</ref>
* [[Software:Quip|Quip]] (August 2016) for US$750 million<ref>{{cite web|url=https://techcrunch.com/2016/08/01/salesforce-buys-word-processing-app-quip-for-750m/ |title=Salesforce buys word processing app Quip for $750M |date=August 1, 2016|publisher=TechCrunch}}</ref>
* BeyondCore (August 2016)<ref>{{cite web|url=https://techcrunch.com/2016/08/15/another-salesforce-acquisition-with-beyondcore-enterprise-analytics-grab/|title=Another Salesforce acquisition with BeyondCore enterprise analytics grab |date=August 16, 2016|publisher=TechCrunch}}</ref>
* Gravitytank (Sep 2016)<ref>{{cite web|url=https://finance.yahoo.com/news/salesforce-adds-4-billion-spending-002624416.html/ |title=Salesforce adds to its $4 billion spending spree by quietly buying another company |date=September 15, 2016 |publisher=Yahoo! Finance}}</ref>
* Krux (Oct 2016)<ref>{{cite web|url=http://blogs.forrester.com/susan_bidel/16-10-04-salesforce_closes_their_marketing_cloud_gap_with_krux|title=Susan Bidel's Blog|website=blogs.forrester.com|access-date=October 13, 2016}}</ref>
* Twin Prime (Dec 2016)<ref>{{cite web|url=http://www.businessinsider.com/salesforce-acquired-twin-prime-startup-2016-12|title=Salesforce just bought a startup called Twin Prime, adding to its $5 billion buying binge|publisher=BusinessInsider}}</ref>
* Sequence (February 2017)<ref>{{cite web|url=https://techcrunch.com/2017/02/01/salesforce-acquires-sequence-to-build-out-its-ux-design-services/|title= Salesforce acquires Sequence to build out its UX design services|publisher=TechCrunch|access-date=February 1, 2017}}</ref>
* Attic Labs (January 2018)<ref>{{cite web|url=https://techcrunch.com/2018/01/08/salesforce-acquires-attic-labs-the-startup-behind-decentralized-database-noms/|title=Salesforce acquires Attic Labs, the startup behind decentralized database Noms|publisher=TechCrunch|access-date=January 8, 2018}}</ref>
* CloudCraze (March 2018)<ref>{{cite web|url=http://searchsalesforce.techtarget.com/news/252436946/Salesforce-e-commerce-gets-B2B-boost-with-CloudCraze-purchase=Salesforce|title= e-commerce gets B2B boost with CloudCraze purchase Noms|publisher=TechTarget-date=March 15, 2018}}</ref>
* [[Company:MuleSoft|MuleSoft]] (March 2018) - now known as Integration Cloud for $6.5 billion <ref>{{Cite web|url=http://www.businessinsider.com/salesforce-is-in-talks-to-buy-mulesoft-briefly-sending-shares-through-the-roof-2018-3|title=Salesforce is buying MuleSoft|last=|first=|date=|website=Business Insider|access-date=2018-03-20}}</ref><ref>{{Cite web|url=http://fortune.com/2018/03/20/salesforce-mulesoft-acquisition-deal|title=Salesforce buys MuleSoft in a deal worth 6.5 billion|last=|first=|date=|website=Fortune|access-date=2018-03-20}}</ref>
* Datorama (July 2018)<ref>{{cite web|url=https://searchsalesforce.techtarget.com/news/252445304/Salesforce-Datorama-acquisition-to-bolster-Marketing-CloudSalesforce|title=Datorama acquisition to bolster Marketing Cloud Noms|publisher=TechTarget|access-date=July 23, 2018}}</ref>}}

== Financials ==
Dollars in millions
{| class="wikitable"
|-
!Metric
!Value
!Period
!Source
|-
|Basic Shares Outstanding
|685
|7/31/16
|10Q
|-
|Cash and Cash Equivalents
|1,115.226
|7/31/16
|10Q
|-
|Short Term Marketable Securities (Current)
|59.057
|7/31/16
|10Q
|}

== See also ==
*[[Company:Amazon Web Services|Amazon Web Services]]
*[[Software:Oracle Cloud|Oracle Cloud]]
*Salesforce Tower
* Salesforce Tower Indianapolis
* [[Company:Salesforce Marketing Cloud|Salesforce Marketing Cloud]]
* [[Company:SalesforceIQ|SalesforceIQ]]

==References==
{{reflist}}

==External links==
{{Finance links
| name = Salesforce.com
| symbol = CRM
| sec_cik = CRM
| yahoo = CRM
| google = CRM
}}
{{Cloud computing}}
{{Major Internet companies}}
{{DEFAULTSORT:Salesforce.Com}}

[[Category:Companies listed on the New York Stock Exchange]]
[[Category:Customer relationship management software]]
[[Category:Cloud applications]]
[[Category:Cloud computing providers]]
[[Category:Companies (Software)]]
[[Category:Companies]]

{{Sourceattribution|Salesforce.com|1}}