View source for Company:VTS (View The Space, Inc.)

{{Infobox company
| name                = VTS
| logo                = 
| logo_caption        = 
| logo_upright        = <!-- default: 1 -->
| logo_alt            = 
| type                = Private
| industry            = Software
| predecessor         = <!-- or: predecessors = -->
| founded             = {{Start date and age|2012}} in New York, United States<ref>[https://www.wsj.com/articles/cbre-leads-125-million-vts-funding-round-a-bet-on-technology-for-return-to-office-11662439278 "CBRE leads 125 million VTS funding round"]. ''Wall Street Journal''. Published September 6 2022. Retrieved February 11, 2024</ref>
| founder             = {{Unbulleted list|Nick Romito|Ryan Masiello}}
| defunct             = <!-- {{End date|YYYY|MM|DD}} -->
| fate                = 
| successor           = <!-- or:  successors = -->
| hq_location_city    = New York City
| hq_location_country = United States
| area_served         = <!-- or: areas_served = -->
| key_people          = 
| products            = 
| owner               = <!-- or: owners = -->
| num_employees       = 500<ref>[https://www.linkedin.com/company/we-are-vts/mycompany/verification/ "LinkedIn Company Page"]. Retrieved February 11, 2024</ref>
| num_employees_year  = <!-- Year of num_employees data (if known) -->
| parent              = 
| website             = {{URL|https://www.vts.com/}}
}}

VTS is a software company that provides [[Social:Customer relationship management|customer relationship management]] (CRM), marketing and analytics software specifically for the commercial real estate industry. They also release the VTS Office Demand Index (VODI)<ref>[https://www.wsj.com/articles/a-new-setback-for-big-cities-as-return-to-the-office-fades-11606818601 "New Setback for Big Cities as Return to the Office Fades"]. ''Wall Street Journal''. Published December 1, 2020. Retrieved February 11, 2024 </ref> that is a leading indicator for office demand in the US and UK.

== History ==
VTS was founded in 2012 by Nick Romito and Ryan Masiello in New York City. Romito and Masiello, childhood friends, grew up in New Jersey and both had careers in commercial real estate prior to founding VTS. Romito began his professional career at Murray Hill Properties and spent over six years in the industry across two firms. Masiello started out at Cushman & Wakefield. Then moving onto to work at [[Company:JLL|Jones Lang LaSalle]], advising landlords and tenants in the Manhattan office market. VTS’s first product was an automated video feed to show potential tenants listings via an email and website. It saw early traction by assisting landlords and brokers in qualifying leads before giving tours.<ref>[https://research.contrary.com/reports/vts "Contrary Research: Memo VTS"]. Contrary Research. Published June 8, 2023. Retrieved February 11, 2024</ref>

In 2015 [[Company:Blackstone Inc.|Blackstone]] Group LP’s real estate group invested $3.3 million to buy a stake in VTS, then a three-year-old tech company, valuing the firm at close to $35 million.<ref>[https://www.wsj.com/articles/BL-DVB-22619 "Blackstone Real Esatte Unit Investing In Tech Startup"]. ''Wall Street Journal''. Published January 14, 2015. Retrieved February 11, 2024</ref>

In 2016 VTS merged with another commercial real estate software company, Hightower Inc., in an all-[[Finance:Stock|stock]] transaction.<ref>[https://www.wsj.com/articles/tech-advisers-to-real-estate-industry-to-join-forces-1480431601 "Real Estate Tech Companies VTS and Hightower to Merge"]. ''Wall Street Journal''. Published November 29, 2016. Retrieved February 11, 2024</ref>

In 2018 VTS released it's data product, which amalgamated various data feeds across its platform to offer commercial real estate professionals views into macro trends across the industry.<ref>[https://www.wsj.com/articles/vts-plans-tool-to-help-commercial-real-estate-clients-track-market-trends-1529294818 "VTS Plans Tool to Help Commercial Real Estate Clients Track Market Trends"]. ''Wall Street Journal''. Published June 18, 2018. Retrieved February 11, 2024</ref>

In 2021 VTS acquired Lane and Rise Buildings, two software companies building tools for workplace and tenant experience, respectively. The acquisitions coincided with the post-pandemic struggle of commercial landlords to revive office occupancy to pre-pandemic levels.<ref>[https://www.verdantix.com/insights/blogs/vts-200m-acquisition-of-lane-sparks-a-race-to-deliver-the-most-comprehensive-tenant-experience-platform "VTS’s $200M Acquisition Of Lane Sparks A Race To Deliver The Most Comprehensive Tenant Experience Platform"]. ''Verdantix''. Published October 28, 2021. Retrieved February 11, 2024</ref>

In 2022 [[Company:CBRE Group|CBRE]] invested over $100M in their Series E round, valuing the company at close to $1.6B post-money.<ref>[https://commercialobserver.com/2022/11/cbre-vikram-kohli/ "CBRE’s Vikram Kohli On Big Real Estate’s Big Proptech Moves"]. ''Commercial Observer''. Published November 29, 2022. Retrieved February 11, 2024</ref>

== Products ==
==== VTS Lease ====
VTS Lease is a CRM solution allowing users to manage deals, leases, and tenants. VTS Lease offers retention management, lease activity reports, deal momentum tracking, deal approval management, and deal connection alerts, among other features.<ref>[https://research.contrary.com/reports/vts "Contrary Research: Memo VTS"]. Contrary Research. Published June 8, 2023. Retrieved February 11, 2024</ref>

==== VTS Market ====
VTS Market is the digital marketing offering in the VTS product suite that streamlines marketing and leasing workflows from listing creation to executing the lease and analytics. VTS Market offers listing pages, channel management, micro-sites, automated tracking, and advanced analytics to see who is viewing content.<ref>[https://research.contrary.com/reports/vts "Contrary Research: Memo VTS"]. Contrary Research. Published June 8, 2023. Retrieved February 11, 2024</ref>

==== VTS Activate ====
VTS Activate enables CRE owners and operators to create a fully integrated office experience, providing tenants with  the capability to manage their day-to-day needs and activity within a building on one centralized app. VTS Activate also has ‘one-app, access anywhere’ functionality – opening a landlord’s entire portfolio to tenants by providing them the capability to choose where they want to work.<ref>[https://www.businesswire.com/news/home/20230510006107/en/VTS-Launches-Revolutionary-New-Tenant-Experience-Technology-VTS-Activate-Transforming-Workplace-Management-and-Building-Operations "VTS Launches Revolutionary New Tenant Experience Technology, VTS Activate, Transforming Workplace Management and Building Operations"]. ''Business Wire''. Published May 11, 2023. Retrieved February 11, 2024</ref>

==== VTS Data ====
VTS Data is a [[Data as a service|data as a service]] solution giving users data on wider [[Finance:Market segmentation|market]] and submarket real estate trends such as, average base rents, tour activity, what kinds of tenants are looking for spaces and average transaction times for different industries.<ref>[https://www.wsj.com/articles/vts-plans-tool-to-help-commercial-real-estate-clients-track-market-trends-1529294818 "VTS Plans Tool to Help Commercial Real Estate Clients Track Market Trends"]. ''Wall Street Journal''. Published June 18, 2018. Retrieved February 11, 2024</ref> VTS uses state of the art [[Engineering:Artificial intelligence|artificial intelligence]] to unify disparate data sources to surface these trends.


== References ==
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