View source for Company:Yahoo!

{{Infobox website
| name = Yahoo!
| logo = Yahoo! logo.svg
| logo_size = 210px
| screenshot = Yahoo partial screenshot 2017.png
| caption = Home page
| url = {{URL|https://yahoo.com}}
| type = Web portal
| registration = Optional
| revenue = $5.17 billion<ref name="Yahoo!-Inc-Mar-2017-10-K">{{cite web |url=http://edgar.secdatabase.com/2179/119312517065791/filing-main.htm |title=Yahoo! Inc, Form 10-K, Annual Report, Filing Date Mar 1, 2017 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180501225135/http://edgar.secdatabase.com/2179/119312517065791/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>
| alexa = {{steady}} [https://www.alexa.com/siteinfo/yahoo.com 6] {{small|{{nowrap|(Global, {{As of|2018|10|01|alt=October 2018}})}}}}<ref name="alexaranking">{{cite web |title=Yahoo.com Traffic, Demographics and Competitors - Alexa |url=https://www.alexa.com/siteinfo/yahoo.com |website=www.alexa.com |accessdate=1 October 2018 |language=en |archive-url=https://web.archive.org/web/20171102213844/https://www.alexa.com/siteinfo/yahoo.com |archive-date=November 2, 2017 |dead-url=no |df=mdy-all }}</ref>
| current status = Active
| company_type = [[Social:Subsidiary|Subsidiary]]
| traded_as = {{NASDAQ was|YHOO}} (1996–2017) <ref>{{cite web|url=http://articles.latimes.com/1996-04-13/business/fi-58035_1_other-search-engine|title=Yipee for Yahoo! IPO Spurs Trading Frenzy as Shares More Than Double|date=April 13, 1996|last=Pitta|first=Julie|work=Los Angeles Times|access-date=July 18, 2017|archive-url=https://web.archive.org/web/20130620041258/http://articles.latimes.com/1996-04-13/business/fi-58035_1_other-search-engine|archive-date=June 20, 2013|dead-url=no|df=mdy-all}}</ref>
| founder = {{Plainlist|
* Jerry Yang
* David Filo
}}
| key_people = 
| parent = Independent<br/><small>(1994–2017)</small><ref name="Verizon-Communications-Jun-2017-8-K">{{cite web |url=http://pdf.secdatabase.com/934/0001193125-17-205499.pdf |title=Verizon Communications, Form 8-K, Current Report, Filing Date Jun 16, 2017 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180501225654/http://pdf.secdatabase.com/934/0001193125-17-205499.pdf |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><br/>Oath Inc.<br/><small>(2017–present)</small><ref name="Verizon-Communications-Jul-2017-8-K">{{cite web |url=http://pdf.secdatabase.com/2724/0001193125-17-237279.pdf |title=Verizon Communications, Form 8-K, Current Report, Filing Date Jul 27, 2017 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180502064338/http://pdf.secdatabase.com/2724/0001193125-17-237279.pdf |archive-date=May 2, 2018 |dead-url=no |df=mdy-all }}</ref><ref name="flatfur.com">{{cite web|url=http://flatfur.com/news/index.php/2017/06/29/oath/|title=Verizon and all new Oath Inc. Story of Yahoo, AOL and Altaba – FlatFur Media|website=flatfur.com|access-date=August 16, 2017|archive-url=https://web.archive.org/web/20170816105009/http://flatfur.com/news/index.php/2017/06/29/oath/|archive-date=August 16, 2017|dead-url=yes|df=mdy-all}}</ref>
| products = {{Plainlist|
* [[Software:Yahoo! News|Yahoo! News]]
* [[Software:Yahoo! Mail|Yahoo! Mail]]
* [[Software:Yahoo! Finance|Yahoo! Finance]]
* [[Software:Yahoo! Sports|Yahoo! Sports]]
* [[Software:Yahoo! Search|Yahoo! Search]]
* [[Software:Yahoo! Messenger|Yahoo! Messenger]]
* Yahoo! Answers
* [[Company:Tumblr|Tumblr]]
* [[List of Yahoo!-owned sites and services|See Yahoo products]]
}}
| num_employees = 8,600 (March 2017)<ref name="Yahoo!-Inc-May-2017-10-Q">{{cite web |url=http://edgar.secdatabase.com/1594/119312517164173/filing-main.htm |title=Yahoo! Inc, Form 10-Q, Quarterly Report, Filing Date May 9, 2017 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180502064308/http://edgar.secdatabase.com/1594/119312517164173/filing-main.htm |archive-date=May 2, 2018 |dead-url=no |df=mdy-all }}</ref>
| advertising = Native
| foundation = {{Start date and age|1994|1}}
| location_city = Sunnyvale, California
| location_country = U.S.
| area_served = Worldwide
| homepage = {{URL|https://www.yahoo.com/}}
}}

'''Yahoo!''' is a web services provider headquartered in Sunnyvale, California and owned by [[Company:Verizon Communications|Verizon Communications]] through Oath Inc..<ref>{{cite web|url=http://money.cnn.com/2017/06/13/technology/business/yahoo-verizon-deal-closes/index.html|title=End of an era: Yahoo is no longer an independent company|first=Seth|last=Fiegerman|publisher=|access-date=June 13, 2017|archive-url=https://web.archive.org/web/20170613154803/http://money.cnn.com/2017/06/13/technology/business/yahoo-verizon-deal-closes/index.html|archive-date=June 13, 2017|dead-url=no|df=mdy-all}}</ref><ref>{{cite web|url=https://seekingalpha.com/news/3273197-yahoo-era-ends-verizon-closes-4_48b-buyout|title=Yahoo Era Ends Verizon Closes $4.4 Billion Buyout|publisher=}}</ref> The original Yahoo! company was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995.<ref>{{cite web|url=https://news.yahoo.com/photos/20-years-of-yahoo-1425235248-slideshow/yahoo-celebrates-20th-anniversary-photo-1425250631030.html|title=Yahoo! celebrates 20th anniversary|work=[[Software:Yahoo! News|Yahoo! News]]|date=March 1, 2015|access-date=March 27, 2016|archive-url=https://web.archive.org/web/20160113015432/http://news.yahoo.com/photos/20-years-of-yahoo-1425235248-slideshow/yahoo-celebrates-20th-anniversary-photo-1425250631030.html|archive-date=January 13, 2016|dead-url=no|df=mdy-all}}</ref><ref>{{cite web|url=https://www.yahoo.com/tech/at-20--yahoo-celebrates-and-looks-ahead-025355178.html|title=At 20, Yahoo celebrates and looks ahead|work=Yahoo!|date=March 1, 2015|access-date=March 27, 2016|archive-url=https://web.archive.org/web/20160327204521/https://www.yahoo.com/tech/at-20--yahoo-celebrates-and-looks-ahead-025355178.html|archive-date=March 27, 2016|dead-url=no|df=mdy-all}}</ref> Yahoo was one of the pioneers of the early Internet era in the 1990s.<ref>{{cite web|url=https://www.nytimes.com/2016/07/25/business/yahoo-sale.html|title=Yahoo’s Sale to Verizon Ends an Era for a Web Pioneer|date=July 25, 2016|work=The New York Times|access-date=February 23, 2017|archive-url=https://web.archive.org/web/20170216035326/https://www.nytimes.com/2016/07/25/business/yahoo-sale.html|archive-date=February 16, 2017|dead-url=no|df=mdy-all}}</ref>

It was globally known for its Web portal, [[Web search engine|search engine]] [[Software:Yahoo! Search|Yahoo! Search]], and related services, including Yahoo! Directory, [[Software:Yahoo! Mail|Yahoo! Mail]], [[Software:Yahoo! News|Yahoo! News]], [[Software:Yahoo! Finance|Yahoo! Finance]], [[Software:Yahoo! Groups|Yahoo! Groups]], Yahoo! Answers, advertising, [[Software:Yahoo! Maps|online mapping]], video sharing, fantasy sports, and its social media website. At its height it was one of the most popular sites in the United States.<ref>{{cite web|title=yahoo.com|url=http://www.quantcast.com/search?q=yahoo|work=Quantcast – It's your audience. We just find it.|publisher=Quantcast Corporation|access-date=May 23, 2012|author=Staff|year=2012|archive-url=https://web.archive.org/web/20120612162726/http://www.quantcast.com/search?q=yahoo|archive-date=June 12, 2012|dead-url=no|df=mdy-all}}</ref> According to third-party web analytics providers [[Company:Alexa Internet|Alexa]] and [[SimilarWeb]], Yahoo! was the most widely read news and media website – with over 7 billion views per month – ranking as the sixth-most-visited website globally in 2016.<ref name="alexaranking"/><ref>{{cite web | url=http://www.similarweb.com/website/yahoo.com | title=Yahoo.com Analytics | publisher=SimilarWeb.com | access-date=June 29, 2015 | archive-url=https://web.archive.org/web/20150907193819/http://www.similarweb.com/website/yahoo.com | archive-date=September 7, 2015 | dead-url=no | df=mdy-all }}</ref><ref>{{cite web | url=http://www.similarweb.com/category/news_and_media | title=Top 50 sites in the world for News And Media | publisher=SimilarWeb.com | access-date=June 29, 2015 | archive-url=https://web.archive.org/web/20150624003328/http://www.similarweb.com/category/news_and_media | archive-date=June 24, 2015 | dead-url=no | df=mdy-all }}</ref>

Once the most popular website in the U.S., Yahoo slowly declined, starting in the late 2000s,<ref name="telegraph.co.uk">{{cite web|url=https://www.telegraph.co.uk/technology/2016/07/25/yahoo-9-reasons-for-the-internet-icons-decline/|title=Yahoo: 9 reasons for the internet icon's decline|publisher=|access-date=April 4, 2018|archive-url=https://web.archive.org/web/20180417065710/https://www.telegraph.co.uk/technology/2016/07/25/yahoo-9-reasons-for-the-internet-icons-decline/|archive-date=April 17, 2018|dead-url=no|df=mdy-all}}</ref> and in 2017 [[Company:Verizon Communications|Verizon Communications]] acquired most of Yahoo's Internet business for $4.48 billion,<ref name="Yahoo!-Inc-Feb-2017-8-K">{{cite web |url=http://edgar.secdatabase.com/931/119312517049548/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Feb 21, 2017 |publisher=secdatabase.com |accessdate=Apr 28, 2018 |archive-url=https://web.archive.org/web/20180429092900/http://edgar.secdatabase.com/931/119312517049548/filing-main.htm |archive-date=April 29, 2018 |dead-url=no |df=mdy-all }}</ref><ref name="Yahoo!-Inc-Jun-2017-SC-TO-I/A">{{cite web |url=http://edgar.secdatabase.com/2023/119312517203589/filing-main.htm |title=Yahoo! Inc, Form SC TO-I/A, Filing Date Jun 14, 2017 |publisher=secdatabase.com |accessdate=Apr 28, 2018 |archive-url=https://web.archive.org/web/20180429155011/http://edgar.secdatabase.com/2023/119312517203589/filing-main.htm |archive-date=April 29, 2018 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web |url=https://www.reuters.com/article/us-yahoo-m-a-verizon-idUSKBN1601EK |title=Verizon, Yahoo agree to lowered $4.48 billion deal following cyber attacks |date=February 21, 2017 |publisher= |via=Reuters |access-date=July 3, 2017 |archive-url=https://web.archive.org/web/20170404035652/http://www.reuters.com/article/us-yahoo-m-a-verizon-idUSKBN1601EK |archive-date=April 4, 2017 |dead-url=no |df=mdy-all }}</ref> excluding its stakes in [[Company:Alibaba Group|Alibaba Group]] and [[Company:Yahoo! Japan|Yahoo! Japan]], which were transferred to Yahoo's successor company Altaba.<ref name="Yahoo!-Inc-May-2017-SC-TO-I">{{cite web |url=http://edgar.secdatabase.com/2733/119312517171310/filing-main.htm |title=Yahoo! Inc, Form SC TO-I, Filing Date May 16, 2017 |publisher=secdatabase.com |accessdate=Apr 28, 2018 |archive-url=https://web.archive.org/web/20180429093004/http://edgar.secdatabase.com/2733/119312517171310/filing-main.htm |archive-date=April 29, 2018 |dead-url=no |df=mdy-all }}</ref>

==History==

===Founding===
[[File:Jerry Yang and David Filo.jpg|thumb|Jerry Yang and David Filo, the founders of Yahoo]]
In January 1994, Yang and Filo were electrical engineering graduate students at [[Organization:Stanford University|Stanford University]], when they created a website named "Jerry and David's guide to the World Wide Web".<ref>{{cite web |url=http://yhoo.client.shareholder.com/press/timeline.cfm |title=Yahoo! Inc. – Company Timeline |accessdate=2016-07-19 |deadurl=yes |archiveurl=https://web.archive.org/web/20080713214826/http://yhoo.client.shareholder.com/press/timeline.cfm |archivedate=July 13, 2008 |df=mdy-all }}. yhoo.client.shareholder.com</ref><ref>{{cite news |title= How Jerry's guide to the world wide web became Yahoo |url= https://www.theguardian.com/business/2008/feb/01/microsoft.technology |access-date= May 23, 2012 |newspaper= The Guardian |location= London |date= February 1, 2008 |author= Clark, Andrew |archive-url= https://web.archive.org/web/20131005052548/http://www.theguardian.com/business/2008/feb/01/microsoft.technology |archive-date= October 5, 2013 |dead-url= no |df= mdy-all }}</ref> The site was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!".<ref>{{cite book |title=Blueprint to a Billion |author= Thomson, David G. |page=155 |publisher=Wiley-Interscience |year=2006 |isbn=978-0-471-77918-6}}</ref><ref>{{cite web |author=Trex, Ethan |url=http://blogs.static.mentalfloss.com/blogs/archives/22707.html |title=Jerry and David's Guide to the World Wide Web becomes Yahoo! |publisher=Blogs.static.mentalfloss.com |access-date=August 24, 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20100316220147/http://blogs.static.mentalfloss.com/blogs/archives/22707.html |archivedate=March 16, 2010 |df=mdy-all }}</ref> The human-edited Yahoo! Directory, provided for users to surf through the Internet, became their first product and the company's original purpose.<ref name="Directory">[http://searchengineland.com/yahoo-directory-close-204370 The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close] {{Webarchive|url=https://web.archive.org/web/20170611083559/http://searchengineland.com/yahoo-directory-close-204370 |date=June 11, 2017 }} September 26, 2014, retrieved in June 3, 2017</ref><ref>[https://www.golem.de/news/yahoo-directory-yahoo-schliesst-seinen-katalog-1409-109478.html Yahoo schließt seinen Katalog] {{Webarchive|url=https://web.archive.org/web/20170518081117/https://www.golem.de/news/yahoo-directory-yahoo-schliesst-seinen-katalog-1409-109478.html |date=May 18, 2017 }} from golem.de, September 27, 2014, retrieved in June 3, 2017</ref> The "yahoo.com" domain was created on January 18, 1995.<ref>{{cite web |title= Computer History – 1995 |url= http://www.computerhope.com/history/1995.htm |publisher= Computer Hope |access-date= May 23, 2012 |year= 2012 |archive-url= https://web.archive.org/web/20120519000639/http://www.computerhope.com/history/1995.htm |archive-date= May 19, 2012 |dead-url= no |df= mdy-all }}</ref>

The word "yahoo" is a [[Social:Backronym|backronym]] for "[[Yet another|Yet Another]] Hierarchically Organized Oracle"<ref>{{cite news |publisher=Network World |title=Hello, Is Anyone Out There? |url=https://books.google.com/books?id=pw4EAAAAMBAJ&pg=RA1-PA40 |date=September 11, 1995 |author=Gaffin, Adam}}</ref> or "Yet Another Hierarchical Officious Oracle".<ref>{{cite web |title=The History of Yahoo! – How It All Started... |url= http://docs.yahoo.com/info/misc/history.html|publisher=Yahoo! Media Relations |access-date=July 7, 2012 |year=2005|archiveurl=https://web.archive.org/web/20130402073246/http://docs.yahoo.com/info/misc/history.html|archivedate=April 2, 2013}}</ref> The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing from work.<ref>{{cite web |title=What Does 'Yahoo' Stand For? |url=http://netforbeginners.about.com/od/internet101/f/yahoostory.htm |work=About.com |access-date=July 2, 2012 |author=Gurnitsky, Joanna |archive-url=https://web.archive.org/web/20120411035134/http://netforbeginners.about.com/od/internet101/f/yahoostory.htm |archive-date=April 11, 2012 |dead-url=no |df=mdy-all }}</ref> However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth."<ref>{{cite web|url=http://docs.yahoo.com//info//misc//history.html|title=The History of Yahoo! - How It All Started...|date=January 9, 2011|publisher=Yahoo!|deadurl=bot: unknown|archiveurl=https://web.archive.org/web/20110109042907/http://docs.yahoo.com//info//misc//history.html|archivedate=January 9, 2011|df=mdy-all}}</ref> This meaning derives from the Yahoo race of fictional beings from ''Gulliver's Travels''. <!-- Hide unsourced claim according to WP:BLP unless source found: Filo's college girlfriend often referred to Filo as a "yahoo". -->

===Expansion===
Yahoo grew rapidly throughout the 1990s. Like many search engines and web directories, Yahoo added a web portal. By 1998, Yahoo was the most popular starting point for web users,<ref>{{Cite news|url=http://news.bbc.co.uk/1/hi/business/107667.stm|title=Yahoo! still first portal call|date=June 5, 1998|work=BBC News|access-date=November 25, 2013|archive-url=https://web.archive.org/web/20171124142603/http://news.bbc.co.uk/1/hi/business/107667.stm|archive-date=November 24, 2017|dead-url=no|df=mdy-all}}</ref> and the human-edited Yahoo Directory the most popular search engine.<ref name="Directory"/> It also made many high-profile acquisitions. Its stock price skyrocketed during the [[Dot-com bubble|dot-com bubble]], Yahoo stocks closing at an all-time high of $118.75 a share on January 3, 2000. However, after the dot-com bubble [[Dot-com bubble#The bubble bursts|burst]], it reached a post-bubble low of $8.11 on September 26, 2001.<ref name="StockAllTimeLow">{{cite book|last=Linder|first=Karen|title=The Women of Berkshire Hathaway|url=https://books.google.com/books?id=V_r3vM8y4-QC&lpg=PP1&hl=nl&pg=PA199#v=onepage&q&f=false|access-date=May 27, 2013|year=2012|publisher={{wipe|John Wiley & Sons}}|location=Hoboken, New Jersey|isbn=9781118182628|page=199|quote=Shortly after the 9/11 attacks, on September 26, 2001, Yahoo!'s stock hit its all-time low of $8.11.}}</ref>
[[File:YAHOO headquarters.jpg|thumb|upright=1.15|Yahoo headquarters in 2001]]

Yahoo began using Google for search in 2000. Over the next four years, it developed its own search technologies, which it began using in 2004. In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007. The company struggled through 2008, with several large layoffs.<ref>{{cite news | url=https://www.nytimes.com/2008/01/22/technology/22yahoo.html | title=Hundreds of Layoffs Expected at Yahoo | work=The New York Times | date=January 22, 2008 | access-date=May 17, 2016 | archive-url=https://web.archive.org/web/20160628111428/http://www.nytimes.com/2008/01/22/technology/22yahoo.html | archive-date=June 28, 2016 | dead-url=no | df=mdy-all }}</ref>

In February 2008, [[Company:Microsoft|Microsoft Corporation]] made an unsolicited bid to acquire Yahoo for $44.6 billion<ref name="Yahoo!-Inc-Feb-2008-425">{{cite web |url=http://edgar.secdatabase.com/2814/95012308001038/filing-main.htm |title=Yahoo! Inc, Form 425, Filing Date Feb 1, 2008 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501224827/http://edgar.secdatabase.com/2814/95012308001038/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>. Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders<ref name="Yahoo!-Inc-May-2008-8-K">{{cite web |url=http://edgar.secdatabase.com/2263/95013408009695/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date May 16, 2008 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501160933/http://edgar.secdatabase.com/2263/95013408009695/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref name="Yahoo!-Inc-Jun-2008-8-K">{{cite web |url=http://edgar.secdatabase.com/713/95013408011144/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Jun 12, 2008 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501224703/http://edgar.secdatabase.com/713/95013408011144/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>. Three years later, Yahoo had a market capitalization of $22.24 billion.<ref>{{cite news|url= http://news.bbc.co.uk/1/hi/business/7239220.stm|title= Yahoo rejects Microsoft approach|work= BBC News|access-date= February 17, 2008|date= February 11, 2008|archive-url= https://web.archive.org/web/20080214180223/http://news.bbc.co.uk/1/hi/business/7239220.stm|archive-date= February 14, 2008|dead-url= no|df= mdy-all}}</ref> Carol Bartz replaced Yang as CEO in January 2009.<ref name="Yahoo!-Inc-Jan-2009-8-K">{{cite web |url=http://edgar.secdatabase.com/176/89161809000005/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Jan 15, 2009 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501161013/http://edgar.secdatabase.com/176/89161809000005/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref>{{cite news |url=http://news.bbc.co.uk/2/hi/business/8317476.stm |title=Job cuts help Yahoo! profits surge |work=BBC News |date=October 21, 2009 |access-date=May 31, 2011 |archive-url=https://web.archive.org/web/20110511045421/http://news.bbc.co.uk/2/hi/business/8317476.stm |archive-date=May 11, 2011 |dead-url=no |df=mdy-all }}</ref> In September 2011, she was removed from her position at Yahoo by the company's chairman Roy Bostock, and CFO Tim Morse was named as Interim CEO of the company.<ref name="Yahoo!-Inc-Sep-2011-8-K">{{cite web |url=http://pdf.secdatabase.com/2534/0001193125-11-242088.pdf |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Sep 7, 2011 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501224705/http://pdf.secdatabase.com/2534/0001193125-11-242088.pdf |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref>{{Cite news|url=http://www.nydailynews.com/news/money/yahoo-reels-ceo-carol-bartz-fired-phone-sudden-shake-up-floundering-tech-giant-article-1.957011|title=Yahoo reels as CEO Carol Bartz fired on the phone in sudden shake-up at floundering tech giant|work=NY Daily News|access-date=2018-02-22|language=en|archive-url=https://web.archive.org/web/20180223051627/http://www.nydailynews.com/news/money/yahoo-reels-ceo-carol-bartz-fired-phone-sudden-shake-up-floundering-tech-giant-article-1.957011|archive-date=February 23, 2018|dead-url=no|df=mdy-all}}</ref>

In early 2012, after the appointment of Scott Thompson as CEO, rumors began to spread about looming layoffs. Several key executives left, including Chief Product Officer Blake Irving.<ref name="Yahoo!-Inc-Apr-2012-10-K/A">{{cite web |url=http://pdf.secdatabase.com/1240/0001193125-12-191477.pdf |title=Yahoo! Inc, Form 10-K/A, Filing Date Apr 27, 2012 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501161221/http://pdf.secdatabase.com/1240/0001193125-12-191477.pdf |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref>{{cite news |title=Exclusive: Yahoo's Chief Product Officer Blake Irving Resigns |url=http://allthingsd.com/20120405/exclusive-yahoos-chief-product-officer-blake-irving-resigns/ |work=All Things D |access-date=July 2, 2012 |author=Swisher, Kara |date=April 5, 2012 |archive-url=https://web.archive.org/web/20130104215900/http://allthingsd.com/20120405/exclusive-yahoos-chief-product-officer-blake-irving-resigns/ |archive-date=January 4, 2013 |dead-url=no |df=mdy-all }}</ref> On April 4, 2012, Yahoo announced a cut of 2,000 jobs,<ref name="Yahoo!-Inc-Apr-2012-8-K">{{cite web |url=http://edgar.secdatabase.com/891/119312512149142/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Apr 4, 2012 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501224459/http://edgar.secdatabase.com/891/119312512149142/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref> or about 14 percent of its 14,100 workers. The cut was expected to save around $375 million annually after the layoffs were completed at end of 2012.<ref>{{cite news |title=Yahoo dumping 2,000 workers in latest purge |url=http://www.thejakartapost.com/news/2012/04/04/yahoo-dumping-2000-workers-latest-purge.html |access-date=July 22, 2012 |newspaper=The Jakarta Post |date=April 4, 2012 |author=Liedtke, Michael |deadurl=yes |archiveurl=https://web.archive.org/web/20120616133522/http://www.thejakartapost.com/news/2012/04/04/yahoo-dumping-2000-workers-latest-purge.html |archivedate=June 16, 2012 |df=mdy-all }}</ref> In an email sent to employees in April 2012, Thompson reiterated his view that customers should come first at Yahoo. He also completely reorganized the company.<ref name="Swisher">{{cite news |title=It's Official: Yahoo Reorgs Itself Just Like We Said (Memo Time!) |url=http://allthingsd.com/20120410/its-official-yahoo-reorgs-itself-just-like-we-said-memo-time/ |work=All Things D |access-date=July 2, 2012 |author=Swisher, Kara |date=April 10, 2012 |archive-url=https://web.archive.org/web/20121220235004/http://allthingsd.com/20120410/its-official-yahoo-reorgs-itself-just-like-we-said-memo-time/ |archive-date=December 20, 2012 |dead-url=no |df=mdy-all }}</ref>

On May 13, 2012, Yahoo issued a press release stating that Thompson was no longer with the company, and would immediately be replaced on an interim basis by Ross Levinsohn<ref name="Yahoo!-Inc-May-2012-8-K">{{cite web |url=http://edgar.secdatabase.com/2231/119312512231455/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date May 14, 2012 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501224420/http://edgar.secdatabase.com/2231/119312512231455/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>, recently appointed head of Yahoo's new Media group.<ref name="Swisher" /><ref>{{cite press release |title= Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO |url= http://investor.yahoo.net/releasedetail.cfm?ReleaseID=672824 |publisher= Yahoo! |access-date= July 2, 2012 |date= May 13, 2012 |deadurl= yes |archiveurl= https://web.archive.org/web/20130925175715/http://investor.yahoo.net/releasedetail.cfm?ReleaseID=672824 |archivedate= September 25, 2013 |df= mdy-all }}</ref><ref>{{cite news |title=Yahoo CEO says he never provided a resume-source |url=https://www.reuters.com/article/2012/05/11/ag-yahoo-ceo-idUSL1E8GAN4W20120511 |access-date=July 22, 2012 |agency=Reuters |date=May 10, 2012 |author=Oreskovic, Alexei |archive-url=https://web.archive.org/web/20120726021614/http://www.reuters.com/article/2012/05/11/ag-yahoo-ceo-idUSL1E8GAN4W20120511 |archive-date=July 26, 2012 |dead-url=no |df=mdy-all }}</ref> Thompson's total compensation for his 130-day tenure with Yahoo was at least $7.3 million.<ref name="CNN ousted">{{cite news |url=http://money.cnn.com/2012/05/14/technology/yahoo-ceo-no-severance/ |title=Ousted Yahoo CEO will get no severance |work=CNN Money |date=May 14, 2012 |access-date=May 14, 2012 |author=Pepitone, Julianne |archive-url=https://web.archive.org/web/20120517024832/http://money.cnn.com/2012/05/14/technology/yahoo-ceo-no-severance/ |archive-date=May 17, 2012 |dead-url=no |df=mdy-all }}</ref>

On July 15, 2012, [[Biography:Marissa Mayer|Marissa Mayer]] was appointed President and CEO of Yahoo, effective July 17, 2012.<ref name="Yahoo!-Inc-Jul-2012-8-K">{{cite web |url=http://edgar.secdatabase.com/397/119312512307595/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 19, 2012 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501161314/http://edgar.secdatabase.com/397/119312512307595/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref>Matt McGee, Search Engine Land. "[http://searchengineland.com/report-marissa-mayer-leaving-google-for-yahoo-ceo-role-127752 Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role] {{Webarchive|url=https://web.archive.org/web/20170328195321/http://searchengineland.com/report-marissa-mayer-leaving-google-for-yahoo-ceo-role-127752 |date=March 28, 2017 }}." July 16, 2012 . Retrieved March 27, 2017.</ref>
[[File:Yahoo! (4855962154).jpg|thumb|upright=0.9|Yahoo! sign at Times Square]]

On May 19, 2013 the Yahoo board approved a $1.1 billion purchase of blogging site [[Company:Tumblr|Tumblr]]<ref name="Yahoo!-Inc-May-2013-8-K">{{cite web |url=http://pdf.secdatabase.com/2877/0001193125-13-227769.pdf |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date May 20, 2013 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501161341/http://pdf.secdatabase.com/2877/0001193125-13-227769.pdf |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>. Tumblr's CEO and founder David Karp would remain a large shareholder. The announcement reportedly signified a changing trend in the technology industry, as large corporations like Yahoo, Facebook, and Google acquired start-up Internet companies that generated low amounts of revenue as a way in which to connect with sizeable, fast-growing online communities. The ''Wall Street Journal'' stated that the purchase of Tumblr would satisfy Yahoo's need for "a thriving social-networking and communications hub."<ref>{{cite news |title=Yahoo Deal Shows Power Shift |url=https://www.wsj.com/articles/SB10001424127887324787004578493130789235150 |access-date=May 20, 2013 |newspaper=The Wall Street Journal |location=New York |date=May 19, 2013 |author1=Lublin, Joann S. |author2=Efrati, Amir |author3=Ante, Spencer E. |archive-url=https://web.archive.org/web/20150203002523/http://www.wsj.com/articles/SB10001424127887324787004578493130789235150 |archive-date=February 3, 2015 |dead-url=no |df=mdy-all }}{{subscription required}}</ref><ref>{{cite news | url=http://www.newshub.co.nz/technology/yahoo-to-buy-tumblr--reports-2013052011 | work=3 News NZ | title=Yahoo to buy Tumblr&nbsp;– reports | date=May 20, 2013 | access-date=October 8, 2017 | archive-url=https://web.archive.org/web/20171008130536/http://www.newshub.co.nz/technology/yahoo-to-buy-tumblr--reports-2013052011 | archive-date=October 8, 2017 | dead-url=no | df=mdy-all }}</ref> On May 20, the company announced the acquisition of Tumblr officially and the transaction completed in one month<ref name="Yahoo!-Inc-May-2013-8-K"/><ref name="Yahoo!-Inc-Jun-2013-8-K">{{cite web |url=http://pdf.secdatabase.com/2033/0001193125-13-265912.pdf |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Jun 20, 2013 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501161138/http://pdf.secdatabase.com/2033/0001193125-13-265912.pdf |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>. The company also announced plans to open a San Francisco office in July 2013.<ref>[http://allthingsd.com/20130726/yahoo-plans-splashy-new-san-francisco-digs-and-dreams-of-neon-billboards-return/ Yahoo Plans Splashy New San Francisco Digs (and Neon Billboard Dreams) - Kara Swisher - News] {{Webarchive|url=https://web.archive.org/web/20130728071713/http://allthingsd.com/20130726/yahoo-plans-splashy-new-san-francisco-digs-and-dreams-of-neon-billboards-return/ |date=July 28, 2013 }}. AllThingsD (July 26, 2013). Retrieved on August 16, 2013.</ref>

On August 2, 2013, Yahoo acquired [[Software:Rockmelt|Rockmelt]]; its staff was retained, but all of its existing products were terminated.<ref name="tc-rockmelt">{{cite web|title=Yahoo Has Acquired Rockmelt, Apps To Shut Down On August 31st|url=https://techcrunch.com/2013/08/02/yahoo-has-acquired-rockmelt-apps-to-shut-down-on-august-31st/|website=TechCrunch|access-date=February 21, 2017|archive-url=https://web.archive.org/web/20170222105807/https://techcrunch.com/2013/08/02/yahoo-has-acquired-rockmelt-apps-to-shut-down-on-august-31st/|archive-date=February 22, 2017|dead-url=no|df=mdy-all}}</ref>

Data collated by comScore during July 2013 revealed that more people in the U.S. visited Yahoo websites during the month than Google; the occasion was the first time that Yahoo outperformed Google since 2011.<ref>{{Cite news|url=http://money.cnn.com/2013/08/21/technology/yahoo-traffic-google/index.html|title=Yahoo beats Google in traffic for first time in 2 years|last=Hicken|first=Melanie|work=CNNMoney|access-date=2018-02-22|archive-url=https://web.archive.org/web/20180223051738/http://money.cnn.com/2013/08/21/technology/yahoo-traffic-google/index.html|archive-date=February 23, 2018|dead-url=no|df=mdy-all}}</ref> The data did not count mobile usage, nor Tumblr.<ref>{{cite news |title=Google overtaken by Yahoo! in United States site visitors for first time in two years |url=https://www.theguardian.com/technology/2013/aug/22/yahoo-beats-google-website-visitors |access-date=August 24, 2013 |newspaper=The Guardian |location=London |date=August 23, 2013 |author=Garside, Juliet |archive-url=https://web.archive.org/web/20130824063953/http://www.theguardian.com/technology/2013/aug/22/yahoo-beats-google-website-visitors |archive-date=August 24, 2013 |dead-url=no |df=mdy-all }}</ref>

On December 12, 2014, Yahoo! completed the acquisition of [[Video advertising|video advertising]] provider BrightRoll for $583 million.
<ref name="Yahoo!-Inc-Feb-2015-10-K">{{cite web |url=http://edgar.secdatabase.com/282/119312515066560/filing-main.htm |title=Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 27, 2015 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501224548/http://edgar.secdatabase.com/282/119312515066560/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>

On November 21, 2014, it was announced that Yahoo had acquired [[Company:Cooliris|Cooliris]].<ref>By TechCrunch "[https://techcrunch.com/2014/11/21/yahoo-acquires-cooliris/] {{Webarchive|url=https://web.archive.org/web/20170706140746/https://techcrunch.com/2014/11/21/yahoo-acquires-cooliris/ |date=July 6, 2017 }}."</ref>

===Decline, security breaches, Verizon purchase===
{{Main|Yahoo! data breaches}}
By the fourth quarter of 2013, the company's share price had more than doubled since Marissa Mayer took over as president in July 2012; however, the share price peaked at about $35 in November 2013.<ref>{{cite web |url=https://news.yahoo.com/buyback-help-yahoo-stock-soared-under-mayer-165301156--finance.html |title=With buyback help, Yahoo stock has soared under Mayer |last=Campos |first=Rodrigo |date=December 2, 2015 |work=Yahoo News |access-date=December 7, 2015 |archive-url=https://web.archive.org/web/20151206112140/http://news.yahoo.com/buyback-help-yahoo-stock-soared-under-mayer-165301156--finance.html |archive-date=December 6, 2015 |dead-url=no |df=mdy-all }}</ref> It did go up to $36.04 in the mid-afternoon of December 2, 2015, perhaps on news that the board of directors was meeting to decide on the future of Mayer, whether to sell the struggling Internet business,<ref>{{cite web |url=https://www.reuters.com/article/yahoo-divestiture-verizon-idUSKBN0TQ2GU20151207#gV1SBexKJDkOShpR.97 |title=Verizon could explore Yahoo's Internet business, CFO says |last1=Goliya |first1=Kshitiz |last2=Nayak |first2=Malathi |date=December 7, 2015 |agency=Reuters |access-date=December 7, 2015 |archive-url=https://web.archive.org/web/20151209074431/http://www.reuters.com/article/yahoo-divestiture-verizon-idUSKBN0TQ2GU20151207#gV1SBexKJDkOShpR.97 |archive-date=December 9, 2015 |dead-url=no |df=mdy-all }}</ref> and whether to continue with the spinoff of its stake in China's Alibaba e-commerce site.<ref>
{{cite web |url=http://ca.reuters.com/article/technologyNews/idCAKBN0TN2IC20151205 |title=Yahoo board in final talks on future of company |author=no by-line.--> |date=December 5, 2015 |agency=Reuters |access-date=December 7, 2015}}</ref> Not all had gone well during Mayer's tenure, including the $1.1 billion acquisition of Tumblr that had yet to prove beneficial and the forays into original video content that led to a $42 million write-down. Sydney Finkelstein, a professor at Dartmouth College's Tuck School of Business, told ''{{wipe|The Washington Post}}'' that sometimes, "the single best thing you can do ... is sell the company."<ref>{{cite web|url=http://www.chicagotribune.com/business/ct-marissa-mayer-yahoo-20151207-story.html|title=Scrutiny on Yahoo's Marissa Mayer grows more intense|last=McGregor|first=Jenna|date=December 7, 2015|work=Chicago Tribune|access-date=December 7, 2015|archive-url=https://web.archive.org/web/20151208162739/http://www.chicagotribune.com/business/ct-marissa-mayer-yahoo-20151207-story.html|archive-date=December 8, 2015|dead-url=no|df=mdy-all}}</ref> The closing price of Yahoo! Inc. on December 7, 2015 was $34.68.<ref name=":1">{{cite web |url=https://finance.yahoo.com/q;_ylc=X1MDMjE0MjQ3ODk0OARfcgMyBGZyA3VoM19maW5hbmNlX3dlYgRmcjIDc2EtZ3AEZ3ByaWQDBG5fZ3BzAzEwBG9yaWdpbgNmaW5hbmNlLnlhaG9vLmNvbQRwb3MDMQRwcXN0cgMEcXVlcnkDWUhPTywEc2FjAzEEc2FvAzE-?p=http%3A%2F%2Ffinance.yahoo.com%2Fq%3Fs%3DYHOO%26ql%3D0&fr=uh3_finance_web&uhb=uh3_finance_vert&s=YHOO |title=YHOO Yahoo! Inc. NasdaqGS |date=December 7, 2015 |website=Yahoo Finance |publisher=Yahoo! ABC News Network |access-date=December 7, 2015}}</ref>

''{{wipe|The Wall Street Journal}}''{{'}}s Douglas MacMillan reported on February 2, 2016 that Yahoo's CEO Marissa Mayer was expected to cut 15% of its workforce.<ref name="aoly">{{cite news |last=Spangler |first=Todd |date=February 2, 2016 |title=Yahoo to axe up to 15% of workforce: Report |url=http://www.aol.com/article/2016/02/01/yahoo-to-axe-up-to-15-of-workforce-report/21306093/ |newspaper=Variety (via Yahoo.com) |access-date=February 2, 2016 |archive-url=https://web.archive.org/web/20160203190739/http://www.aol.com/article/2016/02/01/yahoo-to-axe-up-to-15-of-workforce-report/21306093/ |archive-date=February 3, 2016 |dead-url=no |df=mdy-all }}</ref><ref name="wsj15">{{cite news |last=MacMillan |first=Douglas |date=February 2, 2016 |url=https://www.wsj.com/articles/yahoos-mayer-to-unveil-cost-cutting-plan-1454342065 |title=Yahoo's Marissa Mayer to Unveil Cost-Cutting Plan |newspaper=The Wall street Journal |location=New York |subscription=yes |access-date=February 2, 2016 |archive-url=https://web.archive.org/web/20160201220636/http://www.wsj.com/articles/yahoos-mayer-to-unveil-cost-cutting-plan-1454342065 |archive-date=February 1, 2016 |dead-url=no |df=mdy-all }}</ref>

On July 25, 2016, [[Company:Verizon Communications|Verizon Communications]] announced that it had agreed to purchase Yahoo's core Internet business for $4.83 billion.<ref name="Yahoo!-Inc-Jul-2016-8-K">{{cite web |url=http://edgar.secdatabase.com/288/119312516656036/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 25, 2016 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501224427/http://edgar.secdatabase.com/288/119312516656036/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref>{{Cite news|url=https://www.nytimes.com/2016/07/25/business/yahoo-sale.html|title=Yahoo’s Sale to Verizon Ends an Era for a Web Pioneer|last1=Goel|first1=Vindu|date=July 24, 2016|last2=Merced|first2=Michael J. De La|newspaper=The New York Times|issn=0362-4331|access-date=July 25, 2016|archive-url=https://web.archive.org/web/20160727152338/http://www.nytimes.com/2016/07/25/business/yahoo-sale.html|archive-date=July 27, 2016|dead-url=no|df=mdy-all}}</ref><ref>{{cite news|url=http://www.latimes.com/business/technology/la-fi-verizon-buys-yahoo-20160725-snap-story.html|title=Verizon buys Yahoo for $4.8 billion, and it's giving Yahoo's brand another chance|last1=Lien|first1=Tracey|date=July 25, 2016|access-date=July 25, 2016|archive-url=https://web.archive.org/web/20160725150235/http://www.latimes.com/business/technology/la-fi-verizon-buys-yahoo-20160725-snap-story.html|archive-date=July 25, 2016|dead-url=no|df=mdy-all}}</ref><ref>{{cite web|url=http://qz.com/741056/the-stunning-collapse-of-yahoos-valuation/|title=The stunning collapse of Yahoo's valuation|first=Alison|last=Griswold|publisher=|access-date=August 6, 2016|archive-url=https://web.archive.org/web/20160730012712/http://qz.com/741056/the-stunning-collapse-of-yahoos-valuation/|archive-date=July 30, 2016|dead-url=no|df=mdy-all}}</ref> Following the conclusion of the purchase, these assets merged with AOL to form a new entity known as Oath Inc. on June 13, 2017<ref name="Yahoo!-Inc-Jul-2017-8-K">{{cite web |url=http://edgar.secdatabase.com/2724/119312517237279/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 27, 2017 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501224554/http://edgar.secdatabase.com/2724/119312517237279/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>; Yahoo, AOL, and Huffington Post will continue to operate under their own names, under the Oath Inc. umbrella.<ref name="verge-oath">{{cite web|title=Verizon Announces New Name Brand for AOL and Yahoo: Oath|url=https://www.nytimes.com/2017/04/03/technology/verizon-oath-yahoo-aol.html|website=The New York Times|access-date=April 4, 2017|archive-url=https://web.archive.org/web/20170404002605/https://www.nytimes.com/2017/04/03/technology/verizon-oath-yahoo-aol.html|archive-date=April 4, 2017|dead-url=no|df=mdy-all}}</ref> The deal excludes Yahoo's 15% stake in [[Company:Alibaba Group|Alibaba Group]] and 35.5% stake in [[Company:Yahoo! Japan|Yahoo! Japan]]<ref name="Yahoo!-Inc-Aug-2016-DEFA14A">{{cite web |url=http://pdf.secdatabase.com/1967/0001193125-16-666712.pdf |title=Yahoo! Inc, Form DEFA14A, Filing Date Aug 1, 2016 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180501161008/http://pdf.secdatabase.com/1967/0001193125-16-666712.pdf |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref name="Yahoo!-Inc-Jul-2016-2-8-K">{{cite web |url=http://edgar.secdatabase.com/2313/89882216000404/filing-main.htm |title=Verizon, Form 8-K, Current Report, Filing Date Jul 25, 2016 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180501224457/http://edgar.secdatabase.com/2313/89882216000404/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>; following the completion of the acquisition, these assets will be retained under the name Altaba, with a new executive team.<ref name="Yahoo-Jun-2017-8-K">{{cite web |url=http://edgar.secdatabase.com/2390/119312517206955/filing-main.htm |title=Yahoo Inc, Form 8-K, Current Report, Filing Date Jun 19, 2017 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180501224948/http://edgar.secdatabase.com/2390/119312517206955/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref name="Altaba-Jun-2017-2-8-K">{{cite web |url=http://edgar.secdatabase.com/1875/119312517209439/filing-main.htm |title=Altaba, Form 8-K, Current Report, Filing Date Jun 21, 2017 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180501161310/http://edgar.secdatabase.com/1875/119312517209439/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web|url=http://www.businessinsider.com/yahoo-rename-altaba-2017-1|last=Weinberger|first=Matt|title=After the $4.8 billion Verizon deal, the husk of Yahoo will rename itself 'Altaba'|work=Business Insider|date=January 9, 2017|access-date=January 9, 2017|archive-url=https://web.archive.org/web/20170110090719/http://www.businessinsider.com/yahoo-rename-altaba-2017-1|archive-date=January 10, 2017|dead-url=no|df=mdy-all}}</ref>

On September 22, 2016, Yahoo disclosed a data breach that occurred in late 2014, in which information associated with at least 500 million user accounts,<ref name="Yahoo!-Inc-Sep-2016-8-K">{{cite web |url=http://edgar.secdatabase.com/1328/119312516717056/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Sep 22, 2016 |publisher=secdatabase.com |accessdate=Apr 28, 2018 |archive-url=https://web.archive.org/web/20180429092735/http://edgar.secdatabase.com/1328/119312516717056/filing-main.htm |archive-date=April 29, 2018 |dead-url=no |df=mdy-all }}</ref><ref name="Yahoo Says Hackers Stole Data on 500 Million Users in 2014">{{cite web|url=https://www.nytimes.com/2016/09/23/technology/yahoo-hackers.html|title=Yahoo Says Hackers Stole Data on 500 Million Users in 2014|work=New York Times|date=September 22, 2016|access-date=September 22, 2016|archive-url=https://web.archive.org/web/20160922192732/http://www.nytimes.com/2016/09/23/technology/yahoo-hackers.html|archive-date=September 22, 2016|dead-url=no|df=mdy-all}}</ref> one of the largest breaches reported to date.<ref>{{cite web|url=https://www.bbc.co.uk/news/world-us-canada-37447016|title=Yahoo 'state' hackers stole data from 500 million users|work=BBC News|date=September 23, 2016|access-date=September 23, 2016|archive-url=https://web.archive.org/web/20160923002317/http://www.bbc.co.uk/news/world-us-canada-37447016|archive-date=September 23, 2016|dead-url=no|df=mdy-all}}</ref> The United States have indicted four men, including two employees of Russia's Federal Security Service (FSB), for their involvement in the hack.<ref>{{cite web | title = Russian Agents Were Behind Yahoo Breach, U.S. Says | url = https://www.nytimes.com/2017/03/15/technology/yahoo-hack-indictment.html?_r=0 | first = Vindu | last = Goel | date = March 15, 2017 | access-date = March 15, 2017 | work = {{wipe|The New York Times}} | archive-url = https://web.archive.org/web/20170316013628/https://www.nytimes.com/2017/03/15/technology/yahoo-hack-indictment.html?_r=0 | archive-date = March 16, 2017 | dead-url = no | df = mdy-all }}</ref><ref name="bloomberg-yahoorussia">{{cite web|title=Here's How Russian Agents Hacked 500 Million Yahoo Users|url=https://www.bloomberg.com/news/articles/2017-03-16/here-s-how-russian-agents-hacked-500-million-yahoo-users|website=Bloomberg|access-date=March 16, 2017|archive-url=https://web.archive.org/web/20170316031926/https://www.bloomberg.com/news/articles/2017-03-16/here-s-how-russian-agents-hacked-500-million-yahoo-users|archive-date=March 16, 2017|dead-url=no|df=mdy-all}}</ref> On December 14, 2016, the company revealed that another separate data breach had occurred in 2014, with hackers obtaining sensitive account information, including security questions, to at least one billion accounts.<ref>{{cite web|url=https://www.nytimes.com/2016/12/14/technology/yahoo-hack.html|title=Yahoo Says 1 Billion User Accounts Were Hacked|last=Goel|first=Vindu|date=December 14, 2016|access-date=December 14, 2016|work={{wipe|The New York Times}}|archive-url=https://web.archive.org/web/20161214224401/http://www.nytimes.com/2016/12/14/technology/yahoo-hack.html|archive-date=December 14, 2016|dead-url=no|df=mdy-all}}</ref> The company stated that hackers had utilized stolen internal software to forge [[HTTP cookie]]s.<ref name="ars-forgedcookies">{{cite web|title=Yahoo reveals more breachiness to users victimized by forged cookies [Updated]|url=https://arstechnica.com/information-technology/2017/02/yahoo-reveals-more-breachiness-to-users-victimized-by-forged-cookies/|last=Gallagher|first=Sean|work=Ars Technica|date=February 15, 2017|access-date=February 21, 2017|archive-url=https://web.archive.org/web/20170221162334/https://arstechnica.com/information-technology/2017/02/yahoo-reveals-more-breachiness-to-users-victimized-by-forged-cookies/|archive-date=February 21, 2017|dead-url=no|df=mdy-all}}</ref>

In response to these breaches, ''{{wipe|Bloomberg News}}'' reported that Verizon was attempting to re-negotiate the deal to reduce the purchase price by $250 million,<ref name="bloomberg-lower">{{cite web|title=Verizon Said to Near Yahoo Deal at Lower Price After Hacks|url=https://www.bloomberg.com/news/articles/2017-02-15/verizon-reduces-yahoo-deal-price-by-250-million-in-revised-deal|last1=Moritz|first1=Scott|last2=Sherman|first2=Alex|last3=Womack|first3=Brian|work=Bloomberg News|date=February 15, 2017|access-date=February 21, 2017|archive-url=https://web.archive.org/web/20170222111031/https://www.bloomberg.com/news/articles/2017-02-15/verizon-reduces-yahoo-deal-price-by-250-million-in-revised-deal|archive-date=February 22, 2017|dead-url=no|df=mdy-all}}</ref> causing a 2% increase in Yahoo stock prices.<ref name="usatoday-verizonshaved"/> On February 21, 2017, Verizon agreed to lower its purchase price for Yahoo! by $350 million, and share liabilities regarding the investigation into the data breaches.<ref name="usatoday-verizonshaved">{{cite web|title=Verizon shaves $350 million from Yahoo price|url=https://www.usatoday.com/story/tech/news/2017/02/21/verizon-shaves-350-million-yahoo-price/98188452/|last=Snider|first=Mike|work=USA Today|date=February 21, 2017|access-date=February 21, 2017|archive-url=https://web.archive.org/web/20170222053414/http://www.usatoday.com/story/tech/news/2017/02/21/verizon-shaves-350-million-yahoo-price/98188452/|archive-date=February 22, 2017|dead-url=no|df=mdy-all}}</ref>

On June 8, 2017, Yahoo shareholders approved the company's sale of some of its Internet assets to Verizon for $4.48 billion<ref name="Altaba-Jun-2017-8-K">{{cite web |url=http://edgar.secdatabase.com/1614/119312517200181/filing-main.htm |title=Altaba, Form 8-K, Current Report, Filing Date Jun 9, 2017 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180501161405/http://edgar.secdatabase.com/1614/119312517200181/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>. The deal officially closed on June 13, 2017.<ref>{{cite web|url=http://www.businessinsider.com/yahoo-verizon-sale-approved-2017-6|title=It's official: Yahoo shareholders approve the $4.48 billion sale to Verizon|last=Weinberger|first=Matt|work=Business Insider|date=June 8, 2017|access-date=June 8, 2017|archive-url=https://web.archive.org/web/20170608185019/http://www.businessinsider.com/yahoo-verizon-sale-approved-2017-6|archive-date=June 8, 2017|dead-url=no|df=mdy-all}}</ref><ref>{{cite web|url=http://menafn.com/1095546088/Yahoo-Verizon-deal-set-to-close-June-13/|title=Yahoo-Verizon deal set to close June 13|work=MenaFN.com|date=June 8, 2017|access-date=June 8, 2017|archive-url=https://web.archive.org/web/20180106073143/http://menafn.com/1095546088/Yahoo-Verizon-deal-set-to-close-June-13|archive-date=January 6, 2018|dead-url=no|df=mdy-all}}</ref><ref>{{cite web|url=https://variety.com/2017/digital/news/yahoo-verizon-shareholders-approve-deal-close-june-13-1202458478/|title=Yahoo Shareholders Approve Verizon Deal, Set to Close June 13|last=Spangler|first=Todd|work=Variety|date=June 8, 2017|access-date=June 8, 2017|archive-url=https://web.archive.org/web/20170618051411/http://variety.com/2017/digital/news/yahoo-verizon-shareholders-approve-deal-close-june-13-1202458478/|archive-date=June 18, 2017|dead-url=no|df=mdy-all}}</ref><ref name=":0">{{cite web|url=https://www.cnbc.com/2017/06/13/verizon-completes-yahoo-acquisition-marissa-mayer-resigns.html|title=Verizon completes acquisition of Yahoo as Marissa Mayer resigns|last=Kharpal|first=Arjun|work=CNBC|date=June 13, 2017|access-date=June 13, 2017|archive-url=https://web.archive.org/web/20170613125332/http://www.cnbc.com/2017/06/13/verizon-completes-yahoo-acquisition-marissa-mayer-resigns.html|archive-date=June 13, 2017|dead-url=no|df=mdy-all}}</ref>

In a press release from October 3, 2017, Oath Inc., a subsidiary of Verizon, stated that all Yahoo user accounts, some 3 billion,<ref>{{Cite web |url=https://www.wsj.com/articles/yahoo-triples-estimate-of-breached-accounts-to-3-billion-1507062804 |title={title} |access-date=October 3, 2017 |archive-url=https://web.archive.org/web/20171003233914/https://www.wsj.com/articles/yahoo-triples-estimate-of-breached-accounts-to-3-billion-1507062804 |archive-date=October 3, 2017 |dead-url=no |df=mdy-all }}{{subscription required}}</ref> were affected by the August 2013 theft.<ref name="Oath,-Inc-Oct-2017-8-K">{{cite web |url=http://edgar.secdatabase.com/2963/73271217000003/filing-main.htm |title=Oath, Inc, Form 8-K, Current Report, Filing Date Oct 3, 2017 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180501161312/http://edgar.secdatabase.com/2963/73271217000003/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web|url=https://www.oath.com/press/yahoo-provides-notice-to-additional-users-affected-by-previously/|title=Yahoo provides notice to additional users affected by previously disclosed 2013 data theft|publisher=|access-date=October 3, 2017|archive-url=https://web.archive.org/web/20171003223059/https://www.oath.com/press/yahoo-provides-notice-to-additional-users-affected-by-previously/|archive-date=October 3, 2017|dead-url=no|df=mdy-all}}</ref><ref>{{cite web|url=https://www.reuters.com/article/us-equifax-cyber-house/former-equifax-chief-will-face-questions-from-u-s-congress-over-hack-idUSKCN1C80AO|title=Former Equifax chief apologizes to Congress over hack|date=October 3, 2017|publisher=|via=Reuters|access-date=November 11, 2017|archive-url=https://web.archive.org/web/20171110085311/http://www.reuters.com/article/us-equifax-cyber-house/former-equifax-chief-will-face-questions-from-u-s-congress-over-hack-idUSKCN1C80AO|archive-date=November 10, 2017|dead-url=no|df=mdy-all}}</ref><ref>{{cite web|url=https://www.bloomberg.com/news/articles/2017-10-03/yahoo-says-all-3-billion-users-probably-affected-by-2013-breach|title=Yahoo Triples Likely Scope of 2013 Hack to 3 Billion Users|date=October 3, 2017|publisher=|via=www.bloomberg.com|access-date=October 3, 2017|archive-url=https://web.archive.org/web/20171003223144/https://www.bloomberg.com/news/articles/2017-10-03/yahoo-says-all-3-billion-users-probably-affected-by-2013-breach|archive-date=October 3, 2017|dead-url=no|df=mdy-all}}</ref>

==Altaba, Inc.==

On June 16, 2017, parts of the original Yahoo Inc, which were not purchased by Verizon Communications, were renamed '''Altaba Inc'''. On the United States Securities and Exchange Commission's website, they listed the new company as a "non-diversified, [[Finance:Closed-end fund|closed-end management investment company]]."<ref>{{cite web|url=https://www.sec.gov/Archives/edgar/data/1011006/000119312517205499/d372379d8k.htm|title=8-K|date=June 16, 2017|access-date=June 17, 2017|website=sec.gov|archive-url=https://web.archive.org/web/20170720002134/https://www.sec.gov/Archives/edgar/data/1011006/000119312517205499/d372379d8k.htm|archive-date=July 20, 2017|dead-url=no|df=mdy-all}}</ref>

The former Yahoo Inc. ticker symbol, YHOO, was retired in favor of AABA.<ref name="Yahoo!-Inc-May-2017-SC-TO-I"/><ref name="Yahoo!-Inc-Jun-2017-N-2">{{cite web |url=http://edgar.secdatabase.com/1565/119312517206130/filing-main.htm |title=Yahoo! Inc, Form N-2, Filing Date Jun 16, 2017 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501161043/http://edgar.secdatabase.com/1565/119312517206130/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref> This took place on Monday, June 19, 2017.<ref>Nasdaq. "[http://www.nasdaq.com/article/yahoo-name-changed-to-altaba-inc-20170619-00495 Yahoo! Name Changed To 'Altaba Inc.'] {{Webarchive|url=https://web.archive.org/web/20170818220117/http://www.nasdaq.com/article/yahoo-name-changed-to-altaba-inc-20170619-00495 |date=August 18, 2017 }}." June 19, 2017. Retrieved August 18, 2017.</ref>

==Products and services==

Yahoo operated a portal that provides the latest news, entertainment, and sports information. The portal also gave users access to other Yahoo services like [[Software:Yahoo! Search|Yahoo! Search]], Yahoo Mail, Yahoo Maps, Yahoo Finance, Yahoo Groups and Yahoo Messenger.

===Communication===
Yahoo provided Internet communication services such as Yahoo Messenger and Yahoo Mail. As of May 2007, its e-mail service would offer unlimited storage.<ref>{{cite web |title= Yahoo! Mail goes to infinity and beyond |url= http://ycorpblog.com/2007/03/27/yahoo-mail-goes-to-infinity-and-beyond/ |work= Yodel Anecdotal |publisher= Yahoo! Inc |access-date= July 22, 2012 |author= Kremer, John |date= March 27, 2007 |archive-url= https://web.archive.org/web/20120722164620/http://ycorpblog.com/2007/03/27/yahoo-mail-goes-to-infinity-and-beyond/ |archive-date= July 22, 2012 |dead-url= no |df= mdy-all }}</ref>{{update-inline|date=October 2018}}

Yahoo provided social networking services and user-generated content, including products such as My Web, Yahoo Personals, Yahoo 360°, [[Social:Delicious (website)|Delicious]], [[Social:Flickr|Flickr]], and Yahoo Buzz. Yahoo closed Yahoo Buzz, MyBlogLog, and numerous other products on April 21, 2011.<ref>{{cite web |last=McCarthy |first=Caroline |url=http://news.cnet.com/8301-13577_3-20025920-36.html |title=Yahoo! slashing products like Delicious, MyBlogLog &#124; The Social – CNET News |publisher=News.cnet.com |date=December 16, 2010 |access-date=May 31, 2011 |archive-url=https://web.archive.org/web/20110929193510/http://news.cnet.com/8301-13577_3-20025920-36.html |archive-date=September 29, 2011 |dead-url=no |df=mdy-all }}</ref>

Yahoo Photos was closed on September 20, 2007, in favor of Flickr. On October 16, 2007, Yahoo announced that it would discontinue Yahoo 360°, including [[Software bug|bug]] repairs; the company explained that in 2008 it would instead establish a "universal profile" similar to the Yahoo Mash experimental system.<ref>{{cite web|title=Yahoo Decided to Close Yahoo360 |url= http://www.socialmirchi.com/2010/08/yahoo-decided-to-close-yahoo360/ |archiveurl= https://web.archive.org/web/20110704181707/http://www.socialmirchi.com/2010/08/yahoo-decided-to-close-yahoo360/ |archivedate= July 4, 2011 |work=SocialMirchi |access-date=July 26, 2012|author=Social Guru |date=August 20, 2010}}</ref>

===Content===
Yahoo partners with numerous content providers in products such as [[Software:Yahoo Sports|Yahoo Sports]], Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo! Answers and Yahoo Games to provide news and related content. Yahoo provides a personalization service, My Yahoo, which enables users to combine their favorite Yahoo features, content feeds and information onto a single page.

On March 31, 2008, Yahoo launched Shine, a site tailored for women seeking online information and advice between the ages of 25 and 54.<ref>{{cite news |title=New Yahoo site to 'Shine' on women |url=http://www.msnbc.msn.com/id/23879739/ |access-date=July 22, 2012 |work=MSNBC |date=March 31, 2008 |author=Jesdanun, Anick |archive-url=https://web.archive.org/web/20120501092025/http://www.msnbc.msn.com/id/23879739 |archive-date=May 1, 2012 |dead-url=no |df=mdy-all }}</ref>
[[File:Yahoo Portals in the World.JPG|thumb|upright=1.35|Map showing localized versions of Yahoo! web portals, as of 2008]]

===Co-branded Internet services===
{{Details|AT&T Internet Services#Conversion to AT&T Internet Services}}

Yahoo developed partnerships with broadband providers such as AT&T Inc. (via Prodigy, BellSouth & SBC),<ref>{{cite press release |date=November 14, 2001 |editor1-last=Maus |editor1-first=Helena |editor2-last=Noble |editor2-first=Bill |editor3-last=Izbrand |editor3-first=Joe |editor4-last=Ramsey |editor4-first=Shawn |displayeditors=3 |title=SBC, Yahoo! Announce Landmark Strategic Alliance To Introduce Co-Branded, Customized High-Speed DSL Internet Service |url=https://investor.yahoo.net/releasedetail.cfm?releaseid=173808 |deadurl=yes |type=Press release |publisher=Yahoo! |agency=Investor Relations |archiveurl=https://web.archive.org/web/20150910182219/https://investor.yahoo.net/releasedetail.cfm?ReleaseID=173808 |archivedate=September 10, 2015 |access-date=September 11, 2015 |quote= |ref= |df=mdy-all }}</ref><ref>{{cite news |last1=EGAN |first1=JOHN |last2=THOMAS |first2=MIKE W. |date=December 30, 2001 |title=Prodigy-SBC marriage alters Internet picture |url=http://www.bizjournals.com/austin/stories/2001/12/31/focus1.html |department=Austin Business Journal |newspaper=Austin Business Journal |publisher={{wipe|American City Business Journals}} |publication-date=December 31, 2001 |access-date=September 11, 2015 |quote= |archive-url=https://web.archive.org/web/20160617053647/http://www.bizjournals.com/austin/stories/2001/12/31/focus1.html |archive-date=June 17, 2016 |dead-url=no |df=mdy-all }}</ref> [[Company:Verizon Communications|Verizon Communications]],<ref>{{cite press release |date=September 3, 2008 |editor1-last=Lee |editor1-first=Cliff |editor2-last=Bergkamp |editor2-first=Brigida |title=Verizon and Yahoo! Extend Strategic Alliance with New Multiyear Co-branded Portal Agreement |url=https://investor.yahoo.net/releasedetail.cfm?releaseid=331909 |deadurl=yes |type=Press release |publisher=Yahoo! |agency=Investor Relations |archiveurl=https://web.archive.org/web/20150912135209/https://investor.yahoo.net/releasedetail.cfm?ReleaseID=331909 |archivedate=September 12, 2015 |access-date=September 11, 2015 |quote= |ref= |df=mdy-all }}</ref><ref>{{cite news |last1=JOHNSON |first1=BARY ALYSSA |date=January 20, 2006 |title=Verizon, Yahoo Launch Co-Branded FiOS |url=https://www.pcmag.com/article2/0,2817,1913378,00.asp |department=News & Analysis |newspaper=PC Magazine |publisher=Ziff Davis |publication-date= |agency=PCMag Digital Group |access-date=September 11, 2015 |quote= |ref= |archive-url=https://web.archive.org/web/20150923090710/http://www.pcmag.com/article2/0,2817,1913378,00.asp |archive-date=September 23, 2015 |dead-url=no |df=mdy-all }}</ref> [[Company:Rogers Communications|Rogers Communications]],<ref>{{cite news |last1=BLACKWELL |first1=RICHARD |date=July 14, 2004 |title=Rogers, Yahoo team up for new high-speed Internet package |url=http://www.globeinvestor.com/servlet/ArticleNews/story/GAM/20040714/RROGER14 |department= |newspaper=The Globe and Mail Newspaper |publisher=Bell Globemedia Publishing Inc. |publication-date= |access-date=September 11, 2015 |quote=Will compete with Bell-Microsoft similar offering |ref= |archive-url=https://web.archive.org/web/20150923095626/http://www.globeinvestor.com/servlet/ArticleNews/story/GAM/20040714/RROGER14 |archive-date=September 23, 2015 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web |url=http://www.lexpert.ca/article/rogers-cable-and-yahoo-co-brand-services-to-customers/?p=%7C199&sitecode=DIR |title=Rogers Cable and Yahoo! Co-brand Services to Customers |author=Staff writer |date=January 26, 2004 |department=LEXPERT |website=LEXPERT.CA |publisher=THOMSON REUTERS CANADA LIMITED |access-date=September 11, 2015 |quote= |ref= |archive-url=https://web.archive.org/web/20150923090925/http://www.lexpert.ca/article/rogers-cable-and-yahoo-co-brand-services-to-customers/?p=%7C199&sitecode=DIR |archive-date=September 23, 2015 |dead-url=no |df=mdy-all }}</ref> and British Telecom, offering a range of free and premium Yahoo content and services to subscribers.

===Mobile services===
Yahoo Mobile offers services for email, instant messaging, and mobile blogging, as well as information services, searches and alerts. Services for the camera phone include entertainment and ring tones.

Yahoo introduced its Internet search system, called OneSearch, for mobile phones on March 20, 2007. The results include news headlines, images from Flickr, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, OneSearch lists local theaters that at the moment are playing the movie, along with user ratings and news headlines regarding the movie. A zip code or city name is required for OneSearch to start delivering local search results.

The results of a Web search are listed on a single page and are prioritized into categories.<ref>{{cite web |title=Yahoo Gets Ahead of Google in the Mobile Search Market |url=http://www.usb4ever.com/yahoo-gets-ahead-of-google-p.html |archiveurl=https://web.archive.org/web/20071224203041/http://www.usb4ever.com/yahoo-gets-ahead-of-google-p.html |archivedate=December 24, 2007 |date=February 21, 2008}}</ref>

As of 2012, Yahoo used Novarra's mobile content transcoding service for OneSearch.<ref>{{cite news |title=Novarra to transcode for Yahoo!'s oneSearch |url=http://www.rcrwireless.com/article/20070724/sub/novarra-to-transcode-for-yahoos-onesearch/ |work=RCR Wireless US |access-date=July 22, 2012 |author=Gibbs, Colin |date=July 24, 2007 |archive-url=https://web.archive.org/web/20121221084553/http://www.rcrwireless.com/article/20070724/sub/novarra-to-transcode-for-yahoos-onesearch/ |archive-date=December 21, 2012 |dead-url=no |df=mdy-all }}</ref>

On October 8, 2010, Yahoo announced plans to bring video chat to mobile phones via Yahoo Messenger.<ref>{{cite news |url=http://blogs.reuters.com/mediafile/2010/10/07/new-yahoo-app-to-challenge-apple-facetime-on-iphone/ |access-date=December 8, 2010 |publisher=Reuters |title=New Yahoo app to challenge Apple FaceTime on iPhone |date=October 7, 2010 |archive-url=https://web.archive.org/web/20110711202019/http://blogs.reuters.com/mediafile/2010/10/07/new-yahoo-app-to-challenge-apple-facetime-on-iphone |archive-date=July 11, 2011 |dead-url=no |df=mdy-all }}</ref>

===Commerce===
Yahoo offers shopping services such as Yahoo! Shopping, Yahoo Autos, Yahoo Real Estate and Yahoo Travel, which enables users to gather relevant information and make commercial transactions and purchases online. Yahoo Auctions were discontinued in 2007 except for Asia.<ref>{{cite news |title=Yahoo to close North American auction site |url=http://www.msnbc.msn.com/id/18578841/ |work=NBC News |access-date=July 22, 2012 |agency=Associated Press |date=May 9, 2007 |archive-url=https://web.archive.org/web/20121124224308/http://www.msnbc.msn.com/id/18578841/ |archive-date=November 24, 2012 |dead-url=no |df=mdy-all }}</ref> Yahoo Shopping is a price comparison service which uses the Kelkoo price comparison service it acquired in April 2004.<ref>{{cite web |url=http://www.ecommerceoptimization.com/articles/interview-jasper-malcolmson-talks-about-yahoo-shopping/ |title=The Leading E Commerce Optimization Site on the Net |publisher=ECommerceOptimization.com |date= |access-date=July 3, 2013 |archive-url=https://web.archive.org/web/20120423222334/http://www.ecommerceoptimization.com/articles/interview-jasper-malcolmson-talks-about-yahoo-shopping/ |archive-date=April 23, 2012 |dead-url=no |df=mdy-all }}</ref>

===Small business===

Yahoo provides business services such as [[DomainKeys]], Yahoo Merchant Solutions, Yahoo Business Email and Yahoo Store to small business owners and professionals allowing them to build their own online stores using Yahoo's tools.{{citation needed|date=September 2011}}

===Advertising===
Yahoo Search Marketing provides services such as Sponsored Search, Local Advertising and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo network<ref name="Yahoo!-Inc-Feb-2010-10-K">{{cite web |url=http://edgar.secdatabase.com/196/119312510043149/filing-main.htm |title=Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 26, 2010 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501160814/http://edgar.secdatabase.com/196/119312510043149/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>.

Following the closure of a "beta" version on April 30, 2010, the Yahoo Publisher Network was relaunched as an advertising tool that allows online publishers to monetize their websites through the use of site-relevant advertisements.<ref>{{cite web |title=Yahoo! Publisher Network |url=http://advertisingcentral.yahoo.com/publisher/index |publisher=Yahoo! Inc |access-date=July 7, 2012 |year=2010 |deadurl=yes |archiveurl=https://archive.is/20130210022401/http://advertisingcentral.yahoo.com/publisher/index |archivedate=February 10, 2013 |df=mdy-all }}</ref>

Yahoo launched its new Internet advertisement sales system in the fourth quarter of 2006, called Panama<ref name="Yahoo!-Inc-Feb-2007-10-K">{{cite web |url=http://edgar.secdatabase.com/612/89161807000108/filing-main.htm |title=Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 23, 2007 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501224711/http://edgar.secdatabase.com/612/89161807000108/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>. It allows advertisers to bid for search terms to trigger their ads on search results pages. The system considers bids, ad quality, clickthrough rates and other factors in ranking ads. Through Panama, Yahoo aims to provide more relevant search results to users, a better overall experience, and to increase monetization.<ref>{{cite news |title= New Panama Ranking System For Yahoo Ads Launches Today |url= http://searchengineland.com/070205-090623.php |work= Search Engine Land |publisher= Third Door Media, Inc |access-date= July 22, 2012 |author= Elesseily, Mona |date= February 5, 2007 |archive-url= https://web.archive.org/web/20080913011255/http://searchengineland.com/070205-090623.php |archive-date= September 13, 2008 |dead-url= no |df= mdy-all }}</ref>

On April 7, 2008, Yahoo announced APT from Yahoo, which was originally called AMP from Yahoo,<ref>{{cite news |title=Yahoo gives APT an upgrade |url=http://www.bizreport.com/2008/09/yahoo_gives_apt_an_upgrade.html |work=BizReport |access-date=July 26, 2012 |author=Leggatt, Helen |date=September 25, 2008 |archive-url=https://web.archive.org/web/20120519133805/http://www.bizreport.com/2008/09/yahoo_gives_apt_an_upgrade.html |archive-date=May 19, 2012 |dead-url=no |df=mdy-all }}</ref> an online advertising management platform.<ref>{{cite press release |title=Yahoo! Previews Powerful New Online Advertising Management Platform |url=http://yhoo.client.shareholder.com/releasedetail.cfm?releaseid=303352 |publisher=Yahoo! |access-date=July 22, 2012 |date=April 7, 2008 |deadurl=yes |archiveurl=https://web.archive.org/web/20120725064714/http://yhoo.client.shareholder.com/releasedetail.cfm?ReleaseID=303352 |archivedate=July 25, 2012 |df=mdy-all }}</ref> The platform simplifies advertising sales by unifying buyer and seller markets.<ref name="Yahoo!-Inc-Feb-2009-10-K">{{cite web |url=http://edgar.secdatabase.com/2884/119312509041172/filing-main.htm |title=Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 27, 2009 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501161010/http://edgar.secdatabase.com/2884/119312509041172/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref> The service was launched in September 2008.<ref>{{cite news |title=Yahoo Announces New Digital Ad Platform |url=https://www.wired.com/business/2008/09/yahoo-announces/ |work=Wired |access-date=July 22, 2012 |author=Keane, Meghan |date=September 24, 2008 |archive-url=https://web.archive.org/web/20121009041309/http://www.wired.com/business/2008/09/yahoo-announces/ |archive-date=October 9, 2012 |dead-url=no |df=mdy-all }}</ref>

In July 2009, Yahoo agrees to use Microsoft as exclusive technology provider for its search services, and Microsoft will provide contextual advertising to Yahoo! on a non-exclusive basis. Yahoo! will be the exclusive worldwide relationship sales force for Yahoo!’s and Microsoft’s premium search advertisers.<ref name="Yahoo!-Inc-Jul-2009-8-K">{{cite web |url=http://pdf.secdatabase.com/2315/0001193125-09-157564.pdf |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 29, 2009 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501224630/http://pdf.secdatabase.com/2315/0001193125-09-157564.pdf |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref name="Yahoo!-Inc-Aug-2009-8-K">{{cite web |url=http://edgar.secdatabase.com/2662/119312509163909/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Aug 4, 2009 |publisher=secdatabase.com |accessdate=Apr 30, 2018 |archive-url=https://web.archive.org/web/20180501160847/http://edgar.secdatabase.com/2662/119312509163909/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref> In September 2011, Yahoo formed an ad selling strategic partnership with 2 of its top competitors, AOL and Microsoft.<ref>{{cite news |title=All for One! Yahoo, AOL, Microsoft Band Together for Ad Plan |url=http://allthingsd.com/20110914/all-for-one-yahoo-aol-microsoft-band-together-for-ad-plan/ |work=All Things D |access-date=July 7, 2012 |author=Kafka, Peter |date=September 14, 2011 |archive-url=https://web.archive.org/web/20110923112106/http://allthingsd.com/20110914/all-for-one-yahoo-aol-microsoft-band-together-for-ad-plan/ |archive-date=September 23, 2011 |dead-url=no |df=mdy-all }}</ref> But by 2013 this was found to be underperforming in market share and revenue, as Microsoft simply skimmed off four percent of the search market from Yahoo, without growing their combined share.<ref>{{cite news |url= http://www.mercurynews.com/business/ci_22580271/yahoos-mayer-says-microsoft-search-deal-underperforms |title= Yahoo's Mayer says Microsoft search deal underperforms |author= Oreskovic, Alexei |date= February 13, 2013 |work= San Jose Mercury News |agency= Reuters |access-date= February 13, 2013 |archive-url= https://web.archive.org/web/20130514104445/http://www.mercurynews.com/business/ci_22580271/yahoos-mayer-says-microsoft-search-deal-underperforms |archive-date= May 14, 2013 |dead-url= no |df= mdy-all }}</ref>
[[File:DUBLIN PRIDE 2015 ( YAHOO! WERE THERE - WERE YOU?)-106289 (19257385102).jpg|thumb|upright=0.9|The 2015 [[Place:Dublin|Dublin]] LGBTQ Pride Festival, sponsored by Yahoo]]
[[File:Yahoo Keyboard.jpg|thumb|upright=0.9|A Yahoo!-branded PC keyboard]]

===Yahoo Next===

Yahoo Next was an incubation ground for future Yahoo technologies currently undergoing testing. It contained [[Internet forum|forums]] for Yahoo users to give feedback to assist in the development of these future Yahoo technologies.<ref>{{cite web |title=Labs Home |url=http://labs.yahoo.com/ |publisher=Yahoo Inc |access-date=July 7, 2012 |year=2011 |archive-url=https://web.archive.org/web/20120510055039/http://labs.yahoo.com/ |archive-date=May 10, 2012 |dead-url=no |df=mdy-all }}</ref>

===Yahoo BOSS===

Yahoo Search BOSS is a service that allows developers to build search applications based on Yahoo's search technology.<ref>{{cite news |url=https://www.washingtonpost.com/wp-dyn/content/article/2008/08/04/AR2008080400733.html |title=Yahoo Boss Is So Open, It Runs on Google's App Engine |work=The Washington Post |date=August 4, 2008 |access-date=May 31, 2011 |first=Erick |last=Schonfeld |archive-url=https://web.archive.org/web/20121220234239/http://www.washingtonpost.com/wp-dyn/content/article/2008/08/04/AR2008080400733.html |archive-date=December 20, 2012 |dead-url=no |df=mdy-all }}</ref> Early Partners in the program include Hakia, Me.dium, Delver, Daylife and [[Company:Yebol|Yebol]].<ref>{{cite news |title= Yahoo! Expands Its Open Strategy With BOSS |url= http://newsbreaks.infotoday.com/nbReader.asp?ArticleId=49963 |work= Information Today |access-date= July 26, 2012 |author= Hane, Paula J. |date= July 17, 2008 |archive-url= https://web.archive.org/web/20120415095405/http://newsbreaks.infotoday.com/nbReader.asp?ArticleId=49963 |archive-date= April 15, 2012 |dead-url= no |df= mdy-all }}</ref>

In early 2011, the program switched to a paid model using a cost-per-query model from $0.40 to $0.75 CPM (cost per 1000 BOSS queries). The price, as Yahoo explained, depends on whether the query is of web, image, news or other information.<ref>{{cite news |newspaper=Reuters |url=http://blogs.reuters.com/mediafile/2010/10/07/new-yahoo-app-to-challenge-apple-facetime-on-iphone/ |title=New Yahoo app to challenge Apple FaceTime on iPhone |date=October 7, 2010 |access-date=October 8, 2010 |archive-url=https://web.archive.org/web/20110711202019/http://blogs.reuters.com/mediafile/2010/10/07/new-yahoo-app-to-challenge-apple-facetime-on-iphone |archive-date=July 11, 2011 |dead-url=no |df=mdy-all }}</ref> It became defunct in 2016 and has been replaced by Yahoo Partner Ads.

===Yahoo Meme===

Yahoo Meme was a beta social service, similar to the popular social networking sites [[Company:Twitter|Twitter]] and [[Company:Jaiku|Jaiku]].

===Y!Connect===
Y!Connect enables individuals to leave comments in online publication boards by using their Yahoo ID, instead of having to register with individual publications. {{wipe|The Wall Street Journal}} reported that Yahoo plans to mimic this strategy used by rival Facebook Inc. to help drive traffic to its site.<ref>{{cite journal |url=https://www.wsj.com/articles/SB10001424052702304250404575558442735374452 |title=Yahoo to Offer Media Links |first=Amir |last=Efrati |date=October 17, 2010 |journal=The Wall Street Journal |access-date=December 8, 2010 |archive-url=https://web.archive.org/web/20150410024913/http://www.wsj.com/articles/SB10001424052702304250404575558442735374452 |archive-date=April 10, 2015 |dead-url=no |df=mdy-all }}{{subscription required}}</ref>

===Yahoo Accessibility===
Yahoo has invested resources to increase and improve access to the Internet for the disabled community through the Yahoo Accessibility Lab.<ref>{{cite web |title=Yahoo! and Accessibility |url=http://abilitymagazine.com/yahoo.html |work=Ability Magazine |access-date=July 30, 2012 |author=Cooper, Chet |author2=Angeles, Liz |date=February–March 2011 |archive-url=https://web.archive.org/web/20121004100545/http://abilitymagazine.com/yahoo.html |archive-date=October 4, 2012 |dead-url=no |df=mdy-all }}</ref>

===Yahoo Axis===

Yahoo Axis is a desktop web browser extension and mobile browser for iOS devices created and developed by Yahoo. The browser made its public debut on May 23, 2012.<ref>{{cite web|title=A browser from Yahoo! makes surprise debut|url=http://www.geekwire.com/2012/web-browser-yahoo-axis-set-debut/|access-date=October 16, 2012|archive-url=https://web.archive.org/web/20121031042834/http://www.geekwire.com/2012/web-browser-yahoo-axis-set-debut/|archive-date=October 31, 2012|dead-url=no|df=mdy-all}}</ref> A copy of the private key used to sign official Yahoo browser extensions for Google Chrome was accidentally leaked in the first public release of the Chrome extension.<ref>{{cite news |title= Yahoo ships private certificate by accident |url= https://www.theregister.co.uk/2012/05/24/yahoo_ships_private_certificate_by_accident/ |date= May 24, 2012 |work= The Register |location= London |access-date= August 10, 2017 |archive-url= https://web.archive.org/web/20170721064234/http://www.theregister.co.uk/2012/05/24/yahoo_ships_private_certificate_by_accident/ |archive-date= July 21, 2017 |dead-url= no |df= mdy-all }}</ref>

===Yahoo SearchMonkey===
Yahoo SearchMonkey (often misspelled Search Monkey) was a Yahoo service which allowed developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites. The service was shut down in October 2010 along with other Yahoo services as part of the Microsoft and Yahoo search deal. The name SearchMonkey is an homage to Greasemonkey. Officially the product name has no space and two capital letters.

Yahoo SearchMonkey was selected as one of the top 10 Semantic Web Products of 2008.<ref>{{cite web |title=Top 10 Semantic Web Products of 2008, ReadWriteWeb award |access-date=March 30, 2009 |url=http://www.readwriteweb.com/archives/top_10_semantic_web_products_2008.php |publisher=ReadWriteWeb |deadurl=yes |archiveurl=https://web.archive.org/web/20090329043631/http://www.readwriteweb.com/archives/top_10_semantic_web_products_2008.php |archivedate=March 29, 2009 |df=mdy-all }}</ref>

===Defunct services===

Geocities was a popular web hosting service founded in 1995 and was one of the first services to offer web pages to the public. At one point it was the third-most-browsed site on the [[World Wide Web]].<ref>{{cite press release |url=http://www.prnewswire.com/news-releases/geocities-climbs-to-third-most-trafficked-site-on-the-internet-73463467.html |title=GeoCities Climbs to Third Most Trafficked Site on the Internet |location=California |publisher=PRNewswire |date=January 20, 1999 |access-date=August 13, 2012 |archive-url=https://web.archive.org/web/20121221084601/http://www.prnewswire.com/news-releases/geocities-climbs-to-third-most-trafficked-site-on-the-internet-73463467.html |archive-date=December 21, 2012 |dead-url=no |df=mdy-all }}</ref> Yahoo purchased GeoCities in 1999 and ten years later the web host was closed, deleting some seven million web pages.<ref>{{cite news |title=Internet Atrocity! GeoCities' Demise Erases Web History |url=http://www.time.com/time/business/article/0,8599,1936645,00.html |access-date=July 30, 2012 |newspaper=Time |location=New York |date=November 9, 2009 |author=Fletcher, Dan |archive-url=https://web.archive.org/web/20120709080549/http://www.time.com/time/business/article/0,8599,1936645,00.html |archive-date=July 9, 2012 |dead-url=no |df=mdy-all }}</ref> A great deal of information was lost but many of those sites and pages were mirrored at the [[Internet Archive]],<ref>{{cite web |title= Saving a Historical Record of GeoCities |url= https://archive.org/web/geocities.php |publisher=Internet Archive |access-date=July 30, 2012  |year=2009}}</ref> OOcities.com, and other such databases.<ref>{{cite news |title=GeoCities' time has expired, Yahoo closing the site today |url=http://latimesblogs.latimes.com/technology/2009/10/geocities-closing.html |access-date=November 23, 2012 |newspaper=Los Angeles Times blog |date=October 26, 2009 |author=Milian, Mark |archive-url=https://web.archive.org/web/20121221025310/http://latimesblogs.latimes.com/technology/2009/10/geocities-closing.html |archive-date=December 21, 2012 |dead-url=no |df=mdy-all }}</ref>

Yahoo Go, a Java-based phone application with access to most of Yahoo services, was closed on January 12, 2010.<ref>{{cite news |title=Yahoo Go to Be Shut Down in Early 2010 |url=http://news.softpedia.com/news/Yahoo-Go-to-Be-Shut-Down-in-Early-2010-127257.shtml |work=Softpedia |access-date=May 23, 2012 |author=Arghire, Ionut |date=November 18, 2009 |archive-url=https://web.archive.org/web/20121005070549/http://news.softpedia.com/news/Yahoo-Go-to-Be-Shut-Down-in-Early-2010-127257.shtml |archive-date=October 5, 2012 |dead-url=no |df=mdy-all }}</ref>

Yahoo 360° was a blogging/social networking beta service launched in March 2005 by Yahoo and closed on July 13, 2009.<ref>{{cite news |last=Ngo |first=Dong |url=http://news.cnet.com/8301-1023_3-10252314-93.html |title=Yahoo 360 to close on July 13 |work=CNET News |date=May 29, 2009 |access-date=May 31, 2011 |archive-url=https://web.archive.org/web/20110329180206/http://news.cnet.com/8301-1023_3-10252314-93.html |archive-date=March 29, 2011 |dead-url=no |df=mdy-all }}</ref> Yahoo Mash beta was another social service closed after one year of operation prior to leaving beta status.<ref>{{cite news |last=McCarthy |first=Caroline |url= http://news.cnet.com/8301-13577_3-10028716-36.html?tag=mncol;txt |title=Yahoo Mash gets smashed, bashed, quashed |work= CNET News |date=August 28, 2008 |access-date=May 31, 2011}}</ref>

Yahoo Photos was shut down on September 20, 2007, in favor of integration with Flickr. Yahoo Tech was a website that provided product information and setup advice to users. Yahoo launched the website in May 2006. On March 11, 2010, Yahoo closed down the service and redirected users to Yahoo's technology news section.<ref>{{cite news |title= Yahoo closes tech website |url= http://www.newstatesman.com/digital/2010/02/site-yahoo-technology-users |work= New Statesman |location= London |access-date= July 30, 2012 |date= February 11, 2010 |archive-url= https://web.archive.org/web/20120616142739/http://www.newstatesman.com/digital/2010/02/site-yahoo-technology-users |archive-date= June 16, 2012 |dead-url= no |df= mdy-all }}</ref> Other discontinued services include Farechase, My Web, Audio Search, Pets, Live, Kickstart, Briefcase, and Yahoo for Teachers.<ref>{{cite web |url= http://www.physorg.com/news159724202.html |title= Yahoo! abandoning GeoCities |work= Physorg |date= April 23, 2009 |access-date= August 24, 2010 |archive-url= https://web.archive.org/web/20111117221632/http://www.physorg.com/news159724202.html |archive-date= November 17, 2011 |dead-url= no |df= mdy-all }}</ref>

Hotjobs was acquired by and merged with [[Company:Monster.com|Monster.com]].

Yahoo Koprol was an Indonesian geo-tagging website that allowed users to share information about locations without the use of a GPS device. Koprol was acquired by Yahoo<ref name="Yahoo!-Inc-Feb-2011-10-K">{{cite web |url=http://pdf.secdatabase.com/2382/0001193125-11-050000.pdf |title=Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 28, 2011 |publisher=secdatabase.com |accessdate=Apr 28, 2018 |archive-url=https://web.archive.org/web/20180429092538/http://pdf.secdatabase.com/2382/0001193125-11-050000.pdf |archive-date=April 29, 2018 |dead-url=no |df=mdy-all }}</ref> a year following its inception and, in 2011, 1.5 million people were utilizing the website, with users also based in Singapore, the Philippines and Vietnam. However, eighty percent of users were Indonesian.<ref>{{cite news |title=Yahoo! drops Koprol in global overhaul |url=http://www.thejakartapost.com/news/2012/06/30/yahoo-drops-koprol-global-overhaul.html |access-date=July 26, 2012 |newspaper=The Jakarta Post |date=June 30, 2012 |author=Grazella, Mariel |archive-url=https://web.archive.org/web/20120703081501/http://www.thejakartapost.com/news/2012/06/30/yahoo-drops-koprol-global-overhaul.html |archive-date=July 3, 2012 |dead-url=no |df=mdy-all }}</ref> Yahoo officially discontinued Koprol on August 28, 2012, because it did "not meaningfully drive revenue or engagement".<ref>{{cite news |title=Yahoo is Shutting Down Koprol in Two Months |url=http://www.techinasia.com/yahoo-discontinues-koprol/ |work=Tech in Asia |access-date=July 26, 2012 |author=Kevin, Joshua |date=June 29, 2012 |archive-url=https://web.archive.org/web/20120802051634/http://www.techinasia.com/yahoo-discontinues-koprol |archive-date=August 2, 2012 |dead-url=no |df=mdy-all }}</ref>

Yahoo Mail Classic was announced as to be shut down in April 2013. Yahoo made a notice that, starting in June 2013, Mail Classic and other old versions of Yahoo Mail will be shut down. All users of Mail Classic are expected to switch to the new Yahoo Mail, use IMAP, or switch to another email service.<ref>{{cite web |url= http://help.yahoo.com/kb/index?y=PROD_MAIL_CLASSIC&locale=en_US&page=content&id=SLN8519 |publisher= Yahoo |title= Can I switch back to a previous version of Yahoo Mail? |year= 2013 |access-date= October 1, 2013 |archive-url= https://web.archive.org/web/20130929110039/http://help.yahoo.com/kb/index?locale=en_US&y=PROD_MAIL_CLASSIC&page=content&id=SLN8519 |archive-date= September 29, 2013 |dead-url= no |df= mdy-all }}</ref> In addition, April 2013 brought the closure of [[Social:Upcoming|Upcoming]], Yahoo Deals, Yahoo SMS Alerts, Yahoo Kids, Yahoo Mail and Messenger feature phone (J2ME).<ref>{{cite news |last=Protalinski |first=Emil |url=https://thenextweb.com/insider/2013/04/19/yahoo-cuts-the-deadwood-with-closures-of-upcoming-yahoo-deals-sms-alerts-and-kids-products-on-april-30/ |title=Yahoo cuts the deadwood with closures |work=The Next Web |date=April 19, 2013 |access-date=May 19, 2013 |archive-url=https://web.archive.org/web/20130515151051/http://thenextweb.com/insider/2013/04/19/yahoo-cuts-the-deadwood-with-closures-of-upcoming-yahoo-deals-sms-alerts-and-kids-products-on-april-30/ |archive-date=May 15, 2013 |dead-url=no |df=mdy-all }}</ref>

In early July 2013 Yahoo announced the scheduled closure of the task management service [[Software:Astrid (application)|Astrid]]. Yahoo had acquired the company in May 2013 and was to discontinue the service on August 5, 2013. The team at Astrid has supplied its customers with a data export tool and recommended former competitors such as Wunderlist and Sandglaz.<ref>{{cite news |title= Yahoo's Recently Acquired Task Tracking Service Astrid Will Go Dark On August 5 |url= https://techcrunch.com/2013/07/06/astrid-goes-dark-august-5-goodnight-sweet-squid/?ncid=tcdaily |work= TechCrunch |access-date= July 6, 2013 |author= Velazko, Chris |date= July 6, 2013 |archive-url= https://web.archive.org/web/20130712062853/http://techcrunch.com/2013/07/06/astrid-goes-dark-august-5-goodnight-sweet-squid/?ncid=tcdaily |archive-date= July 12, 2013 |dead-url= no |df= mdy-all }}</ref><ref>{{cite web |title=Yahoo! acquires Astrid |url=http://blog.astrid.com/blog/2013/05/01/yahoo-acquires-astrid/ |publisher=Astrid blog |access-date=July 6, 2013 |author=Paris, Jon |date=May 1, 2013 |deadurl=yes |archiveurl=https://web.archive.org/web/20130811052500/http://blog.astrid.com/blog/2013/05/01/yahoo-acquires-astrid/ |archivedate=August 11, 2013 |df=mdy-all }}</ref>

====Twitter slide leak on changes to Yahoo====
On December 15, 2010, one day after Yahoo announced layoffs of 4% of its workers across their portfolio, MyBlogLog founder Eric Marcoullier posted a slide from a Yahoo employee on Twitter. The slide was visible during an employee-only strategy webcast indicating changes in Yahoo's offerings.<ref>{{cite news |url=http://techchunks.com/technology/confirmed-yahoo-shutting-down-delicious-buzz-altavista-other-services/ |title=Leak Confirmed – Yahoo Shutting Down Delicious, Buzz, AltaVista, MyBlogLog and Other Services |work=TechChunks |date=December 27, 2010 |access-date=May 31, 2011 |archive-url=https://web.archive.org/web/20110427152026/http://techchunks.com/technology/confirmed-yahoo-shutting-down-delicious-buzz-altavista-other-services/ |archive-date=April 27, 2011 |dead-url=no |df=mdy-all }}</ref>

The following services were in a column under "Sunset": Yahoo Picks, AltaVista, MyM, AlltheWeb, Yahoo Bookmarks, Yahoo Buzz, del.icio.us, and MyBlogLog. Under the "Merge" column were: Upcoming, [[Software:FoxyTunes|FoxyTunes]], Yahoo Events, Yahoo People Search, Sideline, and FireEagle.

11 other properties were listed that Yahoo was interested in developing into feature sites within the portal to take the place of the "Sunset" and "Merge" vacancies, including the prior feature services (before the new Yahoo Mail was launched), were Yahoo Address Book, Calendar, and Notepad.<ref>{{cite web |url=https://www.twitter.com/waxpancake/status/15483488237002752 |title=Twitter post of original slide |publisher=Twitter |date=December 16, 2010 |access-date=October 1, 2013 |archive-url=https://web.archive.org/web/20131027054250/https://twitter.com/waxpancake/status/15483488237002752 |archive-date=October 27, 2013 |dead-url=no |df=mdy-all }}</ref> Despite Notepad being listed as a feature service instead of sunset or merge in 2010, Yahoo has since taken steps to de-emphasize Notepad. For example, in January 2013, Notepad was no longer linked within the new Yahoo mail service, although it continued to be linked in the older Classic version. Also, starting in mid- to late January 2013, Notepad was no longer searchable.{{Citation needed|date=July 2013}}

The blog on the ''del.icio.us'' website released a post by Chris Yeh after the slide was leaked in which Yeh stated that "Sunset" doesn't necessarily mean that Yahoo is closing down the site. Yeh further explained that other possibilities—including del.icio.us leaving Yahoo (through sale or spinoff)—were still being considered: "We can only imagine how upsetting the news coverage over the past 24 hours has been to many of you. Speaking for our team, we were very disappointed by the way that this appeared in the press."<ref>{{cite news |title= Now Yahoo Says Delicious Will Live On...Somewhere Else |url= http://www.readwriteweb.com/archives/now_yahoo_says_delicious_will_live_onsomewhere_els.php |work= ReadWriteWeb |access-date= August 14, 2012 |author= Kirkpatrick, Marshall |date= December 17, 2010 |deadurl= yes |archiveurl= https://web.archive.org/web/20120119101544/http://www.readwriteweb.com/archives/now_yahoo_says_delicious_will_live_onsomewhere_els.php |archivedate= January 19, 2012 |df= mdy-all }}</ref> On April 27, 2011, Yahoo's sale of ''del.icio.us'' to Avos was announced.<ref>{{cite news |url=http://www.huffingtonpost.com/2011/04/27/youtube-founders-buy-delicious_n_854428.html |title=YouTube Founders Buy Yahoo's Delicious |work=Huffington Post |date=April 27, 2011 |access-date=May 31, 2011 |first=Bianca |last=Bosker |archive-url=https://web.archive.org/web/20110502201457/http://www.huffingtonpost.com/2011/04/27/youtube-founders-buy-delicious_n_854428.html |archive-date=May 2, 2011 |dead-url=no |df=mdy-all }}</ref>

Yahoo Buzz was closed down on April 21, 2011 without an official announcement from Yahoo.<ref>{{cite news |url=http://onlygizmos.com/yahoo-buzz-to-die-on-april-21/2011/04/ |title=Yahoo Buzz To Die On April 21 |work=OnlyGizmos |date=April 21, 2011 |access-date=May 31, 2011 |archive-url=https://web.archive.org/web/20110606003714/http://onlygizmos.com/yahoo-buzz-to-die-on-april-21/2011/04 |archive-date=June 6, 2011 |dead-url=no |df=mdy-all }}</ref> MyBlogLog was then discontinued by Yahoo on May 24, 2011.<ref>{{cite news |url=http://www.huffingtonpost.com/2011/02/24/yahoo-mybloglog-closing_n_827679.html |title=Yahoo to close MyBlogLog this May |work=Huffington Post |date=February 24, 2011 |access-date=May 31, 2011 |first=Amy |last=Lee |archive-url=https://web.archive.org/web/20110304063836/http://www.huffingtonpost.com/2011/02/24/yahoo-mybloglog-closing_n_827679.html |archive-date=March 4, 2011 |dead-url=no |df=mdy-all }}</ref>

==Privacy==
[[File:DigiGes PRISM05.jpg|thumb|Protest against the mass surveillance by the [[Organization:National Security Agency|NSA]]]]

In September 2013, Yahoo's transparency report said the company received 29 thousand requests for information about users from governments in the first six months of 2013. Over 12 thousand of the requests came from the United States.<ref>{{cite web |url=http://www.indianexpress.com/news/yahoo-reports-29000-government-data-requests/1165938/ |title=Yahoo reports 29,000 government data requests |publisher=Indian Express |date=September 7, 2013 |access-date=August 20, 2014 |archive-url=https://web.archive.org/web/20131214095335/http://www.indianexpress.com/news/yahoo-reports-29000-government-data-requests/1165938/ |archive-date=December 14, 2013 |dead-url=no |df=mdy-all }}</ref>

In October 2013, ''{{wipe|The Washington Post}}'' reported that the U.S. National Security Agency intercepted communications between Yahoo's data centers, as part of a program named Muscular.<ref>{{cite news|url=https://www.washingtonpost.com/world/national-security/nsa-infiltrates-links-to-yahoo-google-data-centers-worldwide-snowden-documents-say/2013/10/30/e51d661e-4166-11e3-8b74-d89d714ca4dd_story.html|title=NSA infiltrates links to Yahoo, Google data centers worldwide, Snowden documents say|first1=Barton|last1=Gellman|first2=Ashkan|last2=Soltani|work=The Washington Post|date=October 30, 2013|access-date=November 1, 2013|archive-url=https://web.archive.org/web/20140406050541/http://www.washingtonpost.com/world/national-security/nsa-infiltrates-links-to-yahoo-google-data-centers-worldwide-snowden-documents-say/2013/10/30/e51d661e-4166-11e3-8b74-d89d714ca4dd_story.html|archive-date=April 6, 2014|dead-url=no|df=mdy-all}}</ref><ref>{{cite news|url=https://www.nytimes.com/2013/10/31/technology/nsa-is-mining-google-and-yahoo-abroad.html|title=N.S.A. Said to Tap Google and Yahoo Abroad|work=The New York Times|first1=Charlie|last1=Savage|first2=Claire|last2=Miller|first3=Nicole|last3=Perlroth|date=October 30, 2013|access-date=November 1, 2013|archive-url=https://web.archive.org/web/20131101023739/http://www.nytimes.com/2013/10/31/technology/nsa-is-mining-google-and-yahoo-abroad.html|archive-date=November 1, 2013|dead-url=no|df=mdy-all}}</ref>

In late January 2014, Yahoo announced on its company blog that it had detected a "coordinated effort" to hack into possibly millions of Yahoo Mail accounts. The company prompted users to reset their passwords, but did not elaborate on the scope of the possible breach, citing an ongoing federal investigation.<ref>{{cite web|title=Yahoo Detects Hacking Attempt on Email Accounts|url=http://www.moneynews.com/Companies/yahoo-email-hacking-security/2014/01/31/id/550106|publisher=Thomson/Reuters|access-date=January 31, 2014|archive-url=https://web.archive.org/web/20140202180745/http://www.moneynews.com/Companies/yahoo-email-hacking-security/2014/01/31/id/550106|archive-date=February 2, 2014|dead-url=no|df=mdy-all}}</ref>

In August 2015, Researchers at [[Company:Malwarebytes|Malwarebytes]], notified Yahoo about its users getting hacked because of vulnerabilities in [[Software:Adobe Flash Player|Flash]]. According to them the vulnerability could allow attackers to install “ransomware” on users’ computers and lock their files till the customers pay the criminals.<ref>{{Cite journal|last=|first=|date=August 5, 2015|title=Yahoo users hacked because of Flash|url=https://audiobooksbookshop.com/yahoo-users-hacked-because-of-flash/|journal=AudioBooks Book Shop|volume=|pages=|via=}}</ref>

===Storing personal information and tracking usage===
[[File:Yahoo Kimo 2008 Open Hack Day stage 20080920.jpg|thumb|upright=0.9|Yahoo! Kimo (Taiwan) Open Hack Day event in 2008]]

Working with comScore, ''{{wipe|The New York Times}}'' found that Yahoo was able to collect far more data about users than its competitors from its Web sites and advertising network. By one measure, on average Yahoo had the potential in December 2007 to build a profile of 2,500 records per month about each of its visitors.<ref>{{cite news |author=Story, Louise and comScore |title=They Know More Than You Think |url=https://www.nytimes.com/imagepages/2008/03/10/technology/20080310_PRIVACY_GRAPHIC.html |format=JPEG |date=March 10, 2008 |work=The New York Times |access-date=February 23, 2017 |archive-url=https://web.archive.org/web/20170409141831/http://www.nytimes.com/imagepages/2008/03/10/technology/20080310_PRIVACY_GRAPHIC.html |archive-date=April 9, 2017 |dead-url=no |df=mdy-all }} in {{cite news |author=Story, Louise |title=To Aim Ads, Web Is Keeping Closer Eye on You |url=https://www.nytimes.com/2008/03/10/technology/10privacy.html |work=The New York Times |date=March 10, 2008 |access-date=March 9, 2008 |archive-url=https://web.archive.org/web/20090415233503/http://www.nytimes.com/2008/03/10/technology/10privacy.html |archive-date=April 15, 2009 |dead-url=no |df=mdy-all }}</ref> Yahoo retains search requests for a period of 13 months. However, in response to European regulators, Yahoo obfuscates the IP address of users after three months by deleting its last eight bits.<ref>{{cite news |author=Helfy, Miguel |title=Yahoo! Limits Retention of Search Data |url=https://www.nytimes.com/2008/12/18/technology/internet/18yahoo.html?_r=1&em |work=The New York Times |date=January 19, 2010 |access-date=August 13, 2010 |archive-url=https://web.archive.org/web/20121115192954/http://www.nytimes.com/2008/12/18/technology/internet/18yahoo.html?_r=1&em |archive-date=November 15, 2012 |dead-url=no |df=mdy-all }}</ref>

On March 29, 2012, Yahoo announced that it would introduce a "[[Do Not Track]]" feature that summer, allowing users to opt out of Web-visit tracking and customized advertisements.<ref>{{cite news |title= Yahoo! to launch Do Not Track feature |url= http://www.dmnews.com/yahoo-to-allow-browsers-to-opt-out-of-online-tracking/article/234266/ |work= Direct Marketing News |publisher= Haymarket Media |access-date= July 7, 2012 |author= DeLuna, JoAnn |date= March 29, 2012 |archive-url= https://web.archive.org/web/20120501142321/http://www.dmnews.com/yahoo-to-allow-browsers-to-opt-out-of-online-tracking/article/234266/ |archive-date= May 1, 2012 |dead-url= yes |df= mdy-all }}</ref> However, on April 30, 2014, Yahoo announced that it would no longer support the "Do Not Track" browser setting.<ref>Yahoo Privacy Team (April 30, 2014).''  ''"[http://yahoopolicy.tumblr.com/post/84363620568/yahoos-default-a-personalized-experience Yahoo's Default = A Personalized Experience] {{Webarchive|url=https://web.archive.org/web/20140504070011/http://yahoopolicy.tumblr.com/post/84363620568/yahoos-default-a-personalized-experience |date=May 4, 2014 }}". ''Yahoo''. Yahoo. Retrieved May 6, 2014. "</ref>

According to a 2008 article in Computerworld, Yahoo has a 2-petabyte, specially built [[Data warehouse|data warehouse]] that it uses to analyze the behavior of its half-billion Web visitors per month, processing 24 billion daily events.<ref name="Eric Lai">{{cite news |author= Lai, Eric |title= Size matters: Yahoo! claims 2-petabyte database is world's biggest, busiest |url= http://www.computerworld.com/s/article/9087918/Size_matters_Yahoo_claims_2_petabyte_database_is_world_s_biggest_busiest |work= Computer World |date= May 22, 2008 |access-date= August 15, 2010 |archive-url= https://web.archive.org/web/20100210000531/http://www.computerworld.com/s/article/9087918/Size_matters_Yahoo_claims_2_petabyte_database_is_world_s_biggest_busiest |archive-date= February 10, 2010 |dead-url= no |df= mdy-all }}</ref> In contrast, the United States [[Finance:Internal Revenue Service|Internal Revenue Service]] (IRS) database of all United States taxpayers is only 150 terabytes.<ref name="Eric Lai" />

On September 2016, it was reported that data from at least 500 million Yahoo accounts was stolen in 2014.<ref>{{cite web|url=https://www.usatoday.com/story/tech/2016/09/22/report-yahoo-may-confirm-massive-data-breach/90824934/|title=500 million Yahoo accounts breached|publisher=|access-date=September 18, 2017|archive-url=https://web.archive.org/web/20170909211231/https://www.usatoday.com/story/tech/2016/09/22/report-yahoo-may-confirm-massive-data-breach/90824934/|archive-date=September 9, 2017|dead-url=no|df=mdy-all}}</ref>

In October 2016, Reuters reported that in 2015, Yahoo! created a software to search their customers e-mail at the request of NSA or FBI.<ref>Joseph Menn. "[https://www.reuters.com/article/us-yahoo-nsa-exclusive-idUSKCN1241YT Exclusive: Yahoo secretly scanned customer emails for U.S. intelligence - sources] {{Webarchive|url=https://web.archive.org/web/20170707081709/http://www.reuters.com/article/us-yahoo-nsa-exclusive-idUSKCN1241YT |date=July 7, 2017 }}", Reuters, reuters.com, October 4, 2016. Retrieved October 4, 2016.</ref>

==Criticism==
In 2000, Yahoo was taken to court in France by parties seeking to prevent French citizens from purchasing memorabilia relating to the Nazi Party.<ref name="yahoonazi1">{{cite web |url=http://www.computerworld.com.au/article/82311/yahoo_has_tough_day_french_court |title=Yahoo Has Tough Day in French Court |publisher=Computerworld.com.au |date=November 8, 2000 |access-date=May 31, 2011 |archive-url=https://web.archive.org/web/20111102071119/http://www.computerworld.com.au/article/82311/yahoo_has_tough_day_french_court |archive-date=November 2, 2011 |dead-url=no |df=mdy-all }}</ref> In March 2004, Yahoo launched a paid inclusion program whereby commercial websites were guaranteed listings on the Yahoo search engine.<ref>{{cite web |title=Yahoo Introduces Paid-Inclusion Program |url=http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1000451392 |archiveurl=https://web.archive.org/web/20070927213149/http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1000451392 |archivedate=September 27, 2007 |publisher=adweek.com |access-date=February 22, 2008}}</ref> Yahoo discontinued the program at the end of 2009.<ref>{{cite web|title=Yahoo Shutting Down Paid Inclusion|url=http://www.webpronews.com/topnews/2009/10/16/yahoo-shutting-down-paid-inclusion|publisher=webpronews.com|access-date=August 13, 2010|deadurl=yes|archiveurl=https://web.archive.org/web/20100710050744/http://www.webpronews.com/topnews/2009/10/16/yahoo-shutting-down-paid-inclusion|archivedate=July 10, 2010|df=mdy-all}}</ref> Yahoo was criticized for providing ads via the Yahoo ad network to companies who display them through [[Spyware|spyware]] and [[Adware|adware]].<ref>{{cite web |title=Yahoo's Pop-Up Connection |url=http://www.businessweek.com/magazine/content/06_29/b3993005.htm |work=Bloomberg BusinessWeek |access-date=February 22, 2008 |archive-url=https://web.archive.org/web/20080318215706/http://www.businessweek.com/magazine/content/06_29/b3993005.htm |archive-date=March 18, 2008 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web |title=Yahoo's Adware Counterattack |url=http://www.businessweek.com/technology/content/nov2005/tc20051116_941267.htm |work=Bloomberg BusinessWeek |access-date=February 6, 2008 |archive-url=https://web.archive.org/web/20080216140912/http://www.businessweek.com/technology/content/nov2005/tc20051116_941267.htm |archive-date=February 16, 2008 |dead-url=no |df=mdy-all }}</ref>

Yahoo, as well as other search engines, cooperated with the Chinese government in censoring search results. In April 2005, dissident Shi Tao was sentenced to 10 years in prison for "providing state secrets to foreign entities"<ref>{{cite web |title=Jailed Chinese Journalist Wins WAN Golden Pen of Freedom |url=http://www.wmd.org/democracynews/dec06.html |publisher=wmd.org |access-date=February 23, 2008 |archiveurl = https://web.archive.org/web/20070918201343/http://www.wmd.org/democracynews/dec06.html |archivedate = September 18, 2007}}</ref> as a result of being identified by IP address by Yahoo.<ref>{{cite news |title=Yahoo's Statement before the U.S. Congress |url=https://www.nytimes.com/packages/pdf/business/YahooStatement.pdf |work=The New York Times |access-date=February 25, 2008 |archive-url=https://web.archive.org/web/20080226224219/http://www.nytimes.com/packages/pdf/business/YahooStatement.pdf |archive-date=February 26, 2008 |dead-url=no |df=mdy-all }}</ref> Human rights organizations and the company's general counsel disputed the extent of Yahoo's foreknowledge of Shi's fate.<ref>{{cite web |title=Rights Group Says Yahoo May Have Lied to Congress |url=http://www.voanews.com/english/2007-07-31-voa18.cfm |publisher=Voice of America |access-date=February 25, 2008 |archiveurl = https://web.archive.org/web/20070909003020/http://www.voanews.com/english/2007-07-31-voa18.cfm |archivedate=September 9, 2007 }}</ref> Human rights groups also accuse Yahoo of aiding authorities in the arrest of dissidents Li Zhi and Jiang Lijun. In April 2017, Yahoo was sued for failing to uphold settlement agreements in this case. Yahoo pledged to give support to the families of those arrested and create a relief fund for those persecuted for expressing their views online with Yahoo Human Rights Trust. Of the $17.3 million allotted to this fund, $13 million had been used for a townhouse in Washington, DC and other purchases.<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2017-04-11/yahoo-is-sued-for-failing-to-keep-2007-china-dissident-promises|title=Yahoo Is Sued for Failing to Keep 2007 China Dissident Promises|date=April 11, 2017|work=Bloomberg.com|access-date=April 11, 2017|archive-url=https://web.archive.org/web/20170412062637/https://www.bloomberg.com/news/articles/2017-04-11/yahoo-is-sued-for-failing-to-keep-2007-china-dissident-promises|archive-date=April 12, 2017|dead-url=no|df=mdy-all}}</ref>

In September 2003, dissident Wang Xiaoning was convicted of charges of "incitement to subvert state power" and was sentenced to ten years in prison. Yahoo Hong Kong connected Wang's group to a specific Yahoo e-mail address.<ref>{{cite news |title= 'Yahoo Betrayed My Husband' |url= https://www.wired.com/politics/onlinerights/news/2007/03/72972?currentPage=all |work= Wired |access-date= August 14, 2012 |author= O'Brien, Luke |date= March 15, 2007 |archive-url= https://web.archive.org/web/20120904175110/http://www.wired.com/politics/onlinerights/news/2007/03/72972?currentPage=all |archive-date= September 4, 2012 |dead-url= no |df= mdy-all }}</ref> Both Xiaoning's wife and the World Organization for Human Rights<ref>{{cite news |title=Yahoo plea over China rights case |url=http://news.bbc.co.uk/2/hi/asia-pacific/6966116.stm |publisher=BBC News |access-date=February 25, 2008 |date=August 28, 2007 |archive-url=https://www.webcitation.org/6BPdOc4wZ?url=http://news.bbc.co.uk/2/hi/asia-pacific/6966116.stm |archive-date=October 14, 2012 |dead-url=no |df=mdy-all }}</ref> sued Yahoo under human rights laws on behalf of Wang and Shi.<ref>{{cite news |url=http://www.sfgate.com/default/article/Suit-by-wife-of-Chinese-activist-She-alleges-2601529.php |title=Suit by wife of Chinese activist |author=Egelko, Bob |date=April 19, 2007 |access-date=November 23, 2012 |newspaper=San Francisco Chronicle |archive-url=https://web.archive.org/web/20121220235912/http://www.sfgate.com/default/article/Suit-by-wife-of-Chinese-activist-She-alleges-2601529.php |archive-date=December 20, 2012 |dead-url=no |df=mdy-all }}</ref>

As a result of media scrutiny relating to Internet child predators and a lack of significant ad revenues, Yahoo's "user created" chatrooms were closed down in June 2005.<ref>{{cite news |title=Yahoo closes chat rooms over child sex concerns |url=http://news.cnet.com/2100-1025_3-5759705.html |work=CNET News |access-date=September 16, 2012 |author=Mills, Elinor |date=June 23, 2005 |archive-url=https://web.archive.org/web/20121215044151/http://news.cnet.com/2100-1025_3-5759705.html |archive-date=December 15, 2012 |dead-url=no |df=mdy-all }}</ref> On May 25, 2006, Yahoo's image search was criticized for bringing up sexually explicit images even when [[Software:SafeSearch|SafeSearch]] was active.<ref>{{cite news |title=Yahoo! image search exposes school to porn |url=https://www.theregister.co.uk/2006/05/25/yahoo_school_project/ |work=The Register |location=London |access-date=February 25, 2008 |date=May 25, 2006 |archive-url=https://web.archive.org/web/20080122065744/http://www.theregister.co.uk/2006/05/25/yahoo_school_project/ |archive-date=January 22, 2008 |dead-url=no |df=mdy-all }}</ref> In August 2015, Yahoo purchased a 40% (23% in September 2013<ref name="Yahoo!-Inc-Sep-2012-8-K">{{cite web |url=http://edgar.secdatabase.com/1609/119312512395778/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Sep 19, 2012 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180501225935/http://edgar.secdatabase.com/1609/119312512395778/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref>) owner of [[Company:Alibaba Group|Alibaba Group]]<ref name="Yahoo!-Inc-Aug-2005-8-K">{{cite web |url=http://edgar.secdatabase.com/2374/110465905039946/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Aug 16, 2005 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180502064414/http://edgar.secdatabase.com/2374/110465905039946/filing-main.htm |archive-date=May 2, 2018 |dead-url=no |df=mdy-all }}</ref><ref>{{cite news | url=https://www.reuters.com/article/2013/09/27/us-alibaba-ipo-idUSBRE98Q08N20130927 | work=Reuters | title=Top shareholders back Alibaba's controversial corporate structure | date=September 27, 2013 | access-date=July 3, 2017 | archive-url=https://web.archive.org/web/20150924185335/http://www.reuters.com/article/2013/09/27/us-alibaba-ipo-idUSBRE98Q08N20130927 | archive-date=September 24, 2015 | dead-url=no | df=mdy-all }}</ref>, which was a subject of controversy for allowing the sale of shark-derived products. The company banned the sale of shark fin products on all its e-commerce platforms effective January 1, 2009. On November 30, 2009, Yahoo was criticized by the [[Organization:Electronic Frontier Foundation|Electronic Frontier Foundation]] for sending a DMCA notice to whistle-blower website "Cryptome" for publicly posting details, prices, and procedures on obtaining private information pertaining to Yahoo's subscribers.<ref>{{cite web |title= Yahoo Tries to Hide Snoop Service Price List |url= https://www.eff.org/takedowns/yahoo-tries-hide-snoop-service-price-list |publisher= Electronic Frontier Foundation |access-date= August 5, 2012 |year= 2009 |archive-url= https://web.archive.org/web/20121017233837/https://www.eff.org/takedowns/yahoo-tries-hide-snoop-service-price-list |archive-date= October 17, 2012 |dead-url= no |df= mdy-all }}</ref>

After some concerns over censorship of private emails regarding a website affiliated with [[Social:Occupy Wall Street|Occupy Wall Street]] protests were raised,<ref name="thinkprogress.org">{{cite web |title=Yahoo Appears To Be Censoring Email Messages About Wall Street Protests (Updated) |url=http://thinkprogress.org/media/2011/09/20/323856/yahoo-censoring-occupy-wall-street-protests |work=Think Progress |publisher=Center for American Progress Action Fund |access-date=September 16, 2012 |author=Lee Fang |date=September 20, 2011 |archive-url=https://web.archive.org/web/20121221084639/http://thinkprogress.org/media/2011/09/20/323856/yahoo-censoring-occupy-wall-street-protests/ |archive-date=December 21, 2012 |dead-url=no |df=mdy-all }}</ref><ref name="videosift.com">{{cite web |title=Yahoo Censoring "Occupy Wall Street" Protest Messages |url=http://videosift.com/video/Yahoo-Censoring-Occupy-Wall-Street-Protest-Messages |work=Videosift |publisher=Sift Partners, Inc |access-date=September 16, 2012 |author=TheFreak |date=September 2011 |archive-url=https://web.archive.org/web/20120620080813/http://videosift.com/video/Yahoo-Censoring-Occupy-Wall-Street-Protest-Messages |archive-date=June 20, 2012 |dead-url=no |df=mdy-all }}</ref> Yahoo responded with an apology and explained it as an accident.<ref name="straight.com">{{cite web |title=Yahoo admits blocking Wall Street protest emails, says censorship was "not intentional" |url=https://www.straight.com/article-465356/vancouver/yahoo-accidentally-blocks-protesters-emails-apologizes |work=Straight.com |location=Vancouver |access-date=September 16, 2012 |author=Nelson, Miranda |date=September 20, 2011 |archive-url=https://web.archive.org/web/20120830200802/http://www.straight.com/article-465356/vancouver/yahoo-accidentally-blocks-protesters-emails-apologizes |archive-date=August 30, 2012 |dead-url=no |df=mdy-all }}</ref>

Yahoo is listed in the [[Paradise Papers]], a set of confidential electronic documents relating to [[Finance:Offshore investment|offshore investment]] that were leaked to the German newspaper ''Süddeutsche Zeitung''.<ref>"[http://www.sueddeutsche.de/politik/paradise-papers-so-lief-die-sz-recherche-1.3736605 So lief die SZ-Recherche] {{webarchive|url=https://web.archive.org/web/20171105235052/http://www.sueddeutsche.de/politik/paradise-papers-so-lief-die-sz-recherche-1.3736605 |date=5 November 2017 }}". ''Süddeutsche Zeitung''. 5 November 2017.</ref>

===Allegations of sexism against men===
Scott Ard, a prominent editorial director, fired from Yahoo in 2015 has filed a lawsuit accusing Mayer of leading a sexist campaign to purge male employees. Ard, a male employee, stated "Mayer encouraged and fostered the use of (an employee performance-rating system) to accommodate management's subjective biases and personal opinions, to the detriment of Yahoo's male employees". In the suit Ard claimed prior to his firing, he had received "fully satisfactory" performance reviews since starting at the company in 2011 as head of editorial programming for Yahoo's home page, however, he was relieved of his role that was given to a woman who had been recently hired by Megan Lieberman, the editor-in-chief of Yahoo News.<ref>{{cite web |first=Andrew |last=Soergel |title=Lawsuit Accuses Yahoo CEO Marissa Mayer of Discrimination Against Men |url=https://www.usnews.com/news/articles/2016-10-07/lawsuit-accuses-yahoo-ceo-marissa-mayer-of-discrimination-against-men |work=U.S. News & World Report |date=October 7, 2016 |accessdate=August 8, 2017 |archive-url=https://web.archive.org/web/20161008075432/http://www.usnews.com/news/articles/2016-10-07/lawsuit-accuses-yahoo-ceo-marissa-mayer-of-discrimination-against-men |archive-date=October 8, 2016 |dead-url=no |df=mdy-all }}</ref><ref name="mercurynews.com">{{cite web |first=Ethan |last=Baron |url=https://www.mercurynews.com/2016/10/06/yahoo-ceo-marissa-mayer-led-illegal-purge-of-male-employees-lawsuit-charges/ |title=Yahoo CEO Marissa Mayer led illegal purge of male workers, lawsuit charges |work=The Mercury News |date=October 7, 2016 |access-date=August 8, 2017 |archive-url=https://web.archive.org/web/20170808104423/http://www.mercurynews.com/2016/10/06/yahoo-ceo-marissa-mayer-led-illegal-purge-of-male-employees-lawsuit-charges/ |archive-date=August 8, 2017 |dead-url=no |df=mdy-all }}</ref>

The lawsuit states:
"Liberman stated that she was terminating (Ard) because she had not received a requested breakdown of (his) duties. (Ard) had already provided that very information as requested, however, and reminded Liberman that he had done so. Liberman's excuse for terminating (Ard) was a pretext."<ref name="mercurynews.com"/>

A second sexual discrimination lawsuit was filed separately by Gregory Anderson, who was fired in 2014, alleging the company's performance management system was arbitrary and unfair, making it the second sexism lawsuit Yahoo and Mayer has faced in 2016.<ref>{{cite web|url=https://gizmodo.com/new-lawsuit-alleges-marissa-mayer-tried-to-purge-yahoo-1787528563|title=New Lawsuit Alleges Marissa Mayer Tried to Purge Yahoo of Men [Updated]|first=Eve|last=Peyser|publisher=|access-date=February 22, 2017|archive-url=https://web.archive.org/web/20170301074211/http://gizmodo.com/new-lawsuit-alleges-marissa-mayer-tried-to-purge-yahoo-1787528563|archive-date=March 1, 2017|dead-url=no|df=mdy-all}}</ref><ref>{{cite web|url=https://www.cnet.com/news/yahoos-mayer-sued-for-allegedly-forcing-out-male-employees/|title=Yahoo's Mayer sued for allegedly forcing out male employees|publisher=|access-date=February 22, 2017|archive-url=https://web.archive.org/web/20170120051014/https://www.cnet.com/news/yahoos-mayer-sued-for-allegedly-forcing-out-male-employees/|archive-date=January 20, 2017|dead-url=no|df=mdy-all}}</ref><ref>{{cite web|url=http://www.huffingtonpost.com/entry/mans-suing-yahoo-for-gender-bias_us_56b25e1ce4b08069c7a5d2ad|title=Why A Man Is Suing Yahoo For Sexism|first=Shane|last=Ferro|date=February 4, 2016|publisher=|access-date=February 22, 2017|archive-url=https://web.archive.org/web/20170320005543/http://www.huffingtonpost.com/entry/mans-suing-yahoo-for-gender-bias_us_56b25e1ce4b08069c7a5d2ad|archive-date=March 20, 2017|dead-url=no|df=mdy-all}}</ref>

==Management==
===Chief Executive Officers===
* [[Biography:Marissa Mayer|Marissa Mayer]] (2012–2017)<ref>{{cite web |first=Wendy |last=Lee |title=Verizon-Yahoo deal is official; Marissa Mayer resigns |url=http://www.sfgate.com/business/article/Verizon-Yahoo-deal-closes-Marissa-Mayer-resigns-11216259.php |work=San Francisco Chronicle |date=June 13, 2017 |accessdate=August 8, 2017 |archive-url=https://web.archive.org/web/20170808233812/http://www.sfgate.com/business/article/Verizon-Yahoo-deal-closes-Marissa-Mayer-resigns-11216259.php |archive-date=August 8, 2017 |dead-url=no |df=mdy-all }}</ref>
* Ross Levinsohn Interim (2012)
* Scott Thompson (2012)
* Tim Morse Interim (2011–2012)
* Carol Bartz (2009–2011)
* Jerry Yang (2007–2009)
* Terry Semel (2001–2007)
* Timothy Koogle (1995–2001)

Former chief operating officer Henrique de Castro departed from the company in January 2014 after Mayer, who initially hired him after her appointment as CEO, dismissed him. De Castro, who previously worked for Google and McKinsey & Company, was employed to revive Yahoo's advertising business.<ref>{{cite news|title=Bumps on a Road to Revival for Yahoo|url=https://www.nytimes.com/2014/01/17/technology/yahoo-seeks-to-regain-its-touch.html|access-date=April 22, 2014|newspaper=The New York Times|date=January 16, 2014|author=VINDU GOEL|author2=CLAIRE CAIN MILLER|archive-url=https://web.archive.org/web/20140224142253/http://www.nytimes.com/2014/01/17/technology/yahoo-seeks-to-regain-its-touch.html|archive-date=February 24, 2014|dead-url=no|df=mdy-all}}</ref>

==Yahoo International==
[[File:Bhagmane Tech Park.jpg|thumb|Yahoo's Bangalore office]]

Yahoo offers a multi-lingual interface. The site is available in over 20 languages. The official directory for all of the Yahoo International sites is ''[http://world.yahoo.com/ world.yahoo.com]''. The company's international sites are wholly owned by Yahoo, with the exception of its Japan and China sites.

Yahoo holds a 34.75% minority stake in [[Company:Yahoo! Japan|Yahoo! Japan]], while SoftBank holds 35.45%,<ref>{{cite web |url=http://ir.yahoo.co.jp/en/holder/status.html |title=Yahoo.co.jp |publisher=Ir.yahoo.co.jp |date=March 31, 2011 |access-date=November 7, 2011 |archive-url=https://web.archive.org/web/20110909092311/http://ir.yahoo.co.jp/en/holder/status.html |archive-date=September 9, 2011 |dead-url=no |df=mdy-all }}</ref> Yahoo!Xtra in New Zealand, which Yahoo!7 have 51% of and 49% belongs to Telecom New Zealand, and Yahoo!7 in Australia, which is a 50–50 agreement between Yahoo and the Seven Network. Historically, Yahoo entered into joint venture agreements with SoftBank for the major European sites (UK, France and Germany) and well as South Korea and Japan. In November 2005, Yahoo purchased the minority interests that SoftBank owned in Europe and Korea.

Yahoo used to hold a 40% stake and 35% voting power in Alibaba<ref name="Yahoo!-Inc-Sep-2012-8-K"/>, which manages a web portal in China using the Yahoo brand name, Yahoo! China. Yahoo in the USA does not have direct control over Alibaba, which operates as a completely independent company. On September 18, 2012, following years of negotiations, Yahoo agreed to sell a 20% stake back to Alibaba for $7.6 billion.<ref name="Yahoo-Sep-2012-8-K">{{cite web |url=http://edgar.secdatabase.com/1609/119312512395778/filing-main.htm |title=Yahoo! Inc, Form 8-K, Current Report, Filing Date Sep 19, 2012 |publisher=secdatabase.com |accessdate=May 1, 2018 |archive-url=https://web.archive.org/web/20180501225935/http://edgar.secdatabase.com/1609/119312512395778/filing-main.htm |archive-date=May 1, 2018 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web |url=https://finance.yahoo.com/news/yahoo-closes-7-6-billion-deal-alibaba-group-161614948--finance.html |title=Yahoo sell 20% stake to Alibaba |publisher=Finance.yahoo.com |date=September 18, 2012 |access-date=October 1, 2013 |archive-url=https://web.archive.org/web/20131005010913/http://finance.yahoo.com/news/yahoo-closes-7-6-billion-deal-alibaba-group-161614948--finance.html |archive-date=October 5, 2013 |dead-url=no |df=mdy-all }}</ref>

On March 8, 2011 Yahoo launched its Romania local service after years of delay due to the financial crisis.<ref>{{cite web |url=http://www.wall-street.ro/articol/Marketing-PR/42795/Darren-Petterson-promite-o-crestere-considerabila-a-Yahoo-in-Romania.html |title=Darren Petterson promises an important increase in Yahoo!, in Romania |language=Romanian |date=May 30, 2008 |access-date=February 13, 2010 |archive-url=https://web.archive.org/web/20100716002130/http://www.wall-street.ro/articol/Marketing-PR/42795/Darren-Petterson-promite-o-crestere-considerabila-a-Yahoo-in-Romania.html |archive-date=July 16, 2010 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web |url=http://www.zf.ro/business-hi-tech/darren-patterson-yahoo-lansarea-portalului-yahoo-ro-este-programata-pentru-sfarsitul-lui-t3-3093077/ |title=Darren Patterson, Yahoo!: Yahoo.ro is scheduled to launch by the end of Q3 |publisher=Ziarul Financiar |date=May 15, 2008 |access-date=February 13, 2010 |language=Romanian |archive-url=https://web.archive.org/web/20100717151309/http://www.zf.ro/business-hi-tech/darren-patterson-yahoo-lansarea-portalului-yahoo-ro-este-programata-pentru-sfarsitul-lui-t3-3093077/ |archive-date=July 17, 2010 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web |url=http://www.dailybusiness.ro/stiri-new-media/stiri-new-media/fanache-unicul-mohican-yahoo-in-romania-daca-nu-era-criza-acum-aveam-yahoo-mail-si-messenger-in-romaneste-24719 |title=Fanache, the "only mohican" of Yahoo! in Romania: If there were no crisis, by now we will have had Yahoo! Mail and Messenger in Romanian |language=Romanian |access-date=February 13, 2010 |date=April 13, 2009 |publisher=Daily Business |archive-url=https://web.archive.org/web/20100716135508/http://www.dailybusiness.ro/stiri-new-media/stiri-new-media/fanache-unicul-mohican-yahoo-in-romania-daca-nu-era-criza-acum-aveam-yahoo-mail-si-messenger-in-romaneste-24719 |archive-date=July 16, 2010 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web |url=http://www.smash.ro/punctro/yahoo-romania-se-lanseaza-in-iulie-2010/ |title=Yahoo! Romania will launch in June 2010 |date=November 2, 2010 |access-date=February 13, 2010 |publisher=Smash.ro |language=Romanian |archive-url=https://web.archive.org/web/20100215133428/http://www.smash.ro/punctro/yahoo-romania-se-lanseaza-in-iulie-2010/ |archive-date=February 15, 2010 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web |url=http://www.money.ro/new-media/mediacafe-yahoo-ro-nu-va-revolutiona-piata-si-nici-nu-ne-va-aduce-de-trei-ori-mai-multi-bani.html |archive-url=https://archive.is/20120912051306/http://www.money.ro/new-media/mediacafe-yahoo-ro-nu-va-revolutiona-piata-si-nici-nu-ne-va-aduce-de-trei-ori-mai-multi-bani.html |dead-url=yes |archive-date=September 12, 2012 |title=Mediacafe: "Yahoo.ro won't revolutionise the market, and neither will it gross three times more money" |website=Money.ro |date=December 2, 2010 |access-date=February 13, 2010 }}</ref>

Yahoo officially entered the [[Finance:MENA|MENA]] region when it acquired [[Company:Maktoob|Maktoob]], a pan-regional, Arabic-language hosting and social services online portal, on August 25, 2009.<ref>{{cite web |url=https://techcrunch.com/2009/08/25/confirmed-yahoo-acquires-arab-internet-portal-maktoob/ |title=Confirmed: Yahoo Acquires Arab Internet Portal Maktoob |first=Jason |last=Kincaid |date=August 25, 2009 |access-date=August 31, 2012 |publisher=TechCrunch |archive-url=https://web.archive.org/web/20120905043044/http://techcrunch.com/2009/08/25/confirmed-yahoo-acquires-arab-internet-portal-maktoob/ |archive-date=September 5, 2012 |dead-url=no |df=mdy-all }}</ref> Since the service is pan-regional, Yahoo officially became Yahoo Maktoob in the region.

On December 31, 2012, Yahoo! Korea shut down all its services and left the country, with its previous domain saying in Korean, "Starting from December 31, 2012, Yahoo! Korea has ended. You can go to the original Yahoo! for more Yahoo's information." Sooner did that message also disappear, leaving with just an abandoned, empty search bar powered by Bing.<ref>{{cite web|title=야후! 검색- 통합 검색|url=https://kr.search.yahoo.com/|website=Yahoo! Korea|access-date=December 4, 2015|archive-url=https://web.archive.org/web/20151204164710/http://kr.search.yahoo.com/|archive-date=December 4, 2015|dead-url=no|df=mdy-all}}</ref>

On September 2, 2013, Yahoo! China shut down and was redirected to taobao.com,<ref>{{cite news |url=https://www.bbc.co.uk/news/technology-23929002 |title=Yahoo ceases China news and community services |publisher=Bbc.co.uk |date=September 2, 2013 |access-date=October 1, 2013 |archive-url=https://web.archive.org/web/20130927075040/http://www.bbc.co.uk/news/technology-23929002 |archive-date=September 27, 2013 |dead-url=no |df=mdy-all }}</ref> and has been being redirected to Yahoo Singapore's search page.

==Logos and themes==
{{Multiple images
| align = horizontal
| image1 = Yahoo Logo.svg
| caption1 = [[Social:Wordmark|Wordmark]] used from January 1, 1996 to September 4, 2013 (shown: purple variant used from 2009); red version still used by [[Company:Yahoo! Japan|Yahoo! Japan]]
| image2 = Yahoo-logo.jpg
| width2 = 100
| caption2 = ''Y!'' moniker (2009–2013)
|direction=|width=}}
[[File:Yahoo 701 First Avenue.jpg|thumb|upright=0.9|Yahoo! sign with address at its headquarters]]

Yahoo got its first logo during its establishment in 1994—it consists of the "Yahoo" wordmark which is coloured black and are using the [[Times New Roman]] font, but it were later changed.

In March 1995, when the company changed its name to Yahoo, it introduced another logo which is briefly changed to a more elaborate text that includes an exclamation point at the end, but it were short-lived for only 5 months.

Later, in August 1995, that same year, Yahoo changed its logo again and it became an stylized yellow jumping "Y" figurine on a blue circle while the "Yahoo!" wordmark is written below, but the logo were also short-lived for 4 months until December 1995.

On January 1, 1996, Yahoo introduced a much tweaking and refining new logo which was quickly simplified to just the text and the exclamation mark with a slight shadow behind the text, although it gets coloured with red and are also containing three icons on each side, as well as it becomes a simple wordmark without graphics, and should therefore create the familiar logo that has been in existence since.<ref>{{cite web |url=http://www.logoorange.com/logodesign-Y.php |title=Yahoo Logo Design, Logo Design History |publisher=Logoorange.com |access-date=May 31, 2011 |archive-url=https://web.archive.org/web/20110929104206/http://www.logoorange.com/logodesign-Y.php |archive-date=September 29, 2011 |dead-url=no |df=mdy-all }}</ref> Eventually, this logo were used on the Yahoo home page, and it formerly consists of the red color with a black outline and shadow, but in June 2002, it were later becoming slightly changed, with new black shadows on the text that replaces the older gray color, except that it gets introduced to Yahoo! Japan within the following year, if it gets still used of today, with a slight moderation in 2013 (see below). By May 2009, Yahoo overhauled a theme redesign which makes the logo become recoloured with purple without an outline or shadow, but the purple logo had first appeared on the headquarters and on Yahoo! Messenger in 1995, although it did not get into its full effect from November 12, 2009, when the site received a revamp, that will entirely remove the old red color from 1996, so the change would apply to several international Yahoo home pages, but in some countries, most notably Yahoo!7 (of Australia), [[:File:Yahoo!7 logo.svg|the logo]] is still using the red logo until 2014,<ref>{{cite web |last= Yardney |first= Michael |url= http://au.yahoo.com/ |title= Yahoo!7 |publisher= Au.yahoo.com |access-date= October 1, 2013 |archive-url= https://web.archive.org/web/20131003074513/http://au.yahoo.com/ |archive-date= October 3, 2013 |dead-url= no |df= mdy-all }}</ref>and at the same time, the purple logo comes up with a new slogan "It's Y!ou" which is used at the time, and on occasion, it would at the same time be abbreviated as "Y!"<ref>{{cite web |title=Y – Yahoo |url=http://www.all-acronyms.com/cat/7/Y/Yahoo/1183359 |publisher=All Acronyms |access-date=May 23, 2012 |year=2012 |archive-url=https://web.archive.org/web/20121221084601/http://www.all-acronyms.com/cat/7/Y/Yahoo/1183359 |archive-date=December 21, 2012 |dead-url=no |df=mdy-all }}</ref>

On August 7, 2013, at around midnight EDT, Yahoo announced that the final version of the new logo would be revealed on September 5, 2013 at 4:00&nbsp;a.m. UTC. In the period leading up to the unveiling of the new logo, the "30 Days of Change" campaign was introduced, whereby a variation of the logo was published every day for the 30 days following the announcement.<ref>{{cite news |title=Yahoo is getting a new logo - in a month |url=https://www.usatoday.com/story/tech/2013/08/06/yahoo-is-getting-a-new-logo/2617033/ |access-date=August 14, 2013 |newspaper=USA Today |date=August 7, 2013 |author=Swartz, Jon |archive-url=https://web.archive.org/web/20131126144328/http://www.usatoday.com/story/tech/2013/08/06/yahoo-is-getting-a-new-logo/2617033/ |archive-date=November 26, 2013 |dead-url=no |df=mdy-all }}</ref><ref>{{cite web |title=Yahoo's 30 days of change campaign will end with new logo design |url=http://www.techspot.com/news/53532-yahoos-30-days-of-change-campaign-will-end-with-new-logo-design.html |work=TechSpot |access-date=August 14, 2013 |author=Knight, Shawn |date=August 7, 2013 |archive-url=https://web.archive.org/web/20130810052313/http://www.techspot.com/news/53532-yahoos-30-days-of-change-campaign-will-end-with-new-logo-design.html |archive-date=August 10, 2013 |dead-url=no |df=mdy-all }}</ref> The new logo was eventually launched with an accompanying video that showed its digital construction, and Mayer published a personalized description of the design process on her Tumblr page.<ref>{{cite web |title=Yahoo reveals its new logo |url=https://www.theverge.com/2013/9/5/4696274/yahoo-reveals-its-new-logo |work=The Verge |publisher=Vox Media, Inc. |access-date=September 19, 2013 |author=Newton, Casey |date=September 5, 2013 |archive-url=https://web.archive.org/web/20130920214635/http://www.theverge.com/2013/9/5/4696274/yahoo-reveals-its-new-logo |archive-date=September 20, 2013 |dead-url=no |df=mdy-all }}</ref> Mayer explains:

<blockquote>
So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team ... We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.<ref>{{cite web |title=Geeking Out on the Logo |url=http://marissamayr.tumblr.com/ |work=Marissa's Tumblr |publisher=Yahoo |access-date=September 19, 2013 |author=Mayer, Marissa |date=September 5, 2013 |archive-url=https://web.archive.org/web/20130921053612/http://marissamayr.tumblr.com/ |archive-date=September 21, 2013 |dead-url=no |df=mdy-all }}</ref></blockquote>

On September 19, 2013, Yahoo launched a new version of the "My Yahoo" personalized homepage. The redesign allows users to tailor a homepage with widgets that access features such as email accounts, calendars, Flickr and other Yahoo content, and Internet content. Users can also select "theme packs" that represent artists such as Polly Apfelbaum and Alec Monopoly, and bands such as Empire of the Sun.<ref>{{cite news |title=Yahoo Resurrects The Personalized Homepage With "My Yahoo" Revamp |url=https://techcrunch.com/2013/09/19/yahoo-resurrects-the-personalized-homepage-with-my-yahoo-revamp/?ncid=tcdaily |work=TechCrunch |access-date=September 19, 2013 |author=Perez, Sarah |date=September 19, 2013 |archive-url=https://web.archive.org/web/20130923102800/http://techcrunch.com/2013/09/19/yahoo-resurrects-the-personalized-homepage-with-my-yahoo-revamp/?ncid=tcdaily |archive-date=September 23, 2013 |dead-url=no |df=mdy-all }}</ref> Mayer then explained at a conference in late September 2013 that the logo change was the result of feedback from both external parties and employees.<ref name="Sew">{{cite web |title=6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013 |url=http://searchenginewatch.com/article/2296067/6-Things-We-Learned-From-Marissa-Mayer-and-Mark-Zuckerberg-at-TechCrunch-Disrupt-2013 |work=Search Engine Watch |access-date=September 23, 2013 |author=Edwards, Victoria |date=September 21, 2013 |archive-url=https://web.archive.org/web/20130924084501/http://searchenginewatch.com/article/2296067/6-Things-We-Learned-From-Marissa-Mayer-and-Mark-Zuckerberg-at-TechCrunch-Disrupt-2013 |archive-date=September 24, 2013 |dead-url=no |df=mdy-all }}</ref><gallery>
File:Yahoo Logo 1994.png|Yahoo's first and original logo used from January 1994 to March 1995
File:Yahoo-1995.png|Yahoo's second and old logo used from March to August 1995
File:Original-yahoo.png|Yahoo's third and former logo used from August to December 1995
File:Yahoo Logo.svg|Yahoo's fourth and previous logo used from January 1996 to September 2013
File:Yahoo! logo.svg|Yahoo's fifth and current logo since September 2013
</gallery>

==See also==
* [[Software:List of search engines|List of search engines]]
* [[Software:List of web analytics software|List of web analytics software]]
* Yahoo! litigation
* [[Yahoo! Messenger Protocol]]

==References==
{{Reflist|30em}}

==External links==
* [https://research.secdatabase.com/CIK/1011006/Company-Name/ALTABA-INC ALTABA and Yahoo! EDGAR Filing History]

{{Oath Inc.}}

[[Category:Internet search engines]]
[[Category:World Wide Web]]

{{Sourceattribution|Yahoo!|1}}