View source for Finance:Iamamiwhoami

{{Short description|Swedish singer-songwriter}}

{{Infobox musical artist
| name             = iamamiwhoami
| image            = Expecting kin.jpg
| image_size       = 
| alt              = 
| caption          = Lee photographed by John Strandh
| origin           = [[Place:Stockholm|Stockholm]], Sweden
| genre            = <!--sources are in the "musical style" section-->{{flatlist|
* [[Physics:Electronic music|Electronic]]
* electropop
* synth-pop
* art pop
* avant-garde
* soft rock
* indie folk
}}
| years_active     = 2009–2017, 2022–present
| label            = {{ill|To whom it may concern (record label)|lt=To whom it may concern|sv|To whom it may concern}}
| associated_acts  = {{flatlist|
* ionnalee
* Barbelle
* Moby
}}
| website          = {{URL|youtube.com/iamamiwhoami}}
| current_members  = {{plainlist|
* Jonna Lee
* Claes Björklund
}}
}}

'''iamamiwhoami''' ({{IPAc-en|,|ai|ae|m|.|ae|m|ai|'|h|u:|ae|m|ai}} {{respell|EYE|am|am|eye|HOO|am|eye}}) is the [[Physics:Electronic music|electronic music]] and [[Engineering:Audiovisual|audiovisual]] project of Swedish singer-songwriter Jonna Lee in collaboration with her longtime record producer Claes Björklund. The project has, since 2009, released audiovisual series on their {{URL|youtube.com/iamamiwhoami|YouTube}} channel followed by a large international audience. Visual collaborators of the project include Swedish director Robin Kempe-Bergman, until 2013, and visual collective Wave, consisting of Lee and cinematographer John Strandh, and formerly Agustín Moreaux.

Their videos in particular have spread [[Social:Viral marketing|virally]], and the project is notable not only for its artistic multimedia output, but also the creators' leveraging of YouTube and [[Finance:Viral video|viral video]]s to disseminate their music and the accompanying videos, garnering a cult following. In 2010, Lee founded a record label for iamamiwhoami, {{ill|To whom it may concern (record label)|lt=To whom it may concern|sv|To whom it may concern}}, which she runs. One of their videos, titled ''"[https://www.youtube.com/watch?v=LEoGQU_k78k y]"'', has amassed more than 68 million views as of October 2023, since it is the first link Google would redirect to if the web browser does not autocomplete the word ''"youtube"'' properly. This slowly became a viral [[Social:Internet meme|internet meme]].

Since December 2009, iamamiwhoami's music videos have been released in several series on the project's YouTube channel, while their music is available through digital music retailers. By May 2013, a total of 24 videos had been released on iamamiwhoami's YouTube channel. Running from an initial set of prelude videos to a series of full-length songs, the videos and songs form a continuous story featuring Lee as a protagonist. iamamiwhoami released their debut physical album, the audiovisual album ''Kin'', in June 2012, while the initial full-length series, ''Bounty'' (2010–2011), was released physically in June 2013. A third album, ''Blue'', was released in November 2014.

The project has also remixed songs for Moby and The Irrepressibles, as well as performing live in concert tours revolving around the releases of ''Kin'', ''Bounty'' and ''Blue''. An online performance art "concert" in support of the ''Bounty'' series was streamed online in 2010, taking place in a forest. On 29 April 2015, a second online performance art "concert" in support of the ''Blue'' series was streamed online; this "concert" was released physically and digitally in September 2015 as ''Concert in Blue'', and includes the first new iamamiwhoami song ("The Deadlock") since 2014.

In March 2017, Lee embarked on solo career as ionnalee, stating that it is continuation of iamamiwhoami, though "the two projects will not exist simultaneously".

In March 2022, Lee announced a new audiovisual album from iamamiwhoami, ''Be Here Soon'', which was released on 3 June 2022.<ref name=":0">{{Cite tweet|number=1509485667671318534|user=ionnalee|title=overjoyed to announce our latest project: iamamiwhoami; Be Here Soon (audiovisual album) due june 3.|author=Jonna Lee|date=2022-03-31|access-date=2022-03-31}}</ref>

==Background==
[[File:Jonna Lee 20080607.jpg|thumb|200px|left|Lee, seen performing here in 2008, developed iamamiwhoami with Björklund after the release of her second album in 2009]]
Musically, iamamiwhoami is the brainchild of Swedish singer-songwriter Jonna Lee and her longtime record producer Claes Björklund.<ref name="playground"/> Lee, giving an interview to Playgroundmag.net, stated that iamamiwhoami was born from "experiencing convention in its purest form", a reference to her previous releases as a solo artist.<ref name="playground">{{cite web| url=http://www.playgroundmag.net/music/music-magazine-articles/music-interviews/trying-to-lift-the-veil-of-mystery-off-iamamiwhoami| title=Trying To Lift The Veil Of Mystery Off iamamiwhoami| publisher=Playgroundmag.net| author=del Amo, Sergio| date=7 September 2012| access-date=7 September 2012| archive-url=https://web.archive.org/web/20120916183308/http://www.playgroundmag.net/music/music-magazine-articles/music-interviews/trying-to-lift-the-veil-of-mystery-off-iamamiwhoami| archive-date=16 September 2012| url-status=dead| df=dmy-all}}</ref> Indeed, iamamiwhoami's musical and visual style is a departure from the guitar-led alternative pop that Lee had previously created, although she acknowledges that "the change is probably more apparent from an external point of view."<ref name="thisispaper"/> Lee began developing iamamiwhoami in 2009 and started creating the music together with Björklund in real time with their releases in 2009–2010. Lee has explained they wanted it to "grow freely and [tear] the formerly [sic] by its roots and start over",<ref name="playground"/> envisioning the ability to "physically visualize" their songs. Lee began collaborating with visual directors Robin Kempe-Bergman, Agustín Moreaux, still photographer John Strandh, and most recently, fashion and costume designer Mathieu Mirano, who are credited as part of the visual team of iamamiwhoami,<ref name="playground"/><ref name="credits">{{cite web |url=http://www.bangonpr.com/campaigns/press-release/iamamiwhoami-kin-3rd-september-album-release-kin-video-trailer |title=Press release: Album release: iamamiwhoami; kin |publisher=Bang On |date=7 June 2012 |access-date=6 March 2013 |archive-url=https://web.archive.org/web/20120901114343/http://www.bangonpr.com/campaigns/press-release/iamamiwhoami-kin-3rd-september-album-release-kin-video-trailer |archive-date=1 September 2012 |url-status=dead |df=dmy-all }}</ref> and Lee has defined the collective as being herself in a "collaboration with amazing people" that she loves, also stating "iamamiwhoami is not something [she] can shake off."<ref name="notion 2012">{{cite news|last=Davidson-Vidavski|first=Doron|title=What can you do with nothing?|url=http://www.planetnotion.com/2012/09/17/iamamiwhoami-what-can-you-do-with-nothing-pt-2/|newspaper=Notion Magazine|date=18 September 2012}}</ref> The process of forming iamamiwhoami began with "a need of change" and the fact that there were songs already in development.<ref name="thisispaper">{{cite web| url=http://thisispaperstories.com/iamamiwhoami/| title=iamamiwhoami Interview| publisher=This is paper| author=Gasior, Zuzanna| date=3 September 2012| access-date=7 September 2012| url-status=dead| archive-url=https://web.archive.org/web/20120908150911/http://thisispaperstories.com/iamamiwhoami/| archive-date=8 September 2012| df=dmy-all}}</ref> Lee has acknowledged they are working with limited means independently through her label {{ill|To whom it may concern (record label)|lt=To whom it may concern|sv|To whom it may concern}} to maintain their creative freedom.

Since the upload of their first video to [[Company:YouTube|YouTube]], the project's videos and music have been continuous and operate in "real time", and each song is completed just before being made available for viewing.<ref name="thisispaper"/> The first upload, "Prelude 699130082.451322" surfaced on YouTube in December 2009 and was the beginning of a since abstract storyline. Lee has said of this process "every time a production starts, it's being released very soon after to keep the conversation with the audience in the present. It's a chronological storyline of an evolution, from the very beginning up to now. I think the Internet is the place where you can do that."<ref name="dazeddigital">{{cite web |url=http://www.dazeddigital.com/music/article/14028/1/exclusive-iamamiwhoami |title=Exclusive Q&A: iamamiwhoami |work=Dazed |date=20 August 2012 |access-date=7 September 2012}}</ref> Lee states that essentially, "the core of iamamiwhoami is our music, where the lyrics are the script for the story happening and being shared in real time. Then from that, it is expanded with imagery that reflects our development and current state as part of our chronological storyline."<ref name="mtviggy">{{cite web |last=Andrieux |first=Amy |url=http://www.mtviggy.com/interviews/the-elusive-genius-of-iamamiwhoami/ |title=The Elusive Genius of iamamiwhoami |website=MTV Iggy |date=6 September 2012 |access-date=7 September 2012 |archive-url=https://web.archive.org/web/20120909124534/http://www.mtviggy.com/interviews/the-elusive-genius-of-iamamiwhoami/ |archive-date=9 September 2012}}</ref> Lee has expressed desire to break "the wall" between viewers and listeners.

iamamiwhoami is widely known for its secrecy.<ref name="mtviggy"/><ref name="thisispaper"/><ref name="notion 2012"/><ref name="noisey">{{cite web| url=http://noisey.vice.com/de/blog/iamamiwhoami-ist-nicht-von-dieser-welt/| title=iamamiwhoami Ist Nicht Von Dieser Welt| website=Noisey| author=Amato, Alina| date=21 September 2012| access-date=26 September 2012| language=de}}</ref><ref name="guardian 2012"/> As such, Lee's participation was not confirmed until August 2011, when she began giving her first interviews regarding the project. Lee has stated the project's name (pronounced I am, am I, who am I) was inspired by the fact that she "didn't really know what she wanted iamamiwhoami to be."<ref name="guardian 2012">{{cite news|last=Cragg|first=Michael|title=The ethereal world of Jonna Lee|url=https://www.theguardian.com/music/2012/aug/11/iamamiwhoami-jonna-lee|newspaper=The Guardian|date=11 August 2012}}</ref> Lee finds that her "identity was not hidden but neither articulated by me because what is relevant is the work we have done and the audience reflection of my identity. "<ref name="clash">{{cite web| url=http://www.clashmusic.com/feature/kin-iamwhoiamwhoami| title=kin: iamamiwhoami "It's often difficult telling dream from reality..."| author=Heath, Theresa| date=31 August 2012| work=Clash| publisher=Clash Music| access-date=7 September 2012}}</ref> Although Lee acknowledges that secrecy is essential,<ref name="guardian 2012"/> she feels there is "a lot of communication from me [to the audience] all the time even though it's not literal."<ref name="dazeddigital"/> Although "people realised pretty quickly that [she] was involved", she "chose not to comment on it, because [she] just wanted people to focus on what [they] were doing",<ref name="dazeddigital"/> and to speak about who she is "as an individual, doesn't feel relevant".<ref name="detektor 2012">{{cite web|url=http://detektor.fm/musik/inkognito-zum-hype-das-phaenomen-iamamiwhoami| title=Das Phanomen iamamiwhoami| author=Funke, Michael| date=18 September 2012| publisher=detektor.fm| access-date=18 September 2012}}</ref>

==History==

===2009–2011: First uploads and ''Bounty''===
[[File:Iamamiwhoami live at Way Out West 2011.jpg|thumb|250px|iamamiwhoami's first concert before a live audience at [[Way Out West (festival)|Way Out West]] portrayed their unconventional performance style and featured Lee singing to the audience on a bed made of toilet rolls. The audience being filmed and projected, watching themselves during the concert.
The appearance continues the events in the videos of "; john" and "clump" that were released simultaneously to the Way out west performance.]]

The first two iamamiwhoami videos were uploaded to YouTube on 4 December 2009, and were forwarded from an anonymous email account to a number of music journalists and blogs.<ref name="goodw">{{cite news|first=Michael|last=Cragg|url=https://www.theguardian.com/music/2012/mar/15/iamamiwhoami-good-worker|title=New music: iamamiwhoami – good worker |newspaper=The Guardian|date=15 March 2012|access-date=8 September 2012}}</ref> These videos continued and featured an unknown blonde woman whose face had been distorted, and displayed themes such as birthing and growth. Imagery associated with the [[Social:Folklore|folklore]] of the mandragora (the flowering humanoid, berries, dogs used to pull out the mandrake, and semen of a hanged man) recurs throughout iamamiwhoami's videos. Each of the first six clips end with a drawing of a different animal (a goat, [[Biology:Owl|owl]], [[Biology:Whale|whale]], [[Biology:Bee|bee]], llama, and [[Biology:Monkey|monkey]]). Having blogged about the videos, MTV journalist James Montgomery received a package by a messenger, which included a lock of blond hair, a piece of bark, and a pictogram of the six animals with the question "Says what?"<ref name="mtvpackage">{{cite web| url=http://newsroom.mtv.com/2010/03/05/iamamiwhoami-mail/| title=Iamamiwhoami Makes Contact, Sends MTV News A Package| publisher=MTV| author=Montgomery, James| date=5 March 2010| access-date=13 September 2012| url-status=dead| archive-url=https://web.archive.org/web/20120917010650/http://newsroom.mtv.com/2010/03/05/iamamiwhoami-mail/| archive-date=17 September 2012| df=dmy-all}}</ref> Furthering the mystery; the sixth video ("23.5.12.3.15.13.5–8.15.13.5.3383") ends with the woman whispering "Why" or "Y."<ref name="CB1" /> Each video displayed a numerical code as part of its title. When indexed into the alphabet, these spell out words such as "educational", "I am", "its me", "mandragora", "officinarum", and "welcome home". ''[[Biology:Mandragora officinarum|Mandragora officinarum]]'' refers to the mandrake root, which when fresh or dry may cause hallucination and grows from a hanged man's sperm .<ref name="CB1">{{cite web| url=http://criminalbrief.com/?p=11318| title=Musical Mystery| author=Lundin, Leigh| date=14 March 2010| publisher=Criminalbrief.com}}</ref> In 2012, Lee revealed their aim is to "let the work be in focus and push the boundaries of convention in different forms."<ref name="mtviggy"/> This initial stage of the project received positive, if sceptical reviews and many websites found themselves asking readers to guess the identity of the blonde woman within the clips. iamamiwhoami was speculated to be a project of many artists, including Lady Gaga, Goldfrapp, Björk, The Knife, Trent Reznor and Christina Aguilera.<ref>{{cite news|last=Seitz|first=Carine|title=Who am I? Why I am...|url=http://www.leithermagazine.com/2010/09/25/who-am-i-why-i-am%E2%80%A6.html|newspaper=Leither Magazine|date=25 September 2010}}</ref><ref>{{cite news|last=Robinson|first=Peter|title=Pop goes the viral|url=https://www.theguardian.com/culture/2010/mar/27/pop-music-viral-videos-guidelines|newspaper=The Guardian|date=26 March 2010}}</ref> The number series which were highly stylized teaser videos setting the tone of the project, established several mysteries, and served to foreshadow the projects' complete songs. For instance, "23.5.12.3.15.13.5–8.15.13.5.3383" contained vocally distorted lyrics that later appeared in the later song "o". On 25 November 2017, a full version of "13.1.14.4.18.1.7.15.18.1.1110" was released under the side project ionnalee, featuring the distorted full verse as the main chorus of the song "GONE"

The second "series"<ref name="playground"/> of the iamamiwhoami project began with the upload of a full song and music video titled "b", one month following the final prelude video. Garnering positive reviews for its dramatic change in style and heavy use of a [[Engineering:Piano|piano]] as well as vocal distortion techniques, the song was the first to be uploaded to the [[ITunes Store|iTunes Store]], being offered as a paid [[Music download|digital download]] on 15 March 2010.<ref name="popjusticeB">{{cite web| url=http://www.popjustice.com/briefing/that-iamamiwhoami-song-is-on-itunes-by-the-way/49418/| title=That iamamiwhoami song is on iTunes, by the way| author=Robinson, Peter| date=25 March 2011| access-date=13 September 2012| publisher=Popjustice}}</ref> Although a "reveal" of the artist behind the moniker was anticipated, the videos showed a clearer view of Jonna Lee's face. Swedish media recognized Lee. However, Lee's previous North American management team Philadelphonic commented "If Jonna is involved in this, we have no knowledge of such."<ref name="phil">{{cite web|first=James |last=Montgomery|url=http://www.mtv.com/news/articles/1633956/iamamiwhoami-swedish-singer-jonna-lee-behind-viral-campaign.jhtml |title='Iamamiwhoami': Is Swedish Singer Jonna Lee Behind Viral Campaign?|publisher=MTV|date=15 March 2010}}</ref> Despite this, her involvement in the project was eventually thought to be confirmed with the release of the video for "t", in which her face was fully revealed without any makeup or distortion to conceal her identity. According to rraurl.com and MTV Brasil, "o" was directed by Viktor Kumlin, who is also the director of Lee's music video for "Something So Quiet". This proved to be false.<ref>{{cite web |url=http://tecoapple.mtv.uol.com.br/2010/08/30/clipes-exibidos-no-mtv-labteco-apple-26/ |title=Clipes exibidos no MTV Lab/teco apple #26 |publisher=MTV Brasil |date=30 August 2010 |access-date=20 February 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120315202655/http://tecoapple.mtv.uol.com.br/2010/08/30/clipes-exibidos-no-mtv-labteco-apple-26/ |archive-date=15 March 2012 |df=dmy-all }}</ref><ref>{{cite web|url=http://rraurl.com/videos/1582/iamamiwhoami_-_o |title=vídeos: iamamiwhoami – o [2010] |publisher=rraurl.com |access-date=20 February 2012}}</ref> As the seven videos with letter titles were slowly released, fans gathered that the videos were likely to spell the word "Bounty". Each of the seven videos begins with the corresponding sound of the animal, however, the animal sounds are not present in the released tracks. The conclusion of the live performance art event ''IN CONCERT'' of 2010 reveals that the onomatopoeia used to represent the animals' calls can be made to approximate the pronunciation of the English word "Bounty". On 7 February 2011, several registered songs on [[International Standard Musical Work Code|ISWC]] were discovered to be closely related to iamamiwhoami. For example, songs titled, "Up!/Higher", "The Sound of Letting Go/Love", and "Little Hope/Sing a Song of Fire" all pertain to lyrics in iamamiwhoami's songs, "b", "o", and "y", respectively. The works were registered by Lee and Claes Björklund. These songs were registered around the same time as several songs from Lee's ''This Is Jonna Lee'' 2009 album.<ref>{{Cite web |url=http://iswcnet.cisac.org/iswcnet/MWI/result/detail.do?workDetails=0 |title=Archived copy |access-date=7 February 2011 |archive-url=https://web.archive.org/web/20160214163306/http://iswcnet.cisac.org/iswcnet/MWI/result/detail.do?workDetails=0 |archive-date=14 February 2016 |url-status=dead }}</ref>

In October 2010, iamamiwhoami requested a volunteer from the audience to be presented to them with their full name through a message video; no instructions followed. Fans of the project set up voting polls and presented a volunteer from the YouTube community with the YouTube username of ShootUpTheStation. One month later, on 16 November 2010, a live online concert was streamed on To whom it may concern's website where ShootUpTheStation was led through the forests of iamamiwhoami by Lee and brought to be buried and burned inside a paper box. ''In Concert'' featured performances of both the preludes, ''Bounty'' and a new song titled "." and ran at one hour and four minutes.<ref name="playground"/>

In August 2011, iamamiwhoami played their first live show at the annual Way Out West Festival in Gothenburg, Sweden. After a long absence, they released the songs "; John" and "Clump" which was revealed to be an epilogue to ''Bounty''.<ref name="playground"/><ref name="epilogue">{{cite web| url=http://www.mtvhive.com/2012/02/01/iamamiwhoami-6-11-12/| title=New iamamiwhoami Video Teases Happening on 6/11/12| publisher=MTV Hive; MTV| author=Ehrlich, Brenna| date=1 February 2012| access-date=27 April 2012| archive-date=1 October 2013| archive-url=https://web.archive.org/web/20131001154238/http://www.mtvhive.com/2012/02/01/iamamiwhoami-6-11-12/| url-status=dead}}</ref> As a conclusion to ''Bounty'', Bullett Media posted an interview article with iamamiwhoami for their Winter 2011 'Secrets' Issue. Questions were answered strictly with sampled lyrics from the current repertoire of songs, with some additional and unknown phrases purported to be lyrics for future musical releases. The article also included promotional images of iamamiwhoami, nude in the forest and posed among similar elements from "; John" and "T".<ref>{{cite web |url=http://bullettmedia.com/article/iamamiwhoami/ |title=An Inscrutable Interview with (and Exclusive Photo Series from) iamamiwhoami |publisher=Bullett Magazine |date=11 November 2011 |access-date=20 February 2012 |archive-date=6 August 2017 |archive-url=https://web.archive.org/web/20170806022951/http://bullettmedia.com/article/iamamiwhoami/ |url-status=dead }}</ref> The article is referenced to be written and photographed by iamamiwhoami. Following their performance at Way Out West, iamamiwhoami began recording and preparing their debut studio album.<ref name="playground"/>

''Bounty'' was critically well received, with Kathy Iandoli of MTV describing ''Bounty'' as having "portrayed a flaxen, ethereal goddess twisting her way throughout nature, while other [videos] included distorted imagery that housed industrial, synthy soundscapes set on fire. The combination was mysterious, yet alluring, representing a combination of horror film imagery with new age sensibilities. The titles to the songs were equally vague, ... numbers and clusters of words .... The videos never fell short of several hundred thousand views&nbsp;– and even much greater ... people obviously took notice."<ref name="mtviggy"/>
At the Swedish Grammis held on January 2011, iamamiwhoami won their first award in the category of "Innovator of the Year" ({{lang-sv|Årets innovatör}}), which had been newly inaugurated. An anonymous woman, later confirmed to be Nina Fors,<ref>{{cite web|url=https://www.facebook.com/nina.fors.92 |title=Nina Fors's Facebook |publisher=Facebook |language=sv}}</ref> the mother of Emil Fors, a Swedish musician who worked as production manager for the videos, received the award on their behalf and handed to the speaker an envelope with the words "To whom it may concern." taped in front. The content is revealed to be an empty piece of white paper. Before leaving, the woman acknowledged by saying, "Thank you. That's all I can say". iamamiwhoami won an MTV O Music award in 2012 in the "Digital Genius" category.

===2012–2013: ''Kin''===
On 1 February 2012, iamamiwhoami's YouTube channel once again became active with the posting of the video "kin 20120611", which was sent to music blogs much in the same manner as the original release.<ref>{{cite web| url=https://www.nme.com/nme-video/youtube/id/AfLYfz_25BI| title=iamamiwhoami; kin 20120611 video| work=NME| access-date=7 September 2012| archive-url=https://web.archive.org/web/20131002203847/http://www.nme.com/nme-video/youtube/id/AfLYfz_25BI| archive-date=2 October 2013| url-status=dead}}</ref> This continued with each successive release in the ''Kin'' series.<ref>{{cite web |last=Ehrlich |first=Brenna |url=http://blog.omusicawards.com/2012/05/iamamiwhoami-drops-new-track-rascal-before-debut-album-in-june/ |title=iamamiwhoami Drops New Track, "Rascal", Before Debut Album In June |website=O Music Awards |date=8 May 2010 |access-date=10 May 2012 |archive-url=https://web.archive.org/web/20130619045331/http://blog.omusicawards.com/2012/05/iamamiwhoami-drops-new-track-rascal-before-debut-album-in-june/ |archive-date=19 June 2013}}</ref> It was speculated that the title of the video pertained to the date 11 June 2012, using the Gregorian big-endian dating system most common in Sweden. The video was followed by the original music video in the ''Kin'' series, titled "Sever", later the opening track on iamamiwhoami's debut studio album. The series consists of nine songs and videos, which culminates in "Goods" and is a continuation of the story arc founded by the original uploads, online concert and ''Bounty'' series.<ref name="thisispaper"/> Together, the videos form a collective film also titled ''Kin'' which was released in CD/DVD and has been screened at several European film festivals.<ref name="inconcert">{{cite web |url=http://towhomitmayconcern.cc/in_concert.html |title=in concert |publisher=towhomitmayconcern.cc |access-date=7 September 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120829232518/http://www.towhomitmayconcern.cc/in_concert.html |archive-date=29 August 2012 |df=dmy-all }}</ref> A digital download of each song was released to retailers one day following the YouTube upload.<ref>{{cite web |last=Cotter |first=Neal |url=http://www.insidevandy.com/life/music/article_2023782a-717f-11e1-92a6-001a4bcf6878.html |title=Iamamiwhoami: An audiovisual experience |publisher=Inside Vandy |date=18 March 2012 |access-date=20 March 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120825070155/http://www.insidevandy.com/life/music/article_2023782a-717f-11e1-92a6-001a4bcf6878.html |archive-date=25 August 2012 |df=dmy-all }}</ref> In terms of imagery, much of ''Kin'' contains large hairy creatures which interact with Lee throughout the narrative, which she explained as "represent[ing] a part of me and most others. Life with it is very much a delight. I have experienced the consequences of living without it."<ref name="playground"/> The release resulted in the first interviews conducted by Lee in promotion of the album, for the first time describing the process of creating the iamamiwhoami visuals and music. She referred to the making of ''Kin'' in an interview with ''{{wipe|The Guardian}}'' as having been "nine months of hard labour".<ref name="guardian 2012"/> Lee has also explained ''Kin'' "came to life after a close encounter with the audience at the first live concert in 2011" and called herself a "proud mother".

In preparation for the release, iamamiwhoami were signed to Cooperative Music, a British group of independent labels founded by V2 Records. The Italian branch of the label was the first to announce the release of the series as an album, which would be [[Engineering:Audiovisual|audiovisual]] and distributed both physically and via [[Music download|digital download]] on 11 June 2012.<ref name="coop">{{cite web|first=Brenna |last=Ehrlich |url=http://www.mtvhive.com/2012/02/15/iamamiwhoami-kin-album |title=iamamiwhoami Reveals Her 'Kin' |publisher=MTV Hive |date=15 February 2012 |access-date=20 February 2012}}</ref> and originating from the project's own label, "To whom it may concern.", a recurring phrase within both their videos and single artwork. This coincided with the launch of the label's first official website, which had previously been used to air the original online concert.<ref name="coop"/> It was also discovered that iamamiwhoami is managed by the London-based D.E.F. Artist Management, whose roster includes other Swedish artists.<ref name=defam>{{cite web |url=http://www.d-e-f.com/frame-def.htm |title=D.E.F. Management: Artists |publisher=d-e-f.com |access-date=20 February 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120324211040/http://www.d-e-f.com/frame-def.htm |archive-date=24 March 2012 |df=dmy-all }}</ref> ''Kin'' was released on 11 June 2012 in CD/DVD and LP/DVD formats through the label's website,<ref name="coop"/> with the official release following on 3 September 2012.<ref>{{cite web| url=http://hmv.com/hmvweb/displayProductDetails.do?ctx=280;0;-1;-1;-1&sku=890314| title=Iamamiwhoami: Kin: Includes Dvd| publisher=HMV| access-date=7 September 2012}}</ref>

Upon release, the album generated very positive review from critics, who praised the album's ambition as a collective as well as its style, incorporating several styles of [[Physics:Electronic music|electronic music]] and Lee's vocals.<ref>{{cite web |last=Denney |first=Alex |url=https://www.bbc.co.uk/music/reviews/b6fd |title=Review of iamamiwhoami – kin |publisher=BBC Music |date=31 August 2012 |access-date=7 September 2012}}</ref><ref>{{cite web |last=Hogwood |first=Ben |url=http://www.musicomh.com/reviews/albums/iamamiwhoami-kin |title=iamamiwhoami – Kin |date=2 September 2012 |publisher=musicOMH |access-date=3 September 2012}}</ref> iamamiwhoami was nominated for "The Best Tease of the Past 12 Months" category by BBC Radio's 6 Music Blog Awards, with fellow contenders being Lana Del Rey, Elliphant, Battlekat, Savoir Adore and The Sound of Arrows.<ref>{{cite web |last=Bradford |first=Mike |url=http://therecommender.net/2012/02/28/bbc-6-music-blog-awards-nominations/ |title=BBC 6 MUSIC BLOG AWARDS – NOMINATIONS |publisher=The Recommender |date=28 February 2012 |access-date=30 April 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120503233845/http://therecommender.net/2012/02/28/bbc-6-music-blog-awards-nominations/ |archive-date=3 May 2012 |df=dmy-all }}</ref> On 2 March 2012, iamamiwhoami was declared the winner on BBC Radio by Tom Robinson, and the project received their first large airplay debut with "O" after the announcement.<ref name="bbc6">{{cite web |last=Will |first=Producer |url=https://www.bbc.co.uk/blogs/nowplaying/2012/03/blog6music---the-winners-at-th.shtml |title=#Blog6Music – the winners at the first Now Playing Blog Awards |publisher=BBC Radio 6 Music. BBC Online |date=2 March 2012 |access-date=7 September 2012}}</ref> This was followed by the release of iamamiwhoami's first airplay promotional single, "Play", on 30 July 2012.<ref name="ultratop">{{cite web| url=https://www.ultratop.be/fr/song/100f7a/iamamiwhoami-Play| title=iamamiwhoami play| author=Hung, Steffen| publisher=Ultratop | language=fr| access-date=6 September 2012}}</ref> iamamiwhoami won the MTV O Music Awards Digital Genius Award, fellow contenders being Amanda Palmer, Gorillaz, OK Go, Radiohead and The Flaming Lips.<ref name="oma2">{{cite web|author=O Music Awards |url=http://blog.omusicawards.com/2012/06/iamamiwhoami-winner-oma/ |title=iamamiwhoami Wins The Digital Genius Award &#124; O Music Awards Blog &#124; Music. Tech. Fans. News and Updates |publisher=Blog.omusicawards.com |access-date=15 June 2013}}</ref> The project embarked on a European tour for ''kin'' in 2012, playing festivals and venues across Europe.<ref name="inconcert"/>

Originally distributed as a series of singles spanning 2010 and 2011, "Bounty" was later consolidated into an album released on June 3, 2013, under iamamiwhoami's label, To whom it may concern. The distribution was handled by Cooperative Music, a consortium of independent labels. The first music video, "B," premiered on March 14, 2010, on iamamiwhoami's YouTube channel, followed by subsequent releases of "O," "U-1," "U-2," "N," "T," and "Y." Each music video was accompanied by the release of digital singles.

Initially, it was presumed that these tracks constituted the entirety of Bounty's playlist. However, in 2011, two additional singles and music videos, "; John" and "Clump," were released. Their association with "Bounty" was only confirmed in June 2012 when iamamiwhoami's YouTube channel organized them into a playlist named "Bounty," alongside the previously mentioned tracks..

On 4 December 2012, iamamiwhoami's label website To whom it may concern. was updated with a note on the front page which stated "20130603&nbsp;– iamamiwhoami; Bounty", forecasting a physical release of the ''Bounty'' series. This was confirmed on the very next day when the Release section of the website displayed ''Bounty''{{'s}} album cover art, along with its track listing.<ref>[http://shop.towhomitmayconcern.cc/Releases]{{dead link|date=January 2018|bot=InternetArchiveBot|fix-attempted=yes}}</ref>

iamamiwhoami embarked on a worldwide tour in support of ''Kin'' and ''Bounty'' in 2012 and 2013, including their first dates in North America.

===2014–2017: ''Blue'' and ''Concert in Blue''===
On 17 January 2014, To whom it may concern. and official networks were all updated with artwork that featured Lee in front of a waterfall beneath the title "Fountain".<ref>{{cite web|last=Trendell|first=Andrew|title=iamamiwhoami to release new album Fountain this year?|url=http://www.gigwise.com/news/87677/iamamiwhoami-to-release-new-album-fountain-this-year|work=Gigwise|access-date=21 January 2014|date=17 January 2014}}</ref> It was confirmed as a new single and released digitally on 22 January 2014.<ref>{{cite web|url=https://itunes.apple.com/album/fountain-single/id802991780|title=Fountain – Single – iamamiwhoami |website=[[ITunes Store|iTunes Store]] |date=22 January 2014 |access-date=14 September 2014}}</ref> To whom it may concern.'s was also updated with a "Generate" feature, a donation service in which funds were promised to "be used for creative purpose only".<ref name="Generate">{{cite web |url=http://towhomitmayconcern.cc/generate/payment/ |archive-url=https://web.archive.org/web/20140125034951/http://www.towhomitmayconcern.cc/generate/payment/ |url-status=dead |archive-date=25 January 2014 |title=Generate |publisher=towhomitmayconcern.cc |access-date=22 February 2014 }}</ref> After the user donated, they were redirected to a page containing a gif image of a fish being released into a pond. Following "Fountain" were three singles "Hunting for Pearls", "Vista" and "Tap Your Glass", which were sporadically released on 25 February, 28 April, and 4 August, respectively.<ref>{{cite web|url=https://itunes.apple.com/album/hunting-for-pearls-single/id825747999|title=Hunting For Pearls – Single – iamamiwhoami |website=iTunes Store |date=25 February 2014 |access-date=14 September 2014}}</ref><ref>{{cite web|url=https://itunes.apple.com/album/vista-single/id860587797|title=Vista – Single – iamamiwhoami |website=iTunes Store |date=28 April 2014 |access-date=28 April 2014}}</ref><ref>{{cite web|url=https://itunes.apple.com/album/blue/id902530368|title=Tap Your Glass – Single – iamamiwhoami |website=iTunes Store |date=4 August 2014 |access-date=4 August 2014}}</ref>

On 8 July, the third audio visual album was officially announced, titled ''Blue'', released on 10 November in exclusive physical and digital editions.<ref>{{cite web|url=http://www.towhomitmayconcern.cc/|title=To whom it may concern. SHOP|website=To whom it may concern. SHOP}}</ref>

On 30 April 2015, the second live album/project (CD/DVD/book) was officially announced, titled ''Concert in Blue'', released on 2 September 2015 in exclusive physical and digital editions. As with their previous releases, ''Concert in Blue'' was released with a picture book. ''Concert in Blue'' included songs from ''Blue'' as well as ''Bounty'' and ''Kin''. ''Concert in Blue'' would also see the release of the first new iamamiwhoami song since 2014 ("The Deadlock"), which was released as a single as well.<ref>{{cite web|url=http://shop.towhomitmayconcern.cc/products/iamamiwhoami-concert-in-blue-cd-dvd-book/|title=iamamiwhoami; CONCERT IN BLUE (CD/DVD/book)|website=To whom it may concern. SHOP}}</ref>

On 24 February 2017, Lee announced the release of her new solo single under the alias ionnalee. "Samaritan" was released on 10 March alongside its accompanying music video. Lee also opened several new social media accounts to promote her solo endeavours. When asked about the future of iamamiwhoami, she said that the new project is a continuation of the collective, albeit "the two projects will not exist simultaneously".<ref name="The 405">{{cite web|url=https://www.thefourohfive.com/music/article/vital-ventures-an-interview-with-ionnalee-149| title=Vital Ventures: An interview with ionnalee| publisher=thefourohfive.net| author=Darley, Andrew| date=21 April 2017| access-date=5 May 2017}}</ref>

=== 2022–present: ''Be Here Soon'' ===
On 31 March 2022, Lee announced an audiovisual album from the iamamiwhoami project, ''Be Here Soon''. The first episode from the album, "Don't Wait for Me", was released the same day. It was followed by "Canyon" with Lars Winnerbäck on 7 April, "Zeven" on 14 April and "I Tenacious" on 21 April. The album was released on 3 June 2022.<ref name=":0" />

==Musical style==
iamamiwhoami is considered to be an [[Physics:Electronic music|electronic music]] act.<ref>{{cite web |last=Phares |first=Heather |url=https://www.allmusic.com/artist/iamamiwhoami-mn0002890773/biography |title=iamamiwhoami {{!}} Biography & History |website=AllMusic |access-date=19 July 2018}}</ref> Their music is mostly characterised by Jonna Lee's "spiritual" and "ghostly" vocals as well as Claes Björklund's "lush and nuanced" production.<ref>{{cite web |last=Cooper |first=Leonie |url=https://www.nme.com/reviews/album/reviews-various-artists-15804 |title=iamamiwhoami – 'Blue' |work=NME |date=17 November 2014 |access-date=4 February 2019}}</ref><ref name="musicomh">{{cite web |last=Hogwood |first=Ben |url=https://www.musicomh.com/reviews/albums/iamamiwhoami-kin |title=iamamiwhoami – Kin |website=musicOMH |year=2012 |access-date=4 February 2019}}</ref><ref>{{cite web |last=St. Asaph |first=Katherine |url=https://pitchfork.com/reviews/albums/16722-kin/ |title=iamamiwhoami: Kin |website=Pitchfork |date=20 September 2012 |access-date=4 February 2019}}</ref> It has been described as electropop,<ref>{{cite web |last=Marchione |first=Peter |url=http://www.releasemagazine.net/reviews/iamamiwhoami-blue/ |title=Iamamiwhoami – Blue |work=Release Magazine |date=22 December 2014 |access-date=19 July 2018}}</ref> synth-pop,<ref>{{cite magazine |last=Venkataramanan |first=Madhumita |url=https://www.wired.co.uk/magazine/archive/2012/10/play/musical-guessing-games |title=YouTube star turns music videos into multimedia guessing game |magazine=Wired UK |date=30 August 2012 |access-date=19 July 2018 |archive-url=https://web.archive.org/web/20120831173718/http://www.wired.co.uk/magazine/archive/2012/10/play/musical-guessing-games |archive-date=31 August 2012}}</ref> art pop<ref>{{cite web |last=Jones |first=Matt |url=http://www.dazeddigital.com/artsandculture/article/21582/1/nicki-minaj-double-cover-for-dazeds-a-w-2014-issue |title=Nicki Minaj double cover for Dazed's A/W 2014 issue |work=Dazed |date=10 September 2014 |access-date=19 July 2018}}</ref> and avant-garde.<ref>{{cite web |last=Springer |first=Katherine |url=https://spectrumculture.com/2018/03/07/ionnalee-everyone-afraid-to-be-forgotten-review/ |title=ionnalee: Everyone Afraid to Be Forgotten |work=Spectrum Culture |date=7 March 2018 |access-date=3 February 2019}}</ref>

The duo has been compared to artists like Portishead,<ref>{{cite web |last=Hadusek |first=Jon |url=https://consequenceofsound.net/2012/08/album-review-iamamiwhoami-kin/ |title=Album Review: iamamiwhoami – ''kin'' |website=Consequence of Sound |date=27 August 2012 |access-date=27 August 2012}}</ref> the Knife,<ref>{{cite web |last=Geffen |first=Sasha |url=https://pitchfork.com/reviews/albums/19996-iamamiwhoami-blue/ |title=iamamiwhoami: BLUE |website=Pitchfork |date=17 November 2014 |access-date=17 November 2014}}</ref> Björk and Fever Ray.<ref name="allmusic">{{cite web |last=Phares |first=Heather |url=https://www.allmusic.com/album/kin-mw0002356810 |title=Kin – Iamamiwhoami |website=AllMusic |access-date=4 February 2019}}</ref> Ben Hogwood of ''musicOMH'' compared Lee's voice to those of Elizabeth Fraser and Siouxsie Sioux.<ref name="musicomh"/>

===Influences===
Jonna Lee stated that she is influenced by Kraftwerk, Cocteau Twins, Depeche Mode, Christopher Nolan, Air and Vangelis. She also added that she enjoys listening to Blood Orange, Arca, Denis Villeneuve, Chromatics, Four Tet, Björk, Todd Terje, Disasterpeace and Mozart.<ref>{{cite web |last=Rundin |first=Ksenia |url=https://www.odalisquemagazine.com/articles/2018/04/14/ionnalee-searcher-who-explores-written-by
|title=ionnalee - A Searcher Who Explores |publisher=Odalisque Magazine |date=14 April 2018 |access-date=4 February 2019}}</ref>

==Members==
;Music
*Jonna Lee – vocals, instruments, song writing, production
*Claes Björklund – instruments, vocals, song writing, production

;Visuals
*Jonna Lee – direction, art direction
*John Strandh – direction, cinematography, photography

;Former
*Robin Kempe-Bergman – direction
*Agustín Moreaux – art direction, costume design, direction

;Timeline
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  id:series          value:orange        legend:Audiovisual_series
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  at:31/05/2011
  at:20/04/2015
  at:02/09/2020
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  at:02/09/2015
  at:29/01/2021
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==Videography==
{| class="wikitable collapsible plainrowheaders" style="text-align:center;"
|-
! scope="col" rowspan="2"| Title
! scope="col" colspan="2"| Release date
! scope="col" colspan="2"| Related releases
|-
! scope="col" style="font-size:90%;"|Video streaming<sup><span id="ref_A"></span>'''[A]'''</sup>
! scope="col" style="font-size:90%;"|Digital download
! scope="col" style="font-size:90%;"|Release
! scope="col" style="font-size:90%;"|Digital download
|-
! scope="row"|"Prelude 699130082.451322-5.4.21.3.1.20.9.15.14.1.12"
|{{Start date|df=yes|2009|12|04}}
<small>{{Start date|df=yes|2010|01|31}}</small><sup>'''[B]'''</sup>
| —
| —
| —
|-
! scope="row"|"9.1.13.669321018"
|{{Start date|df=yes|2010|01|07}}
<small>{{Start date|df=yes|2010|02|01}}</small><sup>'''[B]'''</sup>
| —
| —
| —
|-
! scope="row"|"9.20.19.13.5.723378"
|{{Start date|df=yes|2010|01|25}}
<small>{{Start date|df=yes|2010|02|01}}</small><sup>'''[B]'''</sup>
| —
| "Like Hell"
| —
|-
! scope="row"|"13.1.14.4.18.1.7.15.18.1.1110"
|{{Start date|df=yes|2010|02|10}}
| —
| "Gone"
| —
|-
! scope="row"|"15.6.6.9.3.9.14.1.18.21.13.56155"
|{{Start date|df=yes|2010|02|22}}
| —
| —
| —
|-
! scope="row"|"23.5.12.3.15.13.5–8.15.13.5.3383"
|{{Start date|df=yes|2010|03|01}}
| —
|"O"
|{{Start date|df=yes|2010|04|11}}
|-
! scope="row"|"B"
|{{Start date|df=yes|2010|03|14}}
|{{Start date|df=yes|2010|03|15}}
| Tara Busch remix
|{{Start date|df=yes|2010|04|19}}
|-
! scope="row"|"O"
|{{Start date|df=yes|2010|04|12}}
|{{Start date|df=yes|2010|04|11}}
|Adrian Lux remix
|{{Start date|df=yes|2010|04|29}}
|-
! scope="row"|"U-1"
|{{Start date|df=yes|2010|05|03}}
|{{Start date|df=yes|2010|05|03}}
|rowspan="2"|
*The Blacksmoke Organisation remix
*Khonnor remix
|rowspan="2"|
*{{Start date|df=yes|2010|07|09}}
*{{Start date|df=yes|2010|07|16}}
|-
! scope="row"|"U-2"
|{{Start date|df=yes|2010|05|07}}
|{{Start date|df=yes|2010|05|07}}
|-
! scope="row"|"N"
|{{Start date|df=yes|2010|06|02}}
|{{Start date|df=yes|2010|06|03}}
|Eineinmeier remix
|{{Start date|df=yes|2010|06|25}}
|-
! scope="row"|"T"
|{{Start date|df=yes|2010|06|30}}
|{{Start date|df=yes|2010|06|30}}
|Tele Tele remix
|{{Start date|df=yes|2010|09|24}}
|-
! scope="row"|"Y"
|{{Start date|df=yes|2010|08|04}}
|{{Start date|df=yes|2010|08|05}}
|Zoo Brazil remix
|{{Start date|df=yes|2010|11|03}}
|-
! scope="row"|"20101001"
|{{Start date|df=yes|2010|10|01}}<sup><span id="ref_C"></span>'''[C]'''</sup>
| —
| "Gone (iamamiwhoami remix)"
| —
|-
! scope="row"|"20101104"
|{{Start date|df=yes|2010|11|04}}
| —
|''In Concert''; "."
|{{Start date|df=yes|2010|12|04}}
|-
! scope="row"|''In Concert''
|{{Start date|df=yes|2010|11|16}}<sup><span id="ref_D"></span>'''[D]'''</sup>
|{{Start date|df=yes|2010|12|04}}
|
*''In Concert; "U-1"''
*''In Concert''; "B"
*''In Concert''; "T"
*''In Concert''; "N"
*''In Concert''; "O"
*''In Concert''; "U-2"
*''In Concert''; "Y"
*''In Concert''; "."
|{{Start date|df=yes|2010|12|04}}
|-
! scope="row"|"; John"
|{{Start date|df=yes|2011|05|15}}
|{{Start date|df=yes|2011|05|16}}
| "+46 702 888 037"<sup><span id="ref_E"></span>'''[E]'''</sup>
| —
|-
! scope="row"|"Clump"
|{{Start date|df=yes|2011|07|31}}
|{{Start date|df=yes|2011|08|01}}
| —
| —
|-
! scope="row"|"Kin 20120611"
|{{Start date|df=yes|2012|02|01}}
| —
| —
| —
|-
! scope="row"|"Sever"
|{{Start date|df=yes|2012|02|14}}
|{{Start date|df=yes|2012|02|15}}
| —
| —
|-
! scope="row"|"Drops"
|{{Start date|df=yes|2012|02|28}}
|{{Start date|df=yes|2012|02|29}}
| —
| —
|-
! scope="row"|"Good Worker"
|{{Start date|df=yes|2012|03|13}}
|{{Start date|df=yes|2012|03|14}}
| —
| —
|-
! scope="row"|"Play"
|{{Start date|df=yes|2012|03|27}}
|{{Start date|df=yes|2012|03|28}}
| —
| —
|-
! scope="row"|"In Due Order"
|{{Start date|df=yes|2012|04|10}}
|{{Start date|df=yes|2012|04|11}}
| —
| —
|-
! scope="row"|"Idle Talk"
|{{Start date|df=yes|2012|04|24}}
|{{Start date|df=yes|2012|04|25}}
| —
| —
|-
! scope="row"|"Rascal"
|{{Start date|df=yes|2012|05|08}}
|{{Start date|df=yes|2012|05|09}}
| —
| —
|-
! scope="row"|"Kill"
|{{Start date|df=yes|2012|05|22}}
|{{Start date|df=yes|2012|05|23}}
| —
| —
|-
! scope="row"|"Goods"
|{{Start date|df=yes|2012|06|05}}
|{{Start date|df=yes|2012|06|06}}
| —
| —
|-
! scope="row"|''Kin''
|''Kin'' DVD exclusive
|{{Start date|df=yes|2012|06|11}}
| —
| —
|-
! scope="row"|''Bounty''
|''Bounty'' DVD exclusive
|{{Start date|df=yes|2013|06|03}}
| —
| —
|-
! scope="row"|"Fountain"
|{{Start date|df=yes|2014|01|21}}
|{{Start date|df=yes|2014|01|22}}
| —
| —
|-
! scope="row"|"Hunting for Pearls"
|{{Start date|df=yes|2014|02|26}}
|{{Start date|df=yes|2014|02|25}}
| —
| —
|-
! scope="row"|"Vista"
|{{Start date|df=yes|2014|04|28}}
|{{Start date|df=yes|2014|04|28}}
| —
| —
|-
! scope="row"|"Tap Your Glass"
|{{Start date|df=yes|2014|08|04}}
|{{Start date|df=yes|2014|08|04}}
| —
| —
|-
! scope="row"|"Blue Blue"
|{{Start date|df=yes|2014|09|05}}
|{{Start date|df=yes|2014|09|05}}
| —
| —
|-
! scope="row"|"Thin"
|rowspan="2"|{{Start date|df=yes|2014|10|02}}
|rowspan="2"|{{Start date|df=yes|2014|10|01}}
| —
| —
|-
! scope="row"|"Chasing Kites"
| —
| —
|-
! scope="row"|"Ripple"
|{{Start date|df=yes|2014|11|18}}
|rowspan="3"|{{Start date|df=yes|2014|11|10}}
| —
| —
|-
! scope="row"|"The Last Dancer"
|{{Start date|df=yes|2014|12|04}}
| —
| —
|-
! scope="row"|"Shadowshow"
|{{Start date|df=yes|2014|12|22}}
| —
| —
|-
! scope="row"|''Blue''
|rowspan="2"|''Blue'' DVD exclusive
|rowspan="2"|{{Start date|df=yes|2015|02|15}}
| —
| —
|-
! scope="row"|"Dive"
| —
| —
|-
! scope="row"|''Concert in Blue''
|{{Start date|df=yes|2015|04|30}}
|{{Start date|df=yes|2015|09|02}}
| —
| —
|-
! scope="row"|"Don't Wait for Me"
|{{Start date|df=yes|2022|03|31}}
|{{Start date|df=yes|2022|03|31}}
| —
| —
|-
! scope="row"|"Canyon"
|{{Start date|df=yes|2022|04|07}}
|{{Start date|df=yes|2022|04|07}}
| —
| —
|-
! scope="row"|"Zeven"
|{{Start date|df=yes|2022|04|14}}
|{{Start date|df=yes|2022|04|14}}
| —
| —
|-
! scope="row"|"I Tenacious"
|{{Start date|df=yes|2022|04|21}}
|{{Start date|df=yes|2022|04|21}}
| —
| —
|-
! scope="row"|"Changes"
|{{Start date|df=yes|2022|04|28}}
|{{Start date|df=yes|2022|04|28}}
| —
| —
|-
! scope="row"|"Flying or Falling"
|{{Start date|df=yes|2022|05|05}}
|{{Start date|df=yes|2022|05|05}}
| —
| —
|-
! scope="row"|"A Thousand Years"
|{{Start date|df=yes|2022|05|12}}
|{{Start date|df=yes|2022|05|12}}
| —
| —
|-
! scope="row"|"Thunder Lightning"
|{{Start date|df=yes|2022|05|19}}
|{{Start date|df=yes|2022|05|19}}
| —
| —
|-
! scope="row"|"Call My Name"
|{{Start date|df=yes|2022|05|26}}
|{{Start date|df=yes|2022|05|26}}
| —
| —
|-
! scope="row"|"Walking on Air"
|{{Start date|df=yes|2022|07|08}}
|{{Start date|df=yes|2022|06|02}}
| —
| —
|-
| colspan="5" style="font-size:90%" |
A. '''^''' All YouTube videos, except where noted.<br />
B. ^ <sup>'''1''' '''2''' '''3'''</sup> Re-upload date. The original upload of these videos was removed.<br />
C. '''^''' This video was deleted on 16 November 2010.<br />
D. '''^''' Streamed on 	To whom it may concern.'s website.<br />
E. '''^''' Phone call stream.
|}

===Other videos===
These videos are not musical releases and were deleted on 16 November 2010.
* "20101109"
* "101112"
* "101112-2"
* "101113"
* "101114"
* "101115"
* "http://towhomitmayconcern.cc/"
* "101115-2"

==Discography==
;Studio albums
* ''Kin'' (2012)
* ''Bounty'' (2013)
* ''Blue'' (2014)
* ''Be Here Soon'' (2022)

;Live albums
* ''In Concert'' (2010)
* ''Concert in Blue'' (2015)
* ''Konsert'' (2021)

;Compilation albums
* ''Kronologi'' (2020)

;Remix albums
* ''Be Here Soon Remixes'' (2024)

;Airplay and promotional singles
* "Play" (2012)<ref name="ultratop"/>
* "Goods" (2012)
* "Y" (2013)
* "Chasing Kites" (2014)
* "Fountain" (2015)
* "Thunder Lightning" (2022)

;Remixes
* "After" (iamamiwhoami remix) by Moby (2011)
* "New World" (iamamiwhoami remix) by The Irrepressibles (2013)
* "Gone" (iamamiwhoami remix) by ionnalee (2017)

==Awards and nominations==
{| class="wikitable"
|-
! Year
! Nominated work
! Award
! Category
! Result
|-
|rowspan="3"|2011
|iamamiwhoami
||Grammis
|Årets innovatör (Innovator of the Year)
|{{won}}<ref>{{cite web|url=http://www.expressen.se/noje/musik/alla-som-vann-en-grammis/ |title=Alla som vann en Grammis |publisher=Expressen.se |language=sv |date=17 January 2011 |access-date=20 February 2012}}</ref>
|-
|iamamiwhoami
||MTV O Music Awards
|Innovative Artist
|{{nom}}<ref>{{cite web |url=http://omusicawards.tumblr.com/post/4367563358/announcing-mtv-o-music-awards-nominee-list |title=Announcing: MTV O Music Awards Categories & Nominees |publisher=O Music Awards |access-date=20 February 2012 |url-status=dead |archive-url=https://web.archive.org/web/20110408052802/http://omusicawards.tumblr.com/post/4367563358/announcing-mtv-o-music-awards-nominee-list |archive-date=8 April 2011 |df=dmy-all }}</ref>
|-
|iamamiwhoami
||MTV O Music Awards
|Best Web-Born Artist
|{{nom}}<ref>{{cite web|url=http://www.omusicawards.com/vote/best-web-born-artist/iamamiwhoami1 |title=Best Web-Born Artist: iamamiwhoami |publisher=O Music Awards |access-date=20 February 2012}}</ref>
|-
|rowspan="2"|2012
|iamamiwhoami
||BBC Radio 6 Music
|Best Tease of the Past 12 Months
|{{won}}<ref name="bbc6"/>
|-
|iamamiwhoami
||MTV O Music Awards
|Digital Genius
|{{won}}<ref name="oma2"/>
|-
|2013
|Robin Kempe-Bergman: "drops"
||Grammis
|Årets musikvideo (Music Video of the Year)
|{{nom}}<ref>{{cite web|url=http://grammis.se/?page_id=7 |title=Grammis 2013 nominees |url-status=dead |archive-url=https://web.archive.org/web/20130116031708/http://grammis.se/?page_id=7 |archive-date=16 January 2013 }}</ref>
|}

==References==
{{Reflist|30em}}

===Further reading===
* [http://www.independent.ie/entertainment/niall-byrne-best-ever-viral-project-26703099.html Niall Byrne: Best ever viral project?]
* [http://flavorwire.com/164334/the-mysterious-allure-of-bands-with-secret-identities The Mysterious Allure of Bands with Secret Identities]
* [https://www.telegraph.co.uk/news/newstopics/howaboutthat/7511381/Mystery-over-identity-of-YouTube-star-iamamiwhoami.html Mystery over identity of YouTube star iamamwhoami]

==External links==
* [http://towhomitmayconcern.cc/ To whom it may concern. (label)]

{{lowercase title}}


[[Category:Viral marketing]]

{{Sourceattribution|Iamamiwhoami}}