View source for Finance:M-Pesa

{{short description|Mobile banking service}}
{{Infobox interbank network
| name       = M-PESA
| logo       = M-PESA LOGO-01.svg
| area       = Kenya, Tanzania, {{wipe|South Africa}}, Afghanistan, Lesotho, DRC, Ghana, Mozambique, [[Place:Egypt|Egypt]], Ethiopia.
| members    = Safaricom
| atm        = 
| foundation = 2007
| owner      = Safaricom 
| website    = [https://www.vodafone.com/about-vodafone/what-we-do/consumer-products-and-services/m-pesa www.vodafone.com/m-pesa] 
}}
 
'''M-PESA''' ('''M''' for mobile, '''''PESA''''' is [[Social:Swahili language|Swahili]] for money) is a [[Finance:Mobile banking|mobile phone-based money transfer service]], payments and micro-financing service, launched in 2007 by [[Company:Vodafone|Vodafone]] and Safaricom, the largest mobile network operator in Kenya.<ref name="stats">{{cite web|url=http://www.cck.go.ke/news/2012/sector_statistics.html |title=CCK releases 2nd quarter ICT sector statistics for 2011/2012 |date=17 April 2012 |publisher=Communications Commission of Kenya |url-status=dead |archive-url=https://web.archive.org/web/20120817110419/http://www.cck.go.ke/news/2012/sector_statistics.html |archive-date=17 August 2012 }}</ref> It has since expanded to Tanzania, Mozambique, DRC, Lesotho, Ghana, [[Place:Egypt|Egypt]], Afghanistan,{{wipe|South Africa}} and Ethiopia . The rollouts in {{wipe|India}}, Romania, and Albania were terminated amid low market uptake. M-PESA allows users to deposit, withdraw, transfer money, pay for goods and services (''Lipa na M-PESA'', [[Social:Swahili language|Swahili]] for "Pay with M-PESA"), access credit and savings, all with a mobile device.<ref>{{cite book |title=The Mobile Wave: How Mobile Intelligence Will Change Everything |url=https://archive.org/details/mobilewavehowmob0000sayl |url-access=registration |last=Saylor |first=Michael |year=2012 |publisher=Perseus Books/Vanguard Press |isbn=978-1593157203 |page=202; 304}}</ref>

The service allows users to deposit money into an account stored on their cell phones, to send balances using [[Personal identification number|PIN]]-secured SMS text messages to other users, including sellers of goods and services, and to redeem deposits for regular money. Users are charged a fee for sending and withdrawing money using the service.<ref>{{cite web |title=M-PESA Tariff |url=http://www.safaricom.co.ke/personal/m-pesa/tariffs |date=29 May 2015 |url-status=dead |archive-url=https://web.archive.org/web/20141125040249/http://www.safaricom.co.ke/personal/m-pesa/tariffs |archive-date=25 November 2014}}</ref>

M-PESA is a branchless banking service; M-PESA customers can deposit and withdraw money from a network of agents that includes airtime resellers and retail outlets acting as [[Finance:Banking agent|banking agent]]s.

M-PESA spread quickly, and by 2010 had become the most successful mobile-phone-based financial service in the developing world.<ref name=MIT/> By 2012, a stock of about 17 million M-PESA accounts had been registered in Kenya. By June 2016, a total of 7 million M-PESA accounts had been opened in Tanzania by Vodacom. The service has been lauded for giving millions of people access to the formal financial system and for reducing crime in otherwise largely cash-based societies.<ref>{{cite news |title= Kenya's Banking Revolution Lights a Fire|first=Murithi|last=Mutiga|url=https://www.nytimes.com/2014/01/21/opinion/kenyas-banking-revolution-lights-a-fire.html |newspaper=The New York Times |date=20 January 2014}}</ref>  However, the near-monopolistic providers of the M-PESA service are sometimes criticized for the high cost that the service imposes on its often poor users.

==History==
[[File:M-PESA mobile money and Equity agent, Nairobi, Kenya.jpg|thumb|An M-PESA  agent shop in Nairobi, Kenya. In such shops, customers can access most M-PESA services]]

Safaricom and Vodafone launched M-PESA, a mobile-based payment service targeting the un-banked, pre-pay mobile subscribers in Kenya on a pilot basis in October 2005.<ref>{{Cite web|url=https://www.safaricom.co.ke/personal/m-pesa|title = M-PESA Home}}</ref> It was started as a public/private sector initiative after Vodafone was successful in winning funds from the Financial Deepening Challenge Fund competition established by the UK government's Department for International Development to encourage private sector companies to engage in innovative projects so as to deepen the provision of financial services in emerging economies.<ref>{{Cite web|url=https://www.safaricom.co.ke/annualreport_2019/|title = Safaricom Annual Report 2019}}</ref>

The initial obstacle in the pilot was gaining the agent's trust and encouraging them to process cash withdrawals and agent training.<ref>https://www.safaricom.co.ke/images/Downloads/Safaricom_Annual_Report_2019.pdf {{Bare URL PDF|date=March 2022}}</ref> However, once Vodafone introduced the ability to buy airtime using M-PESA, the transaction volume increased rapidly. A 5% discount was offered on any airtime purchased through M-PESA and this served as an effective incentive. By 1 March 2006, [[Finance:Kenyan shilling|KSh]]50.7 million had been transferred through the system. The successful operation of the pilot was a key component in Vodafone and Safaricom's decision to take the product full scale. The learning from the pilot helped to confirm the market need for the service and although it mainly revolved around facilitating loan repayments and disbursements for Faulu customers, it also tested features such as airtime purchase and national remittance. The full commercial launch was initiated in March 2007.

A snapshot of the market then depicted that only a small percentage of people in Kenya used traditional banking services. There were low levels of bank income, high bank fees incurred and charged; most of the services were out of geographical reach to the rural Kenyan.<ref>{{Cite news|date=2010-11-22|title=M-Pesa: Kenya's mobile wallet revolution|work=BBC News|url=https://www.bbc.com/news/business-11793290|access-date=2022-01-20}}</ref> Notably, a high level of mobile penetration was evident throughout the country making the adoption of mobile payments a viable alternative to the traditional banking channels. According to a survey done by CBS in 2005, Kenya then had over 5,970,600 people employed in the informal sector. This informal sector constituted 98%.

In 2002, researchers at Gamos and the Commonwealth Telecommunications Organisation, funded by the UK's Department for International Development (DFID), documented that in Uganda, Botswana and Ghana, people were using airtime as a proxy for money transfer.<ref>{{cite journal|title=Innovative Demand Models for Telecommunications Services|journal= FINAL TECHNICAL REPORT Contract Number R8069|author1=Kevin McKemey|author2=Nigel Scott|author3=David Souter|author4=Thomas Afullo|author5=Richard Kibombo|author6=O. Sakyi-Dawson|publisher= Department for International Development (DFID)|date=2003|citeseerx= 10.1.1.501.7811}}</ref> Kenyans were transferring airtime to their relatives or friends who were then using it or reselling it. Gamos researchers approached MCel<ref>{{Cite web|url=http://www.mcel.co.mz/|title=Redirecting|website=www.mcel.co.mz|access-date=2017-08-23|archive-url=https://web.archive.org/web/20150224171732/http://www.mcel.co.mz/|archive-date=24 February 2015|url-status=dead}}</ref> in Mozambique, and in 2004 MCel introduced the first authorised airtime credit swapping – a precursor step towards M-PESA.<ref>{{Cite journal |last=Batchelor |first= S. |year=2012 |title= Changing the Financial Landscape of Africa: An Unusual Story of Evidence-informed Innovation, Intentional Policy Influence and Private Sector Engagement |journal= IDS Bulletin |volume= 43 |issue= 5 |pages= 84–90 |agency= onlinelibrary.wiley.com |doi= 10.1111/j.1759-5436.2012.00367.x |url= http://opendocs.ids.ac.uk/opendocs/handle/123456789/7515 }}</ref> The idea was discussed by the Commission for Africa<ref>Scott N, Batchelor S, Ridley J, and Jorgensen B (2004). "The impact of mobile phones in. Africa". Background paper prepared for the Commission for Africa, London.</ref> and DFID introduced the researchers to Vodafone who had been discussing supporting microfinance and back office banking with mobile phones. S. Batchelor (Gamos) and N. Hughes (Vodafone [[Company:CSR plc|CSR]]) discussed how a system of money transfer could be created in Kenya. DFID amended the terms of reference for its grant to Vodafone, and piloting began in 2005. Safaricom launched a new mobile phone-based payment and money transfer service, known as M-PESA.<ref name=MIT>{{cite web |last1=Jack |first1=William |last2=Suri |first2=Tavneet |date=August 2010 |title=The Economics of M-PESA |url=https://www.mit.edu/~tavneet/M-PESA.pdf|archive-url=https://web.archive.org/web/20101214142614/https://www.mit.edu/~tavneet/M-PESA.pdf|archive-date=14 December 2010|publisher=MIT}}</ref>

The initial work of developing the product was given to a product and technology development company known as Sagentia.<ref>{{Cite web|title=Sagentia|url=http://www.sagentia.com/|access-date=2020-08-15}}</ref> Development and second line support responsibilities were transferred to [[Company:IBM|IBM]] in September 2009, where most of the original Sagentia team transferred to.<ref>{{Cite web|last=innovafrica.org|title=M-pesa: A mobile-phone based money transfer service |publisher=Innovafrica|url=http://innovafrica.org/en/project/m-pesa/|access-date=2020-08-15|website=innovafrica.org}}</ref> Following a three-year migration project to a new technology stack, as of 26 February 2017, IBM's responsibilities have been transferred to Huawei in all markets.<ref>{{Cite web|title=Huawei and Vodafone Achieve a Major M-PESA Milestone in Kenya|url=https://carrier.huawei.com/en/success-stories/carrier-software/solutiontopic01/safaricomkenya|access-date=2020-08-15|website=carrier.huawei.com}}</ref>

===Concept===
[[File:M-Pesa on Nokia 1100 20120430.jpg|thumb|Image showing an individual using the M-PESA mobile money transfer.]]
The initial concept of M-PESA was to create a service which would allow microfinance borrowers to conveniently receive and repay loans using the network of Safaricom airtime resellers.<ref name="hughes_lonie"/> This would enable microfinance institutions (MFIs) to offer more competitive loan rates to their users, as costs are lower than when dealing in cash. The users of the service would gain through being able to track their finances more easily. When the service was piloted, customers adopted the service for a variety of alternative uses and complications arose with Faulu, the partnering MFI. In discussion with other parties, M-PESA was re-focused and launched with a different value proposition: sending remittances home across the country and making payments.<ref name="hughes_lonie"/>

==Services==
[[File:M-Pesa service screen on a feature phone.jpg|thumb|Safaricom's M-PESA service screen on a [[Company:Nokia|Nokia]] feature phone.]]
M-PESA is operated by Safaricom and Vodacom, [[Engineering:Mobile network operator|mobile network operator]]s (MNO) not classed as deposit-taking institutions, such as a bank. M-PESA customers can deposit and withdraw currency from a network of agents that includes airtime resellers and retail outlets acting as [[Finance:Banking agent|banking agent]]s. The service enables its users to:
* deposit and withdraw local currency
* transfer currencies to other users
* pay bills 
* purchase airtime
* save currency in a virtual account (''Mshwari'', [[Social:Swahili language|Swahili]] for  "calm")<ref name="vodacom_m-pesa">{{cite web|url=http://www.vodacom.co.tz/docs/docredir.asp?docid=3492|work=Vodacom.|title=Send money by phone with Vodafone M-PESA.|access-date=19 February 2009|archive-url=https://web.archive.org/web/20090321195658/http://www.vodacom.co.tz/docs/docredir.asp?docid=3492|archive-date=21 March 2009|url-status=dead}}</ref><ref name="roshan_m-paisa">{{cite web|url=http://www.roshan.af/web/?page_id=475|work= Roshan.af |title=M-Paisa—The Hawala on Your Mobile!|access-date= 19 February 2009}}</ref> 
* transfer currencies between the service and, in some markets like Kenya, a bank account<ref name="M-KESHO">{{cite web|url=http://safaricom.co.ke/index.php?id=263.|work=Safari.com|title=M-KESHO}}</ref>
* borrow money to complete a transaction when short on cash (''Fuliza'', [[Social:Swahili language|Swahili]] for "flush (with money)")<ref>{{Cite web|url=https://citizentv.co.ke/business/how-to-check-your-fuliza-limit-on-safaricom-276150/|title=How to check your Fuliza limit on Safaricom|website=Citizentv.co.ke|date=13 September 2019|access-date=2020-02-20}}</ref>

Partnerships with Kenyan banks offer expanded banking services like interest-bearing accounts, loans, and insurance.<ref name=WB>{{cite book|title=Remittances in Africa|date=March 2011|publisher=World Bank Group|page=55|chapter-url=http://siteresources.worldbank.org/EXTDIASPORA/Resources/Remittances-in-africa.pdf|chapter=7.4 Kenya – Leveraging Remittances by Reforming the Mobile Money Transfer System}}</ref>

The [[User interface|user interface]] technology of M-PESA differs between Safaricom of Kenya and Vodacom of Tanzania, although the underlying platform is the same. While Safaricom uses [[SIM Application Toolkit|SIM toolkit (STK)]] to provide handset menus for accessing the service, Vodacom relies mostly on [[Unstructured Supplementary Service Data|USSD]] to provide users with menus, but also supports STK.<ref name="vaughan">Vaughan, P. (15 July 2008). "Providing the Unbanked with Access to Financial Services: The Case of M-PESA in Kenya". Presentation given during the Mobile Banking & Financial Services Africa conference in Johannesburg, South Africa.</ref>

==Cost, transaction charges, statistics==
Transaction charges depend on the amount of money being transferred and whether the payee is a registered user of the service. The actual cost is a fixed amount for a given range of transaction sizes; for example Safaricom charges up to [[Finance:Kenyan shilling|KSh]]66 (US${{To USD|66|KEN}}) for a transaction to an unregistered user for transactions between KSh10 and KSh500 (US${{To USD|101|KEN}}–US${{To USD|500|KEN}}). For registered users the charge is KSh27 (US${{To USD|27|KEN}}) or 5.4% to 27% for the same amount. At the highest transfer bracket of KSh50,001–70,000, the fee for a transfer to a registered user is KSh110 (US${{To USD|110|KEN}}) or 0.16–0.22&nbsp;%. The maximum amount that can be transferred to a non-registered user of the system is KSh35,000 (US${{To USD|35000|KEN}}), with a fee of KSh275 (US${{To USD|275|KEN}}) or 0.8%. Cash withdrawal fees are also charged. With a charge of KSh10 (US${{To USD|10|KEN}}) for a withdrawal of KSh50–100 or 10% to 20%, and up to KSh330 (US${{To USD|330|KEN}}) for a withdrawal of KSh50,001–70,000 or 0.47% to 0.66% .<ref>[http://www.hapakenya.com/new-mpesa-tariffs-released/ New MPESA tariffs released], 2013-02.</ref><ref>[http://www.thinkm-pesa.com/2013/11/10-latest-m-pesa-statistics.html M-PESA statistics] {{Webarchive|url=https://web.archive.org/web/20150327010219/http://www.thinkm-pesa.com/2013/11/10-latest-m-pesa-statistics.html |date=27 March 2015 }}, 2013–11.</ref>

In an article published in 2015, Anja Bengelstorff cites the Central Bank of Kenya when she states that CHF&nbsp;1&nbsp;billion is moved in fiscal year 2014, with a profit of CHF&nbsp;268&nbsp;million, that is close to 27% of the moved money.<ref>[https://www.credit-suisse.com/ch/en/news-and-expertise/news/banking.article.html/article/pwp/news-and-expertise/2015/08/en/a-global-success-from-kenya.html A Global Success from Kenya] {{webarchive|url=https://web.archive.org/web/20150907201441/https://www.credit-suisse.com/ch/en/news-and-expertise/news/banking.article.html/article/pwp/news-and-expertise/2015/08/en/a-global-success-from-kenya.html |date=7 September 2015 }}, Anja Bengelstorff, 2015-08-05.</ref> In 2016, M-PESA moved KSh15 billion (US${{To USD|15000000000|KEN|year=2016}}) per day, with a revenue of KSh41 billion. In 2017 KSh6,869 billion were moved according to a figure in Safaricoms own annual report, with a revenue of KSh55 billion. This would put Safaricom's profit ratio at around <1&nbsp;% of total money transferred.<ref>[http://www.nation.co.ke/news/MPesa-transactions-rise-to-Sh15bn-after-systems-upgrade/1056-3194774-llu8yjz/index.html Daily Nation article], 2016-05-08.</ref><ref name=safaricom2017>[https://www.safaricom.co.ke/images/Downloads/Resources_Downloads/Safaricom_2017_Annual_Report.pdf Safaricom 2017 annual report]</ref>{{full citation needed|date=July 2022}}

== Effect on poverty in Kenya ==
With the support of Financial Sector Deepening Kenya and the Bill & Melinda Gates Foundation, Tavneet Suri from the [[Organization:Massachusetts Institute of Technology|Massachusetts Institute of Technology]] and William Jack from Georgetown University have produced a series of papers extolling the benefits of M-PESA. In particular, their 2016 article published in ''Science'' has been influential in the international development community. The much cited result of the paper was that "access to M-PESA increased per capita consumption levels and lifted 194,000 households, or 2&nbsp;% of Kenyan households, out of poverty."<ref>{{Cite journal|last=Tavneet Suri, and|first=William Jack|date=2016|title=The Long-run Poverty and Gender Impacts of Mobile Money|journal=Science|volume=354| issue = 6317|pages=1288–1292|doi=10.1126/science.aah5309|pmid=27940873|bibcode=2016Sci...354.1288S|s2cid=42992837}}</ref> Global development institutions focusing on the development potential of financial technology frequently cite M-PESA as a major success story in this respect, citing the poverty-reduction claim and including a reference to Suri and Jack's 2016 signature article. In a report on "Financing for Development", the United Nations write: "The digitalization of finance offers new possibilities for greater financial inclusion and alignment with the 2030 Agenda for Sustainable Development and implementation of the Social Development Goals. In Kenya, the expansion of mobile money lifted two per cent of households in the country above the poverty line."<ref>[https://developmentfinance.un.org/sites/developmentfinance.un.org/files/Report_IATF_2018.pdf "Financing for Development: Progress and Prospects 2018"] – Report of the Inter-Agency Task Force on Financing for Development. New York: United Nations. 2018.</ref>

However, these findings on the role of M-PESA in reducing poverty have been contested in a 2019 paper, arguing that "Suri and Jack’s work contains so many serious errors, omissions, logical inconsistencies and flawed methodologies that it is actually correct to say that they have helped to catalyse into existence a largely false narrative surrounding the power of the fin-tech industry to advance the cause of poverty reduction and sustainable development in Africa (and elsewhere)".<ref>{{Cite journal|last1=Bateman|first1=Milford|last2=Duvendack|first2=Maren|last3=Loubere|first3=Nicholas|date=2019-07-03|title=Is fin-tech the new panacea for poverty alleviation and local development? Contesting Suri and Jack's M-Pesa findings published in Science|url=https://doi.org/10.1080/03056244.2019.1614552|journal=Review of African Political Economy|volume=46|issue=161|pages=480–495|doi=10.1080/03056244.2019.1614552|s2cid=195518486 |issn=0305-6244}}</ref>

==Markets==

===Kenya===
[[File:An M-Pesa Payment Till.JPG|thumb|An M-PESA payment register at a Kenyan coffee shop]]

M-PESA was first launched by the Kenyan mobile network operator Safaricom, where [[Company:Vodafone|Vodafone]] is technically a minority shareholder (40%), in March 2007.<ref name="hughes_lonie">Hughes, N., & Lonie, S. (2010). "M-PESA: Mobile Money for the 'Unbanked': Turning Cellphones into 24-Hour Tellers in Kenya". ''Innovations: Technology, Governance, Globalization'', 2(1–2), 63–81.</ref> M-PESA quickly captured a significant market share for cash transfers, and grew to 17 million subscribers by December 2011 in Kenya alone.<ref name=stats/>

The growth of the service forced formal banking institutions to take note of the new venture. In December 2008, a group of banks reportedly lobbied the Kenyan finance minister to audit M-PESA, in an effort to at least slow the growth of the service. This ploy failed, as the audit found that the service was robust.<ref>{{cite web|url=http://www.philanthropyaction.com/nc/mobile_cash_transfers_pose_threat_to_banks/|title=Mobile Cash Transfers Pose Threat to Banks| publisher=Philanthropy Action|date=26 February 2009}}</ref> At this time the Banking Act did not provide a basis to regulate products offered by non-banks, of which M-PESA was one such very successful product. As at November 2014, M-PESA transactions for the 11 months of 2014 were valued at KSh2.1 trillion, a 28% increase from 2013, and almost half the value of the country's GDP.{{Citation needed|date=November 2015}}

On 19 November 2014, Safaricom launched a companion [[Software:Android (operating system)|Android]] app, ''Safaricom M-Ledger''<ref>{{Cite web|url=https://play.google.com/store/apps/details?id=com.safaricomltd.mledgersafaricom&hl=en|title=Safaricom M-Ledger - Android Apps on Google Play|website=Google Play|access-date=2017-08-23}}</ref>{{primary source inline|date=July 2022}} for its M-Pesa users. The application, currently{{when|date=July 2022}} available only on Android,but as of now it's supported by [[Software:IOS|iOS]] devices .The app gives M-PESA users a historical view of all their transactions. Many other companies business models rely on the M-PESA system in Kenya, such as [[Company:M-kopa|M-kopa]] and Sportpesa.<ref>{{Cite web|url=https://www.ft.com/content/ccfaa1ba-d0f1-11e5-831d-09f7778e7377|title=Lightbulb moment for M-Kopa|last=Aglionby|first=John|date=2016-03-17|website=Financial Times|access-date=2018-08-13}}</ref>

On 23 February 2018, it was reported that the Google Play store started taking payments for apps via Kenya's M-PESA service.<ref>{{Cite news|url=https://www.reuters.com/article/us-kenya-safaricom-google/google-starts-taking-payments-for-apps-via-kenyas-m-pesa-service-idUSKCN1G714P|title=Google starts taking payments for apps via Kenya's M-Pesa service|date=23 February 2018|work=Reuters|access-date=2018-02-26}}</ref> On 8 January 2019, Safaricom launched ''Fuliza'', an M-PESA overdraft facility.<ref>{{Cite news|url=https://alchemy.co.ke/business-news/safaricom-unveils-fuliza-an-overdraft-facility-for-m-pesa-users/|title=Safaricom unveils Fuliza an overdraft facility for M-Pesa users|date=9 January 2019|work=Alchemy Kenya|access-date=2019-01-09|archive-url=https://web.archive.org/web/20190702182706/https://alchemy.co.ke/business-news/safaricom-unveils-fuliza-an-overdraft-facility-for-m-pesa-users/|archive-date=2 July 2019|url-status=dead}}</ref>

===Tanzania===
M-PESA was launched in Tanzania by Vodacom in 2008 but its initial ability to attract customers fell short of expectations. In 2010, the [[Organization:International Finance Corporation|International Finance Corporation]] released a report which explored many of these issues in greater depth and analyzed the strategic changes that Vodacom has implemented to improve their market position.<ref>{{Cite web|url=https://www.ifc.org/wps/wcm/connect/3aa8588049586050a27ab719583b6d16/Tool%2B6.8.%2BCase%2BStudy%2B-%2BM-PESA%252C%2BTanzania.pdf?MOD=AJPERES|title=M-Money Channel Distribution Case - Tanzania Vodacom Tanzania M-PESA|date=2010-06-14|website=International Finance Corporation|access-date=2018-08-13}}</ref> As of May 2013, M-PESA in Tanzania had five million subscribers.<ref>{{cite web|title=Vodacom Tanzania reports five million M-PESA subs; transactions top USD823m|url=http://www.telegeography.com/products/commsupdate/articles/2013/05/02/vodacom-tanzania-reports-five-million-m-pesa-subs-transactions-top-usd823m/|work=telegeography.com}}</ref>

===Afghanistan===
In 2008, Vodafone partnered with Roshan, Afghanistan's primary mobile operator, to provide M-PESA, the local brand of the service.<ref name="vodafone_roshan">{{Cite web|url=http://www.vodafone.com/start/media_relations/news/group_press_releases/2007/vodafone_and_roshan.html|archive-url=https://www.webarchive.org.uk/wayback/archive/20081211231453/http://www.vodafone.com/start/media_relations/news/group_press_releases/2007/vodafone_and_roshan.html|url-status=dead|archive-date=2008-12-11|title=Vodafone and Roshan Launch First Mobile Money Transfer Service in Afghanistan |publisher=Vodafone|access-date=2018-08-13}}</ref><!-- broken: <ref name="vodafone_vodacom">{{Cite web|url=http://www.vodafone.com/start/media_relations/news/group_press_releases/2007/vodacom_announces.html|title=Error|website=www.vodafone.com|access-date=2017-08-23|archive-url=https://web.archive.org/web/20101113035304/http://www.vodafone.com/start/media_relations/news/group_press_releases/2007/vodacom_announces.html|archive-date=13 November 2010|url-status=dead}}</ref> --> When the service was launched, it was initially used to pay policemen's salaries set to be competitive with what the [[Religion:Taliban|Taliban]] were earning. Soon after the product was launched, the Afghan National Police found that under the previous cash model, 10% of their workforce were ghost police officers who did not exist; their salaries had been pocketed by others. When corrected in the new system, many police officers believed that they had received a raise or that there had been a mistake, as their salaries rose significantly. The National Police discovered that there was so much corruption when payments had been made using the previous model that the policemen did not know their true salary. The service was so successful that it was expanded to include limited merchant payments, peer-to-peer transfers, loan disbursements and payments.<ref>{{cite web |url=http://smallwarsjournal.com/blog/2010/09/one-cell-phone-at-a-time-count/ |title=One Cell Phone at a Time: Countering Corruption in Afghanistan |first=Dan |last=Rice |others=Guy Filippelli |publisher=Small Wars Journal |access-date=21 September 2010 |archive-url=https://web.archive.org/web/20110107210257/http://smallwarsjournal.com/blog/2010/09/one-cell-phone-at-a-time-count/ |archive-date=7 January 2011 |url-status=dead}}</ref>

===South Africa===
In September 2010, Vodacom and Nedbank announced the launch of the service in {{wipe|South Africa}}, where there were estimated to be more than 13 million "economically active" people without a bank account.<ref>{{cite web |url=http://www.howwemadeitinafrica.com/m-pesa-launched-in-south-africa/3611/ | title=M-PESA launched in South Africa |author=<!-- Staff writer(s); no by-line --> |publisher=How We Made It in Africa |access-date=16 October 2010 | date=31 August 2010 }}</ref> M-PESA has been slow to gain a toehold in the South African market compared to Vodacom's projections that it would sign up 10 million users in the following three years. By May 2011, it had registered approximately 100,000 customers.<ref>{{cite web|title=M-Pesa disappoints for Vodacom SA|url=http://www.techcentral.co.za/m-pesa-disappoints-for-vodacom-sa/23167/|work=TechCentral|publisher=NewsCentral Media|date=16 May 2011}}</ref> The gap between expectations for M-PESA's performance and its actual performance can be partly attributed to differences between the Kenyan and South African markets, including the banking regulations at the time of M-PESA's launch in each country.<ref>{{cite web|last=GITHAHU|first=MWANGI|title=Kenya: Could Someone Please Start M-Pesa in South Africa|url=http://allafrica.com/stories/201109260410.html|work=AllAfrica}}</ref> According to MoneyWeb,<ref>{{cite web|title=About MoneyWeb|url=http://www.moneyweb.co.za/mw/view/mw/en/page293723|work=MoneyWeb|date=4 May 2017}}</ref> a South African investment website, "A tough regulatory environment with regards to customer registration and the acquisition of outlets also compounded the company's troubles, as the local regulations are more stringent in comparison to our African counterparts. Lack of education and product understanding also hindered efforts in the initial roll out of the product." In June 2011, Vodacom and Nedbank launched a campaign to re-position M-PESA, targeting the product to potential customers who have a higher Living Standard Measures (LSM)<ref>{{cite web|title=Living Standards Measure |url=http://www.saarf.co.za/LSM/lsms.htm |work=South African Advertising Research Foundation |url-status=dead |archive-url=https://web.archive.org/web/20120207101041/http://www.saarf.co.za/LSM/lsms.htm |archive-date=7 February 2012 }}</ref> than were first targeted.<ref>{{cite web|title=Vodacom, Nedbank present a new game plan on M-pesa|url=http://www.moneyweb.co.za/mw/view/mw/en/page292516?oid=545137&sn=2009%20Detail|work=MoneyWeb|date = 4 May 2017}}</ref>

Despite efforts, as at March 2015, M-PESA still struggled to grow its customer base. South Africa lags behind Tanzania and Kenya with only ca. 1 million subscribers. This comes as no surprise as South Africa is well known for being ahead of financial institutions globally in terms of maturity and technological innovation. According to Genesis Analytics, 70% of South Africans are "banked", meaning that they have at least one bank account with an established financial institution which have their own banking products which directly compete with the M-PESA offering.<ref>{{Cite web|url=https://qz.com/africa/467887/why-south-africas-largest-mobile-network-vodacom-failed-to-grow-mpesa/|title=Why South Africa's largest mobile network, Vodacom, failed to grow M-Pesa|first=Sibusiso|last=Tshabalala|website=Quartz|date=3 August 2015 }}</ref>

===India===
M-PESA was launched in {{wipe|India}}<ref name="dfid_india">{{Citation|last=DFID - Department for International Development|title=Mobile phone banking in Africa|date=2008-05-09|url=https://www.youtube.com/watch?v=TNrDv4PQdCc |archive-url=https://ghostarchive.org/varchive/youtube/20211215/TNrDv4PQdCc |archive-date=2021-12-15 |url-status=live|access-date=2017-08-23}}{{cbignore}}</ref> as a close partnership with [[Company:ICICI Bank|ICICI]] bank in November 2011.<ref name="ICICI Launch">[http://www.medianama.com/2011/11/223-vodafone-m-paisa/ "ICICI Launch"]. Retrieved 28 June 2012</ref> Development for the bank began as early as 2008. Vodafone India had partnered with both ICICI and ICICI bank,<ref name="ICICI Bank">[http://www.medianama.com/2011/01/223-icici-bank-future-atms-all-banks-all-telcos/ "ICICI Bank"]. Retrieved 28 June 2012</ref> ICICI launched M-Pesa on 18 April 2013.<ref>{{cite news|last=Russell|first=Jon|title=Vodafone launches M-Pesa mobile banking service in India, targeting 700m 'unbanked' people|url=https://thenextweb.com/in/2013/04/17/vodafone-launches-m-pesa-mobile-banking-service-in-india-targets-700m-unbanked-people/|access-date=20 April 2013|newspaper=The Next Web|date=17 April 2013}}</ref> Vodafone had planned to roll out this service throughout India.<ref>{{Cite news|url=http://www.thehindubusinessline.com/features/smartbuy/vodafone-to-roll-out-mpesa-services-in-ap-kerala/article5851565.ece|title=Vodafone to roll out M-Pesa services in AP, Kerala|last=GANESH|first=VENKATESH|date=2014-03-30|work=The Hindu Business Line|access-date=2017-08-23}}</ref> The user needed to register for this service, registration was free and there were charges levied per M-PESA transaction for money transfer services and DTH and Prepaid recharges could be done through M-PESA for free.<ref>{{cite news|url=http://www.thehindubusinessline.com/industry-and-economy/info-tech/vodafone-launches-money-transfer-service-mpesa-in-delhi/article5044945.ece?ref=relatedNews |publisher=thehindubusinessline.com|title=vodafone launches money transfer service mpesa in delhi}}</ref><ref>{{cite web|url=http://moneysaverindia.com/finance/ignore-both-airtel-money-and-m-pesa/|publisher=Money Saver India|title=Ignore both airtel-money and m-pesa}}</ref>

M-PESA was shut down from 15 July 2019 due to regulatory curbs and stress in the sector,<ref>{{Cite web|url=https://www.thehindubusinessline.com/info-tech/vodas-m-pesa-shuts-shop-in-india/article28659123.ece|title=Voda's M-Pesa shuts shop in India|last=Kurup|first=Rajesh|website=@businessline|date=22 July 2019 |access-date=2019-10-08}}</ref> with Vodafone surrendering their PPI licence on 1 October 2019.<ref>{{Cite web|url=https://www.mpesa.in/|title=Vodafone Mpesa India|website=www.mpesa.in|access-date=2019-10-08}}</ref>

===Eastern Europe===
In March 2014, M-PESA expanded into Romania, while mentioning that it may continue to expand elsewhere into Eastern Europe, as a number of individuals there possess mobile phones but do not possess traditional bank accounts. As of May 2014, however, it was considered unlikely that the service would expand into Western Europe anytime soon.<ref name="Vodafone brings Africa's M-Pesa mobile money to Europe">{{cite web|title=Vodafone brings Africa's M-Pesa mobile money to Europe |url= https://www.reuters.com/article/vodafone-money-idUSL5N0MS2SG20140331|publisher=reuters.com|date=31 March 2014|access-date=30 May 2014}}</ref> In December 2017, Vodafone closed its M-PESA product in Romania.<ref>{{Cite web|url=https://www.zf.ro/business-hi-tech/grupul-vodafone-pune-capat-experimentului-m-pesa-din-romania-serviciul-de-plati-de-pe-telefonul-mobil-se-inchide-la-1-decembrie-16766209|title=Grupul Vodafone pune capăt experimentului M-Pesa din România: serviciul de plăţi de pe telefonul mobil se închide la 1 decembrie|website=ZF.ro|language=ro}}</ref>

In May 2015, M-PESA was also launched in Albania. It was shut down on 14 July 2017.<ref>{{Cite news|url=https://www.capitalfm.co.ke/business/2017/07/vodafone-shut-m-pesa-albania/|title=Vodafone to shut down M-Pesa in Albania |date=2017-07-05|work=Capital Business|access-date=2018-08-13}}</ref>

===Other markets===
M-PESA expanded into Mozambique, Lesotho, and [[Place:Egypt|Egypt]] in May, June, and July 2013, respectively. A full listing of countries in which M-PESA currently operates can be found on M-Pesa's website.{{citation needed|reason=Formerly cited Vodafone's website that no longer mentioned M-Pesa|date=July 2022}}

==Regulation and KYC rules==
M-PESA sought to engage Kenyan regulators and keep them updated on the development process. M-PESA also reached out to international regulators, such as the UK's Financial Conduct Authority (FCA) and the [[Finance:Payment card industry|payment card industry]] to understand how best to protect client information and adhere to internationally recognized best practices.<ref>{{cite web |url=http://www.oecd.org/dataoecd/40/24/43631885.pdf|title=Regulatory Issues Around Mobile Banking|last=Makin|publisher=OECD |access-date=15 November 2011}}</ref>

[[Finance:Know your customer|Know your customer]] (KYC) requirements impose obligations on prospective clients and on banks to collect identification documents of clients and then to have those documents verified by banks.<ref name="Mas">Mas, I. (2011). "Why Are Banks So Scarce in Developing Countries?" ''Critical Review: A Journal of Politics and Society'', 23(1–2), 135–145.</ref> The Kenyan government issues national identity cards that M-PESA leveraged in their business processes to satisfy their KYC requirements.<ref>{{cite web|url=http://www.oecd.org/dataoecd/40/24/43631885.pdfSimilar |title=Regulatory Issues Around Mobile Banking |last=Makin |publisher=OECD, Consult Hyperion |access-date=15 November 2011 }}{{dead link|date=May 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

M-PESA obtained a "special" license from regulators, despite concerns by regulators about non-branch banking adding to the current state of financial instability.

==Third-party integration==
Safaricom released the new M-PESA platform dubbed M-PESA G2 to offer versatile integration capabilities for development partners.

Client-to-business and business-to-client disbursements are some of features available through the API.

== Criticism ==
The near-monopolistic providers of the M-PESA service are sometimes criticized for the high cost that the service imposes on its often poor users. The Bill and Melinda Gates Foundation warned in 2013 that lack of competition could drive up prices for customers of mobile money services and used M-PESA in Kenya as a negative example. According to the Foundation, a transfer of $1.50 cost $0.30 at the time, while the same provider charged only a tenth of this in neighboring Tanzania, where it was exposed to more competition.<ref>{{Cite report|last=Bill and Melinda Gates Foundation|date=2013|title=Fighting Poverty Profitably: Transforming the Economics of Payments to Build Sustainable, Inclusive Financial Systems|url=https://docs.gatesfoundation.org/Documents/Fighting%20Poverty%20Profitably%20Full%20Report.pdf}}</ref> A study sponsored by USAID found that poor uneducated customers, who often had bad vision, were a target of unfair practices within M-PESA. They had expensive subscriptions for ring-tones and similar unnecessary services pushed on them, with opaque pricing, and thus did not understand why their M-PESA deposits depleted so quickly. If they did, they were often unable to unsubscribe from those services without help. The authors concluded that it is not the marginalized people in Kenya who benefit from M-PESA, but mostly Safaricom.<ref>{{Cite journal|first1=Susan |last1=Wyche|first2=Nightingale |last2=Simiyu|first3=Martha |last3=Othieno|date=May 2016|title=Mobile Phones as Amplifiers of Social Inequality Among Rural Kenyan Women|journal=ACM Transactions on Computer-Human Interaction|volume= 23 |issue=3 |page=14|doi=10.1145/2911982|s2cid=8279070}}</ref> A similar conclusion was reached by development economist Alan Gibson in a study commissioned by ''Financial Sector Deepening Trust Kenya'' (FSD Kenya) on the occasion of the 10th anniversary of FSD Kenya in 2016.<ref>Alan Gibson. [https://fsdkenya.org/publication/fsd-kenya-ten-years-of-a-market-systems-approach-in-the-kenyan-finance-market/ Ten Years of a Market Systems Approach in the Kenyan Financial Market]. FSD Kenya, August 2016.</ref> He wrote that credit to business did not improve due to M-PESA and that credit to the agricultural sector even declined. He concluded in his otherwise very friendly survey that the financial sector benefitted handsomely from the expansion of M-PESA, while the living conditions of the people were not noticeably improved.

Milford Bateman et al. even conclude that M-PESA's expansion resulted in holding back economic development in Kenya. They diagnose serious weaknesses in the much cited paper by Suri and Jack, which had found positive effects on poverty, as M-PESA enabled female clients to move out of subsistence agriculture into micro-enterprise or small-scale trading activities. Alleged weaknesses include a failure to incorporate business failures and crowding out of competitors in the analysis. Bateman et al. call M-Pesa an extractive activity, by which large profits are created from taxing small-scale payments, which would be free if cash was used instead. As a large part of these profits are sent abroad to foreign shareholders of Safaricom, local spending power and demand are reduced, and with it the development potential for local enterprise.<ref>Milford Bateman, Maren Duvendack & Nicholas Loubere: "Is fin-tech the new panacea for poverty alleviation and local development? Contesting Suri and Jack’s M-Pesa findings published in Science". ''Review of African Political Economy''. June 2019. {{doi|10.1080/03056244.2019.1614552}}. A freely accessible short version is: Bateman, Duvendack, Loubere. [http://roape.net/2019/06/11/another-false-messiah-the-rise-and-rise-of-fin-tech-in-africa/ "Another False Messiah: The Rise and Rise of Fin-tech in Africa"] ''Review of African Political Economy''.</ref>

Kenya does not have a data protection law, which enables Safaricom to use sensitive data of its subscribers rather freely. A data scandal surfaced in 2019 when Safaricom was sued in court for the alleged breach of data privacy of an estimated 11.5 million subscribers who had used their Safaricom numbers for sports betting. The data was allegedly offered on the black market.<ref>{{Cite web|url=https://techweez.com/2019/06/25/safaricom-sued-for-alleged-data-breach-of-its-11-5-million-gambling-customers/|title=Safaricom Sued For Alleged Data Breach of its 11.5 Million Gambling Customers|last=Itimu|first=Kiruti|date=2019-06-25|website=Techweez|access-date=2019-07-02}}</ref>

==See also==
*[[Finance:Digital currency|Digital currency]]

==References==
{{Reflist}}

==Bibliography==
* {{cite journal|last1=Mas|first1=Ignacio|last2=Morawczynski|first2=Olga|title=Designing Mobile Money Services: Lessons from M-PESA|journal=Innovations: Technology, Governance, Globalization|year=2009|volume=4|issue=2|pages=77–91|issn=1556-5068|doi=10.2139/ssrn.1552753|s2cid=154328190|url=http://www.mitpressjournals.org/doi/pdfplus/10.1162/itgg.2009.4.2.77}}
* {{cite book|last1=Morawczynski|first1=Olga|last2=Miscione|first2=Gianluca|title=Social Dimensions of Information and Communication Technology Policy|chapter=Examining trust in mobile banking transactions: The case of M-PESA in Kenya|series=IFIP International Federation for Information Processing|volume=282|year=2008|pages=287–298|issn=1571-5736|doi=10.1007/978-0-387-84822-8_19|isbn=978-0-387-84821-1|doi-access=free}}
* Morawczynski, O. (2008). "Surviving in the 'Dual System': How M-PESA is Fostering Urban-to-Rural Remittances in a Kenyan Slum" HCC8 Conference. Pretoria, South Africa.
* [https://web.archive.org/web/20090219043105/http://strathmore.edu/pdf/innov-gsma-omwansa.pdf Omwansa, T. (2009). "M-Pesa: Progress and Prospects" innovations / Mobile World Congress 2009. Pg 107-123.] (PDF)

==External links==
* [https://www.safaricom.co.ke/personal/m-pesa M-Pesa in Kenya]

{{Mobile payments}}

[[Category:Payment systems]]
[[Category:Mobile payments]]

{{Sourceattribution|M-Pesa}}