View source for Organization:Reputation Institute

{{short description|Research and insights company, Boston}}
{{Infobox company
| name = Reputation Institute
| logo = Reputation Institute.png
| founded = 1999
| founder = {{Unbulleted list|Charles Fombrun|Cees van Riel}}
| hq_location_city = Boston, Massachusetts
| hq_location_country = U.S.
| key_people = Kylie Wright Ford (CEO)
| website = {{URL|reputationinstitute.com}}
}}'''Reputation Institute''' is a research and insights company that analyzes the [[Social:Reputation|reputation]] of corporations<ref>{{Cite web|url=https://fortune.com/2017/03/01/apple-corporate-reputation/|title=Apple Ranked Behind Google on This Corporate Reputation Study|last=Reisinger|first=Don|date=2017-03-01|website=Fortune|language=en|url-status=live|access-date=2019-12-06}}</ref><ref>{{Cite news|url=https://www.wsj.com/articles/SB119984421847176813|title=As Economy Slows, Reputation Takes On Added Meaning|last=Anders|first=George|date=2008-01-09|work=Wall Street Journal|access-date=2019-12-06|language=en-US|issn=0099-9660}}</ref> and places,<ref name=":6">{{Cite web|url=http://www.usatoday.com/story/news/world/2018/06/22/most-reputable-countries-sweden-united-states/722664002/|title=The most reputable country in the world is ...|last=Pitofsky|first=Marina|date=2018-06-22|website=USA Today|language=en-US|url-status=live|access-date=2019-12-06}}</ref> based on studies of consumer perceptions and media coverage. It was started by two business school academics, Charles Fombrun and Cees van Riel, in 1999 and is headquartered in Boston, {{wipe|Massachusetts}}.<ref name=":7">{{Cite web|url=https://www.bostonglobe.com/business/2018/11/05/reputation-institute-its-way-back-bay/HbfCpKVnDYlAts9YOjQuxI/story.html|title=Reputation Institute is on way to Back Bay|last=Chesto|first=Jon|date=2018-11-05|website=The Boston Globe|language=en-US|url-status=live|access-date=2019-12-06}}</ref>

== History ==
In 1996, Charles Fombrun, a professor at New York University Stern School of Business, published the book ''Reputation: Realizing Value From the Corporate Image''.<ref name=":0" /> With Cees van Riel, a professor at the Rotterdam School of Management, Erasmus University, Fombrun, in 1997, also began publishing ''Corporate Reputation Review'', an academic journal now published by [[Company:Palgrave Macmillan|Palgrave Macmillan]].<ref name=":0" /><ref name=":1" /> Fombrun and a doctoral student Violina Rindova then organized a conference on corporate reputation at [[Organization:New York University|New York University]], which was later hosted in subsequent years by other academics and universities.<ref name=":0" />

In 1999, Fombrun and van Riel founded Reputation Institute which took over the organizational responsibility of the annual corporate reputation conference.<ref name=":0">{{Cite book|title=The SAGE Encyclopedia of Corporate Reputation|last=Carroll|first=Craig E.|date=2016-05-31|publisher=SAGE Publications|year=|isbn=978-1-4833-7650-9|location=|pages=913|language=en|chapter=Appendix A: History of Corporate Reputation|chapter-url=https://books.google.com/books?id=g3-zDAAAQBAJ&pg=PA913}}</ref><ref name=":1">{{Cite book|url=https://books.google.cl/books?id=-AthBgAAQBAJ&pg=PA24|title=The Handbook of Communication and Corporate Reputation|last=Carroll|first=Craig E.|date=2015-06-22|publisher=John Wiley & Sons|year=|isbn=978-1-119-06123-6|location=|pages=24|language=en}}</ref> The conference served to centralize all research endeavors on corporate reputation.<ref>Carroll 2016. p. 915.</ref>

In 2013, a New-York-based private equity firm, Catalyst Investors, purchased a minority stake in Reputation Institute.<ref>{{Cite news|url=https://www.wsj.com/articles/DJFVW00020130523e95no25tf|title=Catalyst Investors Takes Stake in Reputation Institute|last=Dai|first=Shasha|date=2013-05-23|work=Wall Street Journal|access-date=2019-11-21|language=en-US|issn=0099-9660}}</ref> In February 2018, Reputation Institute purchased U.K. based media analytics company Mettle Consulting.<ref>{{Cite web|url=https://www.europapress.es/economia/noticia-reputation-institute-adquiere-mettle-consulting-compania-especializada-analisis-big-data-20180221111425.html|title=Reputation Institute adquiere Mettle Consulting, compañía especializada en análisis de Big Data|date=2018-02-21|website=Europa Press|url-status=live|access-date=2019-11-22}}</ref> Kylie Wright-Ford was appointed CEO of Reputation Institute in June 2018.<ref name=":7" /><ref>{{Cite web|url=https://www.cowraguardian.com.au/story/5480037/new-ceo-role-for-cowras-kylie-wright-ford/|title=New CEO role for Cowra’s Kylie Wright-Ford|date=2018-06-23|website=Cowra Guardian|language=en|url-status=live|access-date=2019-11-22}}</ref> In May 2019, Reputation Institute bought Cormex Research, a Canadian media analytics company.<ref>{{Cite web|url=https://www.prweek.com/article/1585959|title=Reputation Institute buys Canadian media measurement shop|last=Moore|first=Thomas|date=2019-05-29|website=PR Week|url-status=live|access-date=2019-11-22}}</ref>

== Reputation ratings ==
{| class="wikitable floatright"
|+Most Reputable Countries (2018)
!Rank
!Country
!Score
|-
|1
|{{Flagicon|Sweden}} Sweden
|{{Increase}} 81.7 
|-
|2
|{{Flagicon|Finland}} Finland
|{{Increase}} 81.6
|-
|3
|{{Flagicon|Switzerland}} Switzerland
|{{Decrease}} 81.3
|-
|4
|{{Flagicon|Norway}} Norway
|{{Increase}} 81.1
|-
|5
|{{Flagicon|New Zealand}} New Zealand	
|{{Steady}} 79.7
|-
|6
|{{Flagicon|Australia}} Australia
|{{Decrease}} 79.6
|-
|7
|{{Flagicon|Canada}} Canada
|{{Decrease}} 79.2
|-
|8
|{{Flagicon|Japan}} Japan
|{{Increase}} 77.7
|-
|9
|{{Flagicon|Denmark}} Denmark
|{{Decrease}} 76.7
|-
|10
|{{Flagicon|Netherlands}} Netherlands
|{{Decrease}} 76.1
|}
{| class="wikitable floatright"
|+Most Reputable Companies (2019)
!Rank
!Company
!Home country
|-
|{{Steady}} 1
|[[Company:Rolex|Rolex]]
|Switzerland
|-
|{{Steady}} 2
|Lego
|Denmark
|-
|{{Steady}} 3
|[[Company:The Walt Disney Company|Walt Disney]]
|United States
|-
|{{Increase}} 4
|Adidas
|Germany
|-
|{{Increase}} 5
|[[Company:Microsoft|Microsoft]]
|United States
|-
|{{Steady}} 6
|[[Company:Sony|Sony]]
|Japan
|-
|{{Decrease}} 7
|[[Company:Canon Inc.|Canon Inc.]]
|Japan
|-
|{{Increase}} 8
|Michelin
|France
|-
|{{Increase}} 9
|[[Company:Netflix|Netflix]]
|United States
|-
|{{Decrease}} 10
|Bosch
|Germany
|}
In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.<ref name=":2">Carroll 2016. p. 914.</ref><ref name=":3">{{Cite book|title=The Oxford Handbook of Corporate Reputation|last=Dowling|first=Grahame R.|last2=Gardberg|first2=Naomi A.|date=2012|publisher=OUP Oxford|isbn=978-0-19-959670-6|editor-last=Barnett|editor-first=Michael L.|pages=47|language=en|chapter=Keeping Score: The Challenges of Measuring Reputation|editor-last2=Pollock|editor-first2=Timothy G.|chapter-url=https://books.google.com/books?id=_Tb1PtJc9joC&pg=PA47}}</ref> The RQ model uses 20 questions analyzed to gather data from members of the public and evaluate the reputations of corporations and organizations.<ref name=":4">{{Cite book|url=|title=Corporate Reputation: Managing Opportunities and Threats|last=Davies|first=Gary|date=2016|publisher=CRC Press|isbn=978-1-317-15946-9|editor-last=Burke|editor-first=Ronald J.|pages=53|language=en|chapter=The Meaning and Measurement of Corporate Reputation|editor-last2=Martin|editor-first2=Graeme|chapter-url=https://books.google.com/books?id=ELEoDAAAQBAJ&pg=PA53}}</ref> The model evaluated organizations in six dimensions: "emotional appeal," "products and services," "financial performance," "vision and leadership," "workplace environment," and "social and environmental responsibility."<ref name=":5">{{Cite book|url=https://books.google.com/books?id=g3-zDAAAQBAJ|title=The SAGE Encyclopedia of Corporate Reputation|last=Liu|first=Jingfang|date=2016|publisher=SAGE Publications|isbn=978-1-4833-7650-9|editor-last=Carroll|editor-first=Craig E.|pages=675|language=en|chapter=Reputational Criteria}}</ref>

In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually in 25 industries across 40 countries.<ref name=":2" /><ref name=":5" /> RepTrak analyzes public opinions across numerous countries<ref name=":8">{{Cite book|url=https://books.google.com/books?id=g3-zDAAAQBAJ|title=The SAGE Encyclopedia of Corporate Reputation|last=Newburry|first=William|date=2016|publisher=SAGE Publications|isbn=978-1-4833-7650-9|editor-last=Carroll|editor-first=Craig E.|pages=494–497|language=en}}</ref> and analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance."<ref name=":3" /><ref name=":4" /><ref>{{Cite book|title=The SAGE Encyclopedia of Corporate Reputation|last=Gardberg|first=Naomi A.|last2=Ángel|first2=Alloza|date=2016|publisher=SAGE Publications|isbn=978-1-4833-7650-9|editor-last=Carroll|editor-first=Craig E.|pages=728|language=en|chapter=Scales for Measuring Corporate Reputation|chapter-url=https://books.google.com/books?id=g3-zDAAAQBAJ&pg=PA728}}</ref>

Reputation Institute also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."<ref>{{Cite book|title=Entrepreneurship and Structural Change in Dynamic Territories: Contributions from Developed and Developing Countries|last=Castilla-Polo|first=F.|date=2018|publisher=Springer|year=|isbn=978-3-319-76400-9|editor-last=Carvalho|editor-first=Luísa Cagica|location=|pages=63|language=en|chapter=The Role of Country Reputation in Positioning Territories: A Literature Review|editor-last2=Rego|editor-first2=Conceição|editor-last3=Lucas|editor-first3=M. Raquel|editor-last4=Sánchez-Hernández|editor-first4=M. Isabel|editor-last5=Noronha|editor-first5=Adriana Backx|chapter-url=https://books.google.com/books?id=DLNZDwAAQBAJ&pg=PA63}}</ref> In the 2015 Country RepTrak, Canada ranked 1st, United States ranked 22nd, and Mexico ranked 37th overall out of the 55 countries evaluated in the study.<ref name=":8" /> The first table on the right shows the top ten countries ranked in the Country RepTrak released in June 2018.<ref name=":6" /><ref>{{Cite web|url=https://www.reputationinstitute.com/sites/default/files/pdfs/2018-Country-RepTrak.pdf#page=18|title=The World's Most Reputable Countries: 2018 Country RepTrak|last=Trad|first=Nicolas|last2=Prado|first2=Fernando|date=2018-06-21|website=Reputation Institute|page=18|url-status=live|access-date=2019-12-06}}</ref>

In March 2019, Reputation Institute compiled and released the annual Global RepTrak 100 study, a ranking of corporate reputation is calculated after surveying more than 230,000 people from among the general public in 15 countries. The second table on the right shows the top ten companies ranked in RepTrak released in March 2019.<ref>{{Cite web|url=https://www.forbes.com/sites/vickyvalet/2019/03/07/the-worlds-most-reputable-companies-2019/|title=The World's Most Reputable Companies 2019|last=Valet|first=Vicky|date=2019-03-07|website=Forbes|language=en|url-status=live|access-date=2019-12-06}}</ref>

== References ==
{{Reflist}}

== External links ==


[[Category:Research institutes in the United States]]

{{Sourceattribution|Reputation Institute|1}}