View source for Software:Honor (brand)

{{Infobox company
| name = Honor Device Co., Ltd.
| logo = [[File:Honor Logo (2020).svg|frameless|240px|class=skin-invert]]
| logo_caption = 
| image = Honor headquarter.jpg
| image_size = 240px
| image_caption = Headquarters in Shenzhen
| native_name = 荣耀终端股份有限公司
| native_name_lang = zh
| type = [[Finance:State-owned enterprise|State-owned enterprise]]
| industry = Consumer electronics, mobile internet
| founded = {{Start date and age|df=yes|2013}}
| hq_location = Shenzhen, China
| area_served = Worldwide (except US)
| key_people = Li Jian
| products = Smartphones, laptops, wearables, accessories
| production = 
| revenue = 
| revenue_year = 
| operating_income = 
| income_year = 
| num_employees = 
| num_employees_year = 
| parent = [[Company:Huawei|Huawei]] (2013–2020)<br />Shenzhen Zhixin New Information Technology Co., Ltd. ({{start date|2020}}–present)
| divisions = 
| website = {{URL|https://www.honor.com|honor.com}}
| embed = 
}}
{{Infobox Chinese
| t = 榮耀
| s = 荣耀
| p = Róngyào
| j = wing4 jiu6
| l = Glory
| order = st
}}
'''Honor Device Co., Ltd.,''' commonly known as '''Honor''' ({{Lang-zh|s=荣耀|p=Róngyào}}), is a Chinese [[Engineering:Consumer electronics|consumer electronics]] company majority-owned by Shenzhen Zhixin New Information Technology Co. Ltd. It was formerly a [[Social:Subsidiary|subsidiary]] of [[Company:Huawei|Huawei]], which sold the brand in November 2020.<ref name="AP-Huawei selling">{{Cite news |date=17 November 2020 |title=Huawei selling Honor phone brand in face of US sanctions |work=Associated Press |url=https://apnews.com/article/technology-smartphones-china-c40f336e19667d36012900d6089581af |access-date=19 September 2021}}</ref> Honor develops [[Engineering:Smartphone|smartphone]]s, [[Engineering:Tablet computer|tablet computer]]s, [[Engineering:Wearable technology|wearable devices]] and [[Engineering:Mobile device|mobile device]] [[HandWiki:Software|software]].

== History ==
[[File:Huawei Honor Logo.svg|thumb|left|Logo from 2013 to 2018|202x202px]]
{{multiple image
| align             = left
| direction         = vertical
| width             = 200
| header            = Logo since 2018
| image1            = Honor Logo (2020).svg
| caption1          = Standard
| image2            = LOGO Honor.svg
| caption2          = Chromatic
}}
{{multiple image
| align             = right
| Richtung          = vertical
| Kopfzeile         = Logo since 2018
| Breite            = 200
| center            = 1
| Bild1             = Honor Logo (2020).svg
| Untertitel1       = Classic
| Bild2             = LOGO Honor.svg
| Untertitel2       = Chromatic-colored
}}
[[File:HonorStoreHangzhou.jpg|thumb|Honor store in Hangzhou]]
Honor was founded in 2013 as a Huawei sub-brand.<ref name=":2" /> Honor's line of smartphones allowed Huawei to compete with mid-range online smartphone brands in China and globally.<ref name="Lai">{{cite web |last1=Lai |first1=Richard |date=16 December 2013 |title=Huawei's Honor brand challenges Xiaomi with 3X and 3C low-cost phones |url=https://www.engadget.com/2013/12/16/huawei-honor-3x-3c/ |access-date=8 August 2016 |website=[[Software:Engadget|Engadget]]}}</ref><ref name="Stinson">{{cite web|url=http://www.techradar.com/reviews/phones/mobile-phones/huawei-honor-3c-1279888/review|title=Huawei Honor 3C review|last1=Stinson|first1=Ben|date=22 January 2015|website=[[TechRadar]]|publisher=Future plc|access-date=8 August 2016}}</ref><ref name="Kan">{{cite news|url=http://www.cio.com/article/2942513/huaweis-honor-brand-strives-to-become-global.html|title=Huawei's Honor brand strives to become global|last1=Kan|first1=Michael|date=30 June 2015|work=CIO magazine|access-date=9 August 2016|publisher=International Data Group|archive-date=1 June 2017|archive-url=https://web.archive.org/web/20170601104106/http://www.cio.com/article/2942513/huaweis-honor-brand-strives-to-become-global.html|url-status=dead}}</ref> Honor primarily sells products online, but some Honor products are also available at stores in selected markets.<ref name="Honor7">{{cite web|last1=Boxall|first1=Andy|date=13 January 2016|title=Huawei Honor 7 Review|url=http://www.digitaltrends.com/cell-phone-reviews/huawei-honor-7-review/|access-date=8 August 2016|website=Digital Trends}}</ref><ref name="Ellis">{{cite web|last1=Ellis|first1=Tomos|date=4 June 2015|title=Honor 4X review|url=http://www.techradar.com/reviews/phones/mobile-phones/honor-4x-1287220/review|access-date=8 August 2016|website=TechRadar}}</ref>

On 15 May 2019, the US government imposed a ban on Huawei and its subsidiary Honor. In particular, this prevented the availability of rapid security updates and apps such as the Play Store, Google Maps and Gmail on Honor smartphones.<ref name=":1">{{Cite news|last1=Nakashima |first1=Ellen |last2=Whalen |first2=Jeanne |date=19 September 2021 |title=Key security agencies split over whether to blacklist former Huawei smartphone unit|newspaper=The Washington Post |url=https://www.washingtonpost.com/national-security/huawei-honor-security-export/2021/09/19/6d49d27c-17ef-11ec-b976-f4a43b740aeb_story.html|access-date=19 September 2021}}</ref>

In order to establish independence from Huawei and thus "ensure" Honor's continued existence, the brand and the associated business areas were sold to the company ''Shenzhen Zhixin New Information Technology Co., Ltd.'',<ref name="AP-Huawei selling" /><ref>{{Cite web |last=Livingston |first=Scott |date=2020-12-11 |title=Huawei, HONOR, and China's Evolving State Capitalist Tool Kit |url=https://www.csis.org/analysis/huawei-honor-and-chinas-evolving-state-capitalist-tool-kit |website=www.csis.org}}</ref> a newly founded conglomerate of 30 Chinese companies, some of which have close ties to the government.<ref>{{Cite web |date=2020-11-17 |title=Honor: Huawei hat wohl einen Käufer gefunden |url=https://www.computerbild.de/artikel/cb-News-Handy-Honor-Huawei-Kaeufer-Trennung-29280563.html |access-date=2023-11-07 |website=computerbild.de |language=de}}</ref><ref name=":0">{{Cite web |date=2020-11-18 |title=Huawei verkauft Honor an die chinesische Regierung |url=https://www.galaxus.de/de/page/huawei-verkauft-honor-an-die-chinesische-regierung-18355 |access-date=2023-11-07 |website=Galaxus |language=de}}</ref> The founder and main shareholder of the conglomerate is ''Shenzhen Smart City Technology Development Group Co'', a [[Finance:State-owned enterprise|state-controlled company]] owned by the Shenzhen City Government.<ref name="AP-Huawei selling" /><ref name=":0" /><ref>{{Cite web |last= |first= |date=2020-11-17 |title=Huawei verkauft Smartphone-Tochtermarke Honor |url=https://www.heise.de/news/Huawei-verkauft-Smartphone-Tochtermarke-Honor-4962587.html |access-date=2023-11-07 |website=heise online |language=de}}</ref> On 17 November 2020, Huawei announced that it had sold Honor entirely.<ref>{{Cite web |title=Statement |quote=华为投资控股有限公司决定整体出售荣耀业务资产，收购方为深圳市智信新信息技术有限公司。对于交割后的荣耀，华为不占有任何股份，也不参与经营管理与决策。|url=https://www.huawei.com/en/news/2020/11/huawei-honor-statement |access-date=2023-11-07 |website=huawei |language=en}}</ref>

=== Timeline of international expansion ===
Honor began to offer its products internationally in 2014,<ref name=":2">{{Cite web |author1=Tom Bedford |date=2022-01-20 |title=What are Honor phones? A guide to the company and its smartphones |url=https://www.techradar.com/news/what-are-honor-phones-a-guide-to-the-company-and-its-smartphones |access-date=2022-06-25 |website=TechRadar |language=en}}</ref> launching the Honor 3C in April in Malaysia,<ref>{{Cite web |date=2014-04-21 |title=Quad-Core Huawei Honor 3C To Be Available In Malaysia On 29 April, Might Costs Under RM 600 |url=https://www.lowyat.net/2014/24366/quad-core-huawei-honor-3c-to-be-available-in-malaysia-on-29-april-might-costs-under-rm-600/ |access-date=2022-06-25 |website=Lowyat.NET |language=en-US}}</ref> followed by the Honor 6 in Europe in October.<ref name="Tries">{{cite web|url=http://www.digitaltrends.com/mobile/huawei-honor-6-news-europe/|title=Huawei tries something new, relaunches the Honor 6 smartphone without the Huawei name|last1=Boxall|first1=Andy|date=29 October 2014|website=[[Company:Digital Trends|Digital Trends]]|oclc=810203593|access-date=9 August 2016}}</ref> By June 2015, the brand was available in 74 countries.<ref name="Kan" /> In October that year, announced to increase revenue to $5 billion with plans to focus on India.<ref name="Aiming">{{cite news |date=7 October 2015 |title=Aiming to double profit, Huawei's Honor brand eyes India |work=The Economic Times |publisher=The Times Group |url=http://telecom.economictimes.indiatimes.com/news/devices/aiming-to-double-profit-huaweis-honor-brand-eyes-india/49259749 |url-status=dead |access-date=9 August 2016 |archive-url=https://web.archive.org/web/20190404130041/https://telecom.economictimes.indiatimes.com/news/devices/aiming-to-double-profit-huaweis-honor-brand-eyes-india/49259749 |archive-date=4 April 2019}}</ref><ref name="Khan">{{cite news|url=http://economictimes.indiatimes.com/tech/hardware/huawei-planning-to-make-smartphones-in-india/articleshow/49294947.cms|title=Huawei planning to make smartphones in India |last=Khan |first=Danish |date=10 October 2015|work=The Economic Times|access-date=9 August 2016}}</ref>

In 2015, Honor's Vmall online store, previously available only in China, launched in Europe and the United Kingdom, enabling direct purchases from the manufacturer.<ref>{{cite web|url=https://www.phonearena.com/news/Huawei-P8-sells-out-on-launch-day-in-China_id68622|title=Huawei P8 Sells Out in One Day|date=24 April 2015|website=PhoneArena|access-date=23 April 2015}}</ref><ref>{{cite web|url=http://www.gsmarena.com/huawei_honor_7_to_launch_in_the_uk_for_less_than__pound200-news-13683.php|title=Huawei Honor 7 to launch in the UK for less than £200|website=GSM Arena|access-date=31 October 2016}}</ref><ref name="Hanson">{{cite web|last1=Hanson|first1=Matt|date=July 2016|title=Honor 7 review|url=http://www.techradar.com/us/reviews/phones/mobile-phones/honor-7-1302807/review|url-status=dead|archive-url=https://web.archive.org/web/20160813183136/http://www.techradar.com/us/reviews/phones/mobile-phones/honor-7-1302807/review|archive-date=13 August 2016|access-date=8 August 2016|website=TechRadar}}</ref>

Honor made its debut in the United States with the release of the [[Engineering:Huawei Honor 5X|Huawei Honor 5X]] at the [[Engineering:Consumer Electronics Show|Consumer Electronics Show]] (CES) in January 2016.<ref name="Twice">{{cite journal |last1=Palenchar |first1=Joseph |date=15 June 2016 |title=Huawei's Honor Brand Adds Brick-and-Mortar Sales |url=http://www.twice.com/news/smartphones/huawei-s-honor-brand-adds-brick-and-mortar-sales/61874 |journal=Twice |publisher=NewBay Media |issn=0892-7278 |access-date=9 August 2016}}</ref><ref name="Honor7" /> Initially available for online purchase only, the Huawei Honor 5X was later made available at select brick and mortar stores.<ref name="Twice" /> Also this year Honor started to sell the first fitness-trackers.<ref name=":2" />

In August 2016, ''[[Recode]]'' reported that Honor had sold over 60 million products, generating over $8.4 billion in revenue.<ref name="Fried">{{cite web|url=http://www.recode.net/2016/8/16/12492310/huawei-smartphone-brand-honor-us|title=Despite its tiny U.S. market share, China's Huawei is launching a second brand here |last=Fried |first=Ina |date=16 August 2016|website=[[Recode]]|publisher=[[Company:Vox Media|Vox Media]]|access-date=30 August 2016}}</ref>

In January 2017 at CES, Honor announced that the Honor 6X, previously available only in China, would be available in thirteen new markets, including the United States.<ref>{{cite news|url=http://tech.firstpost.com/news-analysis/ces-2017-huawei-announces-global-launch-of-honor-6x-priced-at-249-356233.html|title=CES 2017: Huawei announces global launch of Honor 6x, priced at $249|date=5 January 2017|access-date=10 May 2017|publisher=Firstpost|archive-date=2 June 2017|archive-url=https://web.archive.org/web/20170602131116/http://tech.firstpost.com/news-analysis/ces-2017-huawei-announces-global-launch-of-honor-6x-priced-at-249-356233.html|url-status=dead}}</ref><ref name="Woollaston">{{cite magazine|last1=Woollaston|first1=Victoria|date=3 January 2017|title=CES 2017: Honor unveils a £225 handset with a two-day battery life|url=https://www.wired.co.uk/article/honor-6x-handset-ces-2017|magazine=Wired|access-date=10 May 2017}}</ref> The phone earned "best of CES 2017" accolades from several technology publications, including Android Authority,<ref>{{cite web|url=http://www.androidauthority.com/best-of-ces-2017-741647/|title=Best of CES 2017: the most impressive products from the show|last1=Grush|first1=Andrew|date=10 January 2017|website=Android Authority|access-date=10 May 2017}}</ref><ref name="Banerjee">{{cite web|url=http://www.androidauthority.com/interview-honor-vp-zack-zhang-ces-2017-742320/|title=Interview with Honor VP Zack Zhang at CES 2017|last1=Banerjee|first1=Ankit|website=Android Authority|date=10 January 2017|access-date=10 May 2017}}</ref> ''[[Company:Digital Trends|Digital Trends]]'',<ref>{{cite news|url=https://www.digitaltrends.com/top-tech-of-ces-2017-awards/|title=Digital Trends Top Tech of CES 2017 Award Winners|work=Digital Trends|access-date=10 May 2017|archive-date=2 November 2020|archive-url=https://web.archive.org/web/20201102195026/https://www.digitaltrends.com/top-tech-of-ces-2017-awards/|url-status=dead}}</ref> ''Slash Gear'',<ref name="Davies">{{cite web|url=https://www.slashgear.com/the-best-of-ces-2017-08470808/|title=The Best of CES 2017 |last=Davies |first=Chris |date=8 January 2017|website=Slash Gear|access-date=10 May 2017}}</ref> and ''Talk Android''.<ref name="Herrick">{{cite web|url=http://www.talkandroid.com/307941-talk-android-best-of-ces-2017-awards/ |title=Talk Android Best of CES 2017 Awards |last=Herrick |first=Justin |date=9 January 2017 |website=Talk Android |access-date=10 May 2017}}</ref>

In 2018 Honor started to sell laptops and smartwatches, in 2019 earbuds and TVs.<ref name=":2" />

Since the US sanctions and the brand sale to Shenzhen Zhixin New Information Technology in 2020 Honor has maintained its presence in the Indian market and launched laptops and wearables through e-commerce platforms.<ref name=":3">{{Cite news |last=Khan |first=Danish |date=2023-09-05 |title=How Honor plans to make its comeback into Indian market |work=The Economic Times |url=https://economictimes.indiatimes.com/industry/cons-products/electronics/how-honor-plans-to-make-its-comeback-into-indian-market/articleshow/103400020.cms |access-date=2023-11-07 |issn=0013-0389}}</ref> The first non-Huawei phone, the V40, was released in January 2021<ref>{{Cite web |last=Kharpal |first=Arjun |date=22 January 2021 |title=Honor launches first phone since being sold by Huawei after U.S. sanctions |url=https://www.cnbc.com/2021/01/22/honor-v40-launch-former-huawei-units-first-smartphone-since-being-sold.html |access-date=23 January 2021 |website=CNBC |language=en}}</ref> and with the Honor 50 release in December 2021 they provided the first smartphone that supported [[Software:Google Play Services|Google Play Services]] again.<ref>{{Cite web |last=Conway |first=Adam |date=2021-10-31 |title=Honor 50 Review: Google Services were sorely missed |url=https://www.xda-developers.com/honor-50-review/ |access-date=2023-11-07 |website=XDA Developers |language=en}}</ref> Globally, the brand has decided to focus aggressively on the foldable smartphone, with the intent to provide high-end foldables at affordable prices.<ref name=":3" />

== Products ==
The company offers smartphones and tablets with Android and the EMUI and Magic UI user interfaces, Windows laptops, wearables, earbuds, TVs, and smart home devices.<ref name=":2" />

=== Smartphones ===
[[File:Honor 8 black - reverse.jpg|thumb|Honor 8 from 2016]]
Honor's main smartphone series progresses numerically in increments of 10 over the generations. The current device (as of March 2025) is the Honor 300 Ultra. Sometimes, "Lite" and "Pro" sibling models are also released.<ref name=":2" />

Honor's second line of smartphones has different names depending on where they are marketed. In China, this line is known as the V series, while internationally, the phones are marketed under the name "View." For example, while the Honor V30 was released in China, it was known as the Honor View 30 elsewhere. This series is typically used to test features that eventually make their way into the flagship line.<ref name=":2" />

Another key series in Honor's smartphone lineup is the X series, a budget-friendly series with large screens and long-lasting batteries. The latest generations of X phones featured popup cameras and were sometimes available in Pro and Lite variants.<ref name=":2" />

Finally, Honor has revived its Magic line with the premium devices Honor Magic 3 and the foldable Magic V. It appears that Honor will use this model designation more frequently in the future.<ref name=":2" /> In 2023, Honor brought its first foldable smartphone, the Honor Magic VS, to the European market.

In addition to the main series mentioned above, Honor also has less widely known series at generally lower prices, such as the S, A, I, and C series, which also follow the generation numbering scheme.<ref name=":2" />

=== Notebooks ===
In April 2018,<ref>{{Cite web |title=Huawei Honor MagicBooK Laptop Full Specification |url=https://www.gizmochina.com/product/honor-magicbook/ |access-date=2024-06-04 |website=Gizmochina}}</ref> the first notebook of the brand, the MagicBook, was released.<ref>{{Cite news |title=Here is Honor's First Laptop, The Honor MagicBook in Pictures |url=https://www.gizmochina.com/2018/04/22/here-is-honors-first-laptop-the-honor-magicbook-in-pictures/ |access-date=2024-06-05 |work=Gizmochina}}</ref> The series has been continued regularly as Honor's only laptop series.

=== TVs ===
In 2019, Honor launched its first two TVs, the Vision and Vision Pro. So far, no successors have been released.<ref name=":2" />

=== Wearables ===
Since 2016, Honor has been offering fitness trackers and, since 2018, smartwatches.<ref name=":2" /> These products are marketed under the names Honor Watch (smartwatches) and Honor Band (fitness trackers).

=== Audio ===
Since 2019, Honor has released wireless earbuds under various model series.<ref name=":2" />

== MagicOS ==
{{Infobox OS
| name = MagicOS
| title = MagicOS
| logo = Logo of Honor Magic UI.png
| logo size = 
| developer = Honor, previously [[Company:Huawei|Huawei]] before the split<ref name="AP-Huawei selling" />
| family = [[Software:Android (operating system)|Android]], [[Software:Linux|Linux]], [[Unix-like]]
| working state = Current
| source model = [[Free software]] with [[Proprietary software|proprietary]] components
| released = {{start date and age|2016|12}}
| latest release version = MagicOS 9.0
| latest_release_date = {{start date and age|2025|01}}
| latest preview version = 
| latest_preview_date = 
| update model = Firmware over-the-air
| package manager = HONOR App Market<ref>{{Citation |title=HONOR App Market |url=https://www.hihonor.com/uk/support/content/en-us15819692/ |language=en |access-date=2023-06-08}}</ref> and APK files
| supported platforms = 32 and 64-bit ARM
| kernel type = Multi-kernel (with [[Software:Linux kernel|Linux kernel]] base on [[Software:Android (operating system)|Android]] and [[Microkernel|microkernel]] for animations)
| license = [[Software:GNU General Public License|GNU General Public License]] v3,<br />[[Software:Apache License|Apache License]] 2.0,<br />[[Proprietary software|Proprietary]]
| succeeded by = 
| website = [https://www.hihonor.com/global/magic-os/ www.hihonor.com/global/magic-os]
}}

'''MagicOS'''<ref>{{Citation |title=MagicOS 7.1 |url=https://www.hihonor.com/global/magic-os/ |language=en |access-date=2023-06-08}}</ref> (formerly known as '''Magic UI''', and '''Magic Live UI'''),<ref>{{Citation |title=Honor Magic |url=https://www.gsmarena.com/honor_magic-8482.php |language=en |access-date=2023-06-08}}</ref> is an Android-derived [[Mobile operating system|mobile operating system]] developed by Chinese technology company Honor. It is used on the company's [[Engineering:Smartphone|smartphone]]s and [[Engineering:Tablet computer|tablets]].<ref>{{cite news |last1=Roy |first1=Richard |title=Tactile Brand |url=https://www.zeebiz.com/agencies/eminent-tactiles-why-is-it-indias-best-brand-201953 |access-date=16 March 2022}}</ref>

=== History ===
MagicOS was originally developed by Huawei before it got split in November 2020, it was rebranded [[Software:EMUI|EMUI]] with minor aesthetic difference for HONOR devices. Before the split, high-end HONOR devices were running on Magic UI while medium to low-end devices continued to run on EMUI.

It has gone through several name changes throughout it introduction, which initially known as Magic Live when it was introduced on the first HONOR Magic phone, and again renamed to Magic UI<ref>{{cite web|last1=Wright|first1=Arol|date=18 November 2019|title=Android 10-based Magic UI 3.0 update rolls out for the Honor View 20 and Honor 20|url=https://www.xda-developers.com/android-10-magic-ui-3-0-update-honor-view-20-honor-20/|access-date=6 December 2019|website=XDA Developers}}</ref> with the introduction of HONOR Magic 2, which they renamed it again on 2022 to MagicOS.

=== Version history ===
{| class="wikitable" style="text-align:center; width:65%;"
|-
!Version
![[Engineering:Android version history|Android version history]]
!Year of release
!Last stable release
|-
|Magic Live
|[[Software:Android Marshmallow|Android Marshmallow]] (6.x)
|2016
|1.1
|-
|Magic UI 2.x
|[[Software:Android Pie|Android Pie]] (9)
|2018
|2.1
|-
|Magic UI 3.x
|[[Software:Android 10|Android 10]]
|2019
|3.1
|-
|Magic UI 4.x
|[[Software:Android 11|Android 11]]
|2020
|4.2
|-
|Magic UI 5.x 
|[[Software:Android 10|Android 10]] and [[Software:Android 11|Android 11]]
|2021
|5.1
|-
|Magic UI 6.x
|[[Software:Android 12|Android 12]]
|2022
|6.1
|-
|MagicOS 7.x <ref>{{Citation |title=Honor MagicOS 7.0 Official Introduction |url=https://www.youtube.com/watch?v=sY3MwzVWDXk |language=en |access-date=2022-11-22}}</ref>
|[[Software:Android 13|Android 13]]
|2023
|7.2
|-
|MagicOS 8.x <ref>{{Citation |title=Honor MagicOs 8.0 Official Introduction |url=https://www.youtube.com/watch?v=-lT09BOgAyc |language=en |access-date=2023-11-25}}</ref>
|[[Software:Android 14|Android 14]]
|2024
|8.0
|-
|MagicOS 9.x <ref>{{Citation |title=Honor MagicOs 9.0 Know You Better Serve You Well |url=https://www.honor.com/my/magic-os/?srsltid=AfmBOopt86YBUB8j7ouomwgPkuUy4nO25Vy_nGge2jT53rOw7_wEhnpA |language=en |access-date=2025-03-25}}</ref>
|Android 15
|2025
|9.0
|}

==References==
{{Reflist}}

== External links ==
* {{Official website}}

{{Navboxes|list1={{Honor}}
{{Major mobile device companies}}
{{Electronics industry in China}}
}}

{{Android |state = collapsed }}

[[Category:Mobile operating systems]]
[[Category:Tablet operating systems]]
[[Category:Android (operating system) software]]
[[Category:Linux distributions]]
[[Category:Mobile Linux]]
[[Category:Unix variants]]

{{Sourceattribution|Honor (brand)}}