Finance:Cume: Difference between revisions
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Latest revision as of 18:48, 5 February 2024
Short description: Measure of the total number of unique consumers over a specified period
In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience", is a measure of the total number of unique consumers over a specified period.
The technical definition of cume is restricted by Arbitron, which is now referred to as Nielsen Audio, as requiring a listener to tune in for at least five minutes.[1]
References
- ↑ "Terms for the Trade". Arbitron. http://www.arbitron.com/radio_stations/tradeterms.htm. Retrieved 2008-06-30.
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