Finance:Economics of Strategy

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Economics of Strategy
Economics of strategy - bookcover.jpg
Hardcover, 6th edition
CountryUnited States
LanguageEnglish
SubjectBusiness strategy, economic theory
GenreNon-fiction
PublisherJohn Wiley & Sons
Publication date
September 4, 2012 (6th edition)
Media typePrint, e-book
Pages560 pp.
ISBNISBN:978-1118273630

Economics of Strategy is a textbook by David Besanko, David Dranove, Scott Schaefer, and Mark Shanley. The book offers a solid economic foundation for strategic analysis.[1] The text was initially published in 1996 by John Wiley & Sons and, as of 2017, available in its seventh edition. Economics of Strategy is one of the leading books of its kind and has earned loyalty both as a classroom tool and as a professional reference book. The signature book covers feature famous impressionist paintings. The Economics of strategy, 5th édition has been translated into French by Thierry Burger-Helmchen, Julien Pénin and Caroline Hussler, under the title "Principes économiques de stratégie", edited by DeBoeck.

Overview

This influential business book provides a detailed and comprehensive text offering a link between economic theory and business applications. The book uses economic theory to discuss and to quantify popular concepts of modern business strategy.[2] The text is technical in its approach but accessible due to its numerous real-world examples. The examples are drawn from around the globe and cover various business practices from the eighteenth century to modern days.

  • Part One centers on the boundaries of the firm;
  • Part Two discusses competition;
  • Part Three focuses on positioning and sustaining advantage; and
  • Part Four covers the interface among the theory of the firm, organization design, and business strategy.

See also

References