Company:Basis Global Technologies
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| Type of business | Private |
|---|---|
| Founded | 2001 |
| Headquarters | Chicago , Illinois |
| No. of locations | 40 |
| Area served | North America |
| Key people | Shawn Riegsecker (CEO) |
| Industry | Online advertising, real-time bidding, digital media |
| Services | Ad serving, demand-side platform, media operations, SaaS |
| Employees | 850 |
| Website | basis |
Basis Global Technologies is a provider of trading and media operations software for digital advertisers. Prior to October 15, 2021, the company had operated as Centro Inc[1][2] Advertisers use Basis Technologies' platform, Basis, for digital media planning and buying, ad operations, and finance and reconciliation. The company was founded by Shawn Riegsecker in 2001. The company has received awards for company culture[3] and for being a best place to work in the advertising and media industry,[4] in the U.S.,[5] in Chicago [6] and in New York City .[7] Basis Technologies also has clients in Canada , Mexico, South America, and Europe.[8]
History
Based in Chicago, Illinois, Centro (now Basis Technologies) was founded in 2001 by Shawn Riegsecker.[citation needed] In December 2010, Centro raised $22.5 million in a venture capital funding round led by FTV Capital.[9] In May 2012, Centro launched Centro Brand Exchange, an ad marketplace for unsold inventory.[10] In March 2013, Centro launched a cloud-based software platform for media planning.[11] In April 2013, Centro was named the #1 Best Company to Work by Crain's Chicago for the third consecutive year.[6] In November 2013, Centro acquired SiteScout, a real-time bidding technology company.[12]
References
- ↑ "Centro Rebrands to Basis Technologies, Adds Market Trends To Offering" (in en). https://www.mediapost.com/publications/article/367816/centro-rebrands-to-basis-technologies-adds-market.html.
- ↑ MediaPost, 11-15-18 https://www.mediapost.com/publications/article/328099/centro-signs-on-100-agencies-in-2018-budgets-150.html
- ↑ Built In Chicago, Moxie Awards, 6-20-13 http://moxieawards.builtinchicago.org/?page_id=1791
- ↑ Advertising Age, 11-17-14 http://adage.com/article/news/places-work-2014/295821/#Centro
- ↑ Fortune, 9-18-14 http://fortune.com/2014/09/18/50-best-small-and-medium-size-companies-to-work-for-2014/
- ↑ 6.0 6.1 Crain's Chicago, 4-1-13 http://www.chicagobusiness.com/article/20130330/ISSUE02/303309995/best-places-to-work-2013-no-1-centro-llc
- ↑ Crain's New York, 12-8-14 http://www.crainsnewyork.com/features/bestplaces/details/6
- ↑ "Centro Signs On 100 Agencies In 2018, Budgets 150 New Hires For 2019" (in en). https://www.mediapost.com/publications/article/328099/centro-signs-on-100-agencies-in-2018-budgets-150.html.
- ↑ TechCrunch, 12-30-10 https://techcrunch.com/2010/12/30/centro/
- ↑ ClickZ, 5-20-12 http://www.clickz.com/clickz/news/2175294/centro-throws-gauntlet-exchange-arbitragers
- ↑ AdExchanger, 4-8-13 http://www.adexchanger.com/platforms/media-shop-anxieties-centro-says-better-workflow-is-the-cure/
- ↑ AdAge, 11-5-13 http://adage.com/article/digital/centro-acquires-dsp-sitescout-40-million/245111/
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