Earth:Facebook Bluetooth Beacon

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The Facebook Bluetooth Beacon is a hardware beacon released by Facebook in 2015. The beacon uses a bluetooth connection to communicate with the Facebook app on the user's smartphone, informing it of the phone's location.[1] The technology allows location-specific advertising to be pushed to the user's Facebook feed.[1]

In June 2015, Facebook gave free beacons to a number of businesses in the United States.[2]

See also

References

  1. ↑ 1.0 1.1 Boden, Rian (2 February 2015). "Facebook to test Bluetooth beacons in New York". NFC World. http://www.nfcworld.com/2015/02/02/333845/facebook-test-bluetooth-beacons-new-york/. Retrieved 30 July 2015. 
  2. ↑ Dempsey, Steve (26 July 2015). "Beacons - a new marketing ploy or big brother with bells and whistles?". Independent.ie. http://www.independent.ie/opinion/comment/beacons-a-new-marketing-ploy-or-big-brother-with-bells-and-whistles-31404026.html. Retrieved 30 July 2015. 





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