Company:Crimson Hexagon
 Drive results with consumer insights that matter | |
| Type | Social media analytics[1] software |
|---|---|
| Founded | 2007 |
| Founder | Gary King |
| Headquarters | Boston , |
| Services | Consumer insights, social media analytics |
Number of employees | 200 |
| Website | www |
| Footnotes / references [2] | |
Crimson Hexagon was an AI-powered consumer insights company based out of Boston, Massachusetts .[3] The company also had a European office in London, England .[4] The company and its nearest competitor, Brandwatch, merged in 2018, with the new company taking the name Brandwatch. [5]
The company's online data library consisted of over 1 trillion publicly available posts, and includes documents from social networks such as Twitter, Instagram and Facebook as well as blogs, forums, and news sites.[6] The company's ForSight platform, still available to Crimson Hexagon customers post-merger, is a Twitter Certified Product.[7]
Crimson Hexagon's analysis of current events and trending topics was often featured in news articles.[8] Pew Research used Crimson Hexagon's social media analysis platform to analyze media coverage and discourse.[9]
History
Crimson Hexagon was founded in 2007 by Gary King and Candace Fleming based upon technology King developed at Harvard University’s Institute for Quantitative Social Science.[10] In 2012, Stephanie Newby became the company's CEO.[11]
In March 2014, the company announced its Affinities feature, which allows marketers to identify the interests of people talking about brands, products, or companies on social media.[12]
On September 5, 2018, Crimson Hexagon released the industry's first reverse image search technology.[13]
On October 4, 2018 Crimson Hexagon announced it was merging with Brandwatch.[14]
References
- ↑ What Is Social Media Analytics? - Crimson Hexagon
- ↑ "Crimson Hexagon Secures $5 Million in Series B Funding". Business Wire. May 24, 2011. http://www.businesswire.com/news/home/20110524005377/en/Crimson-Hexagon-Secures-5-Million-Series-Funding#.VG4tuJPF8Sc. Retrieved 2014-11-20.
- ↑ Alspach, Kyle (November 18, 2011). "Details emerge on Crimson Hexagon's move to Boston". http://www.bizjournals.com/boston/real_estate/2011/11/details-emerge-on-crimson-hexagons.html. Retrieved 2014-11-20.
- ↑ Pinkerton, Eleanor (October 21, 2014). "Crimson Hexagon opens new European headquarters and joins vibrant innovation community on London's South Bank". http://www.realwire.com/releases/Crimson-Hexagon-opens-new-European-headquarters. Retrieved 2015-02-10.
- ↑ "Social intelligence platforms Brandwatch and Crimson Hexagon to merge" (in en-US). http://social.techcrunch.com/2018/10/04/social-intelligence-platforms-brandwatch-and-crimson-hexagon-merge/.
- ↑ Rohr, Erin (September 23, 2014). "Crimson Hexagon Indexes 500 Billion Social Media Posts For On-Demand Consumer Insight". Archived from the original on 2015-02-10. https://web.archive.org/web/20150210213844/https://finance.yahoo.com/news/crimson-hexagon-indexes-500-billion-120500950.html. Retrieved 2015-02-10.
- ↑ Peterson, Tim (August 30, 2012). "Twitter Anoints 12 Partners in Certified Product Program". http://www.adweek.com/news/technology/twitter-anoints-12-partners-certified-product-program-143224. Retrieved 2015-02-10.
- ↑ Goel, Vindu (March 23, 2014). "G.M. Uses Social Media to Manage Customers and Its Reputation". The New York Times. https://www.nytimes.com/2014/03/24/business/after-huge-recall-gm-speaks-to-customers-through-social-media.html?_r=0. Retrieved 2014-11-21.
- ↑ Jurkowitz, Mark (July 17, 2013). "On Twitter: Anger Greets the Zimmerman Verdict". http://www.pewresearch.org/fact-tank/2013/07/17/on-twitter-anger-greets-the-zimmerman-verdict/. Retrieved 2014-11-21.
- ↑ Hitlin, Paul (November 4, 2013). "Methodology: How Crimson Hexagon Works". Journalism. http://www.journalism.org/2013/11/04/methodology-crimson-hexagon/. Retrieved 2014-11-20.
- ↑ Seiffert, Don (March 14, 2013). "Crimson Hexagon raises $3.5M in Series B financing". http://www.bizjournals.com/boston/blog/techflash/2013/03/crimson-hexagon-raises-35m-in-series.html. Retrieved 2015-02-10.
- ↑ Latham, Melissa (March 24, 2012). "Crimson Hexagon Introduces Affinities to its ForSight Platform". Archived from the original on 2015-02-10. https://web.archive.org/web/20150210222926/http://uk.reuters.com/article/2014/03/24/ma-crimson-hexagon-idUKnBw245021a+100+BSW20140324. Retrieved 2015-02-10.
- ↑ "Brandwatch: A new kind of intelligence". https://www.crimsonhexagon.com/blog/press/crimson-hexagon-announces-cutting-edge-reverse-image-search/.
- ↑ "Social intelligence platforms Brandwatch and Crimson Hexagon to merge" (in en-US). http://social.techcrunch.com/2018/10/04/social-intelligence-platforms-brandwatch-and-crimson-hexagon-merge/.
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