Finance:National Use Your Gift Card Day

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National Use Your Gift Card Day
ObservancesShopping and redeeming unused gift cards
DateThird Saturday in January
2023 dateJanuary 21  (2023-01-21)
2024 dateJanuary 20  (2024-01-20)
2025 dateJanuary 18  (2025-01-18)
2026 dateJanuary 17  (2026-01-17)
Frequencyannual

National Use Your Gift Card Day is a shopping holiday that takes place yearly on the third Saturday of January.[1] It is an unofficial observance with the inaugural observance taking place on January 18, 2020.[2] National Use Your Gift Card Day encourages people to remember to use their gift cards.[3]

Based on an estimate from the Mercator Advisory Group, nearly $100 billion per year is spent on holiday gift cards, but as much as 3% of the cards will never get redeemed.[4] The observance has been recognized by Chase’s Calendar of Events and by the Registrar at National Day Calendar.[4] The idea gained traction in the retail industry, with major chains supporting the holiday.[3][5]

National Use Your Gift Card Day was founded by Tracy Tilson who formed a limited liability company to support the National Use Your Gift Card Day movement.[6][4] National Use Your Gift Card Day is also a registered trademark.[7]

See also

References

  1. Stych, Anne (9 January 2020). "New 'retail holiday' encourages shoppers to use their gift cards". The Business Journals. https://www.bizjournals.com/bizwomen/news/latest-news/2020/01/new-retail-holiday-encourages-shoppers-to-use.html?page=all. Retrieved 20 January 2020. 
  2. "Saturday, January 18th". Use Your Gift Card LLC. 2019. https://useyourgiftcard.com/. "You can be a part of the first annual National Use Your Gift Card Day which will fall on the third Saturday in January every year…" 
  3. 3.0 3.1 Robert, Hugh (11 January 2020). "Off The Menu: National Use Your Gift Card Day approaching". Masslive. https://www.masslive.com/dining/2020/01/off-the-menu-national-use-your-gift-card-day-approaching.html. Retrieved 20 January 2020. 
  4. 4.0 4.1 4.2 Waterfield, Sophia (9 January 2020). "National Use Your Gift Card Day: Special offers from Kohl's, Chipotle, AMC Cinemas and more". Newsweek. https://www.newsweek.com/national-use-your-gift-card-day-kohls-chipotle-amc-cinemas-1480807. Retrieved 20 January 2020. 
  5. Wilson, Marianne (January 3, 2020). "New retail holiday to debut in January". Chain Store Age. https://chainstoreage.com/new-retail-holiday-debut-january. Retrieved January 16, 2020. 
  6. Phelps, Jonathan (15 January 2020). "NH entrepreneur foments Saturday as 'Use Your Gift Card Day'". New Hampshire Union Leader. https://www.unionleader.com/news/business/mark-your-calendar-national-use-your-gift-card-day-is/article_013513b1-07a8-55f2-a9b8-86e14139fd18.html. Retrieved 20 January 2020. 
  7. Fisher, Mark (16 January 2020). "Today is the first-ever National Use Your Gift Card Day". Daytona Daily News. https://www.daytondailynews.com/news/first-ever-use-your-gift-cards-holiday-coming-saturday/C77zgmiIDGtYlTp9meECZM/. Retrieved 20 January 2020. 

External links