Company:Desjardins Insurance
 | |
| Type | Private |
|---|---|
| Industry | Insurance |
| Predecessor | State Farm Insurance of Canada |
| Founded | 1944 in Lévis, Canada |
| Headquarters | Lévis , Canada |
Area served | Most of Canada |
| Services |
|
| Website | desjardinsinsurance |
Desjardins Insurance is the insurance unit of Desjardins Group, the largest association of credit unions in Canada. Desjardins Insurance has two principal subsidiaries: Desjardins Financial Security (life, health and retirement insurance products) and Desjardins General Insurance (auto, home and business insurance products).
History
The first subsidiary of Desjardins Group was created in 1944 under the name of "Société d'assurance des caisses populaires" (SACP). SACP is today known under the name of DGI, Desjardins General Insurance. In 1948, Desjardins Life Insurance (today known as Desjardins Financial Security) was also created. Both companies saw their activities flourish quickly in a post-war and prosperity environment, and regrouped under the common name of Desjardins Insurance.
In 2015, Desjardins Insurance acquired the Canadian operations of U.S.-based insurer State Farm,[1] which helped Desjardins become the second biggest property and casualty insurer in Canada, and first in Ontario.[2] This acquisition almost doubled the premiums, going from 2 billion to 4 billion.[3] 50% of their volume now comes from State Farm, but other parts also come from Desjardin's group insurance (The Personal), from white labels activities with Scotia Bank, from brokerage with Western Financial and finally from activities related to the exclusive agents of Quebec.[4] In 2018, State Farm Canada was officially rebranded to Desjardins Insurance through Desjardins Insurance Agents. The whole transition is to be completed by December 31, 2019.[5]
Desjardins Insurance was the first insurance company to widely offer UBI savings program in Ontario and Quebec, and is now a leading provider of this kind of product.[6]
See also
- Lévis
- Desjardins Group
- Desjardins General Insurance
- Desjardins Financial Security
References
- ↑ "State Farm’s brand name to disappear in Canada" (in en-US). Canadian Underwriter. 2017-11-21. https://www.canadianunderwriter.ca/insurance/state-farms-name-brand-disappear-canada-1004124085/.
- ↑ "Desjardins profitera du savoir-faire de State Farm | Journal de l'assurance" (in fr). journal-assurance.ca. 2014-01-28. https://journal-assurance.ca/article/desjardins-profitera-du-savoir-faire-de-state-farm/.
- ↑ "Acquisition de State Farm Canada: le grand coup de Desjardins" (in fr-CA). Le Soleil. 2015-10-03. https://www.lesoleil.com/affaires/acquisition-de-state-farm-canadale-grand-coup-de-desjardins-0582d990b6b250d07b2e47c04eaf4b8d.
- ↑ "Près de 50 % du volume de Desjardins Assurances provient de ses agents exclusifs | Journal de l'assurance" (in fr). journal-assurance.ca. 2015-05-19. https://journal-assurance.ca/article/pres-de-50-du-volume-de-desjardins-assurances-provient-de-ses-agents-exclusifs/.
- ↑ "Desjardins outlines 18-month plan to re-brand State Farm" (in en-US). Canadian Underwriter. 2017-11-22. https://www.canadianunderwriter.ca/insurance/desjardins-outlines-18-month-plan-re-brand-state-farm-1004124203/.
- ↑ "Ajusto customers improving driving behaviours and saving money: Desjardins - Telematics in Insurance - Insurance-Canada.ca" (in en). https://archive.insurance-canada.ca/telematics/news/2014/Desjardins-Ajusto-improve-driving-save-money-1406.php.
 |
