Company:Tire Discounters
| Type | Privately Held |
|---|---|
| Industry | Tires |
| Founded | Plainville, Ohio, United States (1976) |
| Founder | Chip Wood |
| Headquarters | 1 E. 4th St., Cincinnati, OH , United States |
Area served | Ohio, Kentucky, Indiana, Tennessee, Alabama and Georgia, with locations in Cincinnati, Columbus, Dayton, Lexington, Louisville, Nashville, Chattanooga, and Huntsville. |
Key people |
|
| Products | Tires, Auto Service, Oil change, Brakes, Shocks and Struts, Wheel alignments, Fluid Exchanges and more |
Number of employees | 1100 |
| Website | tirediscounters |
Tire Discounters is a tire and auto service shop started by Chip Wood in 1976 in Plainville, Ohio, with a single bay store and a truck load of tires from Akron. They are known for their quirky radio spots from the early 2000s with the "Phantom Tire Buyer", their slogans, "Home of the Free Alignment" and "Out the Door with More", and the ever-changing signs at their stores. They are one of few tire stores that used nitrogen inflation, introduced to Tire Discounters in 2004. In 2014, they broke the Guinness World Record for the tallest stack of tires. [1]
History
Tire Discounters is Ohio-based, headquartered in Cincinnati. They are family-owned and operated by the Wood family. In 2008 they entered the Lexington market. In 2011, they opened a new headquarters in Sharonville. It is now their 200,000 square feet warehouse. In the same year, they entered the Louisville market, and in 2014, Nashville. In 2015, they moved their headquarters to downtown Cincinnati, while maintaining warehouses in Sharonville and Murfreesboro, Tennessee. In 2016, they opened their 100th store and entered the Chattanooga market. (As of February 2017) they have over 100 stores across Ohio, Kentucky, Indiana, Tennessee and Georgia, with locations in Cincinnati, Columbus, Dayton, Lexington, Louisville, Nashville, and Chattanooga and employ more than 1,100 people.[2][3][4]
Tire Discounters signs
Chip Wood wrote the original signs for years. Now, a group of people write the signs at the Cincinnati office and send them to the stores twice a week. They have been shared on Buzzfeed, Reddit and more.[5][6]
Phantom Tire Buyer
The identity of the Phantom Tire Buyer remains unknown. However, it is rumored to be Chip Wood himself. In an article in the Cincinnati Business Courier, Jamie Ward, the current company president, laughed off the question.[7]
Tallest tire stack
In celebration of the reopening of its first store, Tire Discounters built a stack of Falken Tires on March 27, 2014, that was 19.95 feet tall. The previous tire stacking world record of 19.77 was set on September 6, 2009, in Wiesental, Germany.[8][9]
Awards
- 2017 Silver Addy Award, AAF Cincinnati Club - for its "Social Smiles" social media campaign featuring tongue-in-cheek changeable copy signs and a quirky approach to advertising[10]
- Best of Cincinnati - #1 in Tires 2008 - 2018 and #1 in Service 2015 - 2018[11]
- Voted #1 Auto Repair in the 12th Annual Lexington Herald-Leader Readers' Choice Awards for 2018
- Voted #1 Tire Store in Scott County (KY) in the 2018 Georgetown News-Graphic Readers' Choice Awards
- Voted #1 Tire Center in Delaware (OH) in the 2018 Delaware Gazette & The Sunbury News Readers' Choice Awards.
- Best Tire Store Winner in the 2017 Best of the Best People's Choice Awards by the Chattanooga Times Free Press.
- Won Best of Auto Repair on Louisville's A-List in 2014 and 2018.
- Winner of #1 Tire Store in Licking County (Columbus) in 2016.
- Voted Best of Bullitt County 2017 for Auto Repair.
- Voted Best Auto Repair in the Louisville A-List-Best of 2017
References
- ↑ "Tire Discounters stacks tires to celebrate history". Modern Tire Dealer. http://www.moderntiredealer.com/news/399565/tire-discounters-stacks-tires-to-celebrate-history. Retrieved 19 March 2018.
- ↑ "About". Tire Discounters. http://www.tirediscounters.com/about. Retrieved 15 February 2017.
- ↑ "Tire Discounters Accelerates Growth Strategy". PR Newswire. http://www.prnewswire.com/news-releases/tire-discounters-accelerates-growth-strategy-300084170.html. Retrieved 15 May 2015.
- ↑ "Tire Discounters to remodel more stores". Modern Tire Dealer. http://www.moderntiredealer.com/news/398617/tire-discounters-to-remodel-more-stores. Retrieved 5 September 2015.
- ↑ "Pumpkin Spice Rubber". Reddit. https://www.reddit.com/r/funny/comments/2n6xb3/pumpkin_spice_rubber/?st=iz7dj2lq&sh=a551a25d. Retrieved 15 February 2017.
- ↑ "Family Owned Tire Discounters". Buzzfeed. https://www.buzzfeed.com/jimbohits/family-owned-tire-discounters. Retrieved 1 April 2012.
- ↑ "Phantom Tire Buyer Revealed?". Cincinnati Business Courier. http://www.bizjournals.com/cincinnati/blog/2011/06/phantom-tire-buyer-revealed.html. Retrieved 17 June 2011.
- ↑ "Company sets tire stacking record in Cincinnati". WLWT5. http://www.wlwt.com/article/company-sets-tire-stacking-record-in-cincinnati/2895715. Retrieved 28 March 2014.
- ↑ "Tire Discounters tire pile one for record books". Tire Business. http://www.tirebusiness.com/article/20140402/NEWS/140409972/tire-discounters-tire-pile-one-for-record-books. Retrieved 2 April 2014.
- ↑ "Tire Discounters wins Addy Award". Tire Business. http://www.tirebusiness.com/article/20170313/NEWS/170319985/tire-discounters-wins-addy-award. Retrieved 30 March 2017.
- ↑ "Best of Cincinnati". City Beat. http://local.citybeat.com/publication/best-of-cincinnati/2017/shops-and-services/tire-store/award/tire-discounters. Retrieved 30 March 2017.
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