Finance:Brochureware
Brochureware was a term used to describe "simply listing products and services on a Web site."[1] To emphasize what's lacking, Advertising Age referred to "static brochureware"[2] - it just stands there and "is little more than a brochure."[3]
Overview
The New York Times wrote that it's "not the kindest of terms."[3] IBM's initial online annual report was "standard brochureware: sticking the print annual report on the Web;" the third year they made it "easy to navigate" and added features to enable viewers to "create charts slicing the company's figures any number of bean-counting ways."[4] In 1999 The Economist referred to "stodgily designed billboards, known in the business as brochureware which do little more than ..."[5] Pre-Y2K political websites were described as "bland brochureware."[6]
History
'Get us on the internet'[7] was the mandate at a time when low dial-up speeds[8] did not allow much use of computer graphics, and interactive features were minimal. "They put us on the internet" was a praiseworthy accomplishment.[9][10][11]
Even after Y2K it was considered news to headline "Toyota Elevating Its Site From Brochureware."[12] Technology was not the only obstacle. In 1997, it was still the case that "Federal financial disclosure regulations still favor paper over electrons"[4] (something not scheduled to be remedied by SEC rule changes until 2021).[13] Even brochureware was not that simple: "brochureware that works in multiple languages" was needed.[14]
The computer industry's trade shows were described as hype, crowds, and "bags of brochureware."[15] Concurrently, half of the advertising field's top 10 agencies were shoeless shoemakers, and Advertising Age wrote: "Three of the top agencies have pages that boast a full site will be coming…"[16]
xWare
Earlier than brochureware was the use of the word vaporware. Based on an alleged 1982 coining of the word following Ann Winblad's investigating Microsoft Xenix's non-future,[17] Esther Dyson publicized the word in 1983: the first time it appeared in print. By 1985, Computerworld used the word in a survey.[17] A still earlier xWare-related word is FUD: Fear, uncertainty, and doubt.[18]
Shelfware is a computer-industry term still in use.[19]
References
- ↑ Douglas Frantz (March 29, 2000). "To Put G.E. Online Meant Putting a Dozen Industries Online". The New York Times. https://www.nytimes.com/2000/03/29/business/business-to-business-to-put-ge-online-meant-putting-a-dozen-industries-online.html.
- ↑ "More companies look to redesigns to drive Net leads". Advertising Age. June 1, 1997. https://adage.com/article/btob/companies-redesigns-drive-net-leads/246741.
- ↑ 3.0 3.1 David Kirby; Henry Fountain (March 29, 2000). "Myms, Pings and Vortals". The New York Times. https://archive.nytimes.com/www.nytimes.com/library/tech/00/03/biztech/technology/29talk.html.
- ↑ 4.0 4.1 Pamela Mendels (April 28, 1997). "Measuring Growth of Annual Reports Online". The New York Times. https://movies2.nytimes.com/library/cyber/digimet/042897digimet.html.
- ↑ "Business and the Internet: The net imperative". The Economist. June 24, 1999. https://www.economist.com/special-report/1999/06/24/the-net-imperative.
- ↑ "Internet's Role in Campaigns Still Limited". The Los Angeles Times. October 28, 1998. https://www.latimes.com/archives/la-xpm-1998-oct-28-mn-36961-story.html.
- ↑ Ted Dekker (2014). The Lost Books Collection. ISBN 978-0-7180-3180-0. "You need to get us on the Net."
- ↑ "IDT first offered dial-up services in 1994."Patricia Fusco (May 25, 1999). "IDT Launches Prepaid Bilingual Internet Service". http://www.internetnews.com/isp-news/article.php/126921/IDT+Launches+Prepaid+Bilingual+Internet+Service.htm.
- ↑ "Take your appetite to Sperryville". The Washington Post. August 27, 1997. https://www.washingtonpost.com/archive/lifestyle/food/1997/08/27/take-your-appetite-to-sperryville/507cb6d9-5a3a-4de5-8cc4-c31877be6af0. "'They put us on the Internet, and now we have ...'"
- ↑ "Faces of Cooper: Professor Jeff Hakner". December 7, 2015. http://pioneer.cooper.edu/2015/12/07/faces-cooper-professor-jeff-hakner. "One of my first .. was to get us on the internet."
- ↑ "Cynthia Samuels--Ethics of the Internet Presentation". https://groups.ischool.berkeley.edu/archive/ethics/samuels.html. ".. shortly after I put us on the net in 1994."
- ↑ "Toyota Elevating Its Site From Brochureware". InformationWeek. September 6, 2000. https://www.informationweek.com/toyota-elevating-its-site-from-brochureware/d/d-id/1009081?piddl_msgorder=asc.
- ↑ VanGuard, 042020
- ↑ "What to expect when going global online". Computerworld. https://www.computerworld.com/article/2590310/what-to-expect-when-going-global-online.html.
- ↑ "The glory that was Comdex". Computerworld. http://www2.computerworld.co.nz/article/508149/glory_comdex.
- ↑ "Interactive: Brochure domiates in survey". Advertising Age. https://adage.com/article/news/interactive-brochureware-dominates-survey-agency-sites-web-shops-gain-a-strong-site-traditional-counterparts/66662.
- ↑ 17.0 17.1 "Lecture 7: Anticompetitive practices". https://people.engr.ncsu.edu/efg/379/sum02/lectures/wk07/lecture.html.
- ↑ "The search for self". Clothes (New York, NY, USA: PRADS, Inc.) 10 (14–24): 19. 1975-10-01. https://books.google.com/books?id=B8XxAAAAMAAJ&q=%22One+of+the+messages+dealt+with+is+FUD%E2%80%94the+fear%2C+uncertainty+and+doubt+on+the+part+of+customer+and+sales+person+alike+that+stifles+the+approach+and+greeting.%22. Retrieved 2011-06-10. "[…] One of the messages dealt with is FUD—the fear, uncertainty and doubt on the part of customer and sales person alike that stifles the approach and greeting. […]".
- ↑ "Why You Can't Afford to Ignore Software Asset Management". InformationWeek. May 7, 2019. https://www.informationweek.com/strategic-cio/it-strategy/why-you-cant-afford-to-ignore-software-asset-management/a/d-id/1334598. "unused 'shelfware' that cuts into the bottom line".
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