Software:I Am Rich
 I Am Rich, as it appeared in the United States' version of the App Store, with a price of US$999.99 | |
| Developer(s) | Armin Heinrich |
|---|---|
| Initial release | August 5, 2008 |
| Final release | 1.0
/ August 5, 2008 |
| Operating system | iPhone OS |
| Size | 0.1 MB |
| Available in | English |
I Am Rich was an iOS mobile application developed by Armin Heinrich that was distributed through the App Store. When launched, the screen contained only a glowing red gem and an icon that, when pressed, displayed the following mantra in large text:[1]
The application is described as "a work of art with no hidden function at all", with its only purpose being to show other people that they were able to afford it;[2] I Am Rich was sold on the App Store for US$999.99 (equivalent to $1,187 in 2019), €799.99 (equivalent to €934.74 in 2021), and GB£599.99 (equivalent to £806.54 in 2019), the highest price Apple allowed for App Store content.[2][3] The application was removed from the App Store without explanation by Apple Inc. the day after its release, August 6, 2008.[4]
Purchases
Customer complaints for I Am Rich
Eight people bought the application, at least one of whom claimed to have done so accidentally. Six US sales at $999.99 and two European ones for €799.99[3] netted $5,600 for developer Armin Heinrich and $2,400 for Apple.[4] In correspondence with the Los Angeles Times , Heinrich told the newspaper that Apple had refunded two purchasers of his app, and that he was happy not to have dissatisfied customers.[3][5]
Reception
Discussing the app on the website Silicon Alley Insider, Dan Frommer described the program as a "scam", "worthless", and finally "a joke that smells like a scammy rip-off" on August 5, 6, and 8, respectively.[5][6][7] Without purchasing the app, Foxnews.com's Paul Wagenseil guessed that the secret mantra was "German for 'Sucker!'" (as Heinrich is German).[2][5] Wired's Brian X. Chen described I Am Rich as a waste of money to "prove you're a jerk", and contrasted the expenditure with donating to cancer foundations and Third World countries.[8]
Heinrich told the Los Angeles Times' Mark Milian that he had received correspondence from satisfied customers, "I've got e-mails from customers telling me that they really love the app [... and that they had] no trouble spending the money".[3]
Similar applications
The next year, Heinrich released I Am Rich LE. Priced at US$9.99 (equivalent to $11.91 in 2019), the new app has several new features (including a calculator, "help system", and the "famous mantra without the spelling mistakes") to meet Apple's requirement that apps have "definable content". Some customers were disappointed by the new functionality, poorly rating the app due to its ostensible improvements.[4]
On February 23, 2009, CNET Asia reported on the "conceptually similar" app, I Am Richer, developed by Mike DG for Google's Android smartphone operating system. The app was released on the Android Market for the cost of US$200 (equivalent to $238.34 in 2019), a limit imposed by Google, who had no objection to the application.[9]
With the same name, the I Am Rich that was released on the Windows Phone Marketplace on December 22, 2010 was developed by DotNetNuzzi. Described by MobileCrunch as equally useless as the original, this app cost US$499.99 (equivalent to $586.21 in 2019), the price cap imposed by Microsoft.[10]
See also
- Send Me To Heaven, a mobile application that was also banned from the App Store.
References
- ↑ "Geheimnis von teuerster iPhone-Software" (in de). PC Welt. 2014. http://www.pcwelt.de/news/I-Am-Rich-Geheimnis-von-teuerster-iPhone-Software-496032.html. Retrieved 2016-08-15.
- ↑ 2.0 2.1 2.2 Wagenseil, Paul (2008-08-06). "'I Am Rich' iPhone Application Retails for $1,000". FOX News. http://www.foxnews.com/story/0,2933,398903,00.html.
- ↑ 3.0 3.1 3.2 3.3 3.4 Milian, Mark (2008-08-07). "Apple removes $1,000 featureless iPhone application". Los Angeles Times. ISSN 0458-3035. http://latimesblogs.latimes.com/technology/2008/08/iphone-i-am-ric.html.
- ↑ 4.0 4.1 4.2 4.3 Crockett, Zachary (2015-07-23). "How to Charge $1,000 for Absolutely Nothing". San Francisco. https://priceonomics.com/how-to-charge-s1000-for-absolutely-nothing/. "But having the ruby on your screen meant that you were rich — clearly, you had to be, to afford to pay $1,000 for something so utterly useless. Heinrich's intention was to create the ultimate Veblen good in app form: something desirable merely due to its price and exclusivity."
- ↑ 5.0 5.1 5.2 Frommer, Dan (2008-08-08). "'I Am Rich' Dude: I Made $6000 From My Dumb iPhone App (AAPL)". Silicon Alley Insider. Business Insider. http://www.businessinsider.com/2008/8/-i-am-rich-dude-i-made-6000-from-my-dumb-iphone-app-aapl-.
- ↑ Frommer, Dan (2008-08-05). "Apple's iPhone-App-Approval Mouse Falls Off Treadmill: Buy The $1000 App That Does Nothing (AAPL)". Silicon Alley Insider. Business Insider. http://www.businessinsider.com/2008/8/apple-s-iphone-app-approval-mouse-falls-off-treadmill-buy-the-1000-app-that-does-nothing-aapl-.
- ↑ Frommer, Dan (2008-08-06). "Worthless, $1000 "I Am Rich" iPhone App Disappears (AAPL)". Silicon Alley Insider. Business Insider. http://www.businessinsider.com/2008/8/worthless-1000-i-am-rich-iphone-app-disappears.
- ↑ Chen, Brian X. (2008-08-05). "Pay $1,000 For an iPhone App; Prove You're a Jerk". Wired (Condé Nast Publications). ISSN 1059-1028. https://www.wired.com/gadgetlab/2008/08/pay-1000-for-an/. Retrieved 2010-07-11.
- ↑ Shankland, Stephen (2009-02-26). "Wealth-flaunting app arrives on Android phones". Crave. CNET Asia. http://asia.cnet.com/crave/wealth-flaunting-app-arrives-on-android-phones-62106338.htm.
- ↑ Kumparak, Greg (2010-12-22). "'I Am Rich' App Shows Up For Windows Phone 7 At The Bargain Bin Price Of Just $499". MobileCrunch. http://www.mobilecrunch.com/2010/12/22/i-am-rich-windows-phone/.
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