Company:RKS Design

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Short description: California design firm and innovation consultancy founded in 1980
RKS Design
TypePrivate
Founded1980; 44 years ago (1980) in Thousand Oaks, USA
FounderRavi Sawhney
HeadquartersThousand Oaks, California
Number of employees
  • Steady 30
SubsidiariesRKS Guitars Loan Gifting
Websitehttps://rksdesign.com/

RKS Design is a California design firm and innovation consultancy founded in 1980 by industrial designers, Ravi Sawhney.[1] The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. It is known for designing Teddy Ruxpin[2] and RKS Guitars.[3][failed verification]

Design projects

The company also designed a design-thinking methodology called Psycho-Aesthetics,[4] a process that helps designers focus on understanding consumer need and emotion in order to create new products.[5] Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School.[6]

Using the approach, the company designed Lego's sustainable packaging,[7] Teddy Ruxpin,[2] a popular children's toy in the 1980s and early 1990s, [8] the RKS Guitar, a sustainable electric guitar, in collaboration with Dave Mason,[9] and Gamevice mobile controller for Wikipad.[10]

See also

  • Ammunition Design
  • Product design

References

  1. ↑ "Ravi K. Sawhney". https://www.csun.edu/mike-curb-arts-media-communication/ravi-k-sawhney. 
  2. ↑ 2.0 2.1 "Style And Substance: Why Design Matters Many small-business owners believe they can't afford good product design. Why some companies are rethinking that equation. - November 22, 1999". https://money.cnn.com/magazines/fortune/fortune_archive/1999/11/22/269598/index.htm. 
  3. ↑ "The importance of psycho-aesthetics in the development of habit-forming products - May 5, 2019". https://uxplanet.org/psycho-aesthetics-and-habit-forming-products-4980dee0af12. 
  4. ↑ "Creative Mind #20: Industrial Design Students Learn from Ravi Sawhney" (in en-US). 2020-11-19. https://blog.academyart.edu/school-of-industrial-design-presents-ravi-sawhney-on-advanced-design-thinking/. 
  5. ↑ "What is 'Psycho Aesthetics' and why are packaging product designers embracing it?" (in en-US). 2016-10-12. https://www.beveragedaily.com/Article/2016/10/13/Psycho-Aesthetics-Ravi-Sawhney-Predictable-Magic. 
  6. ↑ "An Exercise in Designing a Travel Coffee Mug - Exercise - Faculty & Research - Harvard Business School". https://www.hbs.edu/faculty/Pages/item.aspx?num=45546. 
  7. ↑ "Credit Where Credit is Due: The Design Firm Behind LEGO's New Paper Packaging" (in en). https://www.core77.com/posts/101963/Credit-Where-Credit-is-Due-The-Design-Firm-Behind-LEGOs-New-Paper-Packaging. 
  8. ↑ Apodaca, Patrice (4 January 1994). "Making Reality Out of Images : Tiny RKS Design Turns Ideas Into Attractive, Workable, Consumer-Friendly Products". Los Angeles Times. https://www.latimes.com/archives/la-xpm-1994-01-04-fi-8469-story.html. 
  9. ↑ Times, David Colker, Tribune Newspapers: Los Angeles. "Guitar start-up composes new look" (in en-US). https://www.chicagotribune.com/news/ct-xpm-2006-01-02-0601020116-story.html. 
  10. ↑ "RKS Enhances the Mobile Gaming Experience with the Gamevice" (in en). https://www.dexigner.com/news/27709. 

External links




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