Social:Bulletin (service)
Type of site | Newsletter service Publisher |
|---|---|
| Founded | June 29, 2021 in Menlo Park, California |
| Founder(s) | Mark Zuckerberg |
| CEO | Mark Zuckerberg |
| Parent | Meta Platforms, Inc. |
| Website | www |
| Launched | July 6, 2021 |
| Current status | Inactive |
Bulletin was an online newsletter platform launched by Facebook on July 6, 2021,[1] that allows notable writers to make announcements directly to their subscribers. Its competitors include Substack, of which Bulletin was called a "near-clone." Writers participating in the platform's launch included Malcolm Gladwell, Mitch Albom,[2] Tan France, Jessica Yellin, Jane Wells, Erin Andrews and Dorie Greenspan. Facebook CEO Mark Zuckerberg stated that Bulletin represented the first time that the company had "built a project that is directly for journalists and individual writers."[1]
In October 2022 Meta announced the shutdown of Bulletin.[3] The platform went into read only mode in January 2023 and became unavailable in April 2023.[4]
History
Facebook announced Bulletin as its online newsletter platform on June 29, 2021.[5][6] and launched by the company on July 6, 2021. Facebook CEO Mark Zuckerberg touted the service by saying that Bulletin represented the first time that the company had "built a project that is directly for journalists and individual writers."[1] Writers participating in the platform's launch included Malcolm Gladwell, Mitch Albom,[2] Tan France, Jessica Yellin, Jane Wells, Erin Andrews and Dorie Greenspan.[1]
Criticism
Unlike competitor such as Substack, Facebook indicated upon service's launch that it would not take a cut of subscription fees of writers using that platform. According to Washington Post technology writer Will Oremus, the move was criticized by those who viewed it as a form of predatory pricing intended by Facebook to force those competitors out of business. Sandeep Vaheesan, legal director of the think tank Open Markets, called for the government to reexamine predatory pricing as a violation of antitrust law, saying, "We want companies to compete by making better products, investing in new equipment and tech — not purely relying on their financial advantages to capture market share."[2]
References
- ↑ 1.0 1.1 1.2 1.3 Chan, J. Clara (June 29, 2021). "Facebook Launches Substack Newsletter Rival, Won't Take Cut of Pay". The Hollywood Reporter. https://www.hollywoodreporter.com/business/digital/facebook-bulletin-mark-zuckerberg-newsletters-1234975299/. Retrieved July 6, 2021.
- ↑ 2.0 2.1 2.2 Oremus, Will (July 6, 2021). "A classic Silicon Valley tactic — losing money to crush rivals — comes in for scrutiny". The Washington Post. https://www.washingtonpost.com/technology/2021/07/06/facebook-bulletin-antitrust/.
- ↑ Silberling, Amanda (October 4, 2022). "Meta shuts down Bulletin newsletters, moves resources to its discovery algorithm" (in en-US). https://techcrunch.com/2022/10/04/bulletin-newsletter-shut-down-meta-facebook/.
- ↑ "Learn what happens to your subscription once Bulletin is unavailable". https://www.facebook.com/help/1190186164918957.
- ↑ Brown, Campbell (June 29, 2021). "Introducing Bulletin, A Platform for Independent Writers". https://about.fb.com/news/2021/06/introducing-bulletin-a-platform-for-independent-writers/.
- ↑ "Facebook Bulletin". https://www.bulletin.com/home/.
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