Finance:CoolBrands (branding initiative)
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CoolBrands is an annual initiative to identify the UK's coolest brands. The list has been compiled annually since 2001; the results are published every September. The survey seeks the opinion of independent experts and thousands of consumers.
Cool brands
According to CoolBrands the coolest brands were:
| Rank | 2008 [1] | 2009 [2] | 2010 [3] | 2011 [4] | 2012 [5] | 2013 [6] |
|---|---|---|---|---|---|---|
| 1 | Aston Martin | iPhone | Aston Martin | Aston Martin | Apple | Apple |
| 2 | iPhone | Aston Martin | iPhone | Apple | YouTube | Aston Martin |
| 3 | Apple | Apple | iPad | Harley-Davidson | Aston Martin | Rolex |
| 4 | Bang & Olufsen | iPod | BlackBerry | Rolex | Nike | |
| 5 | YouTube | Nintendo | Bang & Olufsen | Bang & Olufsen | Glastonbury | |
| 6 | YouTube | Harley-Davidson | BlackBerry | BBC iPlayer | YouTube | |
| 7 | Nintendo | BlackBerry | Nintendo | Glastonbury | ||
| 8 | Agent Provocateur | Ferrari | Virgin Atlantic | |||
| 9 | Rolex | Bang & Olufsen | Ferrari | Nike | Bang & Olufsen | Virgin |
| 10 | Tate Modern | PlayStation | Dom Perignon | YouTube | Liberty | Ray-Ban |
| 11 | Dom Perignon | Xbox | BBC iPlayer | Alexander McQueen | Sony | Mercedes-Benz |
| 12 | Virgin | Tate Modern | Vivienne Westwood | Dom Perignon | Bose | Bang & Olufsen |
| 13 | Ferrari | Dom Perignon | Apple | PlayStation | Haagen-Dazs | Chanel |
| 14 | Ducati | Virgin | Tate Modern | Ray-Ban | Selfridges | Prada |
| 15 | PlayStation | Ferrari | YouTube | Chanel | Ben & Jerry's | Adidas |
| 16 | Sony | Sony | MINI | Nintendo | Mercedes-Benz | BBC |
| 17 | Nike | MINI | Chanel | Vivienne Westwood | Vogue | Sony |
| 18 | Bose | Vivienne Westwood | Ray-Ban | Agent Provocateur | Skype | Song Music Entertainment |
| 19 | Rolex | Alexander McQueen | Tate Modern | Nike | Alexander McQueen | |
| 20 | Lamborghini | BBC | Jimmy Choo | Maserati | Nikon | Spotify |
Super brands
SuperBrands commissions independent research to identify the UK’s strongest brands, as voted for by marketing experts, business professionals and thousands of British consumers.
See also
- Cool
- Trends
References
- ↑ "Official results 2008". http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=64&year=75. Retrieved 2013-10-12.
- ↑ "Official results 2009". http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=64&year=74. Retrieved 2013-10-12.
- ↑ "Official results 2010". http://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=64&year=223. Retrieved 2013-10-12.
- ↑ "Official results 2011" (PDF). http://s3.coolbrands.uk.com/files/2011/09/CB-2011-12-Official-Results-My4xr0.pdf. Retrieved 2012-10-12.
- ↑ "Apple voted Britain's coolest brand (2012)". Telegraph.co.uk. https://www.telegraph.co.uk/technology/apple/9562555/Apple-voted-Britains-coolest-brand.html. Retrieved 2012-10-12.
- ↑ "Official results 2013" (PDF). http://s3.coolbrands.uk.com/files/2013/09/CB-2013-14-Official-Results-68p914.pdf. Retrieved 2013-10-12.
External links
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