Company:Multiverse Network

Short description: American startup company

The Multiverse Network, Inc.

Type	Private
Industry	Online Games
Founded	July 2004
Headquarters	Mountain View, California, United States
Key people	Bill Turpin, Co-founder & CEO Rafhael Cedeno, Co-founder & CTO Corey Bridges, Co-founder, Executive Producer and Marketing Director Robin McCollum, Co-founder & Principal Engineer, Client Technology
Website	www.multiversemmo.com

The Multiverse Network, Inc. was an American startup company creating a network and platform for massively multiplayer online games (MMOGs) and 3D virtual worlds. Multiverse's stated aim was to lower the barrier of entry for development teams by providing a low-cost software platform for online game and virtual world development.

In 2009, the company extended its development platform to support Flash and built a series of real-time multiplayer games to demo the technology. As part of the worldwide marketing effort behind James Cameron's film Avatar, Multiverse built two Flash-based games, one with McDonald's and another with Coca-Cola Zero. Both games allow players to explore Pandora, where much of the film takes place.

In late 2011, Multiverse closed from lack of profits, releasing the source code to the Multiverse Foundation, a nonprofit group of volunteers who are presently updating the platform.

Technology

Multiverse provided technology known as MMOG middleware (Multiverse used the term platform). It included the client software Multiverse World Browser (for Microsoft Windows only), a server suite, development tools, sample assets, documentation, and a developer community. The goal was to provide consumers/users with a single client program that let them visit all of the virtual worlds built on the Multiverse Platform. From the consumer point of view, this enabled a de facto network of virtual worlds.

Like RealmForge, the Multiverse World Browser was written in C#, and based on the Axiom Engine. The Multiverse server suite was written in Java and used a publish/subscribe messaging system to provide reliability and scalability. The server also provided a plug-in API. The Windows-based tools used the COLLADA data interchange format, to enable artists to import 3D assets from popular tools such as Maya, 3D Studio Max, and Google SketchUp.

Business model

Multiverse provided its technology platform cost-free for development and deployment. Income came through revenue-sharing; Multiverse took a share of any payments made by consumers/users to the world developer. If a developer provided a world for free (or free for a period of time), Multiverse did not charge anything. When a developer started charging consumers/users, Multiverse took a share (10 percent), and also handled the financial transaction processing. Development teams hosted their own servers and retained 100 percent of their world's IP.

James Cameron joined the company's board of advisors, and Red Herring magazine selected it as one of the "Red Herring 100" privately held companies that play a leading role in innovating the technology business.

In December, 2006, Multiverse announced that it had optioned the rights to develop an MMOG based on Firefly, the science fiction television series. In 2008, Buffy and Titanic games were announced. None of them ever came to fruition.

Open source

After closing shop, the Multiverse Network released its code as open source under the MIT License. It is now managed through the Multiverse Foundation.

References

• Dean Takahashi (December 17, 2009). "Multiverse's Remix Makes it Easy to Create AVATAR Spinoff Games". GamesBeat. VentureBeat. https://venturebeat.com/2009/12/17/multiverses-remix-makes-it-easy-to-create-avatar-spinoff-games. Retrieved 2012-01-31. 
• Leigh Alexander (September 10, 2009). "Multiverse Bridges Talks 'New Frontier'". Gamasutra. http://www.gamasutra.com/php-bin/news_index.php?story=25189/. Retrieved 2012-01-31. 
• Don Clark (April 3, 2008). "Virtual World Gets Another Life". Wall Street Journal. https://www.wsj.com/articles/SB120719726445485981. Retrieved 2012-01-31. 
• "Break down these walls". The Economist. March 19, 2008. http://www.economist.com/opinion/displaystory.cfm?story_id=10880516/. Retrieved 2012-01-31. 
• Eric Naone (October 29, 2007). "Moving Freely between Virtual Worlds". Technology Review. http://www.technologyreview.com/Infotech/19629/?a=f/. Retrieved 2012-01-31. 
• Chris Nuttal (October 26, 2007). "Real life intrudes on the virtual world". Financial Times. http://www.ft.com/cms/s/d373b824-83de-11dc-a0a6-0000779fd2ac,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fd373b824-83de-11dc-a0a6-0000779fd2ac.html%3Fnclick_check%3D1&_i_referer=http%3A%2F%2Fmultiverse.net%2Fabout%2Fnews.jsp%3Fcid%3D5%26scid%3D1&nclick_check=1/. Retrieved 2012-01-31. 
• Chris Nuttal (October 15, 2007). "Will the web go 3D?". Financial Times. http://www.ft.com/cms/s/0/b67ee532-7ab9-11dc-9bee-0000779fd2ac.html?nclick_check=1/. Retrieved 2012-01-31. 
• Daniel Terdiman (October 9, 2007). "Google tools to power virtual worlds". CNET News.com. http://www.news.com/Google-tools-to-power-virtual-worlds/2100-1043_3-6212325.html?tag=nefd.top/. Retrieved 2012-01-31. 
• Wade Roush (July–August 2007). "Second Earth". Technology Review. http://www.technologyreview.com/Infotech/18911/page1/. Retrieved 2012-01-31. 
• Scott Austin; Arthur Kimball-Stanley; Ty McMahan; Erica Owen (June 18, 2007). "What's New: Fueling Fantasies". Wall Street Journal. https://www.wsj.com/articles/SB118194712466137265. Retrieved 2012-01-31. 
• "Online gaming's Netscape moment". The Economist. June 7, 2007. http://www.economist.com/search/displaystory.cfm?story_id=9249157&CFID=4554328&CFTOKEN=34218013. Retrieved 2012-01-31. 
• Robert D. Hof (April 16, 2007). "The Coming Virtual Web". BusinessWeek. http://www.businessweek.com/technology/content/apr2007/tc20070416_780263.htm. Retrieved 2012-01-31. 
• Mark Wallace (December 7, 2006). "Firefly Reborn as Online Universe". Wired. https://www.wired.com/news/technology/0,72263-0.html?tw=wn_index_1. Retrieved 2012-01-31. 
• Patrick Cox (October 2006). "The Next Big Thing". Tech Central Station. Archived from the original on 2010-05-11. https://web.archive.org/web/20100511142144/http://www.tcsdaily.com/article.aspx?id=102306A. Retrieved 2012-01-31. 
• Burt Helm (February 13, 2006). "James Cameron's Game Theory". BusinessWeek. http://www.businessweek.com/magazine/content/06_07/b3971073.htm. Retrieved 2012-01-31. 
• Burt Helm (February 13, 2006). "Syncing Hollywood and Gamers". BusinessWeek. Archived from the original on February 14, 2012. https://web.archive.org/web/20120214161253/http://www.businessweek.com/magazine/content/06_07/b3971076.htm. Retrieved 2012-01-31. 
• Nich Maragos (December 6, 2005). "Multiverse Launches Multiverse Platform for MMOG Development". Gamasutra. http://www.gamasutra.com/php-bin/news_index.php?story=7419. Retrieved 2012-01-31. 
• "Multiverse seeks to help independent game developers". Red Herring. December 6, 2005. Archived from the original on April 30, 2006. https://web.archive.org/web/20060430171049/http://www.redherring.com/Article.aspx?a=14757&hed=Game+Developer+Service+Starts+&sector=Industries&subsector=EntertainmentAndMedia. Retrieved 2012-01-31. 
• Kent, Steven (September 23, 2003). "Alternate Reality: The history of massively multiplayer online games". GameSpy. Archived from the original on February 4, 2012. https://web.archive.org/web/20120204050425/http://archive.gamespy.com/amdmmog/week1/. Retrieved 2012-01-31.