Engineering:Total Gym
| Type | Fitness Training Equipment |
|---|---|
| Inventor | Tom Campanaro |
| Inception | 1974 |
| Website | https://totalgym.com/ |
Total Gym is a brand of fitness training equipment, created by Total Gym Global Corp. It is marketed and sold by Total Gym Commercial LLC and Total Gym Fitness.
History
Total Gym CEO Tom Campanaro designed the first Total Gym incline trainer in 1974.[1] Campanaro and his partner, Doug Marino, developed by the machine and named the brand “Total Gym” in San Diego, CA. They brought on additional business partners Dale McMurray and Larry Westfall in 1976 and at that time the first Total Gym homegrown TV commercial hit the market. In 1988, Total Gym moved into the physical therapy field. As of February 2022, most or all of the home equipment line is made in China.
Infomercial
In 1996, Campanaro made a deal with American Telecast Products to produce the first Total Gym infomercial, featuring Chuck Norris as spokesperson
Success
Total Gym has become one of the longest-running fitness infomercials in history. The company operates as "Total Gym Fitness, LLC," and its infomercial is broadcast to over 85 countries, with more than 5 million units sold. Leveraging the strength of the Total Gym brand, "Total Gym Fitness, LLC" has announced plans for global retail distribution.
References
- ↑ writer, Chuck Leve-contributing (2017-08-09). "The Campanaro Family of San Diego: Functional Training Before Functional Training" (in en). https://www.clubindustry.com/insights-resources/campanaro-family-san-diego-functional-training-before-functional-training.
External links
- Total Gym website with commercial equipment focus, totalgym.com, retrieved on 2022-02-20.
- Total Gym Direct website (Total Gym Fitness) with home equipment focus., totalgymdirect.com, retrieved on 2022-02-20.
- Better Business Bureau - Total Gym Direct rating and complaints page, bbb.org, retrieved on 2022-02-20.
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