Engineering:Dip & Squeeze
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| Product type | Ketchup |
|---|---|
| Owner | Kraft Heinz |
| Produced by | Heinz |
| Introduced | 2011 |
Dip & Squeeze is the brand name of a type of packaging for tomato ketchup used by Heinz Tomato Ketchup. The product was announced in 2010 and rolled out to consumers at U.S. fast food restaurants in March 2011.[1] Later in 2011 it was sold directly to retail consumers at Target and Wal-Mart.[2]
The packaging won the National Restaurant Association Food and Beverage Product Innovations Award in 2011.[3] It won the 23rd DuPont Awards for Packaging Innovation silver award in 2011.[4][5]
A laser-scored tip and plastic seal over a thermoformed tub allow a consumer to either pinch off the top and squeeze out the contents, or to rip off the seal and dip into the ketchup.[5][6]
It was designed to be easier to use one-handed inside a car. Product developers watched consumers operate the traditional ketchup packet through one-way mirrors to evaluate new ketchup packaging designs. Heinz's vice president in charge of the packaging division himself bought a used minivan and tested the company's products delivered at fast food drive-up windows.[7][8]
A Chick-Fil-A executive said that some consumers at the chain were hoarding the packets after they were introduced.[7]
Lawsuits
The packaging was the subject of a patent lawsuit brought by David Wawrzynski, a Detroit businessperson who claimed to have shown a similar prototype to Heinz executives in 2008.[9] A 2012 judgment in favor of Heinz was vacated in 2014,[10] and a jury finally found that Heinz did not owe Wawrzynski damages in April 2015.[11]
Another suit was filed by a Chicago inventor, Scott White, in 2012.[12][13]
References
- ↑ "Heinz Ketchup Unveils Product & Packaging Innovations", Canadian Packaging, February 16, 2010, http://www.canadianpackaging.com/packpress/heinz-ketchup-unveils-product-packaging-innovations/
- ↑ Paul J. Gough (September 19, 2011), "Heinz sells Dip & Squeeze at Wal-Mart, Target", Pittsburgh Business Times, http://www.bizjournals.com/pittsburgh/news/2011/09/19/heinz-sells-dip-squeeze-at-wal-mart.html
- ↑ Inaugural Food & Beverage Product Innovations Award recipients announced, National Restaurant Association, April 21, 2011, http://www.restaurant.org/News-Research/News/Inaugural-Food-Beverage-Product-Innovations-Award, retrieved November 9, 2016
- ↑ Kevin T. Higgins (September 1, 2011), "From leader to laggard", Food Engineering, http://www.foodengineeringmag.com/articles/88609-from-leader-to-laggard
- ↑ 5.0 5.1 "kemasanpack", Food Engineering: 20–22, September 2011, https://kemasanpack.com/[yes|permanent dead link|dead link}}]
- ↑ Farmer, Neil (2013), Trends in Packaging of Food, Beverages and Other Fast-Moving Consumer Goods (FMCG): Markets, Materials and Technologies, Elsevier, p. 93, ISBN 9780857098979, https://books.google.com/books?id=2f9DAgAAQBAJ&pg=PA93
- ↑ 7.0 7.1 Sarah Nassauer; Timothy W. Martin; Julie Jargon (September 19, 2011), "Old Ketchup Packet Heads for Trash–Heinz 'Dip and Squeeze' Container Aims to Conquer a Major Frustration of Chowing Down in Transit", The Wall Street Journal, https://www.wsj.com/articles/SB10001424053111904194604576578691502178606
- ↑ Jesko Perrey; Tjark Freundt; Dennis Spillecke (2015), Power Brands: Measuring, Making, and Managing Brand Success, Wiley, p. 109, ISBN 9783527507818, https://books.google.com/books?id=8Di_BgAAQBAJ&pg=PA109
- ↑ "Heinz ketchup packs have Michigan inventor seeing red", Detroit Free Press, October 26, 2010, http://usatoday30.usatoday.com/money/industries/food/2010-10-26-ketchup-packets_N.htm
- ↑ Justine Coyne (July 23, 2014), "Inventor's lawsuit against Heinz over Dip & Squeeze package revived", Pittsburgh Business Times, http://www.bizjournals.com/pittsburgh/news/2014/07/23/inventors-lawsuit-against-heinz-over-dip-squeeze.html
- ↑ Benjamin Snyder (April 2, 2015), "Jury: Heinz didn't steal the most amazing innovation in ketchup history", Fortune, http://fortune.com/2015/04/02/heinz-ketchup/
- ↑ "Chicago Man Sues Heinz, Says It Stole His Patent for Ketchup Packets" (Streaming video), Nightline (ABC News), August 21, 2012, https://abcnews.go.com/blogs/business/2012/08/chicago-man-sues-heinz-says-it-stole-his-patent-for-ketchup-packets/
- ↑ Julie Jargon (August 16, 2012), "Heinz Sued Over 'Dip & Squeeze'", The Wall Street Journal, https://www.wsj.com/articles/SB10000872396390444233104577593590556900030
External links
- (archived, 4 Aug 2020)
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