Social:Social advertising (social issues)
From HandWiki
Social advertising is the use of advertising to inform the public about a social issue or to influence their behavior.[1] While social advertising campaigns are often successful in raising awareness, they are typically unsuccessful in producing long-term behavior change of the type that can be achieved through the use of social marketing. Social advertising may, however, form a part of a social marketing intervention.[1]
Social advertising makes people understand what the government does.
See also
References
- ↑ Jump up to: 1.0 1.1 Truss, Aiden (2010). Jeff French. ed. Social Marketing and Public Health: Theory and practice. Oxford University Press. pp. 24. ISBN 978-0-19-955069-2. https://books.google.com/books?id=CsEijRnC8GYC.
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