Social:Catvertising
Catvertising is the use of cats in advertising. Although cats have been used in advertising for many years, the technique was first given its own name in about 1999.[1] The term, a blend word from cat and advertising, increased in popularity beginning in 2011 as a result of a parody of commercialization of cat viral videos by the advertising agency john st. in Toronto, Ontario, Canada.[2][3][4][5][6][7][8][9][10][11][12] It was nominated for a Webby Award in 2012.[13] The video was part of a series of spoofs beginning with "Pink Ponies: A Case Study", then Catvertising, and finally "Buyral" (a blend of "buy" and "viral").[12]
This style of advertisement is sometimes simply referred to as a "cat commercial".[14]
A University of Arizona marketing team competes under the name "Catvertising".[15][16]
See also
References
- ↑ Mark Oliver (January 28, 1999). "Catvertising; but Our Moggy Tester Gives 'First Advert for Pets' the Paws-Down". The Mirror. London. https://www.thefreelibrary.com/Catvertising%3b+But+our+moggy+tester+gives+%27first+advert+for+pets%27+the...-a060242382. Retrieved 2015-03-14.
- ↑ john st. (2011-11-10). "Catvertising". YouTube. https://www.youtube.com/watch?v=IkOQw96cfyE. Retrieved 2015-03-15.
- ↑ Alyssa Giacobbe (2011-11-20). "Of Mice and Memes". New York Magazine. http://nymag.com/news/intelligencer/topic/cats-2011-11/. Retrieved 2015-03-14. "...a Canadian ad agency’s new “Catvertising” video..."
- ↑ "Truth in Cat-vertising". Truth In Advertising. May 21, 2013. https://www.truthinadvertising.org/truth-in-cat-vertising/. Retrieved 2015-03-14. "We live in a world of cat-vertising."
- ↑ "Catvertising: The Advertising Strategy That Is Going To Change Everything". The Huffington Post. 2011-11-14. http://www.huffingtonpost.com/2011/11/14/catvertising-video_n_1092236.html. Retrieved 2015-03-14.
- ↑ Tim Nudd (2011-11-11). "John St. in Toronto Shifts Entire Focus to Catvertising: 'Nobody wants to see ads anymore. They want cat videos'". AdWeek. http://www.adweek.com/adfreak/john-st-toronto-shifts-entire-focus-catvertising-136487. Retrieved 2015-03-14.
- ↑ Myers, Courtney Boyd (14 November 2011). "The world's first Catvertising agency launches". The Next Web. https://thenextweb.com/shareables/2011/11/14/the-worlds-first-catvertising-agency-launches-in-canada/. Retrieved 2015-03-14.
- ↑ Erin Skarda (2011-11-15). "Catvertising: An Ad Agency Trend We Wish Were Real". Time. http://newsfeed.time.com/2011/11/15/catvertising-an-ad-agency-trend-we-wish-were-real/. Retrieved 2015-03-14.
- ↑ Andrea Aster (2012). "Angus Tucker makes advertising fun". Old Times: Alumni Upper Canada College's Alumni Publication (Winter/Spring 2012): 15. http://issuu.com/uppercanadacollege/docs/old_times_spring_2012. Retrieved 2015-03-14. "...Catvertising, with 1.5 million hits on YouTube...".
- ↑ Brenda Benedict (2012-01-30). "Happily not addicted". The Star (Malaysia). http://www.thestar.com.my/Lifestyle/Viewpoints/Sambal-On-The-Side/Profile/Articles/2012/01/30/Happily-not-addicted/. Retrieved 2015-03-14. "Apparently “catvertising” is going to be the next big thing."
- ↑ Jeff Beer (10 December 2010). "The Online Ad That Wasn't". Canadian Business: 10, 11. https://www.proquest.com/docview/1265769934/13D4BC947CF796419E5. Retrieved 2015-03-14. "When working on getting new business, we obviously put a more serious face forward, showing our capabilities and the kinds of things we do, but inevitably the topic of Buyral or Catvertising comes up.".
- ↑ 12.0 12.1 Netburn, Deborah (2012-11-05). "'Viraler and viraler': Fake ad promises to make your video viral". Los Angeles Times. http://articles.latimes.com/2012/nov/05/business/la-fi-tn-buyral-20121105. Retrieved 2015-04-11. "John St., the Canadian advertising agency that brought you the YouTube hits "Catvertising"... John St. has a history of striking a chord with its fake advertisements. In November 2011 the agency put up a video called "Catvertising" in which it stated that it would focus entirely on making cat videos."
- ↑ "Catvertising, The Webby Awards". webbyawards.com. 2012. http://www.webbyawards.com/winners/2012/advertising-media/individual/best-copywriting/catvertising/. Retrieved 2015-04-11.
- ↑ Tim Nudd (August 8, 2012). "9 Awesome Cat Commercials That Drive the Internet Wild: These ads have way more than nine lives". AdWeek. http://www.adweek.com/news-gallery/advertising-branding/9-awesome-cat-commercials-drive-internet-wild-142622#cravendale-cats-with-thumbs-1. Retrieved 2015-03-14.
- ↑ Yara Askar (2014-05-22). "University of Arizona Marketing Students Win National AT&T Competition". States News Service (University of Arizona). http://www.highbeam.com/doc/1G1-369050810.html. Retrieved 2015-03-15. "The UA "Catvertising" team regularly qualifies for national marketing competitions"
- ↑ Yara Askar (2014-05-15). "Campaigning for AT&T, University of Arizona Marketing Students Engaged in Nationwide Competition". States News Service (University of Arizona). http://www.highbeam.com/doc/1G1-368371419.html. Retrieved 2015-03-15. "Students in the Marketing 425 course 'Advertising Management' at the Eller College of Management - affectionately nicknamed '425 Catvertising'..."
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