Finance:Price umbrella
From HandWiki
A price umbrella, also known as the umbrella effect, is a pricing effect often created by a dominant company, in which competing firms can find buyers as long as they set their price at or below the level of the dominant one.[1][2] This may not apply if the competing firm's products are inferior. Cartels can generate a price umbrella effect, enabling less efficient rivals to charge higher prices than they might otherwise be able to.[3][4]
References
- ↑ Ryan Jones (July 18, 2012). "The Reason for the iPad Mini". http://www.iamconcise.com/main/the-reason-for-the-ipad-mini.html.
- ↑ Anthony Wing Kosner (2012-07-22). "Apple Will Sell A Smaller iPad Or Be Disrupted From The Bottom Up By Google's Nexus 7". Forbes. https://www.forbes.com/sites/anthonykosner/2012/07/22/apple-will-sell-a-smaller-ipad-or-be-disrupted-from-the-bottom-up-by-google-and-amazon/.
- ↑ William J. Kolasky (November 14, 2002). "Using Competition Policy to Promote International Competitiveness". U.S. Depathement of Justice. https://www.justice.gov/atr/public/speeches/200485.pdf.
- ↑ Philippe Choné1; Bruno Komly (July 15, 2010). "Margin squeeze, entry, and "umbrella effect"". CREST. http://www.crest.fr/ckfinder/userfiles/files/pageperso/Squeeze_July_2010.pdf.
See also
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