Company:Happier (social network)

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Happier
TypePrivate
Industry
FoundedUnited States (2012)
FounderNataly Kogan, Sarah Wohl, Colin Plamondon
Headquarters
Boston, MA
,
United States
Key people
Nataly Kogan, CEO
Colin Plamondon, Product
Yoav Shapira, CTO
Websitewww.happier.com

Happier is a social network focused in collecting and sharing happy moments with other users.

Business

Happier is a software company whose purpose to help its users be happier. It has been called "a social network dedicated to happy moments."[1] The company is founded on scientific research that shows focusing on the positive and sharing good things with people someone cares about makes the users happier, healthier, and more productive.[2]

The company raised a $2.4M seed round of capital in 2012 (and 2013) from two investors: Venrock Partners[3] and Resolute VC,[4] and launched its initial product, an iPhone mobile application, on February 7, 2013.[5]

Users can freely download the application from Apple's App Store. They are prompted with a question of "What makes you happier?" and use the application to record "happy moments" of their own choosing.[6]

According to VentureFizz, a part of the team's approach is to place a premium on design, in order to make the application user-friendly and intuitive, trying to "make every design element help the user feel happier."[7]

The company has also been noted for its innovative culture, particularly its midweek "Happier Hour" break from work.[8]

References

  1. ↑ "A Social Network Dedicated to Happy Moments". New York Times. http://bits.blogs.nytimes.com/2013/07/23/a-social-network-dedicated-to-happy-moments/?ref=technology&_r=0. Retrieved August 25, 2013. 
  2. ↑ "Happier - About Us". Happier.com. https://www.happier.com/about. Retrieved February 26, 2013. 
  3. ↑ "Portfolio Venrock". Venrock. http://www.venrock.com/portfolio/#/portfolio/?item=happier. Retrieved February 26, 2013. 
  4. ↑ "Resolute.vc". Crunchbase. http://www.crunchbase.com/financial-organization/resolute-vc. Retrieved August 25, 2013. 
  5. ↑ "Happier Launches To Help You Share Your Daily Happy Moments". TechCrunch. February 7, 2013. https://techcrunch.com/2013/02/07/happier-launches-to-help-you-share-your-daily-happy-moments/. Retrieved February 26, 2013. 
  6. ↑ "The Business of Happiness: This Boston Startup Has an App to Make You Appreciate the Here & Now". BostInno. February 25, 2013. http://bostinno.com/2013/02/25/the-business-of-happiness-this-boston-startup-has-an-app-to-make-you-appreciate-the-here-now/. Retrieved February 26, 2013. 
  7. ↑ "Happier's App is your Happiness Assistant". VentureFizz. February 26, 2013. http://venturefizz.com/blog/happiers-app-your-happiness-assistant. Retrieved February 26, 2013. 
  8. ↑ Weatherby, Colin (April 24, 2013). "Great Moments in Company Culture: How Happier Avoids the Midweek Slump". Fast Company. http://www.fastcompany.com/3008657/takeaway/great-moments-company-culture-how-happier-avoids-midweek-slump. Retrieved April 24, 2013. 




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