Company:The Interpublic Group of Companies

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Short description: Advertising company
The Interpublic Group of Companies, Inc.
TypePublic
NYSE: IPG
S&P 500 Component
IndustryAdvertising agency
PredecessorMcCann-Erickson, Inc.
Founded1930; 94 years ago (1930) (as McCann Erickson)
1961 (1961) (as Interpublic Group)
Headquarters909 Third Avenue
New York City , New York 10022
United States of America
Key people
Philippe Krakowsky, CEO[1]
RevenueIncrease US$9.71 billion[2] (2018)
Increase US$1.01 billion[2] (2018)
Increase US$637.7 million[2] (2018)
Total assetsIncreaseUS$15.62 billion[2] (2018)
Total equityIncrease US$2.43 billion[2] (2018)
Number of employees
54,000[2] (2018)
Websitewww.interpublic.com

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare.[3] It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom.[4] Phillippe Krakowsky became the company's CEO on January 1, 2021.[1]

History

On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged.[5] At the time, it was the largest agency in the ad industry.[6]

In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates.[6] In January 1961, McCann was renamed Interpublic Group (IPG) and created the first marketing services management holding company with McCann-Erickson as a subsidiary.[7]

In late 1973, as clients began focusing more on international strategies, McCann-Erickson combined its domestic and international branches into a single worldwide agency under IPG.[6] In 1997, the McCann-Erickson World Group was formed with several of IPG's different units.[8]

In December 2000, Deutsch Inc, reported by the The New York Times at the time to be the largest and last big independent agency, was acquired by IPG to be an autonomous unit.[9] In 2001, IPG acquired True North Communications, the holding company for Foote Cone & Belding.[10][11]

In 2003, IPG agreed to pay $115 million to settle class action lawsuits brought by its shareholders. The shareholders had sued Interpublic after accounting irregularities led to restatements of financial results, causing the company's stock to fall.[12]

In March 2004, IPG renamed its McCann-Erickson World Group as McCann Worldgroup.[13]

On September 15, 2005, IPG announced plans to restate earnings for fiscal 2000 through 2004 due to problems in accounting for revenue, acquisitions, and lease expenses.[14] On March 22, 2006, IPG posted a loss for the fourth quarter and restated results for the first three quarters of 2005, which reduced revenue by $14.1 million. It also announced its controller and chief accounting officer was leaving the company.[15]

IPG disposed of 51 businesses in 2005 and 2006, primarily outside the U.S.; the company said it exited 23 "loss-making international affiliates" in 2006.[16] IPG in April 2007 announced it agreed to buy Reprise Media, a search engine marketing firm.[17] In July of that same year, FCB-Ulka Advertising Private Limited, a subsidiary of IPG, was renamed DRAFTFCB+Ulka Advertising Pvt. Ltd.[18]

In July 2008, IPG formed a media buying and planning unit called Mediabrands (later IPG Mediabrands).[19] In March 2014, IPG draftfcb was renamed as IPG's international network FCB.[20] In January 2016, the merger of IPG groups Mullen in the US and Lowe and Partners worldwide was renamed as MullenLowe Group.[21] In July 2018, IPG announced they were buying database marketing company Acxiom's Marketing Solutions business for $USD2.3 billion.[22]

In October 2020, the company announced that Phillippe Krakowsky would be succeeding Michael I. Roth as the company's CEO on January 1, 2021.[23] On January 1, 2021, Krakowsky became the company's new CEO.[1]

IPG handles the accounts of many major oil companies.[24] Asked by Reuters in 2020 to disclose their client list, IPG refused to do so.[24]

Companies

IPG consists of dozens of businesses organized into six groups. There are three global networks: Foote, Cone & Belding (FCB); McCann Worldgroup; and MullenLowe; a media services company, IPG Mediabrands; a marketing services group, Marketing Specialists; and several independent domestic digital agencies.[2]

FCB

FCB is one of IPG's three global networks. Its companies include the following:

  • FCB, the former Draftfcb, formed by a merger between Draft Worldwide and Foote, Cone & Belding Worldwide.
  • FCB Health, a healthcare-focused agency formed by combining three healthcare agencies: ICC, Trio, and Pace.[25]
  • HelloComputer, a Cape Town-based digital agency, which merged with Mesh Interactive in 2012.[26]
  • New Honor Society, a St. Louis, Missouri-based marketing agency, formerly known as Rivet/US, itself formed with a merger between marketing agency Zipatoni Company and Toronto-based FCB Direct.[27]

IPG Mediabrands

The IPG Mediabrands group is IPG's data management and media buying arm. Its companies include the following:

  • Ensemble Worldwide, a creative agency set up as part of IPG Mediabrands' Malaysia network.[28]
  • Healix, an agency focused on global life science and healthcare brands.[29]
  • Identity, formerly Diverse Communications, is an Australia-based agency focused on multicultural communications.[30]
  • ID Media is IPG Mediabrands' direct response planning and buying agency.[31]
  • Initiative, a media buying network which includes the former network BPN.[32]
  • IPG Media Lab, a digital marketing agency that studies digital technology for advertising programs, platforms, and products.[33]
  • MAGNA, IPG Mediabrands' intelligence, investment, and innovation unit. The group tracks and measures the pricing and savings of the agency's media investments.[34]
  • Matterkind (previously known as Cadreon), previously part of IPG Mediabrands, now sits as part of IPG's suite of tech companies (consisting of Kinesso, Acxiom, and Matterkind). Matterkind is IPG's ad-tech network which is involved in programmatic advertising.[35]
  • Media Experts, a Canadian subsidiary that provides advertising media services for businesses.[36]
  • Orion, IPG Mediabrands' barter agency, helps brands sell unsold products in exchange for advertising.[37] Orion's holding company includes the agencies NSA Media, OAG, Rapport and Wahlstrom.[38]
  • Promoqube, a Turkish social media agency.[39]
  • Reprise, IPG Mediabrands' global performance marketing agency, was formed by combining mobile agency Ansible and social agency Society with search agency Reprise in 2018.[40]
  • Stickyeyes, a digital marketing company acquired by IPG Mediabrands in 2016, provides creative search, content marketing, and video production.[41]
  • UM, also known as Universal McCann, is a global advertising and media agency, which includes agency J3.[32]

Marketing Specialists

IPG's Marketing Specialists group offers marketing services across a range of disciplines. Its companies include the following:

  • Current Global, a midsized communications agency formed when Chicago-based Current Marketing merged with multimedia production house Creation.[42][43]
  • DeVries Global, a media communications agency.[44]
  • dna Communications, a healthcare agency.[45]
  • FutureBrand, a branding agency, which includes Amsterdam-based FutureBrand UXUS, formerly UXUS, and design and innovation company Hugo & Cat.[46][47]
  • Golin, an agency specializing in public relations, digital marketing, and content development.[48]
  • Jack Morton Worldwide, a brand experience agency.
  • Octagon Worldwide, which includes Rogers & Cowan, a global marketing and public relations agency.
  • Weber Shandwick, a public relations firm.

McCann Worldgroup

McCann Worldgroup logo

Formed in 1997, McCann Worldgroup is IPG's global marketing services organization, reportedly with over 24,000 employees in over 100 companies as of November 2017.[49] Its companies include the following:

  • Avrett Free Ginsberg, stylized as AFG&, a full service advertising agency.[50]
  • Commonwealth//McCann, a Detroit-based advertising agency.[51]
  • Casanova//McCann, formerly Casanova Pendrill, a Hispanic-focused advertising agency based in Orange County, California.[52]
  • Craft, an international adaption and production network of agencies.[53]
  • Fitzco, or Fitzgerald & Co., is an Atlanta-based agency.[54]
  • McCann (formerly McCann Erickson), an American global advertising agency network.[55]
  • McCann Health, a healthcare-focused agency.[56]
  • MCN FP7, or Middle Eastern Communication Network, is an agency with 60 offices in 14 countries and clients in the Middle East and North Africa.[57]
  • Momentum Worldwide, a New York City-based experiential marketing agency, which includes shopper marketing agency ChaseDesign and its subsidiary 10RedDesign.[58][59]
  • MRM, a direct and digital marketing agency based in New York City.
  • PMK*BMC, a Los Angeles-based entertainment and pop culture-focused agency that connects celebrities with brands seeking talent for content collaboration.[60]
  • Performance Art, a data-led creative/CRM agency.[61]

MullenLowe Group

MullenLowe Group is one of IPG's three communications networks, formed in 2015 by the merger of IPG's U.S. agency Mullen with IPG's global creative network Lowe and Partners.[62] It consists of the following components:

  • MullenLowe, a marketing communications network focused on brand strategy, communications planning and through-the-line advertising, and which includes US network MullenLowe U.S. and Indian agency MullenLowe Lintas Group.[63]
  • MullenLowe Comms, which incorporates various PR divisions, including MullenLowe salt, a strategic communications agency with offices in London and Singapore,[64] and MullenLowe PR, a US-based public relations agency.[65]
  • Mediahub, a global media planning and buying agency headquartered in New York City.[66]
  • MullenLowe Profero, a customer experience and digital marketing agency, which as of April 2020, also includes the former MullenLowe Open agency, which specialized in customer relationship management (CRM), shopper and experiential campaigns.[67][68]

Independents

IPG also has several independent marketing agencies.

  • Acxiom, a database marketing company.[69]
  • Big Family Table, a creative agency.[70]
  • Campbell Ewald, an advertising and marketing communications agency.
  • Carmichael Lynch, a Minneapolis, Minnesota-based creative agency.[71]
  • Deutsch LA and Deutsch NY (formerly Deutsch Inc.), Los Angeles and NY City-based marketing communications agencies.[72]
  • Elephant, a Brooklyn, NY & SF based digital marketing agency.[73]
  • Hill Holliday, a Boston, Massachusetts-based marketing and communications agency.
  • HUGE, a Brooklyn, NY-based digital marketing agency.
  • IW Group, formerly Imada Wong Communications Group, is a West Hollywood, California-based agency.[74]
  • The Martin Agency, a Richmond, Virginia-based advertising agency.
  • RafterOne, a New Hampshire-based Salesforce Implementation Partner.[75]
  • R/GA, a New York City-based marketing and advertising agency.
  • Tierney, a Philadelphia, Pennsylvania-based agency.[76]

References

  1. ↑ 1.0 1.1 1.2 "IPG CEO Philippe Krakowsky on Disruption, Data and Privacy". 2021-01-27. https://www.adweek.com/agencies/ipg-ceo-philippe-krakowsky-on-disruption-data-and-privacy/. (Subscription content?)
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 "10-K (Interpublic Group of Companies, Inc) (February 25, 2019)". investors.interpublic.com. 2019-02-25. http://investors.interpublic.com/static-files/d45620a0-6e8c-4000-a031-bb21066f70db. 
  3. ↑ "Agency Family Trees 2013: Interpublic Group -- IPG". https://adage.com/datacenter/agencyfamilytrees2013/#8. 
  4. ↑ The New York Times (March 31, 2002). "Advertising's Big Four: It's Their World Now". The New York Times. https://www.nytimes.com/2002/03/31/business/advertising-s-big-four-it-s-their-world-now.html?pagewanted=all&src=pm. 
  5. ↑ "Did You Notice That McCann Quietly Dropped 'Erickson' From Its Name?". 2012-10-23. https://www.businessinsider.com/mccann-dropped-erickson-from-its-name-2012-10. 
  6. ↑ 6.0 6.1 6.2 "McCann Erickson Worldwide". 2003-09-15. https://adage.com/article/adage-encyclopedia/mccann-erickson-worldwide/98768/. 
  7. ↑ "Interpublic Group of Cos.: 2007 Year in Review". 2008-05-05. https://adage.com/article/datacenter-agencies/interpublic-group-cos-2007-year-review/126819/. 
  8. ↑ "A sweeping reorganization at McCann-Erickson seeks to highlight marketing services.". 1997-09-22. https://www.nytimes.com/1997/09/22/business/media-business-advertising-sweeping-reorganization-mccann-erickson-seeks.html. 
  9. ↑ "A long courtship ends as Deutsch, the last of the big independents, says yes to Interpublic.". 2000-12-01. https://www.nytimes.com/2000/12/01/business/media-business-advertising-long-courtship-ends-deutsch-last-big-independents.html. 
  10. ↑ "Interpublic to Acquire True North". 2001-03-19. https://adage.com/article/news/interpublic-acquire-true-north/32038/. 
  11. ↑ "Interpublic Group of Cos.". 2003-09-15. https://adage.com/article/adage-encyclopedia/interpublic-group-cos/98723/. 
  12. ↑ "Company news: Interpublic agrees to settle shareholder lawsuits". 2003-12-06. https://www.nytimes.com/2003/12/06/business/company-news-interpublic-agrees-to-settle-shareholder-lawsuits.html. 
  13. ↑ "Interpublic's McCann WorldGroup unveils new identity". 2004-03-12. https://www.campaignlive.com/article/interpublics-mccann-worldgroup-unveils-new-identity/204806. (Subscription content?)
  14. ↑ "Interpublic Group Retraces Its Accounting Missteps". 2005-09-16. https://www.nytimes.com/2005/09/16/business/media/interpublic-group-retraces-its-accounting-missteps.html. 
  15. ↑ "More Setbacks at Interpublic". 2006-03-23. https://www.nytimes.com/2006/03/23/business/media/more-setbacks-at-interpublic.html. 
  16. ↑ Johnson, Bradley (April 26, 2007). "No. 3 Interpublic Group of Cos.". Adage. http://adage.com/article/datacenter-agency-2007/3-interpublic-group-cos/116362/. 
  17. ↑ "Interpublic Acquires Best-in-Class Search Marketing Agency". http://investors.interpublic.com/news-releases/news-release-details/interpublic-acquires-best-class-search-marketing-agency. 
  18. ↑ "Company Overview of DRAFTFCB+Ulka Advertising Pvt. Ltd.". Bloomberg Businessweek. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=22583389. 
  19. ↑ "IPG Forms Mediabrands; UM's Brien Named CEO; Omnicom, Clear Channel Join". 2008-07-09. https://gigaom.com/2008/07/09/419-industry-moves-ipg-forms-mediabrands-ums-brien-named-ceo-omnicom-clear/. 
  20. ↑ "DraftFCB Officially Changes Name to FCB". 2014-03-10. https://adage.com/article/agency-news/draftfcb-officially-fcb/292070/. 
  21. ↑ "MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero". 2016-01-25. http://www.campaignbrief.com/asia/2016/01/mullenlowe-group-launches-new.html. 
  22. ↑ "IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". 2018-07-02. https://www.adweek.com/agencies/ipg-confirms-2-3-billion-deal-to-acquire-data-marketing-company-acxiom/. 
  23. ↑ "IPG Names Philippe Krakowsky as CEO". 2020-10-21. https://www.wsj.com/articles/ipg-names-philippe-krakowsky-as-chief-operating-officer-11603289798. 
  24. ↑ 24.0 24.1 Dang, Andrew R. C. Marshall, Valerie Volcovici, Sheila (2020). "Climate change turns up the heat on ad industry" (in en). Reuters. https://www.reuters.com/article/climate-change-advertising-insight-idUSKBN28R1NJ. 
  25. ↑ "IPG brings ICC agencies into FCB Health". 2015-03-05. https://www.pharmalive.com/ipg-brings-icc-agencies-into-fcb-health/. 
  26. ↑ "NYSE-listed company snaps up Cape Town digital agency HelloComputer". 2012-04-05. http://ventureburn.com/2012/07/nyse-listed-company-snaps-up-cape-town-digital-agency/. 
  27. ↑ "Zipatoni's giant tomato comes down as agency rebrands". 2014-09-24. https://www.bizjournals.com/stlouis/blog/2014/09/zipatoni-s-giant-tomato-comes-down-as-agency.html. 
  28. ↑ "IPG Mediabrands' Ad-Tech Unit Ensemble takes out Agency of the Year at Effie Awards Malaysia 2018 for third year running". 2018-12-28. http://www.campaignbriefasia.com/2018/11/ensemble-takes-out-agency-of-t.html. 
  29. ↑ "IPG launches Healix to service healthcare clients". 2016-10-07. http://mandmglobal.com/ipg-launches-healix-to-service-healthcare-clients/. 
  30. ↑ "IPG Mediabrands Launches Multicultural Audience-Focused Shop". 2014-10-30. http://www.bandt.com.au/media/ipg-mediabrands-launches-multicultural-audience-focused-shop-identity. 
  31. ↑ "Company Overview of ID Media, Inc.". https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=30744592. 
  32. ↑ 32.0 32.1 "IPG Mediabrands to Fold BPN Worldwide into Initiative". 2017-01-06. https://www.adweek.com/agencyspy/ipg-mediabrands-to-fold-bpn-worldwide-into-initiative/123473. 
  33. ↑ "IPG Media Lab Creates Inroads with Media". 2013-08-21. https://digiday.com/marketing/ipg-media-lab-wants-to-help-media-companies/. 
  34. ↑ "IPG Mediabrands Hires Former Omnicom Executive As Magna's First Global President". 2018-07-31. https://www.adweek.com/agencies/ipg-mediabrands-hires-former-omnicom-executive-as-magnas-first-global-president/. 
  35. ↑ "IPG launches Matterkind, retires Cadreon brand". 2020-05-06. https://www.adnews.com.au/news/ipg-launches-matterkind-retires-cadreon-brand. 
  36. ↑ "IPG Mediabrands acquires Media Experts". 2015-10-28. http://marketingmag.ca/media/ipg-mediabrands-acquiring-media-experts-160201/. 
  37. ↑ "With focus on transparency, barter agencies get more scrutiny". 2016-10-03. https://digiday.com/marketing/industry-focused-transparency-ad-tech-barter-agencies-often-get-free-pass/. 
  38. ↑ "Trendsetters: Brian McMahon of IPG Mediabrands' ORION Holdings Demonstrates the Advantage of Thinking Globally". 2013-02-19. http://www.internationalistmagazine.com/Trendsetter/Trendsetter_2-19-2013-more.html. 
  39. ↑ "IPG Mediabrands acquires Turkish social media agency". 2014-09-18. https://www.marketing-interactive.com/ipg-mediabrands-acquires-turkish-social-media-agency/. 
  40. ↑ "IPG Mediabrands Melds Three Specialist Shops – Reprise, Ansible And Society – Into A Full-Service Performance Agency". 2018-05-21. https://adexchanger.com/agencies/ipg-mediabrands-melds-three-specialist-shops-reprise-ansible-and-society-into-a-full-service-performance-agency/. 
  41. ↑ "Stickyeyes has sights set on new era after takeover". 2016-09-08. https://www.yorkshirepost.co.uk/business/stickyeyes-has-sights-set-on-new-era-after-takeover-1-8111136. 
  42. ↑ "Current Marketing Adds SVPs to Its San Francisco and Chicago Rosters". 2016-02-29. https://www.adweek.com/digital/current-marketing-adds-svps-to-its-san-francisco-and-chicago-rosters/. 
  43. ↑ "Interpubloi Group combines Current marketing, Creation". 2019-04-04. https://www.prweek.com/article/1581033/interpublic-group-combines-current-marketing-creation. 
  44. ↑ "SharkNinja Hands US PR Duties To DeVries Global". 2018-09-23. https://www.holmesreport.com/latest/article/sharkninja-hands-us-pr-duties-to-devries-global. 
  45. ↑ "Healthcare PR Firms Flourish Despite Pharma Turbulence". 2018-05-04. https://www.holmesreport.com/latest/article/healthcare-pr-firms-flourish-despite-pharma-turbulence. 
  46. ↑ "New name for Futurebrand UXUS". 2018-01-04. https://retaildesignworld.com/news/5a4e03ef3d843-new-name-for-futurebrand-uxus/. 
  47. ↑ "IPG's FutureBrand Buys Digital Agency Hugo & Cat". 2015-08-06. https://www.mediapost.com/publications/article/255604/ipgs-futurebrand-buys-digital-agency-hugo-cat.html. 
  48. ↑ "Golin Calls on Agencies to Support Female Creatives in New #MeToo Push 'Have Her Back'". 2018-03-16. https://www.adweek.com/agencies/golin-calls-on-agencies-to-support-female-creatives-in-new-metoo-push-have-her-back/. 
  49. ↑ "Pursuing Innovation While Maintaining A Vision: Harris Diamond of McCann Worldgroup". 2017-11-26. http://journal.businesstoday.org/bt-online/2017/pursuing-innovation-while-maintaining-a-vision-harris-diamond-of-mccann-worldgroup. 
  50. ↑ "AFG& : advertising & marketing assignments". https://www.adbrands.net/us/avrett_us.htm. 
  51. ↑ "Commonwealth/McCann hires Riddle as new chief creative officer". 2018-11-02. https://www.crainsdetroit.com/advertising-marketing/commonwealthmccann-hires-riddle-new-chief-creative-officer. 
  52. ↑ "Casanova McCann (US)". https://www.adbrands.net/us/casanovapendrill_us.htm. 
  53. ↑ "McCann launches Craft Worldwide as a global adaption + production unit with 2 offices in OZ - McCann Melbourne MD Simon Burett to lead units". 2012-12-05. http://www.campaignbrief.com/2012/12/mccann-launches-craft-worldwid.html. 
  54. ↑ "McCann's Fitzgerald & Co Wins Checkers And Rally's Strategic, Creative, And Digital Duties". 2016-01-27. https://www.mediapost.com/publications/article/267664/mccanns-fitzgerald-co-wins-checkers-and-rallys.html. 
  55. ↑ "Fast Chat: McCann Worldgroup's Luca Lindner". 2013-02-28. https://www.adweek.com/brand-marketing/fast-chat-mccann-worldgroups-luca-lindner-147602/. 
  56. ↑ "McCann Health Brazil's 'Valuable Heritage" Campaign Wins at ACT Responsible Tribute at Cannes 2018". 2018-06-22. https://lbbonline.com/news/mccann-health-brazils-valuable-heritage-campaign-wins-at-act-responsible-tribute-at-cannes-2018/. 
  57. ↑ "IPG gains majority stake in Middle East Communication Network". 2008-07-29. https://www.prweek.com/article/1251620/ipg-gains-majority-stake-middle-east-communication-network. 
  58. ↑ "Momentum Worldwide creates new experience role, appoints director". 2016-06-02. https://www.thedrum.com/news/2016/06/02/momentum-worldwide-creates-new-experience-role-appoints-director. 
  59. ↑ "IPG's Momentum Acquires ChaseDesign, Ups Shopper Marketing Reach". 2012-08-08. https://www.mediapost.com/publications/article/180489/ipgs-momentum-acquires-chasedesign-ups-shopper-m.html. 
  60. ↑ "How Hollywood's Unlikely PMK-BNC Merger Has Defied the Odds". 2014-04-30. https://adage.com/article/agency-news/hollywood-s-pmk-bnc-merger-defied-odds/292865/. 
  61. ↑ Inc. (The), Interpublic Group of Companies (2021-07-07). "IPG Launches Performance Art, a Data-Led Creative/CRM Agency". GlobeNewswire News Room (Press release). Retrieved 2022-04-22.
  62. ↑ "MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero". 2018-05-18. http://www.campaignbrief.com/asia/2016/01/mullenlowe-group-launches-new.html. 
  63. ↑ "MullenLowe to bring Mediahub to India". 2018-05-18. https://economictimes.indiatimes.com/industry/media/entertainment/media/mullenlowe-to-bring-mediahub-to-india/articleshow/61954875.cms. 
  64. ↑ "MullenLowe pinches Salt Communications for 'intellectual strategic horsepower'". The Drum. 2017-07-13. https://www.thedrum.com/news/2017/07/13/mullenlowe-pinches-salt-communications-intellectual-strategic-horsepower. 
  65. ↑ "Agency Brief: Chili's, Cheese and Birth Certificate Backpacks". 2017-08-11. https://adage.com/article/agency-news/agency-chili-s-cheese-birth-certificate-backpacks/310100/. 
  66. ↑ "MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017". 2018-02-18. https://www.adweek.com/agencies/mullenlowe-mediahub-went-from-underdog-to-industry-heavyweight-in-2017/. 
  67. ↑ "MullenLowe merges Profero and Open in UK". July 7, 2020. https://www.campaignlive.com/article/mullenlowe-merges-profero-open-uk/1688735. 
  68. ↑ "IPG's MullenLowe Introduces Network Structure and Rebranding". 2016-01-25. https://adage.com/article/agency-news/mullenlowe-reorganizes-network-structure/302320/. 
  69. ↑ "IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". 2018-07-02. https://www.adweek.com/agencies/ipg-confirms-2-3-billion-deal-to-acquire-data-marketing-company-acxiom/. 
  70. ↑ "Hulu ruins TV for you in its celebrity-filled Emmys ad". 2018-09-18. https://adage.com/creativity/work/hulu-better-ruins-everything/947866. 
  71. ↑ "The Media Business: Advertising; Mergers, munch by munch: Interpublic Group agrees to buy the feisty Carmichael Lynch.". 1998-02-03. https://www.nytimes.com/1998/02/03/business/media-business-advertising-mergers-munch-munch-interpublic-group-agrees-buy.html. 
  72. ↑ "Deutsch Splits New York and Los Angeles Offices Into Separate Agencies". October 29, 2020. https://www.adweek.com/agencies/deutsch-splits-new-york-los-angeles-offices-into-separate-agencies/. 
  73. ↑ "Elephant Parts With Staff in New York Following Goldman Sachs Review" (in en-US). 2019-02-27. https://www.adweek.com/agencyspy/elephant-parts-with-staff-in-new-york-following-goldman-sachs-review/154021. 
  74. ↑ "Company Overview of IW Group, Inc.". https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=724895. 
  75. ↑ "IPG Acquires Premier Salesforce Solution Provider RafterOne". globenewswire.com (Press release). 2022-10-03. Retrieved 2022-10-03.
  76. ↑ "IPG's Tierney Adds a Pair of SVP/Creative Directors". 2016-04-20. https://www.adweek.com/agencyspy/ipgs-tierney-adds-a-pair-of-svpcreative-directors/107395. 

External links



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