Company:PebblePost

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Short description: A marking technology company founded by Lewis


PebblePost
IndustryMarketing Technology
FoundedOctober 1, 2014
FoundersLewis Gersh
Tom Gibbons
Robert Victor
HeadquartersNew York, NY
Servicesmarketing and mailing services

PebblePost is a New York-based marketing technology company founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014.[1] The company invented a marketing channel called Programmatic Direct Mail, which takes online web browsing intent data to send relevant direct mail. PebblePost was selected for The ARF's First Innovators A-List and named in the 2016 list of the 100 Most Exciting Startups.[2]

History

The company was founded by Lewis Gersh, Tom Gibbons and Robert Victor in 2014 and is headquartered in New York City .[1][3] Gersh has stated that at first the company had trouble finding support and was "mostly kicked to the curb with it"[4] but the founders persisted, raising a successful seed round[5] followed by the release of their Programmatic Direct Mail technology platform.[6]

In 2018 PebblePost gathered support and funds from Advance Venture Partners, Capital One Growth Ventures and other investors to close out the company's Series C round, which totaled $31 million.[7][8] PebblePost has also received funding from RRE, Greycroft, Tribeca Venture Partners, and other investors in digital media.[9]

The company has filed for a number of various utility patents on the manufacturing of privacy complaint, targeted direct mail, which are pending for their digital-to-direct mail technology.[10][11] In addition, PebblePost was granted the trademark for “Programmatic Direct Mail” on March 22, 2016.[12] PebblePost currently has approximately 51-200 employees[13] and is headquartered in the NoHo neighborhood of New York City.[14]

Functions

PebblePost is a digital-to-direct mail marketing platform that provides brands with a medium to reach shoppers at home with highly targeted mail.[7][15] PebblePost operates by using clickstream data from brand's website visitors to help brands determine which customers are most likely to be interested in certain products at a given time, and then sends branded mail to them within 12–24 hours every day.[6][16][17]

Reception

PebblePost received positive reception with the release of the Programmatic Direct Mail platform, signing over 100 brand partners as well as a listing in ARF's First Innovators A-List.[2][18] PebblePost was also included in another list of "Most Exciting Startups in New York" by the Berlin-based business magazine The Hundert, which included Business Insider's Henry Blodget and Karl-Theodor zu Guttenberg, chairman of Spitzer Partners as judges.[19]

Programmatic Direct Mail has been recognized by the United States Postal Service as part of "the next generation of direct mail".[20] Business Wire praised PebblePost as the first company to unite the power of digital advertising and the performance of physical mail.[7] Forbes Magazine noted PebblePost's fast growth and expansion in its ventures.[4] Kimberly Collins of the website ClickZ featured PebblePost in its "Martech Company of the Week", calling it "one technology that might be cutting through the noise."[2]

References

  1. ↑ 1.0 1.1 "Interview with Lewis Gersh, CEO of Pebble Post - Nasdaq Disruptors". Nasdaq. https://www.nasdaq.com/article/interview-with-lewis-gersh-ceo-of-pebble-post-nasdaq-disruptors-cm1029312.  September 27, 2018
  2. ↑ 2.0 2.1 2.2 Collins, Kimberly. "Meet PebblePost, creators of Programmatic Direct Mail". CLickZ. https://www.clickz.com/meet-pebblepost-creators-programmatic-direct-mail. 
  3. ↑ "PebblePost Team". PebblePost. https://pebblepost.com/about-us. 
  4. ↑ 4.0 4.1 Rogers, Bruce. "Lewis Gersh's PebblePost Invents Programmatic Direct Mail". Forbes. https://www.forbes.com/sites/gradsoflife/2018/06/19/bridging-the-gaps-in-manufacturing/#2876887302ec.  March 23, 2017
  5. ↑ "This NYC Startup Just Raised $3M To Change Mail Forever". Alley Watch. https://www.alleywatch.com/2015/10/nyc-startup-just-raised-3m-change-mail-forever/. 
  6. ↑ 6.0 6.1 Sullivan, Laurie. "PebblePost Takes Programmatic Addressable TV Concepts To Offline Direct Mail". Media Post. https://www.mediapost.com/publications/article/280158/pebblepost-takes-programmatic-addressable-tv-conce.html.  July 13, 2016
  7. ↑ 7.0 7.1 7.2 James, Emily. "Capital One Growth Ventures Invests in Programmatic Direct Mail® with PebblePost, Joins Series C Investor Round Led by Advance Venture Partners". Business Wire. https://www.businesswire.com/news/home/20181129005058/en/Capital-Growth-Ventures-Invests-Programmatic-Direct-Mail%C2%AE.  November 29, 2018
  8. ↑ Hercher, James. "PebblePost Raises $25 Million To Push Direct Mail Further Into Programmatic". Ad Exhanger. https://adexchanger.com/data-exchanges/pebblepost-raises-25-million-to-push-direct-mail-further-into-programmatic/.  August 21, 2018
  9. ↑ "PebblePost Raises Additional $6M in Series C Funding". FINSMES. http://www.finsmes.com/2018/11/pebblepost-raises-additional-6m-in-series-c-funding.html.  November 29, 2018
  10. ↑ "PebblePost Secures $5 Million in Series A Funding". Cision. https://www.prnewswire.com/news-releases/pebblepost-secures-5-million-in-series-a-funding-300268585.html.  May 16, 2016
  11. ↑ PMX Agency. "A Q&A With PebblePost: User Experience Crucial To Converting During This Holiday Season". PMX Agency. https://www.pmxagency.com/blog/2016/10/qa-pebblepost-user-experience-crucial-converting-holiday-season/.  October 3, 2016
  12. ↑ "PROGRAMMATIC DIRECT MAIL - Trademark Details". Trademark Justia. https://trademarks.justia.com/866/69/programmatic-direct-86669648.html.  June 22, 2015
  13. ↑ "PebblePost". Linkedin. https://ph.linkedin.com/company/pebblepost. 
  14. ↑ PebblePost Google Maps
  15. ↑ "Closed-loop Programmatic Direct Mail® platform". PebblePost. https://pebblepost.com/platform. 
  16. ↑ Chamberlain, Lauryn. "PebblePost Takes A Digital Approach To Direct Mail". Geo Marketing. https://geomarketing.com/pebblepost-takes-a-digital-approach-to-direct-mail.  January 20, 2016
  17. ↑ Southwell, Elyse. "Interview with Lewis Gersh, CEO of Pebble Post - Nasdaq Disruptors". Nasdaq. https://www.nasdaq.com/article/interview-with-lewis-gersh-ceo-of-pebble-post-nasdaq-disruptors-cm1029312.  September 27, 2018
  18. ↑ Urbanski, Al. "Will Programmatic Direct Mail Be the New Growth Channel?". DMN. https://www.dmnews.com/channel-marketing/direct-mail/news/13055372/will-programmatic-direct-mail-be-the-new-growth-channel.  March 3, 2016
  19. ↑ The Hundert. "100 of the most exciting startups in New York City". Business Insider (but excerpt is taking from The Hundert. https://www.businessinsider.com/100-of-the-most-exciting-startups-in-new-york-city-2016-12.  December 8, 2016
  20. ↑ "7 REASONS WHY FINTECH COMPANIES NEED PROGRAMMATIC DIRECT MAIL". United States Postal Service. https://www.uspsdelivers.com/programmatic-direct-mail-for-fintech-companies/. 



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