Company:MoonSwatch
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| Type | Chronograph wristwatch |
|---|---|
| Inception | 26 March 2022 |
| Manufacturer | Swatch |
| Current supplier | Swatch Group[1][2] |
| Website | www |
| Notes ETA movement | |
The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of 11 chronograph wristwatches produced by Swatch (company of Swatch Group) released on 26 March 2022. The watches have a 42-millimetre (1.5 in) diameter and 13-millimetre (0.5 in) thickness, and Super-LumiNova for the indexes and hands, which is the same lume as that used in the Omega Speedmaster. It has a quartz ETA movement. Initial hype from the watch's release led to long queues in Australia , Canada , Italy,[3] Japan , Switzerland , and the United Kingdom .[4][5] Each consumer was initially limited to 2 watches but due to high demand that was later reduced to a limit of 1.[6][7]
Versions
Each named as a "Mission", these are the standard colorways, one with distinct subdial hands. Other special versions have a distinct chronometer seconds hand or coloring or lume application.
- Sun: "bright sun-brushed golden color"
- Mercury: "deep grey"
- Venus: "powdery pink"
- Earth: "blue and green"
- Moon: black
- Mars: "red tones meet “Alaska Project” watch hands"
- Jupiter: "Bronze [...] with orange [...] seconds hand"
- Saturn: "beige with Saturn’s rings at 6 o’clock"
- Uranus: "Pale blue"
- Neptune: "deep blue"
- Pluto: "gray and burgundy"
Reception
According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.[8][9]
References
- ↑ "Joint Mission: Launch of the BIOCERAMIC MoonSwatch" (in en-GB). https://www.omegawatches.com/stories/joint-mission-launch-bioceramic-moonswatch.
- ↑ "Swatch X Omega to the Planets with the BIOCERAMIC MOONSWATCH Collection". https://www.swatch.com/en-au/bioceramic-moonswatch.html.
- ↑ "MoonSwatch Omega, cos'è l'orologio cult che fa impazzire tutti" (in it). 26 March 2022. https://www.quotidiano.net/cronaca/moonswatch-prezzo-1.7505333.
- ↑ "Police on Scene in Covent Garden as Large Crowd Present for Sale of MoonSwatch" (in en-au). March 26, 2022. https://www.news.com.au/national/police-on-scene-in-covent-garden-as-large-crowd-present-for-sale-of-moonswatch/video/b8dd2b588e5e139f2a2e9cf8eb9251d3.
- ↑ "Hundreds of people descend on Westfield for Omega x Swatch MoonSwatch release" (in en-au). March 26, 2022. https://www.news.com.au/finance/business/retail/hundreds-of-people-descend-on-westfield-for-omega-x-swatch-moonswatch-release/news-story/66607d997272d300b93cfbd5e5c1f856.
- ↑ Milton, Danny (March 23, 2022). "Introducing We're Ready To Talk About The Omega x Swatch MoonSwatch". https://www.hodinkee.com/articles/were-ready-to-talk-about-the-omega-x-swatch-moonswatch.
- ↑ Wong Kim Hoh (2022-03-24). "Omega and Swatch unveil the MoonSwatch" (in en-sg). The Straits Times. https://www.straitstimes.com/life/style/omega-and-swatch-unveil-the-moonswatch.
- ↑ Hoffman, Andy (8 Jul 2022). "Omega Moonwatch Surges After Cheap Swatch Version Goes Wild". Bloomberg L.P.. https://www.bloomberg.com/news/articles/2022-07-08/omega-moonwatch-sales-surge-after-cheap-swatch-version-goes-wild#xj4y7vzkg.
- ↑ "MoonSwatch: meet Swatch's take on the Omega Speedmaster" (in en-gb). https://www.carmagazine.co.uk/features/products/watches/omega-moonswatch/.
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