Company:SingldOut
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| Founded | California , December 2013 |
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| Founders | Jana Bayad, Elle France |
SingldOut was an online dating platform that claimed to use genetic testing to identify potential relationship matches.[1] The company marketed its intention to bridge the gap between digital networking and biological compatibility.[2][3] The service used the professional networking site LinkedIn as well as DNA testing company Instant Chemistry.[1] Jana successfully wrote, orchestrated and implemented a highly targeted Public Relations campaign that resulted in national and international media acclaim valued at over $2M in earned media exposure. Jana Bayad launched the site in July 2014.[1][4][5][6] It was shut down in November 2015.[7][better source needed]
Methodology
Upon registering with SingldOut, members were sent a DNA test kit.[1][8] To assess the biological compatibility of its members, SingldOut claimed to examine immune system genes, saying that they play a role in attraction, as well as serotonin transporter genes, claiming these play a role in determining how someone might react in certain situations.[1] Results from the DNA test were then posted on the user's profile and compared with the results of other users.[9][10]
The company credited genetic testing with the ability to “identify up to 40 percent of the chemistry of attraction between two people.”[11]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 "This Online Dating Site Thinks It Can Match You Based On Your DNA". Business Insider. http://www.businessinsider.com/online-dating-dna-2014-9. Retrieved September 30, 2014.
- ↑ "SingldOut New Dating Site Uses DNA and LinkedIn SINGLDOUT". Maine Today. http://mainetoday.com/blog/new-dating-site-uses-dna-linkedin-im-frightened/. Retrieved September 30, 2014.
- ↑ "Instant chemistry? Toronto company claims long-term compatibility can be discerned from a DNA swab". National Post. http://news.nationalpost.com/2014/08/21/instant-chemistry-toronto-company-claims-long-term-compatibility-can-be-discerned-from-a-dna-swab/. Retrieved September 30, 2014.
- ↑ "Dating by DNA: Online singles site is all about chemistry". SFGate. http://blog.sfgate.com/relationships/2014/07/16/dating-by-dna-online-singles-site-is-all-about-chemistry/. Retrieved September 30, 2014.
- ↑ "Dating Site Instant Chemistry Uses DNA to Make Romantic Matches, But What About Fate?". Bustle. 8 September 2014. http://www.bustle.com/articles/39028-dating-site-instant-chemistry-uses-dna-to-make-romantic-matches-but-what-about-fate. Retrieved September 30, 2014.
- ↑ "Singld Out, A DNA-Based Dating Service, Can Match You With Dates Who Will Smell Sexy". TechCrunch. 28 August 2014. https://techcrunch.com/2014/08/28/singld-out-a-dna-based-dating-service-can-match-you-with-dates-who-will-smell-sexy/?ncid=rss. Retrieved September 30, 2014.
- ↑ "Online DNA Dating: The One". https://www.linkedin.com/pulse/online-dna-dating-jana-bayad/.
- ↑ "Talk about chemistry! Dating site tests DNA to make matches". USA Today. https://www.usatoday.com/story/news/nation-now/2014/07/15/dna-online-dating-instant-chemistry/12633415/. Retrieved September 30, 2014.
- ↑ "SingldOut.com uses your genes to find your perfect romantic match". New York Daily News. http://www.nydailynews.com/life-style/health/singldout-genes-find-romantic-match-article-1.1871118. Retrieved September 30, 2014.
- ↑ "Dating App 'Instant Chemistry' Uses DNA To Find You A Match". Design & Trend. http://www.designntrend.com/articles/19179/20140908/dating-app-instant-chemistry-uses-dna-find-date.htm. Retrieved September 30, 2014.
- ↑ "I Love Your Genes!". Slate. 8 September 2014. http://www.slate.com/articles/technology/future_tense/2014/09/instant_chemistry_singldout_how_online_dating_sites_use_dna_to_make_matches.html. Retrieved September 30, 2014.
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