Company:Simulmatics Corporation

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Short description: American former data science firm
FoundedFebruary 18, 1959; 65 years ago (1959-02-18) in New York City , USA

The Simulmatics Corporation was a U.S. data science firm founded in 1959 that used algorithms to target voters and consumers.[1][2][3] One of its leading figures was Ithiel de Sola Pool.

Professor of American History at Harvard University Jill Lepore wrote a book about the Simulmatics Corporation, titled If Then, in 2020,[4] and recorded an audio version broadcast by BBC Radio 4 in 2021.[5]

The political novel The 480 contains a fictional treatment of the Simulmatics Corporation's activities.[6]

References

See also