Biology:Global Oreo Vault
The Global Oreo Vault was a 2020 publicity stunt by Nabisco in which the Oreo cookie recipe was stored in a concrete bunker nearby to the Svalbard Global Seed Vault.
History
In October 2020, Nabisco announced on social media that it had created a small concrete bunker in Svalbard, Norway to preserve the Oreo recipe in the event that the 2018 VP1 asteroid impacted the Earth on November 2 or 3, 2020.[1][2] However, astronomers noted that the asteroid was extremely unlikely to impact the earth.[3][4] The image of the vault was based on the real life Svalbard Global Seed Vault,[3][5] and its supposed coordinates were placed near the seed vault.[6] The vault supposedly contained Oreos wrapped in Mylar, powdered milk and the recipe for Oreo cookies.[7] The campaign was inspired by a tweet posted on October 3, 2020.[8][9] The company uploaded a series of scripted parody videos about the vault to YouTube,[10] and released social media content which built up to a mockumentary about the vault's creation.[8][11] The stunt was created by the Oreo marketing team and advertising agencies 360i and The Community.[8]
Awards
The campaign was nominated for and received several awards for advertisements and online content. It was nominated for a 2020 Clio Award,[12] and 2021 Webby Award,[13] and won a 2021 Muse Award,[14] Shorty Award,[15] and Cresta Award.[16] The campaign also won Adweek's Reader's Choice bracket for marketing events of the year.[8]
References
- ↑ "Oreo Built an Asteroid-Proof Vault to Protect Its Cookies" (in en-US). https://nerdist.com/article/oreo-asteroid-proof-vault-arctic-nabisco/.
- ↑ "Oreo Builds Vault to Store Cookie Stash for the World" (in en). https://www.foodnetwork.com/fn-dish/news/where-is-oreo-cookie-vault.
- ↑ 3.0 3.1 "Oreo stashed its cookies in a doomsday vault in preparation for the 'Election Day asteroid'" (in en). https://www.cnet.com/culture/internet/oreo-tucked-its-cookies-into-an-asteroid-proof-doomsday-vault/.
- ↑ "Oreo has built a doomsday vault to protect its cookies and recipe" (in en). 2023-07-05. https://www.unilad.com/news/oreo-build-doomsday-vault-preserving-cookies-348051-20230705.
- ↑ "Oreo built a doomsday vault to protect its cookies from a harmless asteroid". https://futurism.com/the-byte/oreo-built-doomsday-vault-protect-cookies-harmless-asteroid.
- ↑ Schwartz, Nate (November 3, 2020). "Oreo planned to defeat an asteroid. Here’s how" (in en). https://www.deseret.com/u-s-world/2020/11/3/21546931/oreo-recipe-vault-asteroid.
- ↑ Meisenzahl, Mary. "Oreo built an 'asteroid-proof doomsday vault' for cookies as advertising takes a turn for the apocalyptic" (in en-US). https://www.businessinsider.com/oreo-asteroid-proof-doomsday-vault-in-norway-photos-2020-10.
- ↑ 8.0 8.1 8.2 8.3 Zelaya, Ian. "How Oreo Made a Doomsday Vault That Fans Voted 2020's Top Ad" (in en-US). https://www.adweek.com/agencies/how-oreo-ended-up-building-a-doomsday-vault-that-fans-voted-the-best-ad-stunt-of-2020/.
- ↑ Steiner, Chelsea (2020-11-01). "Let's Survive the Apocalypse in the Global Oreo Vault" (in en). https://www.themarysue.com/global-oreo-vault/.
- ↑ Pomranz, Mike (October 26, 2020). "Oreo Built a 'Doomsday' Vault to Protect Its Recipe and Cookies" (in en). https://www.foodandwine.com/news/oreo-doomsday-vault-norway.
- ↑ Gill, Tarvin (2020-10-27). "Oreo built a doomsday vault for its cookies in case an asteroid hits earth. Which it wont." (in en-sg). https://sea.mashable.com/culture/12978/oreo-built-a-doomsday-vault-for-its-cookies-in-case-an-asteroid-hits-earth-which-it-wont.
- ↑ "Oreo - The OREO Doomsday Vault" (in en). https://clios.com/awards/winner/integrated-campaign/oreo/oreo-s-doomsday-vault-92055.
- ↑ "The OREO Doomsday Vault" (in en). http://winners.webbyawards.com/2021/social/social-content-series-campaigns/food-drink-series-campaigns/182519/the-oreo-doomsday-vault.
- ↑ Awards, MUSE Advertising. "The Oreo Doomsday Vault by The Community & 360i" (in en). https://museaward.com/winner-info.php?id=220079.
- ↑ "The Oreo Doomsday Vault - The Shorty Awards". http://shortyawards.com/13th/the-oreo-doomsday-vault-2.
- ↑ "The OREO Doomsday Vault" (in en). https://www.cresta-awards.com/index.cfm?action=ows:entries.details&e=70271&project_year=2021.
Original source: https://en.wikipedia.org/wiki/Global Oreo Vault.
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