Company:Airpush

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Airpush
TypePrivate
IndustryMobile Advertising
Founded2010
Headquarters
Los Angeles , California
,
United States
Number of locations
Los Angeles
Bangalore
Key people
  • Asher Delug
  • (Co-founder and CEO)
  • Inman Breaux
  • (Co-founder and COO)
Number of employees
25+
Websiteairpush.com

Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform.[1][2][3][4][5][6][7] It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK.[3] Airpush is based in Los Angeles , California with offices in Bangalore, India.[8][9]

Airpush was founded in 2010 by company CEO and Interactive Advertising Bureau director Asher Delug.[8][10] Airpush is a member of the Interactive Advertising Bureau.[10]

History

Airpush launched in December 2010.[9]

In June 2011, Airpush partnered with Nobotto, a Japanese developer of smartphone ad networks.[5] Nobotto used Airpush’s technology to distribute its ads in Japan.[5]

In July 2013, Airpush launched AirDSP, a mobile real-time bidding platform for advertisers.[11]

Airpush acquired Hubbl, a New York City -based developer of native advertising platforms, in October 2013.[1][12] Hubbl was acquired for $15 million.[2]

Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies.[13] In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution.[14]

In 2015, the company launched VirtualSKY, an advertising platform that allowed clients to create and place ads in virtual reality (VR) games and videos.[15] The platform is also able to track where consumers are looking during ads. VirtualSKY's first VR clients included PETA, Stand Up to Cancer and Charity: Water.[16] In 2016, Post Cereals worked with the VirtualSKY platform to create a VR campaign for Pebbles cereal.[17]

In 2016, Airpush released the mobi.info advertising platform. The platform allows app publishers the ability to monetize data collected by their apps whether or not the app shows an ad.[18] The platform may also allow consumers to see less ads, while increasing their relevance.[19]

Products

At launch, the Airpush platform utilized push notifications.[20] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements.[21]

Airpush also offers AirDSP, a mobile real time bidding platform.[11] Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.[11]

In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[22]

Criticism

Airpush has received criticism for utilizing push notifications.[7][21][23] In response, Airpush introduced options, which required end-users to opt into its service.[4][7][23]

Further reading

See also

References

  1. ↑ 1.0 1.1 "Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile". TechCrunch. https://techcrunch.com/2013/10/10/airpush-acquires-hubbl-for-15-million-to-bring-native-ads-to-mobile/. Retrieved 2014-01-08. 
  2. ↑ 2.0 2.1 "Airpush has a bold new plan for native mobile ads (but won't tell us what it is)". VentureBeat. 2013-10-11. https://venturebeat.com/2013/10/11/airpush-has-a-bold-new-plan-for-native-mobile-ads-but-wont-tell-us-what-it-is/. Retrieved 2014-01-08. 
  3. ↑ 3.0 3.1 "Mainstream App Developers Get Native Ad Technology Boost from Airpush". AppDeveloper Magazine. http://appdevelopermagazine.com/785/2013/10/22/Mainstream-App-Developers-Get-Native-Ad-Technology-Boost-from-Airpush-/#.UnP47_msiSp. Retrieved 2014-01-08. 
  4. ↑ 4.0 4.1 "Achterbakse ads in Android" (in dutch). ComputerWorld.nl. http://computerworld.nl/mobility/75462-achterbakse-ads-in-android/pagina-2. Retrieved 2014-01-08. 
  5. ↑ 5.0 5.1 5.2 "ノボットとAirpush、Android向けメッセージ広告で提携" (in ja). CNET. 2011-06-16. http://japan.cnet.com/news/business/35004174/. Retrieved 2014-01-08. 
  6. ↑ "Airpush Buys Hubbl, in Continuing Adtech Boom". Business Insider. http://www.businessinsider.com/airpush-buys-hubbl-in-continuing-adtech-boom-2013-10. Retrieved 2014-01-09. 
  7. ↑ 7.0 7.1 7.2 "Livre-se dos anúncios indesejados em seu Android" (in pt). PCWorld. Archived from the original on 2012-04-11. https://web.archive.org/web/20120411152408/http://pcworld.uol.com.br/dicas/2012/01/24/livre-se-dos-anuncios-indesejados-em-seu-android/. Retrieved 2014-01-09. 
  8. ↑ 8.0 8.1 "Airpush Acquires Mobile Advertising Developer Hubbl". Los Angeles Business Journal. 10 October 2013. http://www.labusinessjournal.com/news/2013/oct/10/airpush-acquires-mobile-advertising-developer-hubb/. Retrieved 2014-01-09. 
  9. ↑ 9.0 9.1 "How AirPush bootstrapped its mobile ad network to $150M in revenue". Pando Daily. July 2013. http://pandodaily.com/2013/07/01/how-airpush-bootstrapped-its-mobile-ad-network-to-150m-in-revenue/. Retrieved 2014-01-09. 
  10. ↑ 10.0 10.1 "Mobile Marketing Center of Excellence". IAB. http://www.iab.net/mobilecenter. Retrieved 2014-01-09. 
  11. ↑ 11.0 11.1 11.2 "Airpush Pushes Real Time Bidding With AirDSP And An Open API". TMCnet. http://www.tmcnet.com/topics/articles/2013/07/05/344707-airpush-pushes-real-time-bidding-with-airdsp-an.htm. Retrieved 2014-01-09. 
  12. ↑ "Ad Network Airpush Buys Hubbl, Promises 1st Native Ad Platform". CMS Wire. http://www.cmswire.com/cms/customer-experience/ad-network-airpush-buys-hubbl-promises-1st-native-ad-platform-022819.php. Retrieved 2014-01-09. 
  13. ↑ "America's Most Promising Companies". Forbes. https://www.forbes.com/most-promising-companies/. Retrieved 2014-03-19. 
  14. ↑ "DataWeek + API World 2014 Honors Advertising's Hottest Innovators". Mobile Marketing Watch. July 31, 2014. 
  15. ↑ Essany, Michael (November 24, 2015). "VR Pioneers Paving the Way for Virtual Reality's Takeover". Mobile Marketing Watch. 
  16. ↑ O'Reilly, Lara (March 11, 2016). "Meet The Virtual Reality Ad Network". Business Insider. http://www.businessinsider.com/virtualsky-claims-it-has-launched-the-first-virtual-reality-ad-network-2016-3. 
  17. ↑ Wiser, Michael (July 12, 2016). "VirtualSKY and Post are Changing the Bedrock Rules of Advertising with Fruity Pebbles VR Campaign". Mobile Advertising Watch. http://mobileadvertisingwatch.com/virtualsky-and-post-are-changing-the-bedrock-rules-of-advertising-with-fruity-pebbles-vr-campaign-23749. 
  18. ↑ Kaye, Kate (September 22, 2016). "Mobile Data Marketplace Creates Direct Path From App to Dollars". Advertising Age. http://adage.com/article/datadriven-marketing/mobile-data-marketplace-creates-direct-path-app-dollars/305947/. 
  19. ↑ Essany, Michael (September 26, 2016). "Airpus Launches Mobile Data Marketplace Enabling App Monetization Without Ads". Mobile Marketing Watch. 
  20. ↑ "Interview with Airpush – the Future of Mobile Advertising?". Android Authority. 21 April 2011. http://www.androidauthority.com/interview-with-airpush-on-the-future-of-mobile-advertising-on-android-12936/. Retrieved 2014-01-09. 
  21. ↑ 21.0 21.1 "Follow-up Interview with Airpush – Developers and Android Users Both Win". Android Authority. http://www.androidauthority.com/follow-up-interview-with-airpush-developers-and-android-users-both-win-32072/. Retrieved 2014-01-09. 
  22. ↑ "OpenX And Airpush Unveil New Private Mobile Exchange". Ad Exchanger. 2014-02-03. http://www.adexchanger.com/mobile/openx-and-airpush-unveil-new-private-mobile-exchange/. Retrieved 2014-03-19. 
  23. ↑ 23.0 23.1 "How to defend your Android phone from annoying mobile ads". TechWorld. http://www.techworld.com.au/article/412846/how_defend_your_android_phone_from_annoying_mobile_ads/. Retrieved 2014-01-09. 



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