Company:Dynamic Yield

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Dynamic Yield
TypePrivate
IndustrySoftware, Web optimization
Founded2011
FounderLiad Agmon, Omri Mendellevich
HeadquartersNew York City
Key people
Liad Agmon (CEO)
Omri Mendellevich (CTO)
ParentMcDonald's
Websitewww.dynamicyield.com

Dynamic Yield is a technology company that provides digital customer experience services to businesses. Dynamic Yield’s decisioning engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization, and one-to-one messaging.[1][2][3] Headquartered in New York, the company serves over 350 brands across the world.[4] The company was acquired by McDonald's in 2019.

History

Liad Agmon and Omri Mendellvich co-founded Dynamic Yield in 2011. Agmon has led the company as chief executive officer since its inception and sits on its board of directors.[5] Prior to starting Dynamic Yield, Agmon co-founded information security vendor Onigma (acquired by McAfee) and founded social-search company Delver (acquired by Sears Holdings).[6][7][8] Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and sat on the board of its Home Electronics and Outlets business units.[9]

Omri Mendellevich has served as the company’s chief technology officer since its inception.[10]

As of April 2019, the company has more than 300 enterprise clients including Urban Outfitters Inc., Ikea, and HelloFresh.[11]

The company’s headquarters are in New York City , with offices in Tel-Aviv, Berlin, London and Singapore.[12]

Acquisition

In March 2019, McDonald’s Corporation acquired Dynamic Yield for a reported $300 million, making it McDonald's largest acquisition in nearly two decades.[13][14] McDonald's is now the sole owner of Dynamic Yield, which remains a standalone company.[15]

Funding

The company raised approximately $68 million over five funding rounds.

  • Feb 2012: undisclosed seed round led by Ofer Zinger and Ohad Gliksman.[citation needed]
  • April 2013: a $2 million Series A round led by Bessemer Venture Partners (BVP), with investments from the New York Times Company and Eric Schmidt’s Innovation Endeavors.[16]
  • June 2014: a $12 million Series B round led by Marker LLC, with additional investments by Series A investors BVP, the New York Times Company and Innovation Endeavors, as well as a investments by ProSiebenSat.1 Media AG, a German media company.[17]
  • December 2016: Dynamic Yield announced a $22 million Series C round led by Vertex Ventures Israel (part of the Vertex Holdings network of funds) and Claltech with participation from Baidu and Global Founders Capital.[18] In July 2017, Dynamic Yield closed its Series C round with the addition of Deutsche Telekom Capital Partners and La Maison.[19]
  • August 2018: Dynamic Yield announced its Series D round, raising $32 million from Viola Growth, with participation from Union Tech Ventures.[citation needed] In October 2018, Dynamic Yield closed its Series D round with an additional $5 million from NAVER Corporation, one of Korea’s largest Internet companies, bringing the total funding round total to $38 million.[20]

Recognition

  • CB Insights: Listed as top 100 AI companies in the world in 2018[21]
  • Crain’s Top 100 Places to Work in NY[22]
  • Named a Leader for three consecutive years in Gartner's Magic Quadrant for Personalization Engines[23]
  • One of Deloitte’s Technology Fast 500 Companies[24]

See also

References

  1. ↑ Lunden, Ingrid. "Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M". TechCrunch. https://techcrunch.com/2018/11/02/dynamic-yield-which-builds-amazon-like-personalisation-for-the-rest-of-us-raises-38m/. 
  2. ↑ Barrett, Brian (March 25, 2019). "McDonald's Bites on Big Data With $300 Million Acquisition". WIRED. https://www.wired.com/story/mcdonalds-big-data-dynamic-yield-acquisition/. 
  3. ↑ "Dynamic Yield raises $22M to make marketing more personal". https://siliconangle.com/2016/12/21/dynamic-yield-raises-22m-make-marketing-personal/. 
  4. ↑ Heggie-Collins, Sam (July 8, 2020). "Dynamic Yield Expands APIs to Enable Entire Personalization Suite Beyond Web". Directors Club. https://directorsclub.news/2020/07/08/dynamic-yield-expands-apis-to-enable-entire-personalization-suite-beyond-web/. 
  5. ↑ Ha, Anthony. "Personalization company Dynamic Yield raises $22M and adds Baidu as an investor". TechCrunch. https://techcrunch.com/2016/12/20/dynamic-yield-series-c/. 
  6. ↑ "Liad Agmon About What It Takes To Build A Startup In Israel | People". 2013-02-10. http://nocamels.com/2013/02/liad-agmon-a-35-year-young-startup-veteran-talks-to-nocamels-about-what-it-takes-to-build-a-good-startup-in-israel/. 
  7. ↑ Kawamoto, Dawn. "McAfee buys, integrates Onigma". https://www.cnet.com/news/mcafee-buys-integrates-onigma/. 
  8. ↑ "Sears buys social search engine Delver.com". https://www.dmnews.com/channel-marketing/social/news/13063239/sears-buys-social-search-engine-delvercom. 
  9. ↑ Elana Widmann (February 10, 2013). "Liad Agmon, A 35-Year-Young Startup Veteran, On What It Takes To Build A Good Startup In Israel". NoCamels. http://nocamels.com/2013/02/liad-agmon-a-35-year-young-startup-veteran-talks-to-nocamels-about-what-it-takes-to-build-a-good-startup-in-israel/. 
  10. ↑ "McDonald’s to buy Israel’s Dynamic Yield for $300 million". https://www.israelhayom.com/2019/03/27/mcdonalds-to-buy-israels-dynamic-yield-for-300-million/. 
  11. ↑ "McDonald's Is Buying a Decision-Logic Tech Company to Personalize Your Drive-Thru Experience". Fortune. http://fortune.com/2019/03/26/mcdonalds-dynamic-yield-drive-thru/. 
  12. ↑ "Dynamic Yield Career Page". https://www.dynamicyield.com/careers/. 
  13. ↑ "McDonald's acquires decision technology company Dynamic Yield". S&P Global. March 25, 2019. https://www.spglobal.com/marketintelligence/en/news-insights/trending/EexwH3sVC4g4jJyf1g5RbA2. 
  14. ↑ Lucas, Amelia (2019-03-25). "McDonald's announces acquisition to personalize the drive thru". https://www.cnbc.com/2019/03/25/mcdonalds-announces-acquisition-to-personalize-the-drive-thru.html. 
  15. ↑ Blustein, Andrew (March 27, 2019). "McDonald's aims to personalize Drive Thru experience with $300m Dynamic Yield acquisition". The Drum. https://www.thedrum.com/news/2019/03/27/mcdonalds-aims-personalize-drive-thru-experience-with-300m-dynamic-yield-acquisition. 
  16. ↑ Robin Wauters (April 24, 2013). "Website revenue optimization co Dynamic Yield raises $2m". NoCamels. https://thenextweb.com/insider/2013/04/24/website-traffic-monetization-firm-dynamic-yield-lands-2m-from-the-new-york-times-and-others/. 
  17. ↑ John Biggs (June 20, 2014). "Website revenue optimization co Dynamic Yield raises $2m". Techcrunch. https://techcrunch.com/2014/06/20/dynamic-yield-a-tricksy-content-server-raises-12-25-million-from-marker-llc//. 
  18. ↑ Anthony Ha (Dec 20, 2016). "Personalization Company Dynamic Yield Raises $22M and Adds Baidu as an Investor". Techcrunch. https://techcrunch.com/2016/12/20/dynamic-yield-series-c/. 
  19. ↑ Anthony Ha. "Personalization Company Dynamic Yield Raises $22M and Adds Baidu as an Investor". https://techcrunch.com/2017/07/20/marketing-personalization-startup-dynamic-yield-adds-9m-to-its-series-c-bringing-it-to-31m. 
  20. ↑ Luden, Ingrid. "Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M". TechCrunch. https://techcrunch.com/2018/11/02/dynamic-yield-which-builds-amazon-like-personalisation-for-the-rest-of-us-raises-38m/. 
  21. ↑ "AI 100: The Artificial Intelligence Startups Redefining Industries". CB Insights. https://www.cbinsights.com/research/artificial-intelligence-top-startups/. 
  22. ↑ "Crain's Best Places to Work". https://www.crainsnewyork.com/awards/best-places-work-2017. 
  23. ↑ "Magic Quadrant for Personalization Engines". Gartner. https://www.gartner.com/en/documents/3987480/magic-quadrant-for-personalization-engines. 
  24. ↑ "Deloitte Technology Fast 500". Deloitte. https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html. 




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