Company:Amkette

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Short description: Indian multinational technology company

Amkette
TypePrivate
Industry
FoundedJanuary 1986; 38 years ago (1986-01)
FounderRajiv Bapna
HeadquartersNew Delhi, India
Area served
Worldwide
Key people
Rajiv Bapna (CEO)
Products
Number of employees
1000 (2012)
Websitewww.amkette.com

Amkette, is a multinational technology company and manufacturer of computer hardware and consumer electronics, headquartered in New Delhi, India. The company launched a smart TV product called EvoTV in 2012.

The company has a pan-India distribution network and heavily invests in hardware and software R&D. Its manufacturing facility is in China while the software team is based in Bangalore, India.[1]

In November 2014, the company launched a headphone with a sharing jack, Trubeats Tango, that allows listeners to connect additional listening devices to the headphone.[2]

In December 2016, the company launched the successor of its flagship product Evo TV 2 4k capable of playing 4k content.[3] In the subsequent year, the company launched the next generation of Evo Tv, the Evo Tv 3 4K with an upgraded 2GB of RAM.[4]

After a decade of the launch of Amkette TV Box which converted normal TVs into smart TVs, In 2021, the company introduced its flagship product, EvoFox Game box in the Indian market. [5]

Projects

  • Android Gaming Evo Gamepad - bluetooth controller that allows console style gaming on mobile phones combined with the Android Evo Gaming app.[6] This is the first of many gaming devices that the company is planning to launch.
  • Apple certified Mfi cable - launched in December 2014, certified with Apple in two variations, 8 pin (for iPhone 5/5c/5s/6/6Plus) and 32 pin (for 3g/4/4s)
  • Trubeats Tango - launched in November 2014,[7] a one of a kind headphone with a sharing jack (aux out)
  • EvoTV - launched mid-2012; a range of connected TV devices that converge web and multimedia features onto a TV[8]
  • Amkette Acoustix - a lab within the Amkette R&D wing [9] focussing on developing new sound drivers for headphones and headsets[10][11]
  • EvoFox Gaming - Amkette introduced the EvoFox Gaming Accessories with the launch of the EvoFox Fireblade TKL gaming keyboard in 2020. Ever since then the company has launched a number of different products under EvoFox Gaming. Amkette’s flagship product Evo Game Box TV[12] and Evo Gamepad Pro 4 falls under the same category.

History

Amkette was started by Rajiv Bapna in 1984. It became one of the largest manufacturers and exporters of floppy diskettes from India, selling to Russia and other countries in Europe. The diskettes plant was started with the help of German technology.[13] The plant manufactured 8", 5.25" and 3.5" diskettes. At its peak it had a production capacity of 30 million floppies daily.[1] The plant was shut down in Jan 2013 and completely converted into a R&D center.[14]

Date Milestone[13]
1986 First 8" floppy diskette shipped out
1987 Established 5.25" floppy diskette plant
1991 Established 3.5" floppy diskette plant
2003 Introduction of wireless keyboard[15] and mouse
2004 Introduction of CD blank media
2006 Introduction of DVD-Rs blank media
2008 Introduction of flash drives and memory cards
2009 Introduction of Flash TV media player [16]
2012 Launch of Amkette Acoustix Lab[17]
2012 Launch of EvoTV smart TV platform[18]
2015 Launch of Evo GamePad Pro[19]
2016 Launch of Amkette Evo Gamepad Pro 2[20]
2016 Launch of Evo TV 2 4K[21]
2017 Launch of Evo TV 3 4K[22]
2019 Launch of Evo gamepad pro 4 with Instant Play
2020 Introduction of EvoFox Gaming Accessories[23]
2021 Introduction of EvoFox Game box[24]

Current product categories

Wireless products

Since early 2010 the company has been into the wireless segment and has introduced a wide range of wireless products. Under this category, keyboards and mice that run on either bluetooth or wireless spectrum technology have been introduced.[25]

Personal technology and audio

The company has a wide range of headphones and headsets for personal and business use including headsets that run on Bluetooth and wireless spectrum technology such as Air Budz and Urban[26] series.

Peripherals

Since the very beginning, the company has been manufacturing computer peripherals such as keyboards and mice, USB hubs, card readers, and HDMI cables.[15]

Accessories

Amkette has a range of smartphone accessories.

Multimedia devices

The company has a range of multimedia devices that work on Android platforms and can be connected to a TV. Amkette began development and marketing of media players in late 2009, by introducing the Flash TV 720p[27] media player. In early 2011 the company launched FlashTV HD 1080p,[28] which was a Full HD media player. In mid-2012, the company launched a new media player called Amkette EvoTV,[29] which was again a Full HD mediapPlayer powered by Android. All these devices support almost every audio and video format.

See also

  • List of Amkette products

References

  1. 1.0 1.1 "Technology change drives Amkette to eject the floppy, finally". Abhishel Law, The Hindu Business Line. 9 February 2013. http://www.thehindubusinessline.com/industry-and-economy/info-tech/technology-change-drives-amkette-to-eject-the-floppy-finally/article4397498.ece. Retrieved 18 March 2013. 
  2. Rajan, Nandagopal (19 November 2014). "Amkette Trubeats Tango headphone review: This one can take two". Indian Express. http://indianexpress.com/article/technology/gadgets/amkette-trubeats-tango-headphone-review-this-one-can-take-two/. Retrieved 20 November 2014. 
  3. "Amkette EvoTV 2 4K Review". 12 January 2017. https://gadgets.ndtv.com/tv/reviews/amkette-evotv-2-4k-review-1648047/. Retrieved 21 December 2021. 
  4. "Amkette Evo TV 3 4K Box With 7.1-Channel Surround Sound Launched: Price, Specifications". 25 October 2017. https://gadgets.ndtv.com/tv/news/amkette-evo-tv-3-4k-media-streaming-box-price-india-launch-1767080. Retrieved 21 December 2021. 
  5. "Amkette launches budget 4K gaming console EvoFox Game Box; comes preloaded with over 100 games" (in en). 7 January 2021. https://www.businesstoday.in/technology/launch/story/amkette-launches-budget-4k-gaming-console-evofox-game-box-283738-2021-01-07. 
  6. Sathe, Gopal (27 August 2015). "Amkette Evo Gamepad Pro Review: Hit and Miss". http://gadgets.ndtv.com/games/reviews/amkette-evo-gamepad-pro-review-hit-and-miss-732845. 
  7. "Amkette launches Trubeats Tango". 19 November 2014. http://techone3.in/amkette-trubeats-tango-foldable-headphones-launched-in-india-2450/. Retrieved 20 November 2014. 
  8. "Amkette EvoTV Review". tech2.in.com. http://tech2.in.com/reviews/hd-media-players/amkette-evotv-review/323422. Retrieved 9 July 2012. 
  9. "Amkette bets big on audio segment, to launch 12 products". Shayan Ghosh, DHNS. http://www.deccanherald.com/content/320593/amkette-bets-big-audio-segment.html. Retrieved 1 March 2013. 
  10. "Amkette launches Trubeats Air, for a truly wireless music experience". beta.techherald.in. http://beta.techherald.in/products-gadgets/speakers/2013/3/1/amkette-launches-trubeats-air,-for-a-truly-wireless-music-experience.aspx#.UUmaFRzJVTg. Retrieved 21 March 2013. 
  11. Raninga, Soham (15 Apr 2014). "Amkette's transformation to a lifestyle tech brand and its focus on innovation for the Indian market". Digit. http://www.digit.in/audio-video/interview-amkette-s-transformation-to-a-lifestyle-tech-brand-and-its-focus-on-innovation-for-the-ind-20509.html. 
  12. "Amkette Evo Fox Game Box Review: Game On, Without Burning A Hole In Your Pocket" (in en). 2021-02-02. https://www.news18.com/news/tech/amkette-evo-fox-game-box-review-game-on-without-burning-a-hole-in-your-pocket-3374465.html. 
  13. 13.0 13.1 "Incessant Innovation for the Complete Digital Experience". smeworld.org. October 2011. http://www.smeworld.org/story/interviews/innovation-for-complete-digital-experience.php. Retrieved 20 September 2012. 
  14. "Technology change drives Amkette to eject the floppy, finally". Abhishel Law, The Hindu Business Line. 9 February 2013. http://www.thehindubusinessline.com/industry-and-economy/info-tech/technology-change-drives-amkette-to-eject-the-floppy-finally/article4397498.ece. Retrieved 18 March 2013. 
  15. 15.0 15.1 "Amkette Series A Wireless Keyboard and Mouse". archive.techtree.com. 26 Nov 2003. http://archive.techtree.com/techtree/jsp/article.jsp?article_id=50493&cat_id=533. Retrieved 19 March 2013. 
  16. "Amkette Introduces Flash TV Media player". tech2.in.com. 4 Nov 2009. http://tech2.in.com/news/all/amkette-introduces-flash-tv-media-player/93532. Retrieved 19 March 2013. 
  17. "Amkette launches Trubeats Air, for a truly wireless music experience". beta.techherald.in. http://beta.techherald.in/products-gadgets/speakers/2013/3/1/amkette-launches-trubeats-air,-for-a-truly-wireless-music-experience.aspx#.UUmaFRzJVTg. Retrieved 1 March 2013. 
  18. "The makeover of Amkette". thehindubusinessline.com, Abhishek Law. 21 February 2013. http://www.thehindubusinessline.com/features/weekend-life/the-makeoverof-amkette/article4438436.ece. Retrieved 28 February 2013. 
  19. "Amkette Evo Gamepad Pro review: Simple and effective controller for mobile gaming". http://www.gizmodo.in/indiamodo/AmketteEvo-Gamepad-Pro-review-Simple-and-effective-controller-for-mobile-gaming/articleshow/48809827.cms. 
  20. "Amkette unveils upgraded version of Evo Gamepad Pro 2 at Rs 2,899" (in en). 2016-02-09. https://indianexpress.com/article/technology/gadgets/amkette-gamepad-pro-2-price-amazon-specs-features/. 
  21. "Amkette EvoTV 2 Media Streaming Box Launched at Rs. 6,999" (in en). https://gadgets.ndtv.com/tv/news/amkette-evotv-2-media-streaming-box-launched-at-rs-6999-831352. 
  22. "Amkette Evo TV 3 4K Media Streaming Box Launched at Rs. 7,999" (in en). https://gadgets.ndtv.com/tv/news/amkette-evo-tv-3-4k-media-streaming-box-price-india-launch-1767080. 
  23. "This Indian company wants to democratize gaming with EvoFox GameBox" (in en). 2021-01-07. https://indianexpress.com/article/technology/gaming/amkette-4k-evofox-gamebox-price-in-india-sale-specifications-7136794/. 
  24. "Amkette EvoFox GameBox With Hundreds of Preloaded Games Launched" (in en). https://gadgets.ndtv.com/games/news/amkette-evofox-gamebox-gaming-console-price-in-india-rs-8999-launch-specifications-features-2349504. 
  25. "Amkette launches SmartBoard QWERTY Bluetooth keyboard". tech2.com. 1 August 2012. http://www.moneycontrol.com/news/technology/amkette-launches-smartboard-qwerty-bluetooth-keyboard_738618.html. Retrieved 11 September 2019. 
  26. "Amkette Urban headphones review: Sounds good, feels light" (in en). 2017-09-30. https://indianexpress.com/article/technology/tech-reviews/amkette-urban-headphones-review-price-in-india-features-specifications-sale-4868035/. 
  27. "Amkette Launches Flash TV HD Media Player". Techtree News Staff. 6 November 2011. http://archive.techtree.com/techtree/jsp/article.jsp?article_id=107344&cat_id=893. Retrieved 20 September 2012. 
  28. "Amkette Launches Flash TV HD Media Player". Nachiket Mhatre. 13 April 2011. http://archive.techtree.com/techtree/jsp/article.jsp?article_id=115087&cat_id=893. Retrieved 20 September 2012. 
  29. "Amkette launches Android-based Amkette EvoTV smart box, for Rs. 10,000". Digit NewsDesk. 13 June 2012. http://www.thinkdigit.com/TVs/Amkette-launches-Android-based-EvoTV-smart-box-for_9816.html. Retrieved 20 September 2012.