Biography:Roberto Verde

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Roberto Verde
Born
Roberto Carmelo Verde

(1983-02-23) February 23, 1983 (age 41)
NationalityItalian
OccupationWatchmaker, entrepreneur
Notable work
Founder of Goldfingers Orologi
Spouse(s)Jessica Verde

Roberto Verde (born February 23, 1983, in Petralia Sottana, Palermo) is an Italian master watchmaker, entrepreneur, and founder of Goldfingers Orologi, a prestigious luxury watch showroom based in Verona, Italy. With over 15 years of experience in the horology industry, Verde is widely recognized for his innovative approach, particularly in making luxury watches more accessible through initiatives like "Dimmi il tuo budget" on Instagram.

Early Life and Education

Roberto Verde was born on February 23, 1983, in Petralia Sottana, Palermo in the Sicily region, Italy, in 1983. His early fascination with Swiss watchmaking and luxury timepieces inspired him to study horology extensively. By 2011, Verde decided to fully dedicate his career to the world of fine watchmaking.[1]

Career

Goldfingers Orologi

In 2011, Verde established Goldfingers Orologi in Verona, inspired by the elegance and intrigue of the James Bond series. The showroom serves as a hub for collectors and enthusiasts, offering a curated selection of entry-level, mid-range, and rare vintage timepieces.[2]

Verde envisions the showroom as more than a retail space—it’s a destination where clients can explore and celebrate horology in a personalized, welcoming environment.[3]

"Dimmi il tuo budget" Initiative

In October 2022, Verde launched the Instagram campaign "Dimmi il tuo budget" ("Tell me your budget"), where clients share their financial parameters to receive personalized watch recommendations. The initiative garnered immense popularity, resulting in over 30,000 new followers on Instagram by mid-2023.[4]

He also introduced "La Valigetta degli Entry Level" ("The Entry-Level Briefcase"), showcasing watches priced between €4,000 and €8,000, catering to young collectors entering the luxury watch market.[5]

Watch Passion Association

Verde founded Watch Passion, a trade association aimed at fostering a community of horology enthusiasts while educating the public on the cultural and historical significance of watches.[6]

Philosophy and Vision

Verde advocates for appreciating watches as artistic and historical objects rather than solely financial investments. He promotes the "new vintage" concept, particularly five-digit Rolex references, which he describes as historically significant and a growing focus for collectors.[7]

He has emphasized the importance of adapting the luxury watch industry to resonate with younger generations by creating authentic brand narratives that align with modern values.[8]

Personal Life

Roberto Verde works alongside his wife, Jessica Verde, who manages entry-level watch categories at Goldfingers Orologi. The couple aims to inspire others through their dedication to horology.[9]

References

  1. Mauro, Martina (21 June 2024). "Roberto Verde: La Magia dell'Alta Orologeria" (in it-IT). Beyond the Magazine. https://www.beyondthemagazine.it/lifestyle/roberto-verde-goldifingers/. 
  2. "Roberto Verde, spingi! - Vicenzaoro - The Jewellery Boutique Show" (in en-gb). www.vicenzaoro.com. 5 January 2024. https://www.vicenzaoro.com/en/news/vintage/roberto-verde-push. 
  3. Altomura, Mario (22 June 2024). "Roberto Verde, l'orologeria tra tradizione e innovazione" (in it-IT). VERO Settimanale. https://www.verosettimanale.com/roberto-verde-la-maestria-dellorologeria-tra-tradizione-e-innovazione/. 
  4. ""DIMMI IL TUO BUDGET", il tormentone di Roberto Verde" (in it). Affaritaliani.it. 8 September 2023. https://www.affaritaliani.it/dimmi-il-tuo-budget-il-tormentone-di-roberto-verde-874889.html. 
  5. Fredella, Francesco (13 September 2023). "Roberto Verde e l'Alta orologeria: cosa ci aspettiamo in futuro?" (in it). www.iltempo.it. https://www.iltempo.it/general/2023/09/13/news/roberto-verde-alta-orologeria-futuro-verona-mercato-passione-36883253/. 
  6. "Roberto Verde, spingi! - VOVintage". www.vovintage.com. 4 January 2024. https://www.vovintage.com/it/highlights/roberto-verde-spingi. 
  7. redazione, A. cura della (21 June 2024). "Roberto Verde: acquistare un orologio di lusso in sicurezza" (in it-IT). fashionlifeweb.it. https://fashionlifeweb.it/acquistare-un-orologio-di-lusso-in-sicurezza-consigli-da-roberto-verde/. 
  8. "Roberto Verde: Passione e Precisione al Polso" (in it). www.liberoquotidiano.it. 21 October 2024. https://www.liberoquotidiano.it/news/general/40669326/roberto-verde-passione-e-precisione-al-polso.html. 
  9. Brambilla, Paolo (28 June 2024). "Roberto e Jessica Verde: Una Partnership di Successo nel mondo dell’alta orologeria « LMF Lamiafinanza". LMF Lamiafinanza. https://www.lamiafinanza.it/2024/06/roberto-e-jessica-verde-una-partnership-di-successo-nel-mondo-dellalta-orologeria/. 

External Links