Company:InnovoPro
| InnovoPro logo InnovoPro logo | |
| Type | Start-up. privately held company |
|---|---|
| Industry | Food technology |
| Founded | 2013 in Israel. |
| Founder | Dr. Ascher Shmulewitz |
| Headquarters | Rishpon , Israel |
Key people | Taly Nechushtan CEO |
| Website | innovopro |
InnovoPro is a food technology startup company. It specializes in producing plant-based proteins substitutes and has developed technology to extract protein out of chickpeas (called CP-Pro70).
InnovoPro is the first company to succeed in obtaining a 70% concentrate protein from chickpea, as a substitute for plant-based protein and allergenic proteins.[citation needed]
In 2018, InnovoPro was awarded first prize at the FoodTech IL competition as well as first prize at the European food convention Bridge2Food.
In addition, the company was awarded with the European Union’s "Excellence Award" for its technology and activities to create healthy, safe and sustainable food.[1]
History
InnovoPro was founded in 2013 by Dr. Ascher Shmulewitz, a physician and engineer who came to believe, while treating patients, that some diseases are preventable by a plant-protein based diet. He directed his research to improving the efficiency of obtaining protein out of chickpea.
In 2018, InnovoPro began commercial production of chickpea protein concentrated at 70%. The first product is sold under the commercial name CP-Pro70.[2]
In December 2018, the company announced that it has completed raising capital, amounting at $4.25 million, led by the JVP Fund and Erel Margalit, as well as the Swiss retailer Migros. Additionally, the Chinese food tech fund Bitx X Bites has invested in the company, and so have other European, Israeli and Singaporean investors.[3]
The company's customers are companies developing such food products as non-diary products, Protein bars, bakery goods, spreads, meal replacements powders, and protein powders.
| Year | Award/Achievement |
| 2017 | InnovoPro was accredited as one of the 10 most promising startups in food technology innovations (Start-up Innovation Challenge Winners in 2017).[4] |
| 2018 | First prize awarded in Calcalist’s Food-Tech competition.[5] |
| InnovoPro won the European food convention Bridge2Food’s protein product competition," for producing an innovative and groundbreaking protein".[6] | |
| 2019 | Finalist in the Food Matters Live convention's competition,as the "Most useful (vegan) ingredient of the year"[7] |
| Awarded the European Union’s Excellence Award.[8] | |
| Accepted into the EIT Rising Food Stars organization, by the European Institute of Innovation and Technology.[9] | |
| Finalist in the Food ingredient Europe convention's competition, as the "Most Innovative Plant- or Cereal-based Food or Beverage Ingredient".[10] |
References
- ↑ France, Le Village by CA Nord de (25 October 2018). "And the winners are : @Alg_and_You Tempeasy @InnovoPro @ViaVegetale Future food et Kyanos biotech ! Congrats to all and make the most of your #plantbased protein innovation Awards!pic.twitter.com/vCaeZqY9FH". https://twitter.com/Villagebyca_NdF/status/1055543544625201152.[non-primary source needed]
- ↑ "CP-PRO 70 Trademark of InnovoPro Ltd. – Registration Number 5587949 – Serial Number 87691634 :: Justia Trademarks". http://trademarks.justia.com/876/91/cp-pro-87691634.html.
- ↑ "Israeli chickpea protein co InnovoPro raises $4.25m" (in he). 4 December 2018. https://en.globes.co.il/en/article-israeli-chickpea-protein-co-innovopro-raises-425m-1001263451.
- ↑ "InnovoPro: "Leading the Chickpea Protein Revolution"". 18 March 2019. https://vegconomist.com/interviews/innovopro-leading-the-chickpea-protein-revolution/.
- ↑ Omer, Tomer Hadar, Naomi Zoref, and Inbal (9 August 2018). "Alternative Protein Startups Win Calcalist's Foodtech Innovation Competition". https://www.calcalistech.com/ctech/articles/0,7340,L-3744035,00.html.
- ↑ France, Le Village by CA Nord de (25 October 2018). "And the winners are : @Alg_and_You Tempeasy @InnovoPro @ViaVegetale Future food et Kyanos biotech ! Congrats to all and make the most of your #plantbased protein innovation Awards!pic.twitter.com/vCaeZqY9FH". https://twitter.com/Villagebyca_NdF/status/1055543544625201152.[non-primary source needed]
- ↑ "Awards 2019 Winners". https://www.foodmatterslive.com/awards-2019-winners.
- ↑ "InnovoPro earns European Commission's ‘Seal of Excellence’ – InnovoPro". https://innovopro.com/innovopro-earns-european-commissions-seal-of-excellence/.
- ↑ "EIT Food". https://www.eitfood.eu/.
- ↑ "Startup Innovation Challenge 2019 – Finalists & Winners". 28 October 2019. https://www.figlobal.com/fieurope/startup-innovation-challenge-2019-finalists-winners.
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