Company:Biteable

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Biteable
FoundersJames MacGregor, Simon Westlake, and Tommy Fotak
HeadquartersHobart, Australia
ProductsVideo making platform
Websitebiteable.com

Biteable is a do-it-yourself video making platform.[1]

History

In 2014[2] Biteable was founded in Hobart, Australia, started by James MacGregor, Simon Westlake, and Tommy Fotak.[3] It received seed funding in 2015[4] and now also has offices in Melbourne.[5] By March 2018 the platform has three million users,[2] growing from 1.1 million users in 2017.[5] That year the company received investment from Tanks Stream Ventures and Microequities Venture Capital Fund.[6]

In 2017 EVP led Biteable's Series-A round with a $1.5M investment to expand content and distribution.[7]

Platform

Biteable creates a video creator, which is used to develop explainer videos, ads, animations, presentations, and other video products. There is both a free and a paid version of the platform.[2] It aims to “democratize” video for use by businesses.[8] Users create their video from their own images, audio, and text, used alongside Biteable animation and supplied footage. [9] During the first year Biteable had 90,000 clients and created 100,000 videos. Initially all Biteable videos were free, but came with a watermark, which cost a fee to remove. Following this, the company created a subscription platform for watermark-free videos.[10] As of March 2018, four million videos have been made with Biteable’s platform.[11]

References

  1. "Bigger bite for apple isle". The Mercury. 29 November 2015. https://www.themercury.com.au/news/tasmania/hobart-hitech-startup-broadens-its-horizons-with-seed-investment/news-story/9124f2ec884f45f6b35297957afcea1b. 
  2. 2.0 2.1 2.2 FinSMEs (27 March 2018). "Biteable Raises $2.8M AUD in Series A Funding". http://www.finsmes.com/2018/03/biteable-raises-2-8m-aud-in-series-a-funding.html. 
  3. Cooper, Hayden (2 December 2015). "Start-ups share their wish lists ahead of Innovation Statement". https://www.abc.net.au/news/2015-12-02/start-ups-share-their-wish-list-ahead-of-innovation-statement/6995228. 
  4. "On-demand video startup Biteable raises $2.8 million as cybersecurity startup Kasada raises $2.5 million". Startup Daily. 26 March 2018. https://www.startupdaily.net/2018/03/demand-video-startup-biteable-raises-2-8-million-cybersecurity-startup-kasada-raises-2-5-million/. 
  5. 5.0 5.1 "World leading video maker Biteable raises $2.8 million AUD to drive further global growth". 27 March 2018. https://techinvest.online/world-leading-video-maker-biteable-raises-2-8-million-aud-to-drive-further-global-growth/. 
  6. "'Canva for video' start-up Biteable gets funding from Tank Stream, Microequities". 25 March 2018. https://www.afr.com/technology/canva-for-video-startup-biteable-gets-funding-from-tank-stream-microequities-20180324-h0xwho. 
  7. "Company Archive" (in en-AU). http://evp.com.au/portfolio/. 
  8. "'Canva for videos' startup raises $2.8 million in funding". https://www.61-bit.com/feature/biteable-series-a/. 
  9. https://www.journalism.co.uk/news/tool-for-journalists-biteable-for-making-video-animations-on-the-web/s2/a655650/
  10. "Hobart video startup Biteable raises $1.1 million seed round led by Tank Stream Ventures". Startup Daily. 26 November 2015. https://www.startupdaily.net/2015/11/hobart-video-startup-biteable-raises-1-1-million-seed-round-led-by-tank-stream-ventures/. 
  11. Ainomugisha, Gerald (6 April 2018). "Biteable raises AU$2.8 million Series A funding round". Ant Hill. http://anthillonline.com/world-leading-video-maker-biteable-has-raised-a-au2-8-million-series-a-funding-round/.